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G U AT E M A L A B E Y O N D E X P E C TAT I O N S . C O M
Made in
Guatemala: quality that captivates 2
the world
Guatemala; located at the center of the Americas and right in the middle of everything. Fertile not only for its soil and its rich agricultural produce, but also for its ripeness and readiness for business. Holding a vast mayan heritage, we hold ancestral knowledge; and being the largest city in the region, we go beyond agriculture, technology, service, and manufacture; we exceed expectations.
Guatemala is a once in a lifetime experience that
you can enjoy with all your senses; quality that is noticeable all around, in the dedication put into each fruit or vegetable that is harvested, rich in color and flavor; or in the fullness of body in each cup of coffee, that lingers on every palate around the world; or shrimps, that are bred and harvested in volcanic sand high in nutrients and minerals guaranteeing uniqueness in flavor. All that is made in Guatemala is made with the passion to captivate the world, with handcrafted
services and products, we are storytellers for the stories untold; regardless of distance or challenges, our infrastructure provides us with the ability to ensure beauty, consistency, and efficiency. Throughout the following pages you will find the unfolding story of our country, a nation that strides forward, resiliently responding and reinventing itself, looking to the future at all times with the promise that what comes from Guatemala will always go beyond expectations.
We thank the companies who have believed in this project; because like us, they also know that Guatemala Goes Beyond Expectations: CMI Capital, S. A. Hilos y Algodón, S. A. Xumak Asociación de la Industria de Vestuario y Textiles Acuamaya Asociación Nacional del Café Asociación para el Desarrollo Económico y Social de Aeropuertos y Puertos COMBEX-IM
Jose Coyoy
Directorio Editorial Council Amador Carballido, Carlos Gabriel Biguria, Fanny D. Estrada, Fernando Herrera, Marlene Martínez, Patricia Marchorro. Editorial Direction Marlene Martínez Drafting and Editing Carlos Tárano, Guillermo Ramírez, José Pablo Coyoy, Andrea Vides y José Chávez Commercial Direction Patricia Marchorro Design and Diagramation Alfredo Monterroso, Daniel Cifuentes Commercialization Lucrecia Morales
All Rights Reserved: This document is an editorial product of AGEXPORT® All published contents can only be reproduced in other external media with prior authorization and consent.
Guatemala is positioned
Strategically
and Privileged
8
10
This is A Macroeconomy Guatemala! Under Control
INDEX
12
14
Why invest in Energy that Guatemala? lights up nations
16
18
20
22
Productive Industries that go and accessible beyond destination expectations
Investments Natural freshness that generate that attracts sustainability continents El café forma parte de la esencia de Guatemala y destaca a nivel mundial por su excepcional calidad y especial proceso de producción. Todos los cafés de Guatemala desarrollan un delicioso aroma, acidez agradable, mucho cuerpo y dulzura delicada, una combinación que produce una taza exquisita y balanceada.
24
En cada una de las regiones del país estos atributos crean una complejidad especial, dando como resultado ocho diferentes perfiles de taza.
26
Guatemala ha sido exportador de café desde 1859 y desde entonces, el cultivo ha constituido uno de los principales productos agrícolas comercializados en los mercados internacionales más exigentes. El sector caficultor es un importante generador de divisas y empleo.
125 mil
productores generan anualmente más de medio millón de empleos.
El 98% del café guatemalteco se cultiva bajo sombra, constituyendo el sistema agroforestal más grande del país. Más de 305 mil hectáreas cultivadas brindan diversos servicios ecosistémicos: producen oxígeno, contribuyen a la fijación de carbono, a la conservación de los suelos y a la biodiversidad.
Coffee, The Garments that fit essence of the foreign hearts Guatemala Le invitamos a invertir, comprar, consumir y disfrutar del café de Guatemala, el mejor café del mundo.
Señora María Zacarías, cortando café en finca San Diego Buena Vista, Acatenango, Chimaltenango. Foto: Iván Castro, 2013.
28
30
32
34
Technology, the future Experience and of the textile and Innovation for the apparel industry textile industry
Aquaculture products Emissaries of and fish that make waves Guatemalan world wide. flavors Las condiciones climáticas, microclimas, los tipos de suelo, la sombra y la cosecha artesanal son algunos de los factores y condiciones que hacen que Guatemala sea el lugar ideal para producir café de alta calidad. Los conocimientos tradicionales que forman parte del proceso de producción y comercialización cafetalera, desde el almácigo hasta la degustación, son un símbolo de identidad de Guatemala y trascendentales para el desarrollo integral de nuestro país. En 2018, la tradición cafetalera guatemalteca fue declarada Patrimonio Cultural Intangible de la Nación.
42
44
46
48
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Committed Attractive with ancestral sustainable development wealth
Flavors that will A High performing charm and Guatemalan banking win you over system
Durante 60 años, Anacafé ha brindado a los productores Asistencia Técnica e Investigación a nivel nacional para incrementar la productividad, mantener y mejorar calidad del cultivo. En todo el proceso de producción, Anacafé fomenta la innovación que permite al sector estar a la vanguardia en temas agronómicos y de postcosecha dando como resultado un café extraordinario que cumple con los más elevados estándares de calidad.
36
Anacafé promueve el consumo del café a nivel nacional e internacional, asesora a los productores en sostenibilidad económica, ambiental y social, acceso a mercados y articula la vinculación con empresarios tostadores y compradores internacionales.
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Services that bring Voices that universal satisfaction overcome borders and connect cities
Desde 1960, la Asociación Nacional del Café -Anacafé- representa a los caficultores guatemaltecos y tiene como objetivo fortalecer la economía nacional en lo relativo a la producción y exportación de café, protegiendo los intereses gremiales de los productores del grano.
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Anacafé, 60 años prestando servicios efectivos para una caficultura sostenible, competitiva y de calidad.
Guatemala’s Xumak: We inspire exporting potential the growth of ambitious brands.
This is
Guatemala!
The millenary heritage, warmth and quality of people make Guatemala a unique country that advances into the future.
8
INDICATORS With the most thriving and populated urban centers in Central America; it is the largest economy in the region, where investors and capital from large productive sectors converge. Located next to Mexico and a short three hour flight to the United States, the country serves as an ideal pathway for commercial relationships with North and South America, as well as other large economies around the world. Guatemala is varied in beauty, landscapes and weathers making it suitable for an endless variety of possibilities in investment and tourism. With a territorial extension of 108,889 km2, it is home for various cultures and languages; it has Spanish as the official language, and English as the option for business. Divided into 22 departments and 340 provinces; its 420 kilometers of territory separate the Atlantic from the Pacific ocean. Sources: Banco de Guatemala; Censo Nacional de Población 2018 [2018 National Census], Instituto Nacional de Estadística [National Statistics Institute]; Asociación Guatemalteca de Exportadores [Guatemalan Exporters Association]; Monitor Global de Emprendimiento, Guatemala, 2018-2019 [Global Entrepreneurship Monitor, Guatemala 2018-2019].
Growth
In 2019, the nominal GDP in the country was US$ 76,694 million US$4,619 million, of GDP per capita in 2019. 3.8% growth of the GDP in 2019
16.6 million inhabitants in the territory Population
27.5% rate of early stage entrepreneurship Entrepreneurship US$ 998.2 million received in Foreign Direct Investment during 2019
Investment and communications
Foreign Trade
The country has 22 landing strips, 2 international airports: La Aurora in Guatemala City, and Mundo Maya in Petén which is located 500 kilometers north from Guatemala City.
Three seaports: The Railway Terminal Puerto Barrios, Port Company Santo Tomás de Castilla, and Seaport Puerto Quetzal.
US $11,169.6 million in exported goods during 2019. US $19,8881.3 million of imports in 2019.
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control
A Macroeconomy
Under 10
Due to Guatemala’s macroeconomic policies it has been able to maintain the credit ratings, with the lowest level of public debt in Latin America, and a 4% yearly inflation rate, it has been able to keep a steady exchange rate. All of these are factors that support in strength any investment and transaction made in the country. In the Global Competitiveness Index 20182019 published by the World Economic Forum, Guatemala scored 53 out of 100 points, ranking at the 98th position out of 141 evaluated countries.
The economic dynamism, along with the reduction in complexity and in opening costs for a business, are two main factors that favor and attract investment into the country. Up until 2019, the countries that have invested the most in Guatemala are: United States, US$ 3.1 billion Canada, US$ 1.2 billion Mexico, US$ 1.2 billion Colombia, US$ 1.1 billion Spain, US$577 millon The majority of investments have been made in infrastructure and electric energy.
RANKING #96
in the Doing Business Index - an indicator that evaluated 190 countries in 2019.
29 %
of foreign debt in relation to the GDP, making it the lowest in Latin America.
US$ 998.2
million were received in Foreign Direct Investment during 2019
84
%
of exports were made to commercial partnering countries
34 CONSULATES 41 EMBASSY
counting United States, Canada, Mexico and Belize
representation around the world.
Risk Ratings
69 FOREIGN AGENCIES cooperation offices, and international missions from other countries in Guatemala
Due to Guatemala’s macroeconomic policies, the country maintains its credit ratings: • Moody’s Investors Service changed perspective from negative to stable Ba1 (stable) • Fitch maintains the score BB (stable) • S&P maintains the score BB (stable)
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¿Why invest
in Guatemala?
Guatemala is geostrategically located in a privileged position in the American continent, with proximity to the United States and Canada, it opens up a wide range of commercial, logistical and financial opportunities for investment. 12
With over a million hectares of cultivated lands during the 2018-2019 cycle, it also holds hundreds of touristic sites varying from the Mayan, to the Spanish and Republican periods; as well as 360 microclimates suited to host any industry and/or visitor. A great opportunity to be fruitful is in Guatemala, it has many thriving and productive sectors such as; light manufacturing, construction, telecommunications, agriculture, as well as technologies of information and tourism.
Stable Macroeconomics
• • • • • • • • •
Abundant fertile soils Young population Productive Potential Laws for Public/Private Partnerships Prosperous Enterprise Opportunities Investment on different sectors Coastal access to two oceans Competitive Advantages Trained Human Talents
14,789
US$
15 INTERNATIONAL commerce agreements
MILLION
15MILLION PEOPLE
on International Monetary Reserves by 2019
will be living in intermediate cities the population will be living 79% ofin Urban areas by 2032
17,521 KM GUATEMALA
of road system by 2019
67%
of the total seats serves English
19 INVESTMENT agreements 7.2 MILLION internet users
223 COLLEGE DEGREES and educational options
15 UNIVERSITIES Sources: Banco de Guatemala, Ministerio de Economía [Ministry of Economy], Internet World Stats
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Energy that
lights up nations
The different changes on the power grid and laws have allowed Guatemala to offer the lowest rates in the isthmus.
33.1%
While the diversity in natural resources open doors for clean energy to be generated. The supply of Guatemala’s energetic resources remains dynamic, competitive and in constant growth. Being in the middle of two subcontinents, and benefited with 37 volcanoes in its topographic system, that are distributed along a 300 kilometer mountainous range, it also holds hydrographic areas, allowing the country to generate hydric, aeolic, and solar power; to date, Guatemala holds the largest solar park in Central America. There are many competitive energetic projects in Guatemala, that are accompanied by a policy that has been adapted to the needs of the market; this has opened pathways into creating strategic partnerships between the public and private sectors, with both national as well as international entities who seek a more sustainable development.
was the producciton of hidraulic energy
US$
8
4,488
35 MILLION
MW
of installed capacity, supplying power to the regional market
invested in the energy sector in the last 5 years in Guatemala
15
59%
of electric power has been supplied with renewable resources in the last 5 years
US$63.32 was the MWh spot price in 2019
16%
of the overall energy was generated with biomass
1,785
MW
of maximum demand during 2019
Sources: Ministerio de Energía y Minas [Ministry of Energy and Mines] and Comisión Nacional de Energía Eléctrica [National Electric Energy Commission]
Productive 16
and accessible
destination
The business ecosystem is having an economic evolution that keeps getting brighter and more positive with each passing day.
APPROXIMATELY 4,000 PRODUCTS are exported from Guatemala Apparel and textiles, coffee, banana, sugar, cardamom, plastic, iron, beverages, and fruits are some of the main exported products.
149 COUNTRIES buy and import Guatemalan products
80% OF COMMERCE is with partnering countries
10 FREE TRADE ZONES and ports available in the country. * Source: Asociación de Zonas Francas de Guatemala [Guatemalan Association of Free Trade Zones]
US$ 10,5 BILLION in remittances during 2019
US$ 958.9 MILLION in foreign exchange generated by tourism in 2019
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Areas to invest in and develop: The Guatemalan economy has a strong base of domestic consumers; considering that 35% of the Central American population is located in Guatemala City; it has become a point of convergence for national and international capital. The commercial dynamism allows this exchange to represent 30% of the regional GDP.
Guatemala’s strategic geographic position favors it as a key logistics center for investors from around the world, along with other factors such as: human and natural resources, technological infrastructure, quality services and qualified labor work; that become pillars for business development.
• Light Manufacturing • ICT’s, Software & Contact Centers • Transport and Logistics • Metal Mechanic • Construction • Processed Foods • Tourism and Health services • Fruits and vegetables • Beverages • Textiles, garments, and footwear • Forestry, furniture, paper and rubber
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The array of exportable products from Guatemala, is filled with characteristics that make each product unique to compete globally. The productive and exportable capacity of Guatemala is promising, added to the trajectory and specialization of several products, new commercial doors are being opened. The leadership and hard work in adapting to new markets; along with a constant desire to innovate and satisfy the consumers’ needs, are some of the reasons why success is prevalent. Guatemalan products stand out worldwide and have positioned themselves due to their diversification. Some of the products that make Guatemala a renowned country in the world are:
65% of the exports go to the United States
SNOW PEAS: 31 years growing snow peas in Guatemala
BANANA US$944.5 million in sales of bananas around the world; 1st. supplier to the United States with 2,698 million pounds per year
The main clients being: The Middle East, Germany, United Kingdom, and Switzerland.
expectations
PALM OIL: 165 thousand hectares are grown in the country, while 2.2% of the used territory produces 6.4 metric tons per hectare; the average worldwide are 3.5 metric tons. The sector exported a total of US$356 millions in 2019.
go beyond
CARDAMOM 1st. exporter and 2nd. producer of cardamom in the world. The total exports of cardamom to the world during 2019 was US$645 million.
Industries that
SESAME best quality worldwide
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Sources: Banco de Guatemala, Ministerio de Economía [Ministry of Economy], and AGEXPORT
SUGAR 4th. exporter Worldwide.
COFFEE US$662 million were exported
COSMETICS 75% of the beauty products consumed in Central America, are made in Guatemala
CANTALOUPE Leader in the United States market
MANGO 5th. Latin American Exporter to the United States
Investments
that build
sustainability
www.cmi.co
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It’s worth mentioning that the main facade of the shopping malls are covered with green walls draped with natural plants that are native to the region, utilizing drip irrigation systems that save 40% water in comparison to other traditional means.
The Corporation Multi Inversiones is a family corporation with Central American origins; generating investment, employment and also bringing development to the region. CMI began in 1920 in Guatemala, having then an exponential growth and establishing itself
as a corporation with over 40 thousand collaborators distributed throughout 7 business units, with presence in 15 countries spread out in three continents. Each business unit constantly seeks to create a sustainable impact in the communities where it has a presence, offering excellence and
quality in all of its products and services. Multi-Proyectos; the real estate developer of -CMI- is in charge of developing and commercializing offices, shopping centers, and many different vertical and horizontal housing projects.
In 2019 alone, the corporation invested more than US$ 95 million in their recent construction projects. This represents a significant contribution to the local economy through the generation of temporary and permanent jobs in each project.
Thanks to the energy that Renace generates, approximately 128 thousand tons of Carbon Dioxide emissions per year have been avoided, this is the equivalent to 500 thousand cars per year.
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Another iconic project from the corporation is the hydroelectric plant Renace, which has strengthened the Guatemalan power grid and economy for 27 years; through the generation of clean and renewable energy, it covers 16 % of the country’s power demand. Renace has a social investment strategy of over US$ 30 million, which has given, as a
result, an improvement in the social indicators of San Pedro Carchá. Thanks to the energy that Renace generates, approximately 128 thousand tons of Carbon Dioxide emissions per year have been avoided, this is the equivalent to 500 thousand cars per year. Aside from that, it has a pyramid strategy
designed specifically for the protection and conservation of the environment and biodiversity with an estimated yearly investment of US$ 1 million. Within the different actions taken, Renace has an in-plant residue management and waste collection program that removes an average of 10 tons of trash out of the Cahabón river.
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Natural freshness
that attracts
continents
The agricultural sector of Guatemala maintains a constant growth in the shipments of its products to the world,
it has become an important supplier of fruits and vegetables to different countries that appreciate the taste of the national crops. Coffee, sugar, banana, and cardamom continue being the leading products of the national exports; to these you can also add legumes and vegetables; fresh and dried fruits, plantain, nuts and honey. These are just some of the many products that continuously enter demanding niche markets in Europe and Asia, as well as a constant growth in the Central and North American markets. The country can offer a broad range of high quality agricultural products thanks to its 360 microclimates that allow an increase in productivity and competitiveness brought about by the value chains and good practices. The agricultural industry has obtained important quality certifications and has also implemented traceability with the objective of increasing the production and export of crops that provide greater added value and freshness. AGRITRADE is a sample of the versatility and the higher value of the industry, bringing together buyers from around the world who seek to purchase between 25 and 30 different agricultural products that the country offers.
1-3%
35% 17%
of the agricultural exports go to the United States
yearly growth rate of the sectorr
9%
of the fruits and vegetables are sent to Europe and Asia
INCREASE
of fresh and dried fruits
49%
INCREASE
US$
3,276 18%
GROWTH
BILLION
in the exports of cardamom during 2019
of exported agricultural products during 2019
24
%
GROWTH
in sales of legumes and vegetables
102 MILLION
US$
growth in the Plantain exports
in the sales of Banana
Coffee is part of the essence of Guatemala and it stands out globally for its exceptional quality and production processes. All of the Guatemalan coffees develop a delicious aroma, pleasant acidity, rich body and delicate sweetness; a perfect combination that serves an exquisite and well balanced cup of coffee. Each of these attributions are highlighted differently according to the region in which the coffee is grown, yielding as a result eight different cup profiles around the country.
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Guatemala began exporting in 1859, and since then, this product has been one of the main agricultural assets that Guatemala commercializes in some of the most demanding markets around the world. The coffee industry is one of the most important ones in Guatemala, generating jobs while at the same time increasing foreign currencies.
125 thousand
growers produce more than half a million jobs per year.
98% of the Guatemalan coffee is shade grown, making it the largest agroforestal system in the country. More than 305 thousand hectares provide a diversity of ecosystemic services by generating oxygen and contributing to the offset of the carbon footprint, conserving the soil and biodiversity.
The assortment of microclimates; types of soils and shades; the artisanal harvesting and handcrafted methods, are all factors at play that produce a unique and high quality cup of Guatemalan coffee.
60 years, Anacafé has supported coffee growers with technical assistance as well as research at a national level in order to increase productivity, as well as to maintain and improve the quality of the crops.
The traditional coffee making knowledge, production, and commercialization processes that take place in every step of the way from nursery to tasting; are all symbols of identity and transcendental steps towards a holistic development.
Throughout the entire production process, Anacafe encourages an innovation that allows the sector to remain at the cutting edge of agriculture as well as post-harvest processes that will ensure an extraordinary coffee that continuously meets the highest standards of quality.
In 2018, the Guatemalan coffee tradition was declared an Intangible Cultural Heritage of the Nation.
Since 1960, The National Coffee Association -Anacafé- represents the country’s coffee growers, and its objective to strengthen the national economy in regards to coffee production and exports, maintaining the coffee trade association’s interests on behalf of the producers. Durante 60 años, Anacafé ha brindado a los productores Asistencia Técnica e For
Anacafé promotes coffee consumption at a national and international level, advises the growers in terms of economic, environmental, and social sustainability providing access to markets while creating connections with international roasters and buyers.
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Garments that fit
the foreign
hearts
26
Guatemalan manufacturers and exporters have found important spaces in markets such as the nostalgic segment, thanks to the innovation and adaptation of their products to global trends.
Guatemalans continuously develop special skills to improve quality and productivity through e-commerce and other innovative technologies that impulse the competitiveness and demand of the products made in the country. High quality natural raw materials, value chains, business intelligence, strategic partnerships, and eco friendly packaging, have all allowed the produced goods to reach worldwide quality standards.
758,581
DIRECT AND INDIRECT JOBS generated by the manufacturing sector
6
US$
BILLION
yearly average of the manufactured exported goods
BILLION
13.78
%
participation of the Sector in the GDP
11%
OF THE GDP
is taken by the exports of foods and beverages.
Handmade textiles, foods and beverages, cosmetics, wooden furniture, plastic, rubber, cardboard, and footwear, among other diverse manufactured products, have been impacting markets such as the United States, Mexico, the Caribbean and Central America. The sustainability and compliance with environmental, fiscal, and labor regulations, have propelled the growth of companies that are installed in the country.
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Technology
28
the future of the Apparel and
Textile Industry
The global apparel and textile market is very dynamic and rapidly changing, it is susceptible to the demands and expectations of its customers, who each time come back with higher demands for quality, sustainability, and traceability.
C th hem at an rep ical f e d so sm ls w inish an lar p ell a ate ing r s tiwr rote bsor , swe ink cti pti a le on, on, t fea an tur d es .
Said circumstances have caused the Guatemalan industry to evolve towards garments that provide a higher added value, and target some of the most demanding niches like sportswear. Every piece made in Guatemala is extremely complex, placing the nation as the country with the most added value in the Central American region.
The implementation of 3D Softwares so that both the client and producer can make all the necessary adjustments in real time helping them save time and resources, before they start the sampling process.
The apparel and textile industry of Guatemala offers: ts rin a cp bri ming a f ital eco e of Dig also b to on s in are ponse t trend ays. res arges owad l n the world the
Striving towards Sustainability Clients around the world are becoming more demanding and much more intentional about the impact of their purchases; therefore they seek to buy from suppliers that can ensure sustainability in every resource used in the making of their products. With that in mind, the Guatemalan industry has created programs to promote more sustainable practices, as well as invested in equipment designed to utilize less resources.
High couture fashion; in order to add more value to each garment made, we encourage companies to incorporate fashion and design in their production processes.
, ow Sh ry n g in ve la rc d e ma s ou te te n i ng l S os ua io oti s. re t h G at m gie pa en the ov ro lo Ap v e nn p no e n e er l i ile ch Th is a wh tria wh te ar us ed aid ye ind cas of s ow se sh e u th
The country competes against large scale and low cost competitors such as the asian markets as well as some other countries that are geographically closer, that offer lower prices and also have shorter distances to the north american target market.
http://www.vestex.com.gt/
29 Au com toma uti pan tion; m lizin ies a som las achin g aut re al e om so er es th cutt as w ated the e acc ers e ell a the acc urac nsuri s ir m eler y an ng a d a pro nufa tion o ces ctu f ses ring .
As an example, many companies that manufacture jeans and/or dyes, have migrated to machinery that makes a more efficient use of water in their processes. The industry has also developed fibers that are more amicable with their ecological and social contexts; such as polyester made out of plastic bottles, or reusing fabric waste turning it into usable textiles.
www.grupokarimsyarn.com
Experience and innovation in the
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Textile industry Grupo Karims (GK) started in the Central American region more than 25 years ago; it is now a third generation company, and one of the pioneers in the textile industry of the region. GK discovered a great potential in Central America, particularly in the human talent and in its proximity to the largest market: the United States. Currently GK is located in Guatemala, El Salvador, Honduras, Nicaragua, Dominican Republic, Dubai, among other regions in which they diversified into including Pakistan.
Learn more about this industry here:
25 YEARS
of Grupo Karims operating in Central America
Included within the great competitive advantages, there is the textile benefit provided by the CAFTA International Treaty, which makes the region particularly attractive to the North American market. This commercial instrument has allowed the imports of millions of pounds of thread made in the American continent, positioning the company as an industry leader. GK has accomplished a remarkable position in the region and it continues in constant growth due to its yarn diversification, allowing them spearhead innovation in new products such as: recycled products with different textures, mixed fibers, and thread finishings that
US$
20
MILLIONS
invested in equipment and solar panels during 2019 alone
improve the use and functionality of fabrics and garments. In 2019 GK invested more than US$ 20 million in the region, not only bringing about more yarn and garment innovation, but also reducing their electric consumption by installing solar panels in all of their factories. GK also offers the benefit of being a vertically integrated company, supplying not only fibers, but also finished products to large brand name companies. One of the biggest advantages and reasons for their success, is the innovation reflected in everything that they make, starting at the
C AFTA the free trade agreement made between Dominican Republic, Central America and the United States; is a competitive advantage for the textile industry of Guatemala
highly qualified hired talent, all the way to their focus in market trends at a national and international level. One of the best held treasures of the region is its people, who are always willing to work towards the vision of the group, and never give up until they accomplish their goals together as a team. This company is a leader in sustainability and in corporate social responsibility; using recycling as a key component in all of their textile processes by creating recycled cotton, polyester, and synthetic fibers while taking care of forests in a sustainable way, as well as supporting their communities with hospitals and other social aids mainly in Honduras.
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Aquaculture products that
make waves waves world wide 32
Shrimp became a flagship product in the export sales of the aquaculture sector during 2020; standing out for its exquisite uniqueness, it has become a staple item in the international markets.
Penaeus vannamei shrimp is the leading export in the sector
5
%
expected growth short-term
60,000 – 130,000 pounds/hectare/cycle as the industry productive average
This industry is highly competitive in the use of cutting edge technologies and quality standards, responsible and sustainable production practices, as well as innovation and high added value. Guatemala’s fish products are preferred for their consistent offer throughout the year and food safety, backed by certifications like Best Aquaculture Practices from the Global Aquaculture Alliance, and GlobalGap-Aquaculture. The geographic origin along with the volcanic and tropical regionality offer an unrivaled flavor, which has driven the demand of these products in the European Union, United States, Mexico and Japan.
213
US$
MILLION
reached in sales by the fishing and aquaculture products in 2020
Shrimp, tuna, dolphin fish and mahi mahi are some of the species that Guatemala offers with the highest demand in the international markets.
200 A 400 shrimps/m2
of density in the hyperintense systems of the shrimp industry in Guatemala Frozen shrimp, breaded fish, cooked tuna loins, shrimp skewers, coconut shrimp, and scampi shrimp are being served on many tables around the world.
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34
Emissaries
flavors
of Guatemalan The versatility and exquisiteness of shrimp produced by Acuamaya, please the most demanding palates around the world.
3 1 1 110
PRODUCTION FARMS
- SINCE 1983 -
SUSTAINABLE SHRIMP FROM GUATEMALA
in the southern coast of Guatemala
HATCHERY
with top genetic programs to help supply the shrimp post larvae to the company’s farms and to the majority of the industry players in Guatemala.
RESPONSIBLE / DELICIOUS / SAFE
PROCESSING PLANT which is part of the integral pillars of vertical integration
THOUSAND LBS/ OF SHRIMP Acuamaya’s processing plant with a daily capacity
Acuamaya is a Guatemalan company with over 37 years of experience in the shrimp aquaculture industry and 20 years in the genetic development of farm-grown shrimps. The taste and texture of Guatemalan shrimp is unmatched, thanks to conditions like its volcanic soil, loaded with minerals and nutrients, giving
2
35
COMPANY BRANDS to reach the world: Tikal y Crystal Ponds
them a natural darker color and an extraordinary flavor. The combination of verticallyintegrated operations along with a strong focus on Research and Development (R&D), allow the company to develop excellent genetic lines of shrimp for its own farms and the industry in general. A great advantage is that customers
It also has a platform to promote the shrimp consumption with recipes, nutritional information, and more; making them the pioneers in Guatemala: https://www.tastyshrimp.club/
can verify the full traceability of the product they consume, which provides confidence and maintains the preference for Guatemalan shrimp.
The quality of the products have positively impacted the tastes and preferences of many customers from the most demanding markets around the world.
Continual technological development has resulted in higher productivity per hectare, with efficient and sustainable production cycles, helping to boost the local aquaculture sector.
Acuamaya leads by example and its 3 production farms have been certified by the Aquaculture Stewardship Council (ASC), one of the most complex certifications in the world.
Services that bring
satisfaction universal
36
The high demand for Guatemalan services has allowed a solid growth and a strong expansion into several industries.
7% YEARLY GROWTH
320 COMPANIES
of the health and wellbeing tourism sector
that conform the service sector
50 SPECIALIZED LABORATORIES
within the commission
US$2.8 BILLION
reached through the export of services during 2019(Source: Banco de Guatemala [Guatemala National Bank])
5 CATERED MARKETS
SPECIALIZED MEDICAL SERVICES
that are important to the industry: United States, Mexico, Europe, South America, and Central America.
provided within the health and wellbeing tourism sector
international certifications that empower the technical and professional creative offers.
The sector bring together an assortment of exporters, including creative industries, software development, laboratories, sustainable tourism, as well as health and wellbeing tourism. Through innovation the sector has been able to satisfy the needs of the most demanding customers that seek these services.
embedded in local writers, sculptors, painters, programmers and filmmakers, as well as software developers for the digital economy.
Guatemala is a pioneer in the outsourced services sector, catering to special markets with technical quality due to the innate talent
With an existing broad and competitive portfolio of medical, healthcare, and recreational services, we validate the
The investments in the sector are constant and notorious having incorporated multinational operations that have impulsed diversification. With an agile and dynamic connectivity supported by a fiber optic infrastructure and telecommunications, we are able to access new clients as well as provide effective solutions for our local talents.
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connect
Voices that overcome borders and
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cities
Guatemala counts with an installed capacity of human tallent fully equipped to satisfy the most demanding requirements of the Contact Center & BPO Industry.
With many competitive advantages at hand, it grows the current 42,500 available job offer to triple its size. The Contact Center & BPO sector is able to cater numerous markets such as: United States, Canada, Mexico, Central America and the Caribbean, thanks to the geographical proximity and the strong infrastructure in telecommunications. With a young population base, the country has a large interest in call centers due to the competitive salaries and the work environment the industry offers. Such an increased demand for Guatemalan talent is made possible by the geographic position of the country, as well as a neutral accent and knowledge of other languages, these factors put these companies as some of the best in compliance to quality customer service, responsibility, and goal fulfillment. Millions are being invested in search of developing the industry and allowing more people to access this job market in the country; supported with scholarships and intensive training programs such as Finishing School, an accelerated program that gets a student ready to provide services at a contact center in a matter of 10 weeks.
82
85 %
%
of the available positions are for english speaking countries
of the services provided are voice services
US$ 693 MILLION
exported in services per year (Source: AGEXPORT)
1%
of the available jobs, provide services in french, german, and portuguese
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25
42,500
LOCAL AND INTERNATIONAL COMPANIES make this sector more dynamic.
DIRECT JOBS
created by the Contact Center & BPO industry
Source: AGEXPORT
Committed with
sustainable
development
40
Since the incorporation of concepts like Corporate Social Responsibility (CSR) and Environmental Sustainability, many local companies have been able to improve their competitiveness by finding innovative business management models. The business sector in Guatemala works to accelerate the transition into more sustainable models that focus on promoting a permanent culture of CSR and effectively contributing to the development of everyone involved. With an integrated approach within the companies, the goal is to implement best business practices as well as high ethics that ensures an intangible added value and strengthened trust in their customers. The new generations demand each day more social and environmental commitments. While this makes them responsible consumers, at the same time, they place a high demand on the suppliers to remain competitive by living up to more sustainable practices and policies within their companies.
Guatemala works in the promotion of a uniform culture of inclusion based on respect and compliance with human rights, making no distinction nor discrimination.
422,345
The Guatemalan business sector works each day to create business models that are responsible and sustainable; integrating diversity and inclusion, while also helping in the mitigation of weather change and supporting the conservation of forests, biodiversity, agricultural technification, and food safety, through sustainable management of hydrological resources in order to reach the social, economic, and environmental objectives. Companies and institutions are aligned on implementing the National Plan for Development K´atun: Our Guatemala 2032, as well as the Sustainable Development Goals of the Agenda 2030, through the national development priorities. It’s all about creating a common goal as a country; one in which wealth is represented by the diversity that builds intercultural relationships in harmony that transform our society.
WAS THE EXTENT of the impact Guatemalans*
on
PROJECTS
36 PRIORITIES with 80 goals to meet in 730 guidelines to implement within the national plan
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5
MAIN AREAS
* Source: CentraRSE and the Second Report from CACIF “Acting in the present, thinking about the future, prioritized actions and goals” No. 2, year 2020
included in the National Development Plan K´atun
that have been developed by the Exporter Sector and in relationship with the Sustainable Development Goals*
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Attractive
ancestral 42
wealth
Being heirs to one of the most important pre-hispanic cultures in the American continent, we hold three millennia of history leaving behind traditions and customs that offer the world unique, wonderful and unforgettable experiences.
11% growth
The natural and cultural wealth that Guatemala has, impresses everyone who witnesses it. Colorful traditional outfits that characterize the different ethnic groups, added to the flora, fauna, lakes, volcanoes, archeological sites, beaches, ruins, old structures and buildings that are surrounded by streets and avenues, make Guatemala distinct and a place that is second to none.
6% increase in tourism during 2019 compared to 2018
in tourism that came from United States
33%
of the national territory are protected areas
130,789 Tourists visited Guatemala in Cruise Ships
806,208 visitors
flew in, with a 3% increase compared to 2018
3 thousand
historic and archeological sites that are known to date
1,6 million tourists came overland
Antigua Guatemala, Tikal National Park, and Quiriguá Archeological Park and Ruins site, have all been declared World Heritage Sites. There are also numerous mayan cities like: El Mirador, Tikal and Yaxhá, as well as natural beauties such as the lakes Atitlán, Petén Itzá and Izabal. Millions of tourists prefer Guatemala as a destination because it is unique, combining pre-hispanic, colonial, and modern architecture all in one magical adaptation.
2,559,599
millones de visitantes recibió Guatemala en 2019
19 megadiverse countries in the world, and Guatemala is one of them
Source: 2019 Statistical Bulletin from the Guatemalan Tourism Institute
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win you over Flavors that
will charm and
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38
%
OF THE AGRICULTURAL PRODUCTION
is represented by fruits and vegetables
40
COUNTRIES
buy Guatemalan Fruits and Vegetables
10.8 %
was the 2019 growth in the Beverages sector
Thanks to the vast experience of the land workers, Guatemala’s crops can be qualified as exquisite and world class.
Fresh and frozen fruits, vegetables and processed foods in different presentations, are some of the most in-demand products by renowned cooks to serve them at their tables and special events. Guatemala has innovated in all of its productive processes, adding value to its products
and meeting the highest quality standards. The sanitary and phytosanitary measures taken into consideration for food and animal safety, are commitments acquired through the different commercial agreements and international treaties. The value chains and good practices have improved the competitiveness of Guatemalan products. At the face of new trends, the tight quality controls put in place
have allowed the acceptance from international markets. Diversification and adaptation to the demands of the market, have caused the agricultural and food industries to create a productive capacity that can keep up with the demand and can continuously keep growing.
75
8%
YEARLY AVERAGE
THOUSAND PEOPLE
work in the processed foods sector
200
US$
MILLION
0.9
%
OF THE GDP
is represented by the beverages cluster
6.6
%
OF THE GDP
comes from canned foods and beverages
2.9%
growth rate of the agricultural sector
45
of the Central American and the Caribbean agriculture is supplied by Guatemala
in organic products has been exported to the United States during the last five years
60
THOUSAND PEOPLE
work in snow pea production
A High
performing
banking system Guatemalan
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Guatemala is regulated by a central banking system, making it a solid financial system.
Banco de Guatemala, through its highest regulating organ; the Monetary Board, controls the national banking system and entities which are: 16 banking institutions, 11 financial groups, and 1 financial corporation as of september 2019.
The local market operates an exchange system without restrictions for the income and expenditure of foreign currency, while complying with laws that prevent money laundering and financing of terrorism.
The country maintains a dynamic movement in financial operations; with the arrival of foreign groups and a series of mergers and acquisitions in the sector in recent years, the system has gotten consolidated making it more efficient and productive.
Financial Institutions offer their users cutting edge technology with a strong installed capacity for online banking. All account holders can perform all kinds of transactions in quetzales, dollars, and euros, in all the different banks, phone apps, or websites.
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Guatemala’s
exporting
potential
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It can be said that Guatemalan exports are a reflection of the country’s megadiversity. In fact, 74 percent of these exports are considered “nontraditional” accumulating around 4 thousand different goods and an endless number of services.
GUATEMALA’S EXPORTS MATRIX: NON-TRADITIONAL EXPORTS
74%
4 26
%
TRADITIONAL EXPORT
THOUSAND GOODS
IS THE APPROXIMATE NUMBER OF GOODS THAT ARE TRANSPORTED FROM GUATEMALA
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The exporting platform of Guatemala grows stronger and grows in numbers every year. Government authorities have decided to bolster the exporting economic model by opening spaces for dialogue, interrelationship, and coordination between all actors in the value chain.
model to develop the country, and broaden the opportunities for the entire production chain. With much success, the Guatemalan offer to the rest of the world has been diversified, causing a significant change in the exports matrix, shifting it away from a traditional base, into one that is more innovative and assorted.
For almost four decades, the Guatemalan Exporters Association – AGEXPORT – has focused on promoting and facilitating exports while being a firm believer that this is the best
Guatemala and the market demands parallely, have served as a pathway in finding and implementing more versatile and cutting edge solutions that meet the global needs:
electronic platforms to book business appointments, modernization of the entire exporting framework, and a clear vision for sustainability as a cross-cutting theme. AGEXPORT is an engine that not only promotes the country’s exports, but also ensures the buyers abroad an agile and transparent mechanism to find world-class suppliers. We want to bring to you a rich, varied, and quality offer. We want to be your ally.
Contact Directory: Asociación de Azucareros de Guatemala - Asazgua - (http://www.azucar.com.gt/) Asociación Guatemalteca de Exportadores - AGEXPORT - (http://www.export.com.gt/) Banco de Guatemala - Banguat - (https://www.banguat.gob.gt/) Banco de Guatemala – Banguat – (www.banguat.gob.gt). Cámara de Comercio de Guatemala – CIG – (www.ccg.com.gt/web-ccg/). Cámara de Finanzas de Guatemala – CFG – (https://www.cfg.org.gt/) Cámara de Industria de Guatemala - CIG - (http://www.cig.industriaguate.com/) Cámara de Turismo de Guatemala - Camtur - (http://www.camtur.org/) Cámara del Agro de Guatemala - Camagro - (http://www.camaradelagro.org/es/) Cámara Empresarial de Comercio y Servicios - Cecoms - (http://www.cecoms.org/) Cámara Guatemalteca de la Construcción - Construguate - (http://www.construguate.com/) Comité de Asociaciones Agrícolas, Comerciales, Industriales y Financieras – CACIF – (https://www.cacif.org.gt/) Consejo Privado de Competitividad - (www.mejoremosguate.org/cms/en/what-are-we-doing/consejo-privado-de-competitividad). Federación de la Pequeña y Mediana Empresa - Fepyme - (http://www.fepyme.org.gt) Fundación para el Desarrollo de Guatemala – Fundesa – (www.fundesa.org.gt). Guía para hacer trámites en Guatemala (www.asisehace.gt). Instituto Guatemalteco de Turismo – Inguat – (http://www.visitguatemala.com/) Ministerio de Economía – Mineco – (http://www.mineco.gob.gt/) Ministerio de Relaciones Exteriores - Minex - (http://www.minex.gob.gt/) Observatorio de Competitividad País – (www.competitividad.gt). Programa de Agregados Comerciales, Inversión y Turismo – Pacit – (http://www.mineco.gob.gt/pacit) Programa Nacional de Competitividad – Pronacom – (https://www.pronacom.gt/) Ventanilla Única para las Exportaciones – Vupe – (www.vupe.export.com.gt).
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Guatemala, the economy that overcame the brunt of a pandemic This 2020 was an unexpected, atypical, a year that broke paradigms at a global level. One in which all economies, without any exception, recorded substantial downturns in facing the shock of the health emergency.
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Guatemala was no exception at all. The central banking system estimated a -1.5% downturn during 2020 while expecting a 3.5% economic recovery in 2021. Exports played their best role with an estimated -1.4% decrease mounting up to US$11,031 million in foreign sales with a foresight of a 4.19% increase during 2021. 2020-2021 Projections of Goods and Services. About the fresh and natural, Agriculture Sector The trend in high consumption of fruits and vegetables contributed
to a positive closing in exports, as well as a high demand for Guatemalan cardamom. 2020: Closing perspective US$4,240 million. (4.12% vs. 2019) 2021: Projects for the agriculture sector a 5.89% increase. The certifications for the agriculture and aquaculture sectors The continued innovation against all prognosticators has contributed in maintaining high value in the sector’s processes and production. 2020: is US$213 million. (5% vs. 2019) 2021: The high added value and
the adoption of certifications aim for new destinations to export to. Foods, pharmaceuticals, and chemicals are among the winners Food and beverages, chemicals, cleaning and hygiene, as well as pharmaceutical products, are all part of the essentials product list that increased sales in some markets. However, other handmade, plastic, and wooden products did not experience the same fortune. 2020: Conservative closing of US$2,239 million, (+2.6% vs 2019) 2021: Estimates a 2.9% growth. Fashion took a pause The apparel and textile industry
took a serious hit due to many stores closing in the United States; however, many of them adapted to the new needs in the market and created masks and medical suits, while preparing themselves for the 2021 seasons. 2020: is projected to close at US$7,922 million (-16% vs. 2019) 2021: A 5% increase is expected upon the opening of the markets. Outsourced services from home Between March and April, when the Guatemalan economy was shut down, the outsourcing services took advantage in order to adapt to the new normal without altering their services, moving
4.19% Exports foresight increase during 2021
3.5%
Economic estimated recovery in 2021
Growing Industries in 2020 Foods, pharmaceuticals, and chemicals Aquaculture Agriculture Outsourced services 53
their operations to a home office format. 2020: a US$858 million is forecasted (10% vs 2019) 2021: a growth between 10% to 27% is projected Tourism and Logistics at a standstill To date, this is the sector that is still suffering the brunt of Covid-19;
affecting the sustainable tourism, as well as the health and wellbeing tourism. At the same time, the closed borders and restricted travels also affected the logistics sector. 2020: Estimates a closing in foreign sales of US$3,034 million. (-21.8% vs 2019) 2021: Projections bring a 14.7% growth.
TOURISM
is the sector that still suffering the burnt of Covid-19
Source: Closing projections, by AGEXPORT with data up to September 2020 from Banco de Guatemala. Closing numbers for the 3rd. edition of Guatemala Beyond Expectations Magazine done in December 2020.
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