contents
(Bradley, 2015) 1
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contents
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introduction
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efficiency
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statistics
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solution
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target customer
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user
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advantages to society
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appearance
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details
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function
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assembly
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interior
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ergonomics
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indication of use
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specifications
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bibliography
(esp _imaging, 1999) 2
introduction
More People, More Problems: Future-proofing cities Project area: “The future of personal transportation for city commuters.” The rise of mega-cities in the global economy has been
People are starting to responsibly reduce their
truly unprecedented. In 1800, only 2% of the world’s
personal ecological footprint as they are becoming
million people are added to this every week.
the environment and because of this people desire
population lived in cities - This has risen to 50%. 1.5
Personal mobility is becoming a big part of our everyday life. People use cars, bicycles, mobility scooters, and public transport to get to locations that are difficult to reach by foot. Due to rapid urbanisation, which is forecasted to grow exponentially, cities will face an increase in cars and other personal vehicles.
aware of personal accountability for their impact on eco-friendly transportation products.
Approximately 33,000 people lose their lives and 2.2 million people are injured in car accidents each
year in the United States alone. Today, 90% of automobile accidents are caused by human error.
Through thoughtful design, the tragic human cost associated with our mobility can finally be addressed.
Rapid Growth of these urban areas usually results in an increase of travel times for most commuters to
Cars demand a lot of space in city streets regardless
reach their desired destinations (work, university, shop
of what energy source they use or how ecological
and etc.) as well as significantly increasing
they are.
air pollution in these cities.
(CosmoThemes and reserved, 2016) 3
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efficiency
“Occupancy rate in 2014 was 1.2 people per car, which means that 86% of people travel alone daily”* The vast majority of commuters use large 5 seater cars that cause lots of traffic, pollution and take up lots of space. In 2014 the average driver made 60% of car journeys unaccompanied by any passengers. This number varies depending on purpose of the journey, people who use their car for going on holiday and commuting/dropping off to school have the lowest single occupancy rate, at 36%, while astonishingly 86% of trips used for business and commuting reasons have been made by single occupant.
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*According to the Department of Transport report, 2014.
statistics
It is estimated that there is a 80% change in population by 2050 and 60% of these will
Congestion times will continue to increase “as levels of deman approach the capacity
residue in the cities.
of the road, resulting in higher cost of travel
Cost of congestion to the London economy was
modes or making shorter trips.
which pushes travellers towards other
$8.5bn in 2013, and would rise to $14.5bn in
61% United Kingdom to “cut its carbon emission by 61% below 1990 levels� by 2032 and 80% by 2050.
The average motorist wastes a total of 2,549 hours or 106 days of a lifetime circling the streets searching for a space.
It is predicted that by 2050 there could be 3.6 million premature deaths a year from exposure to particulate matter.
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solution • An autonomous shared single seater (or 2 children) vehicle for the use of general public.
• Will pick up the user from desired location and after dropping off will go to pick up the next user or will return to the charging base.
• Provides freedom of movement for anybody who needs an efficient way of commuting, Incliuding people of any age or disability.
• Will be adapted to personal user needs, for example one would use 1 seater transportation device during work days and exchange it for a
• Will have intelligent interaction system which
larger vehicle for the weekend.
will be connected to user’s smartphone/smart watch and will adjust depending on personal preferences to provide an enjoyable ride.
• User can enjoy the benefits of entertainment/work system, where one can read a book, prepare for a meeting on a laptop, watch a film or just enjoy the
• Subscription based, meaning that each user can
ride in comfort, watching the city pass by.
use Bullet as often/as rare as he/she needs to, or set certain days and time when he needs the device, similar to an alarm clock set up.
• Updates will take place yearly by the manufacturer depending on evolving design and technology trends. New customer needs can also be adapted
• Will give users a sense of excitement, luxury and will have advanced interaction design.
(Giant City, 2009)4
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for
by changing modular parts avoiding waste.
Electric drivetrain means Bullet is eco-friendly.
target customer
Demographics Driving skills are not necessary thanks to autonomous driving technology, therefore the age of the user could be from early school age to pensioners, say 7-75 years old. However, the quickest group to adapt to this vehiicle would be young professionals for a daily commute to work/ see friends. Since it’s a premium service and the product is fairly high tech, it can be assumed that user would be from the upper middle class.
Geography
Bullet is aimed at large cities such as London, Paris, Hong Kong and etc, that struggle with traffic, air pollution and other. Bullet will use current infrastructure and one device will replace up to 12 standard vehicles, which will reduce smog, and make travelling more efficient enhancing quality of life.
Lifestyles
The majority of users will be busy, tech savvy individuals. They care about their time and desire new ways to save time. They prefer using subscription services such as Netflix, interested only in the experiance rather than owning physical objects.
Market Positioning Bullit would fill the market gap between public transport and personal vehicles. It would combine the accessibility, productivity and shareability of public transport with added privacy, personalisation, and adaptability of personal vehicles. Could be administrated by local government, which could include personalisation with city colours/logo etc. or by a private company.
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user
Alicia Moore Age: 24 Role: Young Professional Area: PR
Wants/needs:
• up to date technology • time saving • safe • easy to use • smart • efficient
Narrative Alicia is a 24 year old, single, young Professional living in London. She works as a PR specialist in a high-profit startup company. Alicia lives in a small studio apartment in the suburbs of London and commutes daily to work/ meetings and to meet her friends. She cares about the environment and her personal ecological footprint, therefore actively looks for ways to improve it, which includes recycling and cycling.
Frustrations: • Alicia finds public transport uncomfortable, dirty and not adapted to her needs.
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(WhoWhatWear, 2015)5
• Can only cycle limited distances. • Owning a personal vehicle is too expensive and parking is difficult. • Finds it hard to balance her busy schedule. • Wishes to see her friends and family more often.
advantages to society • When adapted, users would benefit from much safer • Bullet promises better use of road space, reducing journey, as human error is a factor in most collisions.
congestion and providing more consistent journey times through the use of “connected vehicle” technologies.
• There are still many people who do not have a driving
“Connected vehicles” will communicate with each other
licence, or access to a vehicle. Disabled people may
and their surroundings to identify the optimum route,
be unable to drive. Elderly people may be judged
helping to spread demand for scarce road space.
unfit to drive. None of these factors are problems when using an autonomous car.
• Subscription
based
service
means
Insurance,
maintenance and other fees are shared between • Due to Bullet’s clever folding mechanism, it can park
multiple users.
in very small places and when extended provides stability and safety at speed.
• With mass adoption of autonomous shared car systems, large car parks could be transformed into public parks.
• Commute time will no longer mean down time users could safely use their journey for reading a book, surfing the web, watching a film or work on
• Single self-driving vehicle could potentialls replace up to 12 regular vehicles of today.
their laptop. (Batansky and ts, 2016)6
(Ochich, 2014)8
(Ghosh, 2016)7
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appearance
details
Always up-to-date Charger cover includes an LCD screen, which provides battery status and based on the user’s estimated trip length, indicates if there is sufficient charge.
Privacy ensured Side panel is created using glass inserts that creates a unique look and provides privacy to the user without blocking the view while maintaining a light and airy space.
function
Using smart piston actuation, Bullet becomes smaller by 1 meter to allow easy parking even in the busiest areas and front exit increases safety by dropping user off directly on the pavement rather than on the road.
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assembly
With sustainability in mind Bullet will be produced as a integrated modular system for assembly and will be constantly updated through easily changable parts when something breaks or technology is updated. The same base can be combined with a larger or smaller sized cabin depending on the market trends and personal requirements. This will extend its life and will reduce waste.
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interior
ergonomics
Maximum comfort Above, I have depicted an ergonomic comparison of a 95.5% percentile Dutch male and a 2.5% percentile Chinese female. Bullet is made to suit the needs of all people, including children, elderly and other age groups by providing sufficient interior space for comfort and entertainment.
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indication of use
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1.Bullet uses a subscription based service that people can use on demand. Instead of owning one, it will deliver itself autonomously upon request. Using a smartphone app, allows true to time tracking, most visited locations and has a pre-order set-up. 2.Inside, the user can enjoy the benefits of entertainment/work system, where one can read a book, prepare for a meeting on a laptop, watch a film or just enjoy the ride in comfort, watching the city pass by. 3. Even the smallest parking spaces are not a problem. Bullet arrives facing the pavement.4.It has the ability to reduce it’s size by 1 meter (smaller than a SMART car by 400mm) thanks to wheel pods that slide inwards, which makes parking and storage easy even in the busiest areas. 5. User leaves the vehicle using the front exit, therefore dramatically increasing safety as the user does not need to step towards oncoming traffic. 7. Bullet goes to pick up next person or comes back to the base for charging. 8.This system dramatically reduces traffic, air pollution and reduces the amount of cars on the road which increases efficiency and improves the city image.
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specifications •
Power: 320 kW (modular lithium-ion batteries)
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Fully autonomous
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Acceleration: from 0 to 60 mph in 6 seconds
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Number of passengers: 1 Adult + 1 Child
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Loading time: from 0% to 80% charged in 15 minutes
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Wheelbase: 100” to 60.7” when parked.
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Lightweight aluminum body
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Micro-filter ventilation system with replaceable filters
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Frameless flush glass panoramic front door/window. Material: tempered glass
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Power folding mechanism
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LED headlights with automatic on/off
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Backlit side turn signals, front side marker lights and rear reflex lights
bibliography 1. Bradley, M. (2015) A cyclist makes his way to work. Available at: http://www.abc.net.au/ news/2015-03-23/a-cyclist-makes-his-way-to-work/6340156 (Accessed: 21 April 2016). 2. esp _imaging (1999) Rush hour on the A38urban motorway at Aston, Birmingham, UK. Available at: http://www.gettyimages.co.uk/detail/photo/rush-hour-on-urban-motorwaybirmingham-uk-royalty-free-image/157592421 (Accessed: 21 April 2016). 3. CosmoThemes and reserved, A. rights (2016) There are more people in New York city than‌. Available at: http://iloveuselessknowledge.com/2014/11/04/there-are-more-people-in-new-yorkcity-than/ (Accessed: 21 April 2016). 4. GIANT CITY (2009) Available at: http://www.kaaitheater.be/en/e595/giant-city/ (Accessed: 21 April 2016). 5. WhoWhatWear (2015) The white-shirt manifesto: Your manual for wearing a button-down. Available at: https://uk.pinterest.com/pin/200691727123055032/ (Accessed: 21 April 2016). 6. Batansky, J. and ts, ? (2016) Tech & gear. Available at: http://aspiringgentleman.com/style/theperfect-accessory-a-perfect-smile/ (Accessed: 21 April 2016). 7. Ghosh, A. (2016) Moto 360 (1st gen) receiving Android 6.0 marshmallow update for Android wear. Available at: http://www.ibtimes.co.uk/moto-360-1st-gen-receiving-android-6-0marshmallow-update-android-wear-1543390 (Accessed: 21 April 2016). 8. Ochich, D. (2014) Prepare your business for generation Z. Available at: https://www.glozine. com/business/money/prepare-your-business-for-generation-z.html (Accessed: 21 April 2016). __
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