AMG
SELLERS BOOK
ABOUT THIS AGENT 2
Brad Van De Walle found his calling when he became a Realtor 6 years ago. 6 years later has created a powerful, successful, reliable team of agents known as The Agent Marketing Group. Nothing short of hard work and determination has launched Brad to the top of the industry becoming one of the most successful REALTORS in Calgary. “ I started at the bottom, I knew nothing. I took it upon myself to master this industry and my hard work has paid off, we sell a house every 3 days”. Pride of ownership of the team radiates through Brads actions and personality. This career, his business partners and most importantly his clients mean everything to him. “The Agent Marketing Group is not in this for the transaction, we care about our clients, they become our friends, we want what is best for them” The Agent Marketing Group is Brad’s baby, the team has been created, the work has been done and they are here, ready to assist you with the most important transactions.
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CONTENTS TABLE OF CONTENTS GOES HERE
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WHY CHOOSE US? 6
At Agent Marketing Group, we strive to be conscientious, professional and knowledgeable. Communication between the client and Realtor® is very important to us. Our team’s achievements are a direct result of our energetic, systematic approach and high quality of service that we provide to our cients.
THE ADVANTAGE PROVEN RESULTS Your home will sell fast for top dollar and the least amount of hassle. WHY? We have a unique team system with innovative consumer programs. leading edge technology and speciallized knowledge. Our unmatched marketing plan means extreme amounts of exposure for you home. We’ve got all the bases covered...!!! We recognize that a blend of old school & new marketing techniques is necessary to reach all potential buyers.
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SELLER’S INFO FREE HOME EVALUATION In today’s market, it’s more important than ever to price your home right. We know how to price your property to make sure it sells. If you’re curious about your home’s value in today’s market, just let us knowand we’ll send you a free Comparative Market Analysis. A well-priced home will generate competing offers and drive up the final sale value. Our free market analysis takes into account the most actively searched prices and home values in the area and provides you with a detailed evaluation that puts it all in perspective.
SELLING WITH A PRO Our tried and true marketing plan will take the guesswork out of selling your home.
WHAT’S ON THE MARKET Visit us at www.agentmarketinggroup.com and REGISTER in order to have access to free search tools including the ability to save listings and property searches.
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LET’S CONNECT GET IN TOUCH WITH A PROFESSIONAL Contact us anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, we’re here to help. We’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of state/province, in another country, or right around the corner. Our greatest attribute is our communication skills. You may have found in the past,you had difficulty getting in touch with an agent. We assure all our clients and potential clients that you will be able to reach a member of the team within a reasonable amount of time. We strive to provide our clients s the best quality service possible. That starts with constant communication. If you are selling your house, please hold us to our promise to communicate with you every step of the way.
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HOME PREPARATION pages 12-19
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HOME EXTERIOR • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eavestroughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold. Overgrown shrubbery should be cut back to show as much of the exterior as possible. • A low-cost investment in seasonal flowers or ground cover will add a personal tou • Inspect the roof for necessary repairs and any visible broken shingles or tiles. • Stucco water stains can be repaired using a mild bleaching agent. • Fences should be mended and painted. • Wash all windows inside and outside
HOME INTERIOR • • • • • • • • • • • • • • • •
Lights should be on and drapes should be left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced. Avoid repainting the entire house unless current colors are very loud or offbeat. • White or light pastels are the easiest to work with and they make your rooms look larger. • Fireplace lit in cooler weather , Air conditioner turned on in warm weather • Countertops neat and polished and Appliances cleaned 11
OUR MARKETING PLAN When you’re ready to take the next step toward selling your home, we’re here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.
THE RIGHT PRICE We’ll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.
THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
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LET’S CONNECT EFFECTIVE INTERNET MARKETING In addition, we’ll use the Internet and our innovative website to make your listing highly visible. With more than 90% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss.
THE BEST DEAL When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale. “FOR MOST OF US, OUR HOME IS OUR BIGGEST INVESTMENT. WHEN IT’S TIME TO SELL, GET THE VALUE YOU DESERVE WITH THE HELP OF A PROFESSIONAL REAL ESTATE AGENT. IF YOU’D LIKE TO DISCUSS YOUR NEXT HOME SALE TODAY, PLEASE CONTACT US ANYTIME.”
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CUSTOMER SATISFACTION
MEDIA MARKET MARKET YOUR HOME It would not be uncommon to see someone using their smartphone or tablet to search for a home. In fact, it is the most-used source when searching for a home. Gone are the times when you had to open a phone book or look in the classifieds of your weekly news paper to find what you were looking for. We now live in a completely digital world and have seen a significant shift in the way we search for homes. Because of this, we are always focusing on new and exciting ways to market our listings.We use Social Media, Online Advertisements and Print Campaigns to bring out the best, most unique and innovative products to show off the great qualities your home has to offer. THE RE/MAX ADVANTAGE Local and National Advertising TV, Radio, Billboard, Print, And Internet ads reach millions of people every day to help REMAX agents drive more potential buyers, more showings, and more overall activity to your home. 14
EXPOSE YOURSELF ONLINE! With nearly 90% of home buyers beginning their search on the internet, your home will receive extensive online exposure among consumers and Real Estate Professionals across the globe.
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YOUR BROKERAGE INFO
GET TO KNOW (YOUR BROKERAGE) 40 YEARS OF OUTSTANDING From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global Real Estate network of franchisee-owned and operated offices with nearly 90,000 Sales Associates. Those agents constitute the world’s most productive Real Estate sales force. Though their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX. RE/MAX, LLC is a privately held company still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with the valuable support, incredible brand awareness, educational opportunities, and other competitive advantages.
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BROKERAGE CONTINUED Customer service built on a foundation of drive, experience, and education is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX. 17
THE COMFORTABLE CHOICE
WHY CHOOSE A (YOUR BROKERAGE) AGENT? EXPERIENCE. KNOWLEDGE. EXPERTISE. Like Choosing Any Service professional - from an accountant to your family doctor - its important to do your homework before deciding on a real estate agent. Abilities and experience matter. You want someone with experience, education and a proven track record of successful closings. On all counts, RE/MAX is a great place to start your search. Nobody in the world sells more Real Estate Than RE/MAX. As a Result RE/MAX agents collectively hold more professional designations than agents at any other national real estate company .
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BROKERAGE CONTINUED Selling a house can be stressful. Making the decision, preparing the house for sale, keeping it clean, waiting for a buyer, dealing with offers, and advancing to the closing table - all of those steps can involve discomfort. This is a huge financial transaction with many emotional aspects. But you can get it done with little stress and little worry. It may even be easier than you anticipate. One thing to keep in mind is that you’re not alone. An experienced, Professional RE/MAX Associate can guide you through the pro-cess, help resolve any issues that come up, and ensure that your home sells for the optimal price in a timely manner. No one in the industry compares to RE/ MAX associates’ knowledge and training in the Real Estate Market. 19
AMG
587.432.8253
info@AgentMarketingGroup.com www.AgentMarketingGroup .com