Home project Com.PLANE Department
• Kick-off workshop • SWOT analysis • Research • Personas • Customer journey • Brainstorming • Campaign • Business case
Agenda
• Housing for international students • Rooms for rent in shared houses • No deposit – undetermined period for renting • No waiting list • English page • Furnished • Houses owned by Home
Phase 0
Kick-off workshop
Turnover/Stages of business developmen 7 6 5
Turnover/Stages of business development
4 3 2 1 0 Concept Maturity Rebirth
30000 25000 20000
Total number of students BA Denmark Total number of Exchange students
15000 10000 5000 0 20052006200720082009201020112012
Phase 0
SWOT analysis
Phase 1
Research
Mary (18) : free education and new experience, careless, chaotic, simple solutions, party people, roommates
Phase 2
Karolina (27) : knowledge, perspective and experience, clear vision of themselves, partner, future-oriented, organized
Personas
• • • • •
Customer Actions Onstage/Visible Contact Employee Actions Backstage/Invisible Contact Employee Actions Support Processes Physical Evidence.
Phase 2
Customer journey
• Collaborate with TEKO • Connection between international students and Home • Projects or competitions for furniture design and retail students • Sense of community – sorority and fraternity
Phase 3
Brainstorming
Home has room for everyone
Informative ad
Additional media
• Registering • Receive a code and give contact details • Draw of the winner • Award
„ The Key Campaign“
Business case