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portfolio 2015
c o mme r c ial display e n vir o n me n t
Lin, Ting Hsin
Connect each idea to form a direction
Dust It Matter? Ice Vase City Light
commercial display
GRION E-CO BAG Co.
ISLANDERS STUDIO
ISLANDERS STUDIO
“No Time Better than the Present”
UNDERGRADUATE PROJECTS Cats-lover Transformer The Modern Shrines Being a Villager
SHIN KONG MITSUKOSHI
E-CO BAG Series
Poster design— “No Time Better than the Present”
CHINA TIMES PUBLISHING Co.
Watermelon Festival 2013
Book cover design— “Red Rover”
Okinawa Food Exhibition 2012
Book cover design— “Un œil sur le monde”
Christmas 2012
Book cover design— “No place to hide”
Chinese New Year 2012 Valentine’s Day 2012 Michael Jackson "The Immortal" word tour— costume exhibition 2013
CHINA TIMES PUBLISHING Co. Book launch party— Dan Brown " Inferno"
PRIVATE PROJECTS Book cover design— "Objects of My Affection" Book layout design— "The Philosophy of Coffee" Layout design— Muuto Nordic Design Illustration— "Twins"/"For Good Kids"/"Rumours"
others PRIVATE PROJECTS Ceramics— "Fruit Shell" Ceramics— "The Moon Halo"
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PRIVATE PROJECTS
graphic
graph ic
environment
c o mme r c ial display
e n vir o n me n t
Content /
Lin, Ting-Hsin 16.01.1988 Born in Taiwan
EDUCATION National Taiwan University of Arts (NTUA), the Department of Visual Communication Design EXPERIENCES Freelancer of Graphic Design (05.2014 – present) China Times Publishing Co. : Graphic designer (06.2013 – 05.2014) Islanders Studio : Graphic designer (05.2013 – 06.2013) Shin Kong Mitsukoshi Department Store : Graphic and Commercial Display Designer (03.2012 – 05.2013) Grion E-co Bags Co. : Graphic Designer and Campaign Planner (10.2011 – 03.2012) CONTACTS +886 917 857 698 agylin116@gmail.com 4F., No.2-1, Huaide St., Banqiao Dist., New Taipei City 220, Taiwan (R.O.C.)
City Light
UNDERGRADUATE PROJECTS Cats-lover Transformer The Modern Shrines
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Being a Villager
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Ice Vase
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Dust It Matter?
c o mme r c ial display
e n vir o n me n t
PRIVATE PROJECTS
PRIVATE PROJECTS 2015
Dust it matter? save the earthtake public transportation As city habitants, we may know that air pollution is a s e r i o u s p ro b l e m d u e t o t h e heavy traffic, but mostly we "intend" to ignore it instead of facing it. "Dust" it really matter? These invisible particles can hardly be conscious of while they do exist in daily life and damage our cardiopulmonary system step by step without being apparently awared. In terms of revealing these foes to health, the message of the importance of taking public transportation is implicit in this project.
sign pole
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hand fan
graph ic c o mme r c ial display
triangle sign
Three kinds of geometric figure traffic signs are adopted for its warning purpose, and the contents are replaced with issue of air pollution.
DUST
it MATTER
?
(Back— find an answer)
Warning Triangle
(Front— pose a question) Posing a question to arouse people's curiosity and they will get the answer from the back, with originally unapparent text sticker gradually collects dust and thus becomes obvious.
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hand fan
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sign pole
graph ic
c o mme r c ial display
The text is sticky rendered
Dust, it ma Day1
Day5
Passersby were invited to participate the project, and concerned with the issue of air pollution.
Day1
Day3
Day5
Successfully, people's attention was attracted by the triangle sign. The amount of dust to our surrounding came as quite a surprise to them.
Day1
Day2
These sign props were alternately set on several main intersections that lots of commuters will drive by on their way to work and home in Taipei City.
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Day4
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Day8
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c o mme r c ial display
tters!
PRIVATE PROJECTS 2015
Ice Vase We are pleased when receiving a bouquet of flowers but it is not easy to take care of flowers in the hot weather in Taiwan. In order to keep the flower living longer, I come up with the idea of ice vase that can cool down the temperature and create a novelty way to appreciate the lovely flowers.
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o t h e rs graph ic c o mme r c ial display
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The shapes of ice vases are similar to the flower wrapping.
graph ic
c o mme r c ial display
The idea of ice vase includes the refraction feature of glass, and allows flower itself for creating the various vase patterns through the transparent ice.
30:00.00
50:00.00
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(Experiment was taken place at the temperature stable at around 30째C=86째F.)
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00:00.00
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c o mme r c ial display
As time passed, ice vases melted into different shapes and water the flowers.
PRIVATE PROJECTS 2015
City light The beauty of Night light is a significant feature in the urban life. As a small country island, the capital Taipei is the highest-density city in Ta i w n a n w h i c h d e p i c t s a fantastic night view. To appreciate the city night scenery, I create a night light which reveals an impression of skyline.
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o t h e rs graph ic c o mme r c ial display
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c o mme r c ial display
The sandbags are reclaimed to be the material of lamp screen since these bags are durable and relevant to the construction, also, can let light pass through it.
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c o mme r c ial display
The light is flexible to expand and contract according to the home decor.
UNDERGRADUATE PROJECTS 2011
Cats-lover Transformer As the college assignment, this electrical transformer was designed into the form of free newspaper box. Years later, I decided to give it a new apperance that was associated with the issue of stray animals; therefore the commercial ads on the free newpaper box was turned into the reminder of the significance of animal care. So far, there have been many animal lovers who care a lot about the living of stray animals.They use a solution called "TNR", which is the acronym of Trap-Neuter-Return, in his way to attenuate the increasing number of stray animals, and provide every individual one a good care. Electrical transformer boxes are seen commonly on city streets also in some narrow alleys, and we sometimes can bump into these little creatures sitting or sleeping on electrical transformer boxes. These transformer boxes and cats are merely like our close neighbors. I redesigned the appearance of electrical transformer box, made it an advertisement of supporting the TNR, and donation for the stray animals.
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Even though these electrical transformer boxes have had already been decorated with some scenery paintings; however, the paintings seem to be irrelevant to our surroundings.
graph ic
c o mme r c ial display
Made into the shape of newspaper boxes
By using some broad rough lines to present the texture of old printing of newpaper, and co-ordinate with graffiti, I hope the characteristic of street style is obtained.
SCPA Taipei Stray Cats Protection Association
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Patterns of cats
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a ls
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a n im
c o mme r c ial display
stray n for io t a n Do
UNDERGRADUATE PROJECTS 2011
The Modern shrine For Buddhists, shrine is an important installation in house. Through the shrine people can routinely commemorate the ancestors and worship gods. Since the interior space for residents is getting smaller, few people will set the traditional shrine at home; therefore, let go of the precious ritual. The Modern Shrine is an easy-fabricated design f o r m od e r n a c co m m o da t i o ns t o pre s e r ve t h e traditional culture.
Foldable table
Plus Set
Flexible Bend Joint
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component parts
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Basic set
graph ic
c o mme r c ial display
To follow every individual's needs, it has a multiplicity of combinations of the Modern Shrine by three kinds of basic components.
idea search
concept building Table layer: three sizes
Taiwanese shrines combine each component with mortise and tenon
Pillar joints:
Japanese shrines
Decoration:
1
2
3
4
The tradition patterns are engraved on the wood surface
Cloud pattern symbolizes the endless good luck
After
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Before
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Traditional Chinese decoration patterns:
graph ic
c o mme r c ial display
Comprehensive mock-up
NTUA INTERNATIONAL DESIGN FORUM & WORKSHOP 2010
“Being a Villager� The "Being a Villager" project was a collaborative teamwork, the village refered here was not specific but a general concept. This project was divided into several groups, o f t h e m e a c h g ro u p c a m e u p w i t h t h e i r ideas of rendering the village region more comfortable and promising to live in for its habitants. We used jigsaw mats to be a unit to work on, we built various functional buildings on each jigsaw mat to be connected to each other into a complete community.
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1/ Residence for new familly 2/ Power supply 3/ The municipal hall 4/ Agricultral experiment parklane 5/ Sharing accomodation
1
2
3
4
6/ Open-space for teaching and leisure 7/ Villa resorts 8/ Culture and art center 9/ Central park 10/ Dwelling of big familly 11/ Photovoltaic energy supply hospital
5
6
7
8
12/ Fishing pond 13/ Forrest school
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10
11
12
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13
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It was a concept of an openspace teaching environment, students could easily access the nature.
graph ic
c o mme r c ial display
I was allocated for the Forrest school, and I built it in a round shape. The school consisted of a refectory below the big tree at the center, and surrounded by classrooms, library, gallery and office.
The municipal hall Dwelling of big familly
Villa resorts Open-space for teaching and leisure
Power supply
Residence for new familly
Sharing accomodation
Central park Photovoltaic energy supply hospital
Agricultral experiment parklane
Forrest school Culture and art center Fishing pond
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o t h e rs graph ic c o mme r c ial display
SHIN KONG MITSUKOSHI Watermelon Festival 2013 Okinawa Food Exhibition 2012 Christmas 2012 Chinese New Year 2012 Valentine’s Day 2012 Michael Jackson "The Immortal" word tour— costume exhibition 2013
CHINA TIMES PUBLISHING Co.
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Book launch party—Dan Brown " Inferno"
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“No Time Better than the Present”
graph ic
c o mme r c ial display
ISLANDERS STUDIO
“No Time Better than the Present” The series porcelain products— "No Time Better than the Present" was displayed at the Park Lane Splender, a department store in Taichung, Taiwan.
41
These vintage porcelain plates and tea cups were mass-produced in 1950's, which used to get lots of attentions by its delicate patterns and comparatively lower prices. Althougt they have been produced by good quality, nowadays less people are willing to use these products because of the old-fashion patterns. By giving satirical and playful symbols in the contemporary style, Islanders studio tried to bring the old back, back to the present.
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ISLANDERS STUDIO 2013
Human labour was made as miniature in terms of challenging the authoritarian center.
The platform was extended from the graphic on the wall to display the products.
The circus ironically symbolizes the training process of "thinking inside the box", and circus itself is the rigorous representation of such dogma.
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robotic human figure worked on daily routines.
The drawing reveals the issue about the definition of "qualified standard". Whether there are some particular rules which need to be followed in the society for every living beings? what is the character of human compared with the other creatures? If every living being should be evaluated by its value based on the conventional do's and don'ts?
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I picked up one of the series drawings named "Ladies and Gentlemen" to be the main visual design of display.
Since Taiwan has its great weather condition to cultivate a wide range of subtropical fruits, watermelon is one of the famous export commodities and the best refreshment for the humid summer in Taiwan. Shin Kong Mitsukoshi depar tment store always aims for collaborating with local community, and randomly holding different kinds of events. By this way the department store not only sells the worldwide merchandise but also intergrates with local brands. Besides, the agricultral products gets promoted as well, and the income for local peasants is guaranteed with the reasonable steadiness.
Store 3
n Sta t io n
N a n ji
Store 2
ng W Rd
Store 1 Watermelon fields in Hualian, Taiwan.
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All ey 2, La ne 19 ,C ha ng 'an W Rd
MRT Z ongsh a
Zong shan Park land
Watermelon Festival 2013
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SHIN KONG MITSUKOSHI ( Taipei Nanxi )
Zong shan Park land
Shin Kong Mitsukoshi is Taiwan’s most fashionable and popular department store with 22 stores in seven cities including Taipei, Taoyuan, Hsinchu, Taichung, Chaiyi, Tainan, and Kaohsiung. MRT Z ong
shan
S t a t io
Store 3
n
N a n ji
All ey 2, La ne 19 ,C ha ng 'an W Rd
Taipei Naxi branch is located next to the Taipei MRT Zhongshan Station and the first of the Shin Kong Mitsukoshi stores,established in 1989. It is consisted of three stores: Store One brings the world’s leading fashion brands while Store Two collects the work of world-famous designers to make a paradise for women of taste, and Store Three is the premier leisure spot for Taipei’s youth.
youth,sport,lively
Store 2
hic fcehmainriancetaenrd c
ng W Rd
Store 1
fashion,iconic
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soft colours
Watermelon Festival 2013 was held at the arcade of store 2. While the event was confined to the long and a bit narrow space, I took the limited space as an advantage for it can play a role of regulating the flow of mass. The arcade was divided into three sections: imforamtion plus checkout counter, watermelons cart display, and the area for customers to enjoy themselves. I tried to combine the rural temperament with the vivacity of city life. To fetch this goal, I used the bright colours and geometrically sharp patterns to represent the traditional agricultral implements.
Just like the refreshing feeling of devouring watermelon in the steaming hot summer, misting cooling system created an oasis for passersby.
Store 2
Misting cooling system
Selling Display
ON EL RM013 E 2 ATIVAL
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GLIGOSYX GSYRXIV
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VIWX WIEXW
VIWX WIEXW
Store 2 GQ GQ
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GQ
GQ
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Rest
Imforamtion plus checkout counter
"Nanxi" tread pattern
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Passersby can take pictures with display, and upload it to the Facebook to win the raffle.
SHIN KONG MITSUKOSHI ( Taipei Nanxi Store )
Okinawa ( Japan ) Food Exhibition 2012 Shin Kong Mitsukoshi department store is originally a Taiwan & Japan co-operative enterprise, and has a long-term relation with some Japanese local authorities. The store not only includes plentiful items from Japan but also holds some exhibitions to introduce the various cultures in Japan. Okinawa is a long island surrounded by endless blue ocean,well known for its natural resource and tourism. Okinawa food exhibition generally contained local dishes and introductions about the latest delicacies, and some tourist information.
Store 1
Walk out the lifts, and step into the cool spray.
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Shisa legend in Okinawa— a cross between a lion and a dog, believed to protect from some evils.
The arrangment of food sections:
Local shops
casher
Fried foods
Ramen casher
Drinks
Beer
casher
Snacks
bamboo curtain vender market hay roof
10.08 月曜日 14:00 shi sa
シサ
10.21 日曜日
10.21 日曜日
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Mock-ups for the arrangment.
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10.08 月曜日 14:00 shi sa
シサ
Food sections— Raman / Orion Beer / Local shops / Fried food vender / Snacks & Drinks market.
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A series of shows by Okinawa's artists.
Samisen performance, Okinawa's traditional music.
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Japanese percussion instruments-Taiko.
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Blogger shared the infomation about traveling in Okinawa.
SHIN KONG MITSUKOSHI ( Taipei Nanxi )
Christmas 2012 According to the building's construction, I decorated the fence and beams with the tree-shape lights to create the atmosphere of white Christmas.
Store 2
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night view
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day view
Adorn the building crossbeams with the image of mountain landscape.
The Christmas tree lights were made of translucent corrugated laminates which allowed light to penetrate through it. There were four sizes of lanterns, in terms of representing the variation of snow scenery on the mountain slope.
50cm
40cm 25cm
50cm
40cm
LM
15cm 25cm
15cm SX
S
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We invited Taipei youth Choir to perform Christmas carols, togerther celebrated Christmas.
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The indented pillar frame of front door reminded me of the fortress of castle. Christmas lights used to form a net of steeple so as to create an image of castle.
SHIN KONG MITSUKOSHI ( Taipei Nanxi )
Chines New Year 2013 The visual image of Chinese New Year 2013 was a combination of traditional papercutting art and the chic women style. The visual design was displayed on the wall of Store 2.
Store 2
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春 /chun/
Chinese character— "spring" is the symbolization of "Greeting for the Chinese New Year" The designed character is consisted of "NANXI", which is connected with Taipei Nanxi store for name's sake.
The shooting props combine traditional papercutting art with some iconic chinese living commodities—round fans, hair ornaments, laterns, paper Umbrella.....
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In the 12 Animals of the Chinese Zodiac, 2013 represented of a year of snake.
SHIN KONG MITSUKOSHI ( Taipei Nanxi )
Valentine’s Day 2012 Communicating and sharing things with each other is the essential factor to prolong the relationship. I would like to present the differences between generations in terms of communicating with each other. 1F
Chat Apps Sending messages
Store 3
Love Letters A collection of classical love stories
ors pper flo to the u
2F
Disco Parties
Disco movie in 60's - 70's
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scend as you a st a p e th Back to
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3F
Another aspect of depicting love in three periods— love crush, infatuation for someone and the vows for the relationship.
1F
Love Crush
Cupid as Puppets Master
latio s of re Period
nship
3F
The Vow
The accumulation of love vows
Infatuation The Oxytocin Molecule Love
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2F
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Molecule lights
SHIN KONG MITSUKOSHI ( Taipei Nanxi )
costume exhibition —
2013 Michael Jackson "The immortal" word tour by Cirque du Soleil It was the collaboration with United Daily News Group, the host of "The immortal" w o r d t o u r i n Ta i w a n . W e a r r a n g e d t h e e x h i b i t i o n i n S t o re 2 , re s p e c t i v e l y displayed on four floors.
Store 2
Instead of printing out the poster, we projected the visual image on the glass wall on ground floor to create a vivid effect of live show.
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Soldier
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1F
2F
Gangster
3F
4F
Welder
Gnome
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Tree Lady 4F
CHINA TIMES PUBLISHING Co. 2013
Book launch party —
Dan Brown " Inferno" The book launch party was held together with Taiwan Mobile Co., Ltd, the leading telecommunications company in Taiwan that also serves e-book downloading. As the date of book was published around the Halloween, we decided to give the party a Holloween look.
E-CO BAG Series
ISLANDERS STUDIO Poster design— “No Time Better than the Present”
CHINA TIMES PUBLISHING Co. Book cover design— “Red Rover” Book cover design— “Un œil sur le monde” Book cover design— “No place to hide”
PRIVATE PROJECTS Book cover design— "Objects of My Affection" Book layout design— "The Philosophy of Coffee" Layout design— Muuto Nordic Design
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Illustration— "Twins" / "For Good Kids" / "Rumours"
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graph ic
GRION E-CO BAG Co.
GRION E-CO BAG Co. 2011
E-CO BAG series I designed the POSM (points of sales materials) for the e-co bag series.
Tags
The leaf tag represented the idea of eco-friendly.
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Package
28mm
210mm 185mm
210mm 10mm
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The wave of music was adopted for representing the various choices of colour bags and the vitality image of Grion group.
Hanging decoration
grion
Christmas business card
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Stand banner & transparent poster
Christmas limited edition small (32x36 cm) medium (34x43 cm) medium (39x46 cm)
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Spray the snow on the poster and window by using templates.
Business cards
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ISLANDERS STUDIO 2013
Poster design —
“No Time Better than the Present” The poster design for" No Time Better than the Present" series p o rc e l a i n p l a t e s w a s a i m e d for creating the atmosphere of picnic.
o t h e rs
CHINA TIMES PUBLISHING Co. 2013
Book cover design —
"Red Rover : inside the story of robotic s p a ce ex p l o rat i o n, f ro m the Mars Rover Curiosity "
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According to the Chinese title " Bring you to the Mars", I slightly narrowed the upper part of title to a trapezoid shape in order to create an upgoing direction.
CHINA TIMES PUBLISHING Co. 2013
Book cover design —
"Un Ĺ“il sur le monde" The struggle against ever y injustice is the main idea of this political cartoons collection. I designed the title with graffiti stencil characters to correspond with the contents.
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CHINA TIMES PUBLISHING Co. 2013
Book cover design —
"No place to hide: Edward Snowden, the NSA, and the U.S. Surveillance State"
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The concept of surveillance is presented by overlapped spotlights by which to form an eye image.
PRIVATE PROJECTS 2015
Book cover design —
"Objects of my affection"
拋棄清單 ļᄸۛ⾽Ľ⯍ʫক᯼ର ు෦ᮆǗ᪤Ƙᗫ ļᄸۛ⾽Ľ⯍ʫক᯼ର ు෦ᮆǗ᪤ƘᗫḎƻ㘼 ᗫḎƻ㘼 ļᄸˑ఼ᧉഖĽ⯍ʫক᯼Ә⢆ಇ㏶ဎ╇㙏 ļᄸˑ఼ᧉഖĽ⯍ʫক᯼Ә⢆ಇ㏶ဎ ဎ╇㙏
The novel is about the friendship of two women: one is broke, freshly loses ever ything, paid the cleaning job for the artist who has been accumulating things for years. The main idea of the story is about give-and-take, the two hands on cover are actually the same one to represent that the two main characters have the same state of mind—willing to be diffrent. The other edition is a simulation of a packing cardboard that carries the character's secret diary, which holds the key to the whole story.
Jill Smolinski 吉兒．史摩林斯基/著 郭寶蓮/譯
涸➃ 欽չ䬚唳պꅾ㉬➃欰涸倞派浝㼭铞 桐窍䨾剤剎荈㉏չ䧮鑪♶鑪佞䩛պ涸
Ϡ۞ຍཌྷ̙дٺጾѣֱࣹڌҘĂ ҃ߏҰۢĂৌϒѣᆊࣃ۞ߏ̦ᆃĊ 最新力作 》作者 最新力作 》作者 書《心願清單》 暢銷書 暢銷書《心願清單》作者 շꨫ꧹暟ո ⡲罏Phyllis 剅㋲꧹钟 ⡲罏Phyllis ⴀ晝➃鹋ⴚ Kirkus Review剅鐱笪畀 ꈈㆁ蓸鎹✲㜡 Woman’s World꧹钟
ぐ㣐㯯넓 ♧荞䠮⹛䲀讄
ļᄸۛ⾽Ľ⯍ʫক᯼ର ు෦ᮆǗ᪤ƘᗫḎƻ㘼 ļᄸˑ఼ᧉഖĽ⯍ʫক᯼Ә⢆ಇ㏶ဎ╇㙏
Jill Smolinski 吉兒．史摩林斯基/著 郭寶蓮/譯
o t h e rs
PRIVATE PROJECTS 2015
Book layout design —
The philosophy of coffee: Solitude, The Other and Nature
Solitude— the
cross between a coffee spoon and a key to stir coffee— immerse in the philosophy thinking
of one's own. of coffee— share one's philosophy.
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The Other— the other smells the aroma Nature— the growth of coffee seeds.
PRIVATE PROJECTS 2011
Layout design —
Muuto Nordic Design
ŎŶŶŵŰ
ŏŐœŅŊńġ ŅņŔŊňŏ JULIEN DE SMEDT ON THE DESIGN The Crushed Bowls show big-s.
MATTIAS STÅHLBOM ON THE DESIGN The simplicity of the naked b hard to compete with. It sta something that feels romanti contemporary at the same time.
JULIEN DE SMEDT ON THE DESIGN The Crushed Bowls show big-sc architecture applied on small objects.
TAF ARCHITECTS ON THE DESIGN Our idea was to update thecl assic Scandinavian wood tabl The result has obvious refer ences to traditional Scandin avian furniture making but t he choice of materials andde tailing give it a new expres sion.
JULIEN DE SMEDT ON THE DESIGN The Crushed Bowls show big-sc architecture applied on small objects.
RELAX ENJOY DINE DISPLAY JDS ARCHITECTS ON THE DESIGN How to be specific and generic altogether? Shelving systems have a tendency to achieve one concern but never both.
The leaflet can also be a table standee that can be displayed at the stores. SØREN ROSE ON THE DESIGN Reflect owes its stunning and unique looks to the phenomenon under which it was envisioned: The natural light of Scandinavia.
o t h e rs
ɆŅŪŴŵŪůŤŵŪŷŦ ġġġũŢůťŤųŢŧŵŦť ġġġŲŶŢŭŪŵź ġġġŧŶųůŪŵŶųŦįɇ
ʼnņłŅġŐŇŇŊńņ őŦťŦųġʼnŷŪŵŧŦŭťŵŴġŔŵųæťŦġĵ ŅŌĮIJIJĸĴġńŰűŦůũŢŨŦůĭġŅŦůŮŢųŬ ŕŦŭįġĬĵĶġĴijĺķġĺĹĺĺ ŇŢŹĻġĬĵĶġĴijĺķġĺĹĺĸ ŪůŧŰŁŮŶŶŵŰįŤŰŮ
91
ńŖŔŕŐŎņœġŔņœŗŊńņ ĬĵĶġĴijĺķġĺĹĺĺ ŤŶŴŵŰŮŦųŴŦųŷŪŤŦŁŮŶŶŵŰįŤŰŮ
PRIVATE PROJECTS 2008
Illustration —
Twins
Colour pencil,15"x15"
o t h e rs
For Good Kids Acrylic,15"x20"
Rumors
93
Acrylic,15"x20"
o t h e rs
PRIVATE PROJECTS Ceramics-"Fruit Shell"
95
Ceramics-"The Moon Halo"
PRIVATE PROJECTS 2014
Ceramics —
The Moon Halo
97
"The Moon Halo" can be the night light and the day decoration.
PRIVATE PROJECTS 2014
Ceramics —
99
Fruit Shell
Lin, Ting Hsin 16.01.1988 Born in Taiwan +886 9 17 857698 agylin116@gmail.com 4F., No.2-1, Huaide St., Banqiao Dist., New Taipei City 220, Taiwan (R.O.C.)