2013 Media Kit

“Where Farmers & Ranchers Look First To Buy” Does your advertising message reach the maximum number of farms and ranches?

Here Are the Facts: Farmer / Stockman

Farmer / Stockman

ALBERTA/NORTHERN B.C.

Farmer/Stockman AD-Viser ��������������������������������� 20,173 Farmer/Stockman AG-Viser ��������������������������������� 38,418

SASKATCHEWAN

Saskatchewan FarmLife �������������������������������������� 43,864

MANITOBA

Manitoba FarmLife ��������������������������������������������� 20,645 TOTAL FARM COVERAGE ���������������������������� 123,100

Farmer / Stockman

Reaching 20,173 Farms and Ranches ‌every second week

Source: Canada Post

OR

51,038

Readership

Source: Stats Canada Average 2.53 persons per farm and ranch household

Serving Agriculture In

SOUTHERN ALBERTA

2

0

1

3

Southern Alberta’s Farmer / Stockman

ADVERTISING RATE CARD Full Page Alberta:

1,495

$

3,150

$

$

(AD & AG)

3 Province: (AD, AG, SK, MB)

3/4 Page

$

1/2 Page

1,196 2,448

1/3 Page

822

$

568

$

1,088

$

$

1,632

$

1/4 Page

$

1/6 Page

448

$

816

$

1/8 Page

321

$

262

544

$

408

Color: Full Color - $300.00 Spot Color - $100.00 Classified Advertising (Total Alberta Coverage) Per Word �����������������������������������������������������������������������������������������������������������������������1.25 Minimum Classified Ad Charge (25 words or less) ������������������������������������������ 25.00 Classified Display Rate Per Agate Line ���������������������������������������������������������������������������������������������������������������1.21 Minimum Display Charge (minimum ad size 28 agate lines) ��������������������������� 35.00

ALBERTA’S LEADING FARM PUBLICATION GROUP

Toll Free 1-877-328-0048

HEAD OFFICE: 1320 - 36 Street North, Lethbridge, Alberta T1H 5H8 Phone 403/328-5114 • Fax 403/328-5443 Website: www.farmpressltd.com Farmer / Stockman

E-mail: adsales@farmpressltd.com Farmer / Stockman

Farmer / Stockman

Reaching 38,418 Farms and Ranches …every second week

Source: Canada Post

OR

97,197

Readership

Source: Stats Canada. Average 2.53 persons per farm and ranch household

Serving Agriculture In

CENTRAL/NORTHERN ALBERTA & NORTHERN B.C.

2

0

1

3

Northern Alberta’s Farmer / Stockman

ADVERTISING RATE CARD Full Page Alberta:

1,495

$

3,150

$

$

(AG & AD)

3 Province: (AG, AD, SK, MB)

3/4 Page

$

1/2 Page

1,196 2,448

1/3 Page

822

$

568

$

1,088

$

$

1,632

$

1/4 Page

$

1/6 Page

448

$

816

$

1/8 Page

321

$

262

544

$

408

Color: Full Color - $300.00 Spot Color - $100.00 Classified Advertising (Total Alberta Coverage) Per Word �����������������������������������������������������������������������������������������������������������������������1.25 Minimum Classified Ad Charge (25 words or less) ������������������������������������������ 25.00 Classified Display Rate Per Agate Line ���������������������������������������������������������������������������������������������������������������1.21 Minimum Display Charge (minimum ad size 28 agate lines) ��������������������������� 35.00

ALBERTA’S LEADING FARM PUBLICATION GROUP

Toll Free 1-877-328-0048

HEAD OFFICE: 1320 - 36 Street North, Lethbridge, Alberta T1H 5H8 Phone 403/328-5114 • Fax 403/328-5443 Website: www.farmpressltd.com Farmer / Stockman

E-mail: adsales@farmpressltd.com Farmer / Stockman

The Benefits of Advertising with 4 Minimum 2-week shelf life 4 Guaranteed delivery through Canada Post 4 Regional and combined advertising buys available 4 Make all your advertising buys at one source - your FarmPress sales representative

4 Over 123,100 farms and ranches reached (311,443 readership) 4 Publications with a positive buying atmosphere (readers turn to us when making buying decisions)

4 Proven, results-oriented track record 4 Classified sections in all of our publications 4 Flyer availability, target marketed by postal zone to meet your needs 4 Special seasonal supplements to increase advertising impact 4 Handy, easy-to-read tabloid format 4 Professional graphics design work done in-house 4 Process and spot color availability (increases visibility and readership up to 75%) Farmer / Stockman

Farmer / Stockman

Call Today, Toll Free

1-877-328-0048

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www.farmpressltd.com

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Fax: (306) 668-6164

Toll Free: 1-888-924-6397 • (306) 384-3276

The Professional Building - 1630 Quebec Ave., Suite 200 Saskatoon, Saskatchewan S7L 6C3

Saskatchewan FarmLIFE

JANUARY

MAY

SEPTEMBER

FEBRUARY JUNE OCTOBER

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manitoba

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Southern Alberta

Farmer / Stockman

Ag

Central / Northern Alberta / Northern B.C.

Farmer / Stockman

Advertising Deadline 7 Days prior to publishing

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Fax: (403) 328-5443

Toll Free: 1-877-328-0048 • (403) 328-5114

Fax: (204) 729-8965

Toll Free: 1-888-756-7770 • (204) 727-5459

1320 - 36 Street North Lethbridge, Alberta T1H 5H8

Alberta AD-viser / AG-viser

341 - 10th Street Brandon, Manitoba R7A 4E9

Manitoba FarmLIFE

Publication Dates: 2013 MARCH JULY NOVEMBER

APRIL AUGUST DECEMBER

Reaching

43,864

Saskatchewan Farms & Ranches (Source: Canada Post)

110,975 Readership

Source: Stats Canada 2002.

Average 2.53 persons per farm and ranch household.

Reaching

20,645

Manitoba Farms & Ranches (Source: Canada Post)

52,231 Readership

Source: Stats Canada 2002.

Average 2.53 persons per farm and ranch household.

Weyburn

general information Mechanical Page size 6 columns (10.125�) x 13 inches (180 lines) finished.

(61 x 77 picas). 14 agate lines measure 1 column inch.

110 line maximum screen.

Positioning of Advertising Guaranteed position - add 15%.

Errors Make-good in case of error for that portion of advertisement in which error occurs. The publisher reserves the right to reject any advertising.

Deadline for Advertising 7 days prior to publication date.

Farm Press Rate Policy Rates effective: January 1, 2013. National rates are posted separately. Contract Year: Advertising must be inserted within one year of the first insertion to earn bulk rate. Cancellation of any portion of a contract nullifies all rate protection. Orders for more than one year are not accepted.

Copy Acceptance: Farm Press reserves the right to reject any advertising within a reasonable time after receipt of proofs of text and illustrations. Advertisers and advertising ­agencies assume liability for all content (including

text, representation and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom, made against the publisher.

Cancellations are NOT accepted after closing dates per issue.

Advertisers Liability: The publisher reserves the right to hold the advertiser and/or its agency jointly and severely liable for such monies as are due and payable to the publisher, and all advertising agents are considered the legal agent of the advertiser.

WHY

FarmPress Group?

What are the advantages of using the farm publications under the FarmPress Ltd. umbrella?

These publications include The Farmer/Stockman AgViser (Central/Northern Alberta and B.C.), The Farmer/Stockman AdViser (Southern Alberta), Saskatchewan FarmLife (all of Saskatchewan) and Manitoba FarmLife (all of Manitoba). All four are the leading farm buyers’ guides in their respective markets.

Farm buyers guides versus editorially-based publications!

That’s an issue agencies continually face when making advertising decisions on behalf of their clients.

Unfortunately, farm buyers’ guides have been lumped into the same category as urban shoppers.

Farm buyers guides are not “shoppers.” They are, in fact, an integral tool of nearly every farm operation. Farmers rely on their buyers’ guides on a daily basis to get equipment price comparisons, auction information and farm service information. The Farmer/Stockman AdViser, which has been in business for forty-five years, is in fact known as “The Farmer’s Bible.”

In a survey taken of that same publication, 382 of 400 farmers used The AdViser to make buying decisions in the previous year. This is a truly significant figure.

If reader usage is not enough to convince agencies to take a hard look at farm buyers’ guides, then the numbers should. At 123,100 circulation across the three prairie provinces, our publication group outcirculates the next closest editorial farm publication two fold. In Alberta our circulation is nearly three times that of the nearest paid circulation farm publication.

(Canadian Advertising Rates and Data)

So, what are farmers and ranchers reading?

In Western Canada the agricultural market is served at the grassroots primarily by publications such as The AgViser, AdViser and FarmLife. They are, indisputably, the only publications that are targeting specific geographic market segments while at the same time giving full coverage of that segment.

Urban shoppers have their place, but carry with them a “bargain hunter” image. Farm buyers’ guides are different. They are a necessary “tool” for most agricultural producers and are broadly used by the vast majority of the readers they are distributed to.

Farmers, in fact, view the advertising content in a buyers’ guide in the same light as most other readers view editorial content. To them it is important “information” packaged as advertising. The most heavily read section in one of Western Canada’s major editorially-based farm publications is, in fact, its classified ad section.

Farmers want to read information that is most significant to them.

In Southern Alberta, for example, farmers are more interested in advances in irrigation technology than in dryland durum wheat farming in Central Saskatchewan. Each of our four farm buyers’ guides reflects the unique characteristics of farming in the area it serves. Other publications, out of necessity, must take a broad brush approach.

Take a good, hard second look at the agricultural media which contributes most directly to farmers’ buying decisions. Businesses who do business every day with farmers use farm buyers’ guides like the AdViser, AgViser or FarmLife almost exclusively.

Consider the FarmPress option. We make it simple. We make it effective. We create business.

* All circulation information confirmed by Sworn Statement, Canadian Advertising Rates and Data ** All circulation confirmed by Canada Post statement of mailing and available upon request.

2013 posted national rates

Farmer/Stockman Ad-Viser ��������������������������������������������������������������������������� $1.99 Farmer/Stockman Ag-Viser ��������������������������������������������������������������������������� $2.06 Saskatchewan FarmLIFE ��������������������������������������������������������������������������������� $2.25 Manitoba FarmLIFE ����������������������������������������������������������������������������������������� $1.70

per per per per

agate agate agate agate

line line line line

Color: Spot Color........................... $150 per color

Full Color.........................................$350

insert rates

Have your insert or catalogue delivered to every farm and ranch home in Western Canada or ­target a Canada Post Forward Sortation Area for your immediate market.

Insert Rates (charges per 1000) Weight In Grams

up to 40 grams 40 - 50 grams 50 - 60 grams 60 - 70 grams 70 - 80 grams

Alberta Saskatchewan Manitoba

$78 $78 $78 $98 $98 $98 $118 $118 $118 $138 $138 $138 $158 $158 $158

FSA Only add - $5.00 per 1000. Agencies add 15% commission.

Insert Specifications: • Brochures - 4”x 6” to a maximum size of 8 1/2” x 11”.

• Flyers - 4” x 6” to 8 1/2” x 11”.

• Magazine up to 3/16” thick 4” x 6” to 8 1/2” x 11”.

– Maximum 128 pages, newsprint – Maximum 72 pages, glossy stock

Insert Deadlines: Bookings for inserts - Thursday noon, two weeks prior to publication date.

Digital File Guidelines for sending advertisements to

Programs At Farm Press Ltd. we are strictly Mac based. The programs we use are:

4 4 4 4

A dobe InDesign (CS6)

E-mailing non pdf Files 4 Collect all files used in creating

your ad into a folder

documents, images and fonts.

4 “Stuff” or “Zip” the folder.

4 E-mail it to our address shown below or upload it to our

A dobe Photoshop (CS6)

FTP site (follow with an email to let us know it’s there).

A dobe Illustrator (CS6)

4 Fax a hard copy to the fax number below so we can

A dobe Acrobat (10.1.4)

lease supply your files in one of the above programs P or export to one of them.

For example, if you are sending files created in Corel Draw, please export the file as an “Adobe Illustrator” or “.ai” document. To avoid font problems, save fonts as curves.

When using Microsoft Word or Word Perfect files please export your file and save it as a “PDF” file to avoid font error. Make sure the extension is not “.doc” or “.wps”, but it should be “.pdf”.

You can also copy the text into the body copy of an email message and send it to us. Don’t forget to include artwork from your ad in a “.tif”, “.eps”, or “.jpg” format.

compare files.

E-mailing PDF Files 4 Ensure that ad is built to correct page size specifications.

We do not change PDF files.

4 Ensure

that pictures have been converted to CMYK before making PDF file.

4 Embed the fonts in the PDF file.

4 E-mail PDF to our address shown below.

4 Fax a hard copy to the fax number below so we can compare files.

Important Farm Press Numbers 4 Phone

403/328-5114

4 Toll Free 1-877-328-0048 4

Fax

403/328-5443

4

Email

adsales@farmpressltd.com

4

FTP Site Host:

204.191.9.62 User ID: farmpress Password: alpha

Final Checklist 4H ave you included all of the fonts that were used?

4 I s your job saved in a file format that Farm Press Ltd. can use?

4H ave you included all of the graphic/pictures used?

4 A re you transferring the file using a format that Farm Press Ltd. can

4A re your pictures converted to CMYK for process color printing?

4A re your pictures the right resolution?

accept?

4 I s your file designed to the correct size?