SIDEKIcK® SHARPEnER Sharpening innovation at your fingertips
Fact Scalers and curettes can dull over time as a result of routine, every day use. Keeping instruments sharp can improve deposit removal and decrease the potential for hand fatigue*.
cHaLLENGE Achieving a fine cutting edge without compromising the original shape of the instrument blade can be challenging and time-consuming.
SOLUtION Hu-Friedy’s Sidekick is a cordless, lightweight sharpening device designed to provide convenient and consistent sharpening results and accurate angles every time.
POINtS OF PERFORMaNcE • Easy-to-use guide channels and vertical backstops allow simple positioning of scaler and curettes to provide consistent sharpening results every time. • Provides consistent sharpening results aiding in instrument longevity. • Cordless, lightweight, portable sharpening...anywhere, anytime. • Reciprocating stone does the work so you don’t have to • Maintains sharp blade and accurate angles
*Fundamentals of Periodontal Instrumentation & Advanced Root Instrumentation, J. Nield-Gehrig, 6th Edition. Lippincott, Williams & Wilkins. 2008.
DESIGN PROJECTS 2004 - 2014
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1 1524 N Astor Brochure
This custom gatefold brochure features a multi-million dollar home.
The idea was to create an upscale marketing piece with a small amount of copy and an abundance of photographs to highlight the home’s unique style and exquisite finishes.
The Jennifer Ames Team 2004
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2 Real Estate Photography
These images represent the original photography I took and used in marketing pieces, print and newspaper advertising, and internet marketing.
I also set the standards for the way real estate photography was retouched.
I would shoot the property, then take the images into Photoshop and “straighten” the walls to be vertically upright and accurate.
This technique set our images apart from other Realtors.
When a room is photographed, often times the photographer will use a wide-angle lens. This creates distortion; the walls frequently appear “bent inward”. This is distracting to the viewer.
The Jennifer Ames Team 2004
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3 Lincoln Avenue Motels
There is a string of old motels up on Lincoln Avenue in Chicago that are currently being torn down as part of a city renewal project.
As a self-assignment, I photographed these old signs and interviewed the people who worked there.
Self Assignment 2005
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4 Jennifer Ames - Portfolio of Homes
This trifold brochure showcased the complete portfolio of high-end homes for Realtor Jennifer Ames.
This piece was used in various marketing pitches, including listing presentations, showcasing the Realtor’s branding and expertise in the field.
The Jennifer Ames Team 2006
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5 Tape - Poster, Press Kit, and Press Photo
Getting the press to attend a new show is crucial to a play’s success. Since the show was entitled, “Tape”, I created a press kit in the guise of a VHS tape.
Included were press photos on a mini DVD, facts about the cast and crew, and complimentary tickets to the play.
This kit was a wild success, getting the theatre attention on local news and radio. Tape put Oracle Theatre on the map.
Oracle Theatre 2006
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6 Breast Cancer Awareness Sale Flyer This sale flyer for xpedx Stores showcased vendors that donated a portion of the proceeds to support breast cancer research. I developed the slogan, used high-quality paper to create the ribbon, shot all of the product photography, and wrote the copy. The use of paper in this piece reiterated that xpedx Stores Division was a fine-quality paper company. xpedx Stores Division 2007
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7 Business-To-Business Healthcare Campaign The objective of this project was to target healthcare offices and raise their awareness of xpedx Stores as a great resource for supplies. I visited several hospital and healthcare websites to familiarize myself with medical language, and wrote copy to suit. I also researched color palettes for the industry and designed emails to go along with the mailers. xpedx Stores Division 2008
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8 Termen vox Machina: Original play for Oracle Theatre by M. Deegan Poster and press photos Oracle Theatre 2008
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9 xpedx Business Catalog The xpedx Business Catalog was an under-used tool in the business. A complete redesign was necessary to bring the book to its full potential as a selling tool for store and sales managers alike. The redesign included converting the file from Quark to InDesign, changing the page layout, and completely retouching photos to create a cleaner, more comprehensive look. The process took about seven months to complete. xpedx Stores Division 2009
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mouthwatering design
This flap folds under AVAILABLE FOR A LIMITED TIME ONLY!
net experience 6 years
angelaglyda.com
Š 2009 angela glyda design
10 Self-Promotion When interviewing for a new job, it is critical that designers stand out from the others. I decided to brand myself using jelly beans and created a package that highlighted my strengths as a designer. At each interview, I handed out a box of jelly beans as my leave-behind. This tasty tactic helped me land the job at Hu-Friedy.
Angela Glyda Design 2009
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11 Endo Essentials Catalog for Hu-Friedy This catalog was designed to highlight Hu-Friedy’s line of endodontic instruments. The idea was to highlight the procedures with compelling illustrations at the beginning of each section. This catalog was well-received and used to drive the Hu-Friedy brand at the International Federation of Endodontic Association convention in Greece. Hu-Friedy Manufacturing 2009
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12 Hu-Friedy Rebrand In 2010, the in-house design team at Hu-Friedy collaborated with an outside agency, Starfish, working closely together to recreate the brand. This took roughly one year to complete. The final rebrand was incredibly thorough, covering not only the design of collateral and iconography, but also strategy, brand voice and more. I art directed the company photo shoot, creating proprietary photos exclusive to Hu-Friedy. This redesign won a Notable award from REBRAND 100 in 2012. Hu-Friedy Manufacturing 2010
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13 Nevi Scaler Marketing Campaign
This multi-platform print and online campaign increased sales by 46% over the prior year.
The perception of the competition’s scaler was that it had “personality” in the dental hygiene arena. The clients wanted their instrument, the Nevi 4, to have a personality of its own to compete in the market and showcase the product’s superior qualities.
I designed a doll and sent the specs to a doll maker that created a plush version of the product. This helped to give “personality” to the scaler.
After a successful tour around the US and a good will mission to Haiti, Nevi was inducted into the National Museum of Dentistry with a backdrop that highlighted his travels.
The Nevi persona was communicated through direct mail & advertising, social media initiatives and engagements at conventions.
Hu-Friedy Manufacturing 2011
Reliable Sickle ScaleR Ready to Do Your Heavy lifting
Some scalers can’t handle it when calculus gets tough. Not me—I’m Nevi 4 and I’m not afraid to roll up my sleeves and get the job done. I remove the heaviest deposits, get you into difficult-to-reach areas, and I reduce hand fatigue. Plus, I stay sharper longer with my EverEdge® Technology. Dependable. Effective. Comfortable. I’m the scaler you want on the job! Visit me online at FriendsOfHu-Friedy.com under the “Featured Products” section.
©2011 Hu-Friedy Mfg. Co., LLC. All rights reserved. Hu-Friedy, the Hu-Friedy oval logo, Nevi and EverEdge are trademarks of Hu-Friedy Mfg. Co., LLC.
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14 Vintage Typeset Numbers
This self project was so fun to create. I found these typeset numbers in an antique store in Tulsa, Oklahoma.
Anything having to do with typefaces, antiques, and DIY on a Saturday afternoon makes me incredibly happy.
Angela Glyda 2011
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15 Oracle Theatre Rebrand I worked with Oracle Productions for years as their resident graphic designer and photographer. Their business model changed in 2010; they began offering free admission to all performances. Instead of charging for tickets, the organization is funded by individual and corporate donations. In order to establish credibility in the community as a reputable not-for-profit organization, a complete redesign of the Oracle brand was necessary to raise donorship. I completed this rebranding project as my final thesis for my graduate program at Full Sail University. The rebrand was implemented in February of 2012. Oracle Productions 2012
PMS 312
PMS 294
PMS 7488
PMS 586
4-Color Process
C M Y K
96 0 11 0
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PMS 7488 at 70% PMS 294 at 70% PMS 312 at 50%
PMS Cool Gray 11C
PANTONE
100%
70%
50%
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15%
#005696
#97CE8A
#EBED94
#717174
OR ACLE PRODUCTIONS theatre
film
ar t
OR ACLE OUTREACH the radio movement
b*sides
OR ACLE SPACES storefront
warehouse
lite
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16 Hops ‘N’ Honey Wedding Invitations Eve Poynter, A good friend of mine raises bees and grows hops at her home in Forest Park, IL. When she needed wedding invitations themed as “bees and beer”, I was more than happy to create a logo that incorporated both. Instead of traditional table assignments, guests were seated according to bee or hops type. The wedding branding was a hit! Poynter-Barrs Wedding 2012
WEDDING LOGO : A good friend of mine both raises bees and grows hops. When she needed a wedding logo, I was more than happy to create a logo that incorporated both.
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17 Universal Charger Packaging Rand McNally wanted a refreshed look for their accessories packaging—something different from their bright color-blocked original designs. I used a lifestyle road image to convey travel, designed the die line for the package to show both home and on-the-road use, and photographed the final products. Rand McNally 2013
DIE LINE
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TRIP PLANNER ICONS : A complementary color palette was also needed to correspond with the maps used in the application.
18 Icons Icons are tiny representations of an action or status. These icons were developed primarily for the web and in applications, but could easily translate to printed collateral such as brochures or trade show materials. Rand McNally 2013
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4.2
EDUCATION WEBSITE ICONS : Example of web application.
EDUCATION WEBSITE ICONS : These icons work together on the web or separately in print or other applications.
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CLAMSHELL PACKAGING MOCKUP : Many of the marketing presentations required photos of the packaging, including clamshell packaging for W I created many mockups of the packaging before it was available in order to get these items in front of retailers.
19 Foris Outdoor GPS Bringing a new product to market without a large budget can be challenging. This product launch required new packaging, trade show items, web banners and assets, icons, and more. Using stock photography and Photoshop to create multiple images for several types of media saved money and gave the launch materials a professional and consistent look. Rand McNally 2013
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TRADE SHOW BANNER : This trade show banner had to be ordered before any lifestyle images could be taken. I found this stock photo, shot our product almost identically in orientation, and created a new image in Photoshop that seemed to feature our device.
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TRADE SHOW GIVEAWAY : This pen was an inexpensive way to spread the word about the Foris during an outdoor trade show.
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Before
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20 Truck GPS UI Design The Rand McNally Truck GPS interface needed an update across several devices. The icon style and GUI seemed out-of-date compared to other units on the market. Reorganizing the hierarchy of the information created a cleaner and more logical user experience. The main icons and actions were most prominent, while secondary icons and navigation were less prominent. Each screen was recreated to show a new user experience and day and night skins were created so drivers could select screen brightness. A complete repertoire of new icons was created to unify the look and drivers had very positive feedback to the new interface. Rand McNally 2014
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21 Truck Tablet UI and Package Design This tablet was a new addition to the family of truck GPS devices. New packaging was designed to promote the product to multiple retailers in the truck industry. Although this was a fully-functioning Android tablet, a separate launcher was designed to distinguish this product as a truck-specific device. The tablet used the same redesigned interface as the Rand McNally Truck GPS devices for consistency across product lines. Rand McNally 2014
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22 Holiday Online Promotions During the holidays, the Rand McNally online store does most of its revenue. Creating a successful email campaign helps to drive sales; the holiday elements were also carried throughout the online store. A separate landing page was designed to display the promotions and separate rotator banners were created to appear on the Rand McNally home page. Rand McNally 2014
DESIGN PROJECTS 2004 - 2014