Media Kit 2020
for Trade Shows
Conventions, trade shows, and events are a powerful way to connect with your audience. And with many events going virtual, content is playing a bigger role than ever.
As marketers, event organizers, and exhibitors, we’re all creating a lot more content today. And we’re making it better too - adding interactivity, distributing it in new and exciting ways, leveraging eCommerce opportunities, and tracking the results with data. Today’s technologies are empowering content developers and marketers, and no one is better at content technology than Issuu. Issuu is one of the largest online content publishing platforms in the world, with over 7 million magazines, catalogs, marketing brochures, newsletters and handouts added every year. Content publishers and marketers trust Issuu to publish and monetize beautiful, professional-looking content and distribute it online - via websites, blogs, social, email and more.
For our trade show partners, Issuu is not only the most popular way to transform guides into beautiful flipbooks, it’s an all-in-one software-as-a-service (SaaS) content platform. The depth of publishing tools combined with the breadth of audience offers organizers the flexibility to cover all content bases.
1. Publish your show’s marketing and logistical collateral Issuu is ideal for publishing and sharing show guides and programs, exhibitor and sponsor prospectuses, floor maps, and more. All online, available all the time. 2. Publish and share your exhibitor’s marketing content Our new Show Channel feature is the perfect solution for hosting exhibitor collateral and handouts - offering attendees a dedicated virtual portal to discover event information, companies, and products. 3. Generate revenue via eCommerce opportunities Issuu offers premium advertising spots on your Show Channel. Resell banner and video ad units to your sponsors or offer subscriptions to premium content.
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An Intro to the Issuu Platform Issuu’s digital publishing solution offers a simple, professional way to transform your static content into interactive embeddable flipbooks and online marketing assets - optimized for every channel. When you need to publish, share, and monetize beautifully-designed content online, think Issuu.
Upload your PDF
and create a digital flipbook - easily embeddable into your website or blog, or shared via Issuu. Issuu works great with InDesign, Canva, PowerPoints, Google Docs and more.
Add links & videos
directly into your content enhance your designs and valuable for your readers! E our shopper links in catalog
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Publish your flipbook and share a link to the fullscreen reader via email or social media to immerse readers in your content - no distractions.
Create and enhance your content Create mobile-optimized Article Stories from design and copy elements in your publication. Share these unique stories independently and link back to your publication.
Measure your success Issuu Statistics offer valuable insights into the performance of your show content, and help you and your sponsors make data-driven decisions.
Build interactive Social Stories with awesome templates and distribute throu Facebook, Instagram Pinterest and more.
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Add SEO tags and linkbacks to external content to improve discoverability and reputation scores. Drive search traffic to your event website and/or exhibitor products. Engage people on the go with Issuu’s native iOS and Android mobile apps.
Marketing your trade show with Issuu The ability to juggle all of the logistics for a trade show is admirable. Our goal at Issuu is to make your content efforts more streamlined, easier to manage, and more valuable—freeing up your time to focus on other time-sensitive projects. There are multiple ways we can help.
Exhibitor and sponsor prospectuses Upload your prospectus to Issuu and eliminate the need to email PDFs to potential participants. Just send a link - it’s even trackable, and optimized for viewing on all screen sizes. Our professional flipbook reader— both embeddable and available as a fullscreen experience—makes it easy for prospects to review information and share with colleagues and management teams. Embed overview videos or video testimonials from past participants, and include links to more detail. In a word, it’s impressive. And it’s the perfect way to highlight your brand while sharing valuable information to help people make informed decisions. Issuu also makes it easy to create social posts to promote your event using your uploaded content.
Exhibitor and sponsor prep guides From booth guidelines and shipping instructions to speaking submission deadlines and sponsor blurbs, there’s a lot of information to share in advance of a show. Having everything in one place online is a significant benefit for all parties. Issuu’s Unlisted publication setting gives you the freedom to share logistical information with the right people.
Event programs Printed programs are great (and we can help with that too), but they can create extra waste and aren’t interactive. And in the current era of virtual events, how can you translate that content into a digital-friendly format while retaining the integrity of a tried-and-true format? With Issuu. A well-designed program not only informs an audience about participating vendors and speaker tracks, but helps them navigate the event and make the most of their time. This is another place where our embedded videos and links can have a big impact. Need your program to offer advertising or sponsored content? Video content and trackable links on Issuu offer advertisers a more exciting media opportunity with the ability to better understand the results. It’s also an upsell opportunity for your team. Issuu not only puts your program online, it makes it mobile. Our native Android and iOS apps are great for attendees and put exhibitor collateral at their fingertips.
Introducing Show Channels: Create a branded virtual marketplace for content We’ve saved the best for last. In addition to using Issuu for your own event content, Issuu has created a product specifically geared toward your event participants, called Show Channels. Show Channels are both a way to add convenience for both attendees and exhibitors, as well as a revenue opportunity. These dedicated promotional experiences are designed as a central repository for organizers, exhibitors and sponsors. Show channels will maximize the impact of all content shared, such as news, events, maps, exhibitor collateral and more with attendees.
Here’s how it works: Show Channels are special accounts for all of your event content - a branded destination for your attendees and exhibitors to stay in the loop before, during, and after the show.
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* Show channels can even be offered in select exhibitor packages or as an add-on for additional rev
unlimited uploads, share all of show communications (news, s, schedules, registration info, rces, media outreach) in a Channel.
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Show Channel features: Dedicated branding to support your marketing goals. Unique Landing Page URLs. Easy search features to connect participants with the content they seek. Discoverability features that make show content available to Issuu’s massive audience (4 billion pageviews and over 100 million unique visitors each month). Archives to save legacy content (also valuable for SEO!) while keeping your current Channel focused and up-to-date. e-Commerce features to enable the show or exhibitors to offer premium content for sale (or by subscription). Mobile apps so event content is available anywhere, anytime. Premium channel-specific ad space to sell to exhibitors (or advertise show highlights and events). Custom navigation options to help direct attendees to the right content. Special promotional opportunities to market your event via Issuu’s own social channels, website banners, video ads, and more. Ask for details. Statistics dashboard for real-time content performance measurement of your Show Channel. Concierge event services.
Invite sponsors and exhibitors to upload their collateral, such as product catalogs, brochures, customer case studies, white papers, press releases and more.
Generate more revenue for your event Issuu also offers a revenue opportunity for your show with sponsorship/advertising programs to use with your Show Channel. Offset your annual investment and reach new audiences by creating new sponsorship landscape opportunities through advertising.
Advertising reseller program Show cost is $15k per show for 250k impressions, including 3 IAB units and carousel unit driving to show sponsorships. Timing TBD based on show needs. *additional costs may apply for Issuu ad unit production.
Video ad units Show may purchase video units at $5K per unit and re-sell to exhibitor/sponsors per their discretion. Additional production costs may apply. Collaborative Show Sponsorship & Advertising Sales. Issuu Show Channel ad units available for additional endemic and/or non-endemic shared sponsorship and advertising sales. Incremental revenue pricing Option to upcharge per exhibitor subscription per show plans available. Issuu inventory Additional advertising inventory on Issuu that may be offered to potential show sponsors.
Making show homework simple Everything in one place Visitors and buyers have the ultimate research, planning and project management tool to use for client projects, inspirational design and shopping.
Customized stacks Visitors and buyers can build a host of brand and category favorites using Issuu Stacks. Show planning & logistics Visitors and buyers have the resources they need to come to your show with a customized roadmap of who they’ll visit while there. On-the-go Options from mobile to desktop allow attendees to inspire, browse and buy from anywhere.
Catalog cache Digitally store and save catalogs, so no more lugging printed pieces home from the show. Mobile mood boards Create and share design inspiration with clients directly or across social media channels. Purchasing power Instantly buy from Issuu Show Channel catalogs. Client management Reference client selections, products, designs and content for ongoing client project management.
Issuu for:
Trade shows Conventions Events Annual Meetings
Supercharge your show with the most powerful digitalpublishing platform in the world. $400 Show Channel rate annually per exhibitor. Includes trade show free publisher account. Payment options available. Aaron Hayes-Roth ahr@issuu.com