Tony Nicastro Real Estate Marketing Sellers Guide

S E L L E R S P R E S E N TAT I O N

W I T H TO N Y N I C AST R O

K E E P I N G I T R E A L I N R E A L E S TAT E

ABOUT TONY NICASTRO Tony Nicastro has been active in the real estate industry as a property investor, renovator, corporate developer and owner for over 20 years. He prides himself in his thorough knowledge of the real estate industry. Whether you are looking for residential, commercial, investment/revenue property or are a first time home buyer, you can rest assured that Tony has the expertise to walk you through the process.

Leveraging his experience as a successful business owner in Inner-City Calgary, Tony is known for his hard work, integrity, professional service and strong negotiating skills. He prides himself in the fact that the majority of his clients are repeat and referral customers and sees this as a reflection of his commitment to placing his client’s best interests at the forefront of all that he does! Tony has built his business by building strong relationships with his clients and the communities that he serves.

Tony Nicastro 403.620.3634 tony@tonynicastro.com www.tonynicastro.com

MY SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth.

Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home.

WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighbourhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favourable time to for you to sell.

LET’S CONNECT Contact me anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, I am here to help. I make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of province, in another country, or right around the corner.

My greatest attribute is my communication skills. You may have found in the past,you had difficulty getting in touch with an agent. I assure all my clients and potential clients that you will be able to reach a member of the team within a reasonable amount of time. I strive to provide our clients s the best quality service possible. That starts with constant communication.

A R E Y O U DE A L IN G WITH A N E X P E R T ?

Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?

RE/ MAX T I DB I T From a single office that opened in 1973 in Denver, Colo., RE/MAX has grown into a global real estate network of franchisee-owned and -operated offices with more than 100,000 sales associates.

MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home.

THE RIGHT PRICE I quickly put together a custom marketing plan with an effective price.

A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

S A LES B R O CH UR ES & FA C T S H E E T S I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. High-quality property brochures that show your home for all it’s worth. Feature Sheets that expose its greatest qualities and much more.

MY MARKETING PRODUCTS Advertising is important. Exposure is key.

Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products.

They go hand-in-hand. My premium marketing products meet and exceed the expectations of a luxury property. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX yard sign is one of the most trusted real estate symbols in Canada.

RE/MAX Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure.

BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms.

It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home.

MY SALES APPROACH COMPREHENSIVE: Though my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis.

SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life.

SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. price. The difference can be thousands of dollars in your pocket.

II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.

HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?”

We has a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand.

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You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighbourhood in the recent past. This is critical!

There are many factors that determine what your home is worth in today’s market including: • area above grade and total number of bedrooms.

• recent renovations, upgrades and/or updating.

• basement development with a bedroom and/or a suite plus walkout • number of garage parking stalls.

• location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbours, etc.

Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.

KEEPING IT REAL IN REAL ESTATE Leveraging his experience as a successful business owner in inner-city Calgary, Tony is known for his hard work, integrity, professional service and strong negotiating skills.

Tony prides himself in the fact that the majority of his clients are repeat and referral customers and sees this as a reflection of his commitment to placing his client’s best interests at the forefront of all that he does! Tony has built his business by building strong relationships with his clients and the communities that he serves.

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MEET WITH TONY

With over 20 years’ experience as a realtor, Tony prides himself in his thorough knowledge of the real estate industry. Whether you are looking for residential, commercial, investment/revenue property or are a first time home buyer, you can rest assured that Tony has the experience and expertise to walk you through that process.

Let’s Meet for Coffee!

PRICING FOR MAX EXPOSURE! There are many factors involved that lead to the successful sale of your home. However, two are three very key components that stand out from the rest. These components are an essential part of the process.

FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs.

Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity.

By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.

ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.

Activity (Amount of Interest)

A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

Highest Potential

Lost Potential Multiple Offers

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Dangerous Risk Gamble

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Time on Market (Weeks) Your Asking Price

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ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position.

NEGOTIATING THE RIGHT WAY I take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I guarantee a thorough and objective assessment of each offer to help you make the right choice.

THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement.

KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.

STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I keep you constantly updated so you will always be prepared for the next step.

A SK FO R A F R E E HO M E E VA L UAT ION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.

RE/ MAX T I DB I T Customer service – built on a foundation of drive, experience and education – is the cornerstone of RE/MAX success.

The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever.

WEB SYNDICATION I use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online.

Most people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms.

More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. I make sure my web syndications allow your home to be shown on high-traffic websites as well as my own.

ST EPS B U Y ER S TAK E WH EN SEAR CHING FO R A H OME INTERNET - 51% REALTOR® - 34% CALL ON YARD SIGN - 4% FRIEND/RELATIVE/NEIGHBOR - 4% OPEN HOUSE - 4% NEW BUILDER - 2% LOCAL NEWSPAPER/MAGAZINE - 1% KNEW THE SELLER - 1%

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TESTIMONIALS “Tony was my second realtor and I dearly wish he had been my first! Tony was clear and specific about what I could expect as a seller in this market, listened to what my priorities were and then, set about making it happen. The offer and acceptance were just the start of his work. Tony was on top of, or a step ahead of, everything the buyer’s realtor wanted/needed/or just threw my way. Throughout the whole process, he provided solid advice and plenty of support. I couldn’t imagine trying to get this done without Tony on my side.”

- Katie “Exceptional client service! Tony helped my husband and I sell our condo and purchase our new home. Throughout this process he exceed our expectations. Not only was he professional, knowledgeable, and responsive, he went above and beyond to make sure every aspect went as smoothly as possible. He was exceptional to work with and provided valuable guidance and feedback, ensuring we purchased for a fair price and were able to sell quickly without sacrificing on price. He is resourceful and was able to help us with all aspects of house shopping, the home inspection, and other services required to make our new house a home. Tony’s support doesn’t stop with the sale/ purchase as he is genuinely invested in people and communities, and he works to build relationships rather than just focus on the transaction. We would highly recommend Tony to anyone looking to buy or sell!”

- Shauna & Greg “Tony was great, he showed me places in my price range but also got a feel for what I wanted and if it wasn’t for Tony I would’t have found the condo that I bought. He packed the most viewings in as possible to fit my crazy work schedule.”

- Joey Hocaloski “Tony was my realtor when I bought the Diamond View Car and Pet Wash in Airdrie this summer. He searched and found the right property, attended all the meetings, and was always prepared. Tony looked after the details from A to Z for a seamless experience.

At the end of the day he negotiated a great deal but didn’t stop when the ink was dry.

Tony went over and above by helping make our Grand Opening a huge success. Tony brought the BBQ’s and cooked up a storm with his homemade sausages, but more importantly he helped me find a worthy local charity to assist. We raised $605 for the Airdrie & District Victims Assistance Society! He has earned my respect and friendship, I strongly recommend Tony to anyone looking to buy or sell a home or business.”

- Amin Mussa

TO N Y N I C AST RO R E A LT O R Š

403.620.3634

tony@tonynicastro.com www.tonynicastro.com