1 minute read
Live the experience
Steel is not just another commodity.
It is used in every aspect of modern life - from automobiles and appliances to construction and infrastructure. Steel touches our lives, in many different ways - helping us move, enabling us to create megastructures, produce sustainable ecosystems and even run our households!
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From personalised experiences at every touchpoint to using immersive technology for product storytelling and showcasing innovations in a highly experiential environment, the JSW Experience Centre places the customer at the heart of an enhanced buying journey.
The JSW Experience Centre will be a progressive step towards offering a cohesive brand experience about the JSW Steel products to its diverse set of customers. It will combine the state-ofthe-art steel retailing with JSW legacy to transform the sector in a way that has never been seen before.
Steel is all around us and it is this spirit we bring into the JSW Experience Centre where customers can live the JSW brand through a new-age, tech-enabled retail experience.
JSW Steel produces 28 MTPA in domestic crude steel capacity making it the largest steelmaker in India.
