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FROM RON SASLOW, CEO
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INTRODUCTION: PURPOSE AND METHODOLOGY
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INTRODUCTION: HU-FRIEDY VISION & MISSION
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BRAND STRATEGY: FRAMEWORK
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BRAND STRATEGY: COMPONENTS
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BRAND STRATEGY: MARKETPLACE POSITIONING
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BRAND STRATEGY: MANIFESTO
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BRAND STRATEGY: MARKETPLACE POSITIONING
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BRAND STRATEGY: BRAND PERSONALITY
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BRAND STRATEGY: BRINGING THE BRAND STRATEGY TO LIFE
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BRAND STRATEGY: MASTER BRAND APPROACH
House of Brands
Branded house
(More Complex)
(Less Complex) Master brand logo, product line colors and graphics, product logos
Master brand logo, product line colors and graphics
Master brand logo and SBU colors
Master brand logo
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BRAND STRATEGY: PREVIOUS PRODUCT ARCHITECTURE HF-LogoArchitecture_CMYK.pdf
IMS
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7/18/11
3:50 PM
Periodontal Hand-Scaling
Power Scaling Piezoelectric
Other Surgical Specialty Endodontic
Diagnostic
Magnetostrictive
Restorative
Orthodontic
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Programs CRM
HR
BRAND STRATEGY: NEW PRODUCT ARCHITECTURE
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BRAND TERMINOLOGY: TRADEMARKS
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BRAND TERMINOLOGY: TALKING POINTS
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BRAND TERMINOLOGY: KEY LANGUAGE
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LOGO: LOGO/TAGLINE LOCKUP
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LOGO: USAGE
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LOGO: USAGE
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LOGO: USAGE
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LOGO: CO-BRANDING
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COLOR PALETTE: COLOR CHART
COOL GRAY 11
7528
326 @ 30%
C 0 M 0 Y 0 K 68
C 0 M 3 Y 10 K 10
C 26 M 0 Y 11 K 0
R 113 G 112 B 115
R 231 G 222 B 208
R 185 G 227 B 226
717073
E7E0D2
B9E3E2
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COLOR PALETTE: USAGE
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TYPOGRAPHY: PRINCIPAL & ALTERNATE TYPEFACES
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COLOR PALETTE: USAGE
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GRAPHIC ELEMENTS: CIRCLES CONCEPT OVERVIEW
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GRAPHIC ELEMENTS: CIRCLE ARTWORK - CORPORATE
HU-FRIEDY PROGRAMS
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FRIENDS OF HU-FRIEDY
GRAPHIC ELEMENTS: CIRCLE ARTWORK - PRODUCT LINE
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GRAPHIC ELEMENTS: ICONS BAR
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GRAPHIC ELEMENTS: USAGE
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GRAPHIC ELEMENTS: ACCENT BOX
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GRAPHIC ELEMENTS: USAGE
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GRAPHIC ELEMENTS: USAGE
GRAPHIC ELEMENTS: USAGE
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GRAPHIC ELEMENTS: USAGE
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IMAGERY: PRODUCT PHOTOGRAPHY
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IMAGERY: COMPARISON PHOTOGRAPHY
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IMAGERY: PHOTOGRAPHY STANDARDS & EXAMPLES
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IMAGERY: SEPIA PHOTOGRAPHY
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IMAGERY: SEPIA PHOTOGRAPHY
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IMAGERY: CLINICAL IMAGERY
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SAMPLE LAYOUT: ADVERTISING
CLINICIANS WILL SAY IT’S THE MOST COMFORTABLE POWER SCALER THEY’VE EVER USED. PATIENTS WILL SAY “AAHHHAAH.”
ULTRASONIC SCALING
Introducing Swerv3® by Hu-Friedy AFTER
The new Swerv3 magnetostrictive ultrasonic scaler is as comfortable for the clinician as it is for the patient. Because when you make technology that’s comfort driven, you don’t stop when you’re satisfied, you stop when everyone else is.
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Visit us online at HU-FRIEDY.COM Call 1-800-HU-FRIEDY or contact your authorized Hu-Friedy representative for more information. ©2011 Hu-Friedy Mfg. Co., LLC. All rights reserved.
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• Over 100 years of scaling expertise has led to the creation of an ergonomically perfected, technically superior instrument • Better performing and better feeling • Combined with patented Swivel™ inserts, it delivers unprecedented efficacy and comfort
SAMPLE LAYOUT: ADVERTISING
THE ONE-MINUTE INFECTION CONTROL SOLUTION FOR YOUR PRACTICE
INFECTION CONTROL
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HU-FRIEDY SPORECLEAR™ MEDICAL DEVICE DISINFECTANTS SporeClear offers a unique solution to creating a safe work environment protecting your dental staff and patients from spores, viruses, bacteria and fungi.
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In one step, you can now disinfect critical workspaces within one minute of contact eliminating multiple harmful pathogens, including Tuberculosis. Our ready-to-use eco-friendly disinfectants contain no harsh chemicals and are safe to use on all surfaces. SporeClear combines safety, efficacy and efficiency.
AVAILABLE IN MULTIPLE FORMATS TO MEET YOUR MEDICAL DEVICE SURFACE DISINFECTION NEEDS:
160 wipe canister MSCD354160 160 wipe refill pack MSCD354161 1L bottle concentrate MSCW35C01 750 ml bottle with trigger spray MSCD356750
Providing effective solutions to advance your performance. That’s what we are about.
To discover the unparalleled performance of SporeClear please visit our website www.Hu-Friedy.eu. To place your order, please contact your local dealer. Hu-Friedy Mfg. Co., LLC | 3232 N. Rockwell Street | Chicago, IL 60618 | USA EU Customers: 00800 48 37 43 39 | Outside of the EU: +1-773-975-6100 | Website: Hu-Friedy.com ©2011 Hu-Friedy Mfg. Co., LLC. All rights reserved. Medline is a registered trademark of Medline Industries, Inc. SporeClear is a registered trademark of Altos Medical, LLC. IMS-610/0611
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SAMPLE LAYOUT: ADVERTISING
TEAM VISTA™ BY HU-FRIEDY
The Complete Waterline Security System
OCTOBER 1 – DECEMBER 31, 2011
Buy 2 boxes of Team Vista™ Dental Unit Waterline Cleaner, receive 1 bottle of VistaClean™ Irrigant FREE
INFECTION CONTROL
Team Vista provides a more effective and economical way to keep waterlines safe and clean. This easy-to-use solution is the only system that provides both an organic irrigant and antimicrobial cleaner for enhanced patient care.
Visit us online at Hu-Friedy.com ©2011 Hu-Friedy Mfg. Co., LLC. All rights reserved. Hu-Friedy and the Hu-Friedy oval logo are registered trademarks of Hu-Friedy Mfg. Co., LLC. Team Vista and VistaClean are trademarks of Vista Research Group, LLC. Offer valid in the 50 United States, District of Columbia and Canada only. Does not apply to school, government or institution offers. To receive your free product(s) please fax a copy of your dealer invoice dated October 1–December 31, 2011 indicating the required purchases and your free goods selection to 773-868-3560 or mail to: 3232 N. Rockwell, Chicago, IL 60618-5935. Redemption must be postmarked byJanuary 31, 2011.
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How the best perform
SAMPLE LAYOUT: SELL SHEET
YOUR YEAR-END INVESTMENTS 12 + 2 EVEREDGE®
Capitalize on these special deals from Hu-Friedy.
OCTOBER 1 – DECEMBER 31, 2011
FREE HANDCARE WITH PURCHASE
PERIODONTAL
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INFECTION CONTROL
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Buy any 4 Hand Essentials™ products (16 oz. or larger), receive 1 Free*†
Buy 12 EverEdge Scalers/Curettes, receive 2 FREE Buy a Sidekick® Sharpener,WHITE receive 5 EverEdge Scalers/Curettes FREE
Buy 3 bottles of Sterillium® Comfort Gel™ (475 mL), receive a 2 oz. Skin Repair Cream FREE†
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* Free good must be of equal or lesser value. Hand Essentials brand includes: Skin Repair Cream, Moisturizing Lotion, Instant Hand Antiseptic and Antibacterial and Lotion Soaps.†Sterillium® Comfort Gel™ and Hand Essentials Instant Hand Antiseptic available in continental United States only.
ELEVATOR FREE WITH PURCHASE
$150 VALUE
SURGICAL
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Buy any 2 Forceps, receive your choice of 1 Elevator or 1 Root Tip Pick FREE
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RESTORATIVE
Buy any 30 Stainless Steel Primary Molar Crown Refills, receive your choice of a crimping pliers or scissors (up to $150 value)** Buy any 4 Stainless Steel Primary Molar Crowns Refills, receive 1 FREE Buy any 4 Rubber Dam Clamps, receive 1 FREE
$1000 IN FREE GOODS
ULTRASONIC SCALING
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Buy multiple SWERV®3 Magnetostrictive or Symmetry IQ® 4000 Piezoelectric units, receive $1000 in Free Goods of choice per unit**
Buy one SWERV®3 or Symmetry IQ® 4000, WHITE receive $750 in FREE GOODS of choice**
BUY 6, GET 3 OR BUY 3, GET 1
ULTRASONIC SCALING
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Buy any 6 Ultrasonic Inserts or Piezo Tips, receive 3 FREE Buy any 3 Ultrasonic Inserts or Piezo Tips, WHITE receive 1 FREE
Visit us online at Hu-Friedy.com When placing your order please reference promo code: 0808 ©2011 Hu-Friedy Mfg. Co., LLC. All rights reserved. Hu-Friedy, the Hu-Friedy oval logo, EverEdge, Hand Essentials, Sidekick, SWERV3 and Symmetry IQ are trademarks of Hu-Friedy Mfg. Co., LLC. Offer valid in the 50 United States and District of Columbia only. Sterillium® Comfort Gel™ is a registered trademark of Bode Chemie GmbH Co. †Sterillium® Comfort Gel™ and Hand Essentials Instant Hand Antiseptic available in continental United States only. Does not apply to school, government or institution offers. To receive your free product(s) please fax a copy of your dealer invoice dated October 1–December 31, 2011 indicating the required purchases and your free goods selection to 773-868-3560 or mail to: 3232 N. Rockwell, Chicago, IL 60618-5935. Redemption must be postmarked by January 31, 2012. **$150, $750 or $1000 suggested retail value U.S. dollars.
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SAMPLE LAYOUT: SELL SHEET
ULTRASONIC SCALING
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SAMPLE LAYOUT: PROMOTIONAL COUPON
INFECTION CONTROL
TEAM VISTA™ WATERLINE SPECIAL OFFER AFTER
To help protect your investment in a new delivery unit, please enjoy this sample of Team Vista Dental Unit Waterline Cleaner, a 2-month supply for one operatory, as well as the special offer below. Team Vista cleans and controls microbial contaminants to provide improved water quality while helping to protect patients, staff, and equipment.
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Buy 2 boxes of Team Vista™ Dental Unit Waterline Cleaner, receive 1 bottle of VistaClean™ Irrigant FREE This purchase provides six months of water treatment for three operatories.
How the best perform
TEAM VISTA™ WATERLINE SPECIAL OFFER To redeem your free products, please fax a copy of this coupon and your dealer invoice dated between July 1 – December 31, 2011 indicating the required purchases and your free goods selection to 773-868-3560 or mail to:
TEAM VISTA SPECIAL Hu-Friedy Mfg. Co., LLC 3232 N. Rockwell St. Chicago, IL 60618-5935 When placing your order please reference promo code: 0800
COMPLETELY NON-TOXIC AND ENVIRONMENTALLY FRIENDLY TREATMENT
Please allow 6–8 weeks for delivery of free goods. May not be combined with any other offer. Redemption must be postmarked by January 31, 2012. Offer valid in the 50 United States, District of Columbia and Canada only and does not apply to school, government or institution orders. Call 1-800-Hu-Friedy or contact your authorized Hu-Friedy representative for more information.
©2011 Hu-Friedy Mfg. Co., LLC. All rights reserved. Hu-Friedy and the Hu-Friedy oval logo are registered trademarks of Hu-Friedy Mfg. Co., LLC. Team Vista, VistaTab, and VistaClean are all trademarks of Vista Research Group, LLC. IMS-339/0611
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SAMPLE LAYOUT: CATALOG
PERIODONTAL
RESTORATIVE
ORTHODONTIC
INSTRUMENT MANAGEMENT
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SURGICAL
ULTRASONIC SCALING
PRODUCT CATALOG AND REFERENCE GUIDE
How the best perform
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SAMPLE LAYOUT: CATALOG
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SAMPLE LAYOUT: PRODUCT INFORMATION
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ITEM CODE SIZE DESCRIPTION
PRICE
(600-8279-D7)
.4-0 Gut, Chromic 27" C-6 3/8 Circle
$60.29
(600-9719-D7)
4-0
Gut, Plain 18" C-6 3/8 Circle Rev.
$60.29
(600-7852-D7)
3-0
Gut, Chromic 27" C-6 3/8 Circle
$60.29
(600-4160-D7)
5-0
Gut, Chromic,18" C-3 3/8 Cir. Prem. Rev. $134.79
(600-7131-D7)
3-0
Gut, Plain 18" C-9 1/2 Circle Rev.
$60.29
(600-6411-D7)
4-0
Silk, Black 18" C-6 3/8 Circle
$53.49
(600-5613-D7)
6-0
Gut, Chromic 18" C-1 Premium
$ 131.99
(600-0490D7)
3-0
Gut, Plain 27" C-6 3/8 Circle
$60.29
(600-9613-D7)
4-0
PGA, Violet 18" C-6 3/8 Circle
$66.99
(600-5413-D7)
5-0
Gut, Plain 18" C-3 3/8 Circle Premium
$134.79
SAMPLE LAYOUT: PACKAGING
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SAMPLE LAYOUT: BUSINESS CARD SYSTEM
CHICAGO
Name Title 1 Title 2 TeL DirecT mobiLe fax e-maiL
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999-999-9999 999-999-9999 999-999-9999 999-999-9999 name@hu-friedy.com
MILAN
ROTTERDAM
SHANGHAI
TOKYO
TUTTLINGEN
Hu-Friedy Mfg. Co., LLC 3232 N. Rockwell St. Chicago, IL 60618-5935 1-800-Hu-Friedy
hu-frieDy.com
SAMPLE LAYOUT: POWERPOINT TEMPLATE
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