Once upon a time‌
Storytelling storydoing
Story x
A future Microtrend within Branding and Marketing
It all started with research and a hunch‌
Which then was linked to the megatrends Story X
celebration of everyday life Creativity from thecouch Presumersand customers Full frontal/Transparency
Customization Globalisation Urbanisation Modernisation Industrialisation
Which had to be backed up by models
dart
Story x summary/explenation ▪ Step further than Storytelling/Storydoing ▪ Might be extreme in many ways ▪ Customer can actively participate and co-create the trend
Consumer trend canvas
In a far away country there lived‌
The protagonists Brand
Consumer
Audio/visual industry â–Ş Developers, Producers, Distributors and Broadcaster
advantages ▪ Less spendings on paid media ▪ Innovation potential through feedback and interaction ▪ Cooperation potential with within own and other branches
Why? ▪ Listening is a big part of the Story ▪ already experienced in Storytelling
Event/campaign example
and they experienced story x happily ever after‌