ASIA TRENDSBOOK

ASIA Food and Beverage Trends 2018

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2018

TRENDS

ASIA

Food & Beverage

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ASIA Food and Beverage Trends 2018

CONTENTS Chapter 1 Welcome to ASIA 4 Chapter 11 PESTELD 6 Chapter 111 Healthy Food 10 Chapter 1V International / Fusion

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Chapter V Localism 16 Chapter VI Back to the Roots

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Chapter VII Experience 22 Chapter VIII Artisanals 27 Chapter IX Conclusion 30 Sources 32 Other Links 35 ASIA Food and Beverage Trends 2018 3

About ASIA

Central Asia

West Asia

ASIA Food and Beverage Trends 2018

South Asia

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50 COUNTRIES

Afghanistan, Armenia, Azerbaijan, Bahrain, Bangladesh, Bhutan, Brunei, Cambodia, China, Cyprus; Georgia, Hong Kong, India, Indonesia, Iran, Iraq, Israel, Japan, Jordan, Kazakhstan; Korea (North), Korea (South), Kuwait, Kyrgyzstan, Laos, Lebanon, Malaysia, Maldives, Mongolia, Myanmar, Nepal, Omen; Pakistan, Phillippines, Qatar, Russia, Saudi Arabia, Singapore, Sri Lanka, Syria,Taiwan,Tajikistan; Thailand, East Timor,Turkey,Turkmenistan, United Arab Emirates, Uzbekistan,Vietnam,Yemen. (Russia excluded)

C H A P T E R

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East Asia

Welcome to

ASIA

INDIA & CHINA leading the world’s population

South-east Asia JAPAN & CHINA in top three largest economy (GDP) in the world

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Countries of Influence Home to roughly 60% of the world population, and 58% of the world’s millennials, Asia is definitely by far the most significant region as far as business opportunities are concerned. Although most trends are sent in the West, mainly North America and Europe, whether these new patterns of consumption and experience remain as a trend of fade away as a fad largely depends on how Asia behaves. We have decided to concentrate on the major trend setting regions across Asia to systematically tackle this diverse and complex continent. Starting clockwise and going around Asia the major economies that were focused on were China, Japan, South Korea, South East Asia (Singapore, Indonesia, Malaysia, etc), Lebanon and Turkey.

C H A P T E R

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CHINA

Politics Government : Republic (single-party communist state) Economy GDP per capita : 12 362 billion USD (2017) Inflation rate : 2,07% (2017) Increase of property prices poverty has been significantly reduced Increase of average income : 2800â‚Ź

Social Strict birth limitation policy 420 million Internet users in the country Unemployment rate : 4.68% Technology New products being developed New purchasing mechanisms (ex: intranet and extranet) New distribution mechanisms (ex: Internet) New methods of working (ex: mobile telecommunications)

Ecology Biggest polluter in the world Issues related to sustainable development

Legislation Legislation issues for topics like e-commerce, intellectual property rights protection or tax Demography Area: 9 597 000 sq. km Population : 1 415 140 000 - annual growth rate: 0.6 % (june 2018) 56 ethnic groups

LEBANON ASIA Food and Beverage Trends 2018

Politics Government : Parliamentary Democracy (President and Prime Minister)

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Economy 44th Strongest GDP in the world Service oriented - Banking and Tourism Bad image on tourism internationally (Civil War) Social 2 major religions (Catholics and 59.7% of Muslims) French influence on European culture Strong tradition values

Technology 4th in math and scientific education Developing market for tech services Developing medical technology and manufactures Ecology Shortage water supply Facing big threat on marine pollution Legislation Affected by France with more complicated religion issues.

Demography Population : 6066000 people Age Range : 33.2

JAPAN

Politics Constitutional monarchy Executive power (Prime minister and cabinet) Close relationship with US, UK, France and Australia (Contentious constitution)

Economy 3rd largest economy (GDP) in the world Huge industries and exports Free trade agreement (UE and Japan aiming reduction on trade tax rate) Social 80% of population using internet daily Highly attached to local cultures Disrecognizing ethnic differences Host of Olympics 2020

Technology One of world’s leader in technology Highly creative and innovative companies Automations on industries

Legislation Advanced terms of human rights Strict labor and trande law Properly insured employees

Ecology Pollution disasters and Natural hazards Environment protection by government Waste management challenge (High increase on industrial activities)

Demography Area: 6 852 islands Population : 126 985 134 people

Politics & Legislation Well established regulations by FSSAI (Food Safety and Standards Authority India) Beef banned in several states Legislation influence by politics, rooting from religious movements

Social Rising urbanization Male to female population - 52% to 48% Early rise of women entering workforce Tourism industry set to double by 2025 Lack of education

Technology One of the largest tech hubs in the world and still rapidly growing Second most connected nation in the world (300 000 000 people using internet) Low cost devices and platforms Android as the most used OS Ecology Major issue of air and water pollution (plasitc and solid management includes) Millenials are more aware of sustainability and protecting nature Demography Area: 3 287 263 km² Population : 1 296 834 082 people

ASIA Food and Beverage Trends 2018

Economy Rapid growth of economy Boost of foreign direct investment High rate of unemployment

INDIA

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ASIA Food and Beverage Trends 2018 ASIA Food and Beverage Trends 2018

Areas of Influence

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SOUTH-EAST ASIA Politics High level of corruption, tax avoidance (especially in developing countries)

Economy Top three GDP per capita : Singapore - $52,049 (2016) Brunei Darussalam - $37,759 (2016) Malaysia - $13,123 (2016) Rapid growth of middle class population

Technology Huge impact on product offering, cost and value chain structure.

(With Singapore as the leading technology improvements)

Legislation Legislation issues for materials, copyright patents and consumer protection.

ASEAN as a connecting platform (Association of South-East Asian Nations) Demography Area: 4,500,000 km² Population : 655,636,576 people Density : 151 people/km² 11 Countries : Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam (With Papua New Guinea as Observer)

ASIA Food and Beverage Trends 2018 ASIA Food and Beverage Trends 2018

Social Rapid growth of internet, digital and social media activity.

At least 370,000,000 active users by January 2018.

Class, hierarchy and power structure.

(Huge gap on educational levels, lack of attitude, health and environmental conciousness) High leisure interests.

1/6 of world’s language is in S.E.A.

Ecology Two distinct seasons (Wet and dry, with monsoon intervals) Air & Water pollution The only world’s sources of cloves and nutmegs A lot of islands and rich sea

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C H A P T E R

Trends in Asia

HEALTHY FOOD

ASIA Food and Beverage Trends 2018

(BIO, ORGANIC, ETC)

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Why? With the emergence of new way of nutrition as vegetarianism and veganism people tend to change their habits. Asia in general is getting more and more influenced by the occidental way of consuming. Moreover, a lot of countries are known for their now well-known street food. All these factors have made Asian people aware of the danger of this kind of food and wanting better products.

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Consumer Expectations?

Consumers want what they can’t find in their everyday life. The emergence of posting pictures of good and beautiful food on social networks has raised the envy of consumers to copy that.

They are now expecting to reproduce healthy recipes in order to make their own trendy post. More than that they want to be part of a community and feel that their health depend on what they eat.

Examples - Healthy Food

MOKA BROS CHINA ; SINGAPORE Moka Bros is a healthy and well-balanced fast-casual chain restaurant.They have five locations in China, including three in Beijing, and recently opened up in Singapore. Branded as a healthy food eatery, Moka Bros highlights fresh and complex flavours.

Kitchen by FOOD REBEL

ASIA Food and Beverage Trends 2018

SINGAPORE Eat good feel good is the term used by Food Rebel. Serving daily meal, drinks and wine, food rebel also supplies catering.

Healthy aspects such as organic, msg free, concern on allergens, veganism, vegetarianism and touches also another aspects of the trends; localism.

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Examples - Healthy Food

VEGAN RAMEN

Japan After developing a recipe for 2 years, Vegan Ramen was found

by Samurai Ramen. It has been distributed in some countries.

The trends of healthier options of ramen are happening due to the upcoming world Olympics 2020 hosted by Japan. Thus they need to suit world’s trend which is a healthier approach.

BERRYKLE

ASIA Food and Beverage Trends 2018

South Korea Berrykle is a naturally fermented gas drink. This product is labelled bio and organic. Infused with 80 fruits, it earns natural flavor and is done through natural processing.Thus this product was found in SIRHA Trade Show 2019, where it is booming in Korea and is now expanding market to the world.

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C H A P T E R

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Trends in Asia

INTERNATIONAL // FUSION

Consumer Expectations?

As it has been implemented for a long time now, Asian people now want to discover new tastes. Asian fusion cuisine has been a big trend in Europe and USA in the last 10 years. It is now making the way back meaning that Asia is now trying to enjoy food with occidental product. Because you can’t change your whole habits and taste instantly, fusion is the best way to discover another cuisine while keeping markers of your own cuisine.

ASIA Food and Beverage Trends 2018

Why? Fusion cuisine has always been present in Asia. Asian people are used to it because it is part of their History and culture.

Colonization had played a major role in influencing the culture which includes the cuisine. Fusion cuisine is also present in the proposition of different Asian cuisine, you can find Vietnamese and Thai dishes in a Chinese restaurant. So fusion cuisine in Asia is now more than a trend it is becoming a way of living, a part of the culture.

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Examples - International // Fusion

OLLY

India Also called as Olive’s All Day Cafe & Bar, This food concept aims on fresh and delicious food. The food itself is inspired by Australian cafes. Trends revolving around it are not only international fusion, but also flexitarianism and gluten free options.

pardon my french

ASIA Food and Beverage Trends 2018

Indonesia This concept is inspired by the french cafes operating in Japan. It does not serve traditional japanese sushis, but modern twisted cuisine mainly for brunches. It has been a huge hit due to its uniqueness in taste of international fusion, and also its instagrammable spaces.

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Examples - International // Fusion

TENSHINO Bangkok Created in the Pullman Hotel to change the view of hotel dining, Tenshino is also a fusion of Japanese technique with French and Japanese imported ingredients. It is a new wave to make hotel dining more casual rather than serious and luxurious.

South Korea Not only restaurants, food products are getting into fusion too. In SIRHA, South Korea started importing Kimchi Salsa, which is a local and mexican fusion. It is also healthy, and naturally fermented too.

KIMCHI SALSA

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Trends in Asia

LOCALISM

ASIA Food and Beverage Trends 2018

Why? Food localism it’s a type of mode that’s pushing away everything that stands by globalization in food industry. People slowly stopped being excited about the fact that they can have everything that they desire. Because of ecologic and logistic reason mostly but most important is that it’s a cuisine of our moms and grand mothers that used products that we can find in our village/ city/ country. Back in the days communication wasn’t that developed and we couldn’t have all this products that we have now. That’s the reason why people started appreciating local food over exported.

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C H A P T E R

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Consumer Expectations?

Its been a long time that we were taking advantage of open borders internet shopping and in general open market. Now tendency got reversed because customers realized that its simply better to consume food that its produced locally. Customers are feeling mostly social pressure that is reinforced by a moral sense of commitment. People do that mostly because of social pressure that makes them desire to eat locally. They see in this field solution for climate change, economical problems of their countries and what’s the most important a way of developing their local agriculture.

Examples - Localism

Mahota China Mahota is a community gathering goodness, through growing good food, serving good meals, selling good ingredients and bringing people together to do good.

The store, located in the same space as the farm-to-table restaurant, offers a variety of organic and green food plus the vegetables from the Mahota farm, always picked within 24 hours.Mahota Farm grows a wide variety of certified organic vegetables, herbs and grains. They also raise free-range chicken, pork and other poultry. They are strongly committed to sustainable farming practices, which protect and nurture the soil, while providing safe and healthy farm-fresh produce.

Arumdalu Farm Indonesia Beginning as a resort in an island, Arumdalu grows hydroponic farming next to Jakarta.

Soon after, Arumdalu developed the first farm to table restaurant in Indonesia, alongside their own grown sunflower farm for guest experience. It is also locally sourced and aims on sustainability.

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Examples - Localism

LIPI

ASIA Food and Beverage Trends 2018

India With only a single table that seats 14 guests for a ringside view of the chefs as they prep dishes from a 12-course, seasonal menu, this restaurant seeks to highlight indigenous Indian ingredients in its interesting culinary compositions. Lipi also touches aspects of localism and back to the roots.

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C H A P T E R

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Why? It’s a trend caused by a need of getting closer to our culture and identity. This trend got developed by chefs who spend a lot of time on research of classical recipes and regional tradition. This trend found a big ‘response’ in a fine dining and many famous chefs ‘give’ new life to classic and sometimes completely forgotten recipes

Trends in Asia

BACK TO THE ROOTS

Consumer Expectations?

For customer it’s always easier to understand things that they heard about or that comes from their culture. It’s a trend that is highly demanded because of culture reasons because of constant development of technology. It has made people realize that relicts of our culture are fading away. And customers are appreciating the fact that Chefs and entrepreneurs are continuing to invest in and serve authentic cuisine.

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Examples - Back to the roots

Ciya Turkey Restaurant is established on a really wide knowledge of Chef Dagdeviren who has been developing recipes and working with many local producers in Turkey.

ASIA Food and Beverage Trends 2018

SARSA

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Phillipines Sarsa is using traditional phillipines negrense flavours. The methodologies of cooking are taken from the many regions of the Philippines, done with contemporery practices and local products only.

Thus this going back to the roots concept is loved by many local people and has opened up more branches.

Examples - Back to the roots

Korean Salt

South Korea On Sirha, another trend of back to the roots example was also internationally promoted. The salt was processed within 5 years. This is an old process which keeps it less sodium, premium, bio, organic and healthy. It is also infused with natural flavours, with original flavor, as well as others like citrus, truffle, etc.

JFOODO Japan Working with the government, this association is promoting the use of rice flour, which is back to the roots of Japanese rice consumption. Due to the increase of western breakfast in Japan, less people are eating rice. thus the government figured out that the use of rice flour is also good. It is also linked to gluten free option.

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C H A P T E R

Trends in Asia

EXPERIENCES

Why? Experience is the new secret weapon for restaurants, food products, packaging and in-store. Surprising textures, sounds and coloured lights in a restaurant, perfumed packaging, all of this appeal to the five senses and give consumers a whole new eating experience.

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Consumer Expectations?

Costumer doesn’t come anymore in a restaurant just to eat, they want to live an experience, they now judge restaurants not only on the service or on the food but on the whole memories that they get from.

ASIA Food and Beverage Trends 2018

These trends allow as well consumers to share their experiences on their social media platform to show their lifestyle and individuality.

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Examples - Experiences

ZIMI Lebanon “Zimi is a Mediterranean Eatery, mainly focused on dough and skillets in various shapes and form as served around Lebanon, Turkey, Greece, Italy, Spain. All baked in this oven where you can sit, enjoy the experience and interact with the chefs.

We also serve a selection of dips and salads for those who like to keep it light.�

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Example - Experiences

HEEKCAA Tea Salon

ASIA Food and Beverage Trends 2018

China Heekcaa is a Guangzhou-born tea chain that arrived in Bangkok in 2017. The Bangkok store is the 3rd franchise in Asia, after the success of stores in Korea and Vietnam.To live up to its motto, it only serves premium quality tea. Each tea leaves a mildly bitter aftertaste to go with the sweet fluffiness of the cheese, gently ladled on top. The variety include Signature Heekcha Cheese with mango, passion fruit, Oreo, matcha or cocoa.You can also have fun by adding toppings like pieces of mango, Milo nuggets, Kit Kats, Oreos or M&M’s.

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SIRHA - Beijing Zhonglian International and Snow White Refrigerative Equip confirmed us that now restaurateur are more focusing on the « experience » to increase their sales. For example they create products that are « instagramable » or are making a « buzz » to attract more customer.

For that, restaurant play with different technics that affect different senses while your are eating. For brand company they are now playing with texture, flavour or colour and a lot of products are customizable.Kats, Oreos or M&M’s.

Examples - Experiences

ULTRAVIOLET by PAUL PAIRET China Conceived by Paul Pairet, the first restaurant of its kind uniting food with multi-sensory technology to create an immersive dining experience.Equipped with 60 LED lights and seven projectors, a surround-sound audio system, air pressure and temperature controls, and a dry-scent diffusion system, the 10-seat restaurant is the culinary world’s equivalent of The Matrix. The ambience shifts with each course on the tasting menu, and all of the sensory components are chosen to complement the individual dishes.

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Example - Experiences

ASIA Food and Beverage Trends 2018

PLATES TREND

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Worldwide In Sirha, it was obvious that most of the plates displayed are colored with reactive glaze, where each plates are unique and different with its patterns. Also, more bowls and weird deep shaped plates are appearing. Some of these plates comes from Japan, based on the CNB Enterprise promoting Tokyo Design Studio in SIRHA 2019. It is also said that plates prices are important today to be more affordable as chef changes menu seasonally thus it helps control the pricing for restaurants or any food businesses. It is also affected by chefs doing smaller portions meaning plates should look more attractive to fill up the spaces. This plates changes the whole food, service and experience for customers, owners and employees.

C H A P T E R

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Why? As the sentiment of not consuming processed food grows across Asia, mainly due to implied unhealthiness and lack of nutrition, more and more aware customers are switching to more artisanal substitutes to products.

Trends in Asia

ARTISANALS

Consumer Expectations?

Products produced using the most natural, unaltered and organic ingredients, as well as by unique chefs or technicians with authentic techniques. Products may or may not be customized for a niche.

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Example - Artisanals

ARTISANAL COCKTAILS

Kaya Toast Cocktail Twist at Bitter and Love A mapped out Gin and Martini at the Tipping Club

Singapore Cocktails have started booming in Asia since the norms has changed a lot. Thus in this developed country, the demand of artisanal cocktails are high.There are a lot of places selling artisanal cocktails, with artisanal touches by the local bartenders, expanding from not only at night bars and clubs, but to daily dining places too.

ASIA Food and Beverage Trends 2018

JAPANESE MIRIN

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Japan The trend of artisanal also affects the artisanal making of Mirin. For years, fake mirin has been spreading all over the world, where it has no longer its authenticity. Thus, this factory creates the real artisanal mirin, which takes years, and is not only used for local restaurants but also is spreading internationally. The difference is seen when cooking and also a real artisanal mirin can be used for drinking.

Example - Artisanals

St HONORE

Vietnam Artisnal Breads and Hybrid Pastries are a huge trend in South-East Asia. Due to globalisation and people travelling, people get influenced by other countries’ artisanals. Here, St Honore is based on artisanal french, serving breakfast, brunch, lunch and bakery.

Becca’s Bakehouse

Indonesia Another artisanal pastry impacting in south-east asia is Becca’s Bakehouse. By using french artisanals with a little bit of Indonesian fusion, this concept is always crowded.

ASIA Food and Beverage Trends 2018 29

ASIA Food and Beverage Trends 2018

CONCLUSION

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The generation X and Y, with their consumption behaviors, are driving these trends and forcing multinationals and corporates to rethink their strategy to be able to cater to them better. The most difficult challenge other than identifying trends is to be able to determine the exact stage of the trend in the innovation adoption cycle. Trends are complex by nature as they can come about from various sources such as influencers and different industries, moreover with the infrastructure of social media, customers are empowered to make or break a trend.

ASIA Food and Beverage Trends 2018

Trends such as Healthy Food, Localism, and Experiences have been talked about for decades, but are finally being demanded by customers. Moreover, the demand for Back to the Roots and Artisanal products and services is more recent, yet is immediately being supplied as a consequence to the same root cause as for the latter three, which is the anti-industrial and processed food sentiment. International fusion cuisine is on the growth, but may not have as long a life as the other cuisines specially as the market is getting saturated, and entrepreneurs will need to carve out niche with a combination of these trends to extend the trend lifecycles.

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Resources

ASIA Food and Beverage Trends 2018

Food Trends Resources

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Sources

Countries / Areas

Type of Sources

Best Ever Food Show Travel Thirsty Mark Wiens The Food Ranger SIAL China & ASEAN Dianping.com Future Food Asia Zomato Anak Jajan Ria SW Nutria Ingredients Franchise Holdings Reddit Alltop Pinterest Veg recipes of India Cafe Coffee Day Indian Accent Indigo Masala Library Food Lovers Magazine NDTV National Restaurant Assosiation Le Parisienne Magasin Spice Spoon Pukka Paki 50 best restaurants Business Insider Arabian Business Sopexa Middle East Hotelier Middle East Food Service EU & Middle East Chamber of business and industry Woman and home magazine Honeykki Google Trends Bloomberg Be Success SIRHA

Asia Asia Asia Asia China & ASEAN China Asia Asia Indonesia Indonesia Asia India Worldwide Worldwide Worldwide India India India India India India India India Worldwide Pakistan & Iran Pakistan Asia Worldwide Saudi Arabia Middle East Middle East Middle East France & Japan Worldwide Asia Worldwide Worldwide Korea Worldwide

Youtube Channel Youtube Channel Youtube Channel Youtube Channel Food Processing Industry Trade Fair Restaurant Listing Web & App Platform & Awards Restaurant Listing Web & App Food Blogger (Insta,Youtube, Web) Food Blogger (Insta & Youtube) Business Information Provider Website Discussion Forum News Popular images and infographics Vegetarian Food Blogger Nation’s Largest Coffee Chain Nation’s Best Fine Dining Restaurants Nation’s Trendiest Restaurant Nation’s Best Gastronomic Restaurants Food Dedicated Magazine Nation’s Largest News Network Nation’s Restaurant Industry Association Monthly LifeStyle Journal Blog about kitchen Blog about kitchen Restaurant Classification Information Web Information Web Food, Drink & Lifestyle Agency Professional F&B Web Professional Marketing Agency Government Institution Trend & Lifestyle Magazine Youtube Channel Analysis Tool Financial Institution Korean Business Website Food and Hospitality Trade Show

C H A P T E R

Topics

Food Lovers, Travellers Food Lovers, Travellers Food Lovers, Travellers Food Lovers, Travellers Enterpreneurs, Distributors Food Lovers Enterpreneurs, Investors, Chefs Food Lovers Food Lovers Food Lovers Professionals, Businesses, Enterpreneurs Professionals, Businesses, Enterpreneurs Food Lovers Food Lovers Gourmands, Bloggers General Public,Vegetarians General Public Elite Customers Elite Customers Elite Customers Food Lovers Food Lovers Business, Industry Experts General Public General Public General Public Consumers, Professionals Consumers, Professionals Consumers, Professionals Professionals Professionals Professionals Professionals, Businesses, Enterpreneurs Food Lovers Food Lovers General Public, Businesses Professionals, Businesses, Enterpreneurs Professionals, Businesses, Enterpreneurs Enterpreneurs, Investors, Chefs

Food Search and Discovery Food Search and Discovery Food Search and Discovery Food Search and Discovery Future of Food Business Food Search and Discovery Agritech and FoodTech Restaurant Search and Discovery Unique Food Trends and Reviews Unique Food Trends and Reviews News and Academics on Food/ Medical Investment Opportunities (new concepts) Cooking, Food News, Queries, Discussion Trending Food Stories New foods, Fads and Trends Recipes and Know-How Lates Marketing Advertisements Menus reflecting Indian and World Trends Menus reflecting Indian and World Trends Menus reflecting Indian and World Trends New Developments, Restaurants, Recipes News, Analysis, Restaurants, Recipes News, Analysis, Restaurants, Reports Recipes and Tutorial Recipes and Cooking inspirations Samples of fusion recipes Best Restaurants Trendy Restaurants & Food Food Trends with Economic Point of View Identify Influencers, latest trends trendy restaurants & food, economics Providing Marketing Solution Market Analysis Listing of New Trends Food Travel, Food Discoveries Statistic about Business Description and Analysis of Corportation Market Analysis of Korean digital F&B Industrial Food Movements

ASIA Food and Beverage Trends 2018

Targeted Readers

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REFERENCES &BIBLIOGRAPHY Food Trends Resources

Related Links

Sources

Related Links

Best Ever Food Show Travel Thirsty Mark Wiens The Food Ranger SIAL China & ASEAN Dianping.com Future Food Asia Zomato Anak Jajan Ria SW Nutria Ingredients Franchise Holdings Reddit

https://www.youtube.com/user/sonnysidevideos https://www.youtube.com/user/TravelThirstyBlog https://www.youtube.com/user/migrationology https://www.youtube.com/user/thefoodranger http://www.sialchina.com/ ; https://www.sial-network.com/Events/World-Tour-studies http://www.dianping.com https://www.futurefoodasia.com/ https://www.zomato.com https://www.anakjajan.com/ https://www.youtube.com/channel/UCepgnl-TtJ8DurHdC6EE22w/ https://www.nutraingredients-asia.com/Info/About-us2 https://www.restaurantindia.in ; https://www.franchiseindia.com https://www.reddit.com/r/Cooking/ ; https://www.reddit.com/r/india/search?q=food&restrict_sr=1 https://www.alltop.com/food https://www.pinterest.com https://www.vegrecipesindia.com https://www.cafecoffeeday.com/cafe-menu/whats-new http://www.indianaccent.com/newdelhi/lunch_or_dinner_starters.php http://www.foodindigo.com/mumbai/wp-content/uploads/2016/12/Download-File.pdf https://www.instagram.com/masalalibrary/ https://www.foodlovers.in https://www.food.ndtv.com http://www.nrai.org http://www.leparisien.fr/laparisienne/cuisine/la-cuisine-iranienne-est-un-melange-detoutes-les-cultures-orientales-22-03-2017-6784536.php?fbclid=IwAR3J6ODTxUL_ ELfysTMgkyY5ytmr0a1hHRQZ7176xnGaS4LJ9bjFprk4agw http://www.thespicespoon.com/?fbclid=IwAR0E4LWcLKSA_dG2MVIwQ0F4Ga_IYSC2vmuZ17PgfdTH2tBw2wMd2CM8vJ4 https://www.edibleexperiences.com/p/78053/Pukka-Paki?fbclid=IwAR2IShMzK9VSSiMC_r72b4cFhumPKhurSiw1xJl4gVA5owroZc881tdAE8o https://www.theworlds50best.com/discovery/Middle-East-and-Africa.html http://www.businessinsider.fr/us/mediterranean-middle-eastern-food-gaining-popularity-2018-6 https://www.arabianbusiness.com/culture-society/398300-middle-east-becomingmore-aware-of-food-waste-impact-survey-shows https://sopexa.com/en/middle-east/ http://www.hoteliermiddleeast.com/article-23288-top-15-influential-foodies-on-social-media/ https://www.food-service.de/europe/ http://www.ccifj.or.jp/single-news/n/2961/le-marche-de-lagroalimentaire-au-japon/ https://www.womanandhome.com/food/recipes/japanese-food-trends-91593/ https://www.youtube.com/channel/UCvQPUPoMK0Smj-OHeUe9SEw https://trends.google.fr/trends/explore?geo=JP&q=%2Fg%2F121g7229 https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=22908664 https://besuccess.com/2014/07/the-korean-food-delivery-marketing-industries-are-going-digital-present-huge-growth-opportunity-for-innovators/ https://www.sirha.com/en

Alltop Pinterest Veg recipes of India Cafe Coffee Day Indian Accent Indigo Masala Library Food Lovers Magazine NDTV National Restaurant Assosiation Le Parisien Magasin Spice Spoon Pukka Paki 50 best restaurants Business Insider Arabian Business

ASIA Food and Beverage Trends 2018

Sopexa Middle East Hotelier Middle East

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Food Service EU & Middle East Chamber of business and industry Woman and home magazine Honeykki Google Trends Bloomberg Be Success SIRHA

REFERENCES &BIBLIOGRAPHY Other Links

SIRHA resources JFOODO - Fumiko Uno - fumiko_uno@jetro.go.jp Pasona, Inc - Michiko Morimoto - mmorimoto@coco-mile.co.jp Higashimaru co., LTD - Samurai Ramen - food-prs@jetro.go.jp Belaus - Korean Salt Daesang Europe B.V. - Heewon Sophie Kim - kfood@daesangeurope.com Tokyo Design Studio - Tom De Groot - tom@cnboriental.com

ASIA Food and Beverage Trends 2018

https://thehoneycombers.com/singapore/healthy-cafes-in-singapore-where-to-go-for-clean-eats-and-low-fat-meals-in-the-city/ https://www.foodrepublic.com/2017/02/27/asias-cocktail-scene-simon-fords-mind/ http://www.worldometers.info/world-population/south-eastern-asia-population/ https://www.worldatlas.com/articles/the-economy-of-the-southeast-asian-nations.html https://aseanup.com/southeast-asia-digital-social-mobile/ https://www.naturalproductsinsider.com/branding-marketing/emerging-trends-southeast-asia https://zuuonline.sg/life/dining/8-food-trends-for-2018-in-singapore/ http://fernfortuniversity.com/term-papers/pestel/nyse4/5556-south-east-asia-resources-limited.php https://www.elle.sg/lifestyle/food-travel/these-are-the-silliest-blingmaccontest-tweets-9959498 http://danielfooddiary.com/2017/08/11/folklore/ https://www.foodnavigator-asia.com/Article/2018/06/26/Consumer-food-trends-in-Vietnam-Rising-incomes-offering-big-opportunities-for-manufacturers https://www.freshplaza.com/article/2195028/vietnam-organic-market-expects-substantial-growth/ http://cnnphilippines.com/life/leisure/food/2018/01/11/6-pinoy-food-trends-for-2018.html https://travelingwiththyme.com/2018/06/best-new-restaurants-in-beirut/ http://www.tasteandflavors.com https://www.netflix.com/watch/80216604?trackId=200257859 https://www.theworlds50best.com/discovery/Çiya.html http://www.ciya.com.trhttps://www.theguardian.com/travel/2011/sep/14/top-10-lokanta-restaurants-istanbul http://www.tasteandflavors.com/chef-maroun-chedid-2/ https://en.wikipedia.org/wiki/France–Lebanon_relations https://en.wikipedia.org/wiki/Economy_of_Lebanon https://www.commisceo-global.com/resources/country-guides/lebanon-guide https://thearabweekly.com/sea-pollution-lebanon-approaching-dangerous-levels https://pestleanalysis.com/pest-analysis-of-china/ https://www.ukessays.com/essays/economics/the-chinese-economy-and-a-pestel-analysis-economics-essay.php https://www.stlouisfed.org/on-the-economy/2018/january/income-living-standards-china https://radiichina.com/10-of-the-best-and-worst-chinese-food-trends-of-2018/ https://sopexa.com/en/news/trends-will-shape-food-drink-market-china-2018/ http://www.marketing-chine.com/environnement-chine/nouvelles-tendances-alimentaires-pour-les-consommateurs-chinois https://www.techinasia.com/talk/insights-india-fastest-growing-technology-hub-world https://www.business-standard.com/article/pti-stories/major-environmental-problems-facing-india-118060501113_1.html https://www.fssai.gov.in/home https://www.forbes.com/sites/leezamangaldas/2017/06/05/indias-got-beef-with-beef-what-you-need-to-know-about-the-countryscontroversial-beef-ban/#7245e1e453c2 https://aaronallen.com/blog/india-restaurant-market-growth https://data.worldbank.org/indicator/SP.RUR.TOTL.ZS?end=2017&locations=IN&start=1997 http://www.futuredirections.org.au/wp-content/uploads/2017/02/India-Economic-and-Demographic-Prospects.pdf https://www.cmie.com/kommon/bin/sr.php?kall=warticle&dt=2019-01-31%2017:56:39&msec=233 http://statisticstimes.com/economy/projected-world-gdp-ranking.php https://www.economist.com/graphic-detail/2018/01/05/the-fastest-growing-and-shrinking-economies-in-2018 https://www.cia.gov/library/publications/resources/the-world-factbook/geos/in.html https://www.populationpyramid.net/india/2000/ http://www.marketing-chine.com/environnement-chine/nouvelles-tendances-alimentaires-pour-les-consommateurs-chinois

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By

Abdullah KHAN Agrippina BRESCIA Marc BOUCHEZ Matheo BLAMPIN

ASIA Food and Beverage Trends 2018

MAURYCY MARYNCZAK

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