WHAT'S NEW?

In our special section, "What's New?", we’re giving our advertisers the opportunity to tell us a bit about the current happenings at their business. Whether it be product highlights, new treatments and techniques, upcoming events, or promotional updates, you can stay completely in the know!

Let's see what our advertisers are doing to keep their businesses fresh and exciting!

WALKER TAPE

At Walker Tape®, we have always believed that strong, mutually beneficial relationships are the heart of success between us and our clients (along with high quality tapes and adhesives, of course!).

Since we came on to the hair system adhesives scene all the way back in 1985, we have worked tirelessly to build and maintain connections with our distributors, stylists, salons, and wearers; and we are constantly seeking new ways to strengthen those relationships.

Empowering confidence in everyone we interact with is at the heart of everything we do. That is why we were thrilled to announce the launch of our Preferred Distributor Program back in Q4 of 2024!

While this initiative is still in its early stages, our vision is to expand and strengthen our global network, building and deepening our relationships and ensuring more customers can easily access Walker Tape® products through trusted distributors in their region.

What is the Preferred Distributor Program?

• Enhance and deepen partnerships with distributors, providing them with the extra tools and support they need to succeed and further the industry.

• Improve product availability of authentic and trusted Walker Tape® products, also backed by a wide spanning global network of reliable partners.

• Make finding Walker Tape® products easier for non-salon customers, smaller businesses, and others without requiring an application process or minimum order quantity.

Through our "Choose Your Path" webpage, customers will be able to search for a distributor in their country and go directly to them to purchase Walker Tape® products.

Visit walkertapeco.com/chooseyourpath to give it a try.

A Growing Global Network

We’ve started with a base of distributors in key regions such as the United Kingdom, India, and the Middle East, but this is just the beginning. As the program grows, so will our ability to serve even more stylists, businesses, and individual wearers across the world. By working closely with our trusted partners, we’re ensuring that Walker Tape® products remain accessible, high-quality, and backed by a reliable global network.

What This Means for You

Whether you’re a stylist searching for a distributor or a distributor looking to grow with a trusted brand, the Preferred Distributor Program is designed to support and empower your journey.

We’re excited for what’s ahead and look forward to growing with you!

For more information or questions, please visit WalkerTapeCo.com or contact us at Info@WalkerTapeCo.com.

HOUSE OF EUROPEAN HAIR / HAIRART

Looking Back on 2024 and Forward to an Exciting 2025

As 2024 draws to a close, we want to extend our heartfelt gratitude to you — our trusted partners and customers. Your unwavering support and confidence have been instrumental to our growth, and we deeply value the strong relationships we’ve built together in the hair replacement industry.

Looking ahead to 2025, we are thrilled to introduce an array of innovative products designed to elevate your business while helping you deliver exceptional solutions to your clients. At HEH, our commitment to innovation, quality, and affordability remains steadfast. We understand the importance of offering premium, high-value products that meet the needs of both hair professionals and their customers. With that, we are excited to unveil our latest breakthrough!

Introducing HEH’s Exclusive Rosemary Liquid Line

Meticulously crafted and imported for hair replacement professionals, our new Rosemary Liquid Line is a game-changer. Offering a high-quality, cost-effective alternative to expensive branded products, this line is designed to provide both you and your clients with incredible value.

Why Choose the Rosemary Liquid Line?

• Special Pricing for Business Growth: We know how critical profit margins are. That’s why our pricing structure allows you to offer a premium product at an affordable rate—without sacrificing your bottom line.

• Natural, Plant-Based Benefits: With rosemary’s renowned benefits for scalp health and hair maintenance, this product caters to the growing demand for natural, plant-based hair care solutions. Whether your clients are maintaining a hair system, improving scalp circulation, or enhancing their overall routine, the Rosemary Liquid Line delivers trusted results.

• Customer Loyalty and Differentiation: By adding this product to your lineup, you’ll stand out from competitors while offering lasting value to your customers — a winwin for everyone.

Expanding Our Collection: New Styles, Colors, and Textures

In addition to the Rosemary Liquid Line, we’re thrilled to announce exciting updates across our product range. Here’s what’s new:

• Gray Collection Highlights:

• Introducing Pixie, a 6-inch wig that’s as versatile as it is flattering. With its ability to suit all ages, Pixie has quickly become a customer favorite. Plus, we’ve added stunning new gray shades, including the wildly popular 1B90, to bring more variety to your clients’ choices.

• Root Shadows & Trendy Colors:

• Staying ahead of style trends, we’re now offering wigs with root shadows for a natural, modern look that’s perfect for any age.

• Curly Hair Textures:

• We’re expanding into curly textures with exciting new additions. For men, meet Eddie — a 4-inch wig featuring a kinky curl pattern, thick skin, and single knots for a flawless finish. For kids, check out Cooper — a medium-density, hand-tied Swiss lace wig that's as adorable as it is comfortable.

The HEH Difference: Superior Blonde & Gray Hair

What sets our blonde and gray hair apart is our meticulous bleaching process. Starting with a color level 4 to 5, which is a medium to light brown, we use a slow 15-day process and careful technique to achieve top-tier results. The outcome? Unmatched quality that your clients will notice and love.

Let’s Make 2025 Extraordinary Together

We’re excited to partner with you to grow your business, delight your clients, and set new standards in the hair replacement industry. Together, we can make 2025 your most successful year yet. Thank you for choosing HEH. Here’s to innovation, collaboration, and continued success!

SIMONE TRICHOLOGY

Revolutionizing Hair Assessments with Simone Trichology’s AI-Powered System

For decades, Simone Trichology has been a trusted name in hair restoration, offering solutions that have transformed the lives of countless individuals struggling with hair loss. Now, with over 40 years of proven expertise, Simone Trichology is taking innovation to the next level by introducing its groundbreaking AI-powered system for hair assessment — a revolutionary tool designed to elevate how hair care professionals diagnose and treat hair loss.

This cutting-edge technology is specifically tailored for trichologists, hair loss practitioners, registered nurses, physician assistants, and hairdressers who specialize in addressing hair concerns. By combining the power of artificial intelligence with Simone Trichology’s renowned product line, this system is set to simplify your workflow, enhance your client’s experience, and drive your business growth.

The Power of Precision in Hair Assessment

Diagnosing hair loss issues can often feel like solving a complex puzzle. Factors such as scalp health, hair density, and overall hair condition vary from client to client, making it essential to have precise, reliable data for accurate analysis. Simone Trichology’s AI-powered system tackles this challenge head-on by offering unparalleled precision.

The system works by conducting a detailed scan of your client’s scalp, comparing healthy and affected areas to identify patterns of hair loss development.

It doesn’t stop there. Its powerful beforeand-after analysis capability allows you to track progress and measure the effectiveness of treatments over time. By leveraging Simone Trichology’s massive database of hair loss cases, the AI can identify the root cause of the issue and recommend tailored solutions with remarkable accuracy.

Transforming Client Care with Tailor-Made Solutions

One of the most significant advantages of Simone Trichology’s AI-powered system is its ability to offer personalized treatment recommendations. Once the scalp scan is completed and the data is sent to Simone Trichology’s secure servers, the system analyzes it against an extensive database of hair issues. From this analysis, the AI suggests specialized treatments from Simone Trichology’s product line — products that have a legacy of successfully helping clients regrow their hair and regain their confidence.

For professionals, this means having access to a reliable, data-driven tool that simplifies the decision-making process. You no longer have to rely solely on guesswork or generalized solutions. Instead, you can confidently offer clients a targeted treatment plan designed to meet their unique needs.

Seamless Integration and Ease of Use

While advanced technology might sound intimidating, Simone Trichology’s system has been designed with user-friendliness in mind. Its intuitive interface makes it accessible to professionals of all technical skill levels. Whether you’re a seasoned trichologist or a hairdresser venturing into hair restoration services, this tool will fit seamlessly into your practice.

Moreover, the system’s ability to generate visual data for before-and-after comparisons enhances communication with clients. By showing them clear evidence of progress, you can build trust and reinforce the value of your expertise and the treatments you provide.

A Boost for Your Business

In addition to improving client care, Simone Trichology’s AI-powered system offers a powerful opportunity to drive business growth. By incorporating this tool into your practice, you can position your services as cutting-edge and resultsdriven. The system not only streamlines the assessment process but also serves as a sales-driving mechanism. By recommending treatments from Simone Trichology’s proven product line, you can increase retail sales while providing clients with solutions that genuinely work.

Join the Future of Hair Restoration

Simone Trichology’s new AI-powered system is more than just a technological advancement — it’s a game-changer for the hair care industry. By combining precision diagnostics, personalized treatment recommendations, and an easy-to-use platform, it empowers professionals to provide exceptional care while enhancing their business operations.

Are you ready to elevate your practice and offer clients the best in hair restoration solutions? Discover how Simone Trichology’s AI-powered system can transform your approach to hair assessment and unlock new levels of success for your business.

CRLAB

Enhancing Hair Health with Supplements: A Game-Changer for Salons

In today's beauty-conscious world, consumers are seeking more holistic approaches to hair care. While traditional hair treatments and styling products play a significant role, the importance of internal nourishment cannot be overstated.

Hair supplements have emerged as a powerful tool for hair stylists and restoration specialists to offer comprehensive solutions to their clients. They provide essential nutrients that may be lacking in our diets, such as vitamins, minerals, and amino acids. These nutrients play a crucial role in hair growth, strength, and overall health. A balanced intake of vitamins and minerals can address underlying health conditions that may contribute to hair loss or damage. By incorporating hair supplements into their regimen, clients can promote hair growth by stimulating hair follicles, Improve hair health, and strengthen hair.

CRLAB: A New Era in Hair Supplements

CRLAB has introduced a line of five hair supplements designed to address the unique needs of both men and women. Their innovative formulations offer targeted solutions for various hair concerns, including:

• CRLAB Men’s Hair: Saw palmetto, combined with vitamins and minerals, works to nourish hair follicles and promote hair growth. By inhibiting DHT (dihydrotestosterone), a hormone linked to hair loss, and providing essential nutrients for hair growth, these supplements can help restore hair health and vitality.

• CRLAB Women’s Hair : Tailored to support women's balance and hair health. Omega-3 fatty acids work wonders for your skin by promoting hydration, elasticity, and radiance. Their antioxidant properties, combined with the potent antioxidant complex in green tea, help protect your skin from free radical damage

• CRLAB Night: Designed to optimize hair growth during sleep. Melatonin, combined with other natural ingredients, can help regulate your sleep-wake cycle and support the body's repair processes during sleep. These ingredients work synergistically to promote relaxation, improve sleep quality, and enhance overall well-being

• CRLAB Vitamins and Minerals: B vitamins, along with essential minerals and amino acids, nourish hair follicles, stimulating hair growth and strengthening the hair shaft. By providing the building blocks for healthy hair, these nutrients can help prevent hair loss and promote a fuller head of hair

• CRLAB Detox: With plant extracts like pineapple, birch, and nettle, our formula helps to improve scalp microcirculation, reducing water retention. This enhanced blood flow delivers essential nutrients to hair follicles, promoting healthier, stronger hair.

The Benefits of Offering Hair Supplements in Salons

By offering hair supplements, salons can:

• Enhance client satisfaction: Providing a holistic approach to hair care can build stronger relationships and foster trust.

• Increase revenue: Hair supplements represent a new revenue stream for salons.

• Differentiate from competitors: Offering a comprehensive range of hair care services, including supplements, can help salons stand out from the competition.

Incorporating hair supplements into your salon's offerings is a strategic move that can benefit both you and your clients. By providing comprehensive hair care solutions, you can help your clients achieve healthier, more beautiful hair. CRLAB's innovative line of hair supplements offers a unique opportunity to elevate your salon's services and meet the growing demand for personalized hair care.

AMANI

Exciting Updates from Amani Hair: New Sizes, Custom Colors & A Streamlined Experience

At Amani Hair, we’re always stride to provide you with the best in premium wigs and hairpieces in European human hair. As we step into the next year, we have some exciting news to share with you!

Catalogs Coming Soon

Stay tuned for our updated catalog, designed to make your selection process even more straightforward. We can’t wait to unveil these new resources to help you make the best choice for your hair needs.

Revamped Collections & Easier Ordering

Big changes are happening behind the scenes! We are restructuring our collections to offer a more seamless and easier ordering process experience, making it easier for you to find and purchase exactly what you need. The beloved Berlin Collection has been given a complete facelift, making it more refined and stylish than ever.

New Size Option for Pixie, Lily, and Sissy Wigs

Starting this summer, our popular Pixie, Lily, and Sissy wigs will be available in a Medium (M) cap size! We’ve heard your requests, and we’re thrilled to expand our sizing options to ensure the perfect fit for even more of your clients.

Premium European Virgin Grey Hair Now Available

For those looking for the highest-quality human grey hair, Amani Hair has you covered. These new colors are 100% European virgin hair for wigs and hairpieces, giving you an incredibly natural look and feel. Plus, you can fully customize the color to suit your clients’ personal style.

Stay Connected with Amani Hair

Want to keep up with all the latest updates, educational content, and fun behind-the-scenes moments? Follow us on Instagram at @amani.hair! We share expert tips, styling tutorials, and exciting announcements so you never miss out. You can also now text and FaceTime us for any questions you might have at 949–543–9750.

We’re looking forward to an incredible season ahead and can’t wait to continue bringing you the finest quality hair solutions. Stay tuned for more updates, and thank you for being part of the Amani Hair family!

JON RENAU

Introducing Top Form Lace Human Hair

At Jon Renau, we’re always listening to the needs of our customers and industry professionals to push the boundaries of innovation in alternative hair solutions. That’s why we’re thrilled to introduce the Top Form Lace Front, our latest breakthrough in hair replacement. Available in 14” and 18” lengths, this new topper features a SmartLace™ lace front for a seamlessly natural hairline and is fully bondable, offering even more versatility for wearers.

For years, our Top Form topper has been a favorite among those experiencing mid-progressive hair loss, offering exceptional volume and coverage. However, one request remained consistent — a lace front version that eliminates the need to blend with the biological front hairline. Now, we’re proud to deliver exactly what customers have been asking for. Top Form Lace Front features a temple-to-temple SmartLace™ lace front, providing an undetectable hairline and greater styling flexibility.

Unlike traditional toppers that maintain the same density throughout, Top Form Lace Front is the first human hair topper to feature a graduating density. It starts with light density at the front, mimicking natural hair growth and preventing an unnatural, overly full hairline. It then transitions to a light-medium density throughout the top, and finally, a medium density at the crown and back for optimal coverage and volume where it’s needed most. This thoughtful construction ensures a realistic, lightweight feel while delivering the fullness clients desire.

For those seeking a longer wear solution, Top Form Lace Front is fully bondable, making it an excellent choice for professionals working with clients who prefer a more secure, extended wear option beyond clips or daily application methods.

Whether worn daily or semi-permanently, this topper offers effortless integration and confidence-boosting coverage. Application methods such as Sensi-Tak (Red Liner), Ultra Hold, Lace Tape, and Tape ‘N Go offer versatile solutions to suit different client preferences and lifestyles.

Crafted with 100% Remy human hair, Top Form Lace Front provides the luxurious texture, natural movement, and full styling versatility customers expect from Jon Renau. It can be heat-styled, curled, or straightened to match individual preferences, giving wearers complete freedom over their look.

With the launch of Top Form Lace Front, we’re taking toppers to the next level — enhancing realism, increasing wearability, and answering our customers’ most requested needs. Whether it’s the SmartLace™ temple-to-temple lace front, first-of-its-kind density transition, bondable wear, or luxurious Remy human hair, this topper is set to become a game-changer in the hair replacement industry.

For professionals, this means offering clients a revolutionary new option that makes alternative hair solutions easier to integrate than ever before. Be among the first to experience the future of toppers with Top Form Lace Front.

FOLLEA

Introducing Our Exclusive Factory Film Series

At Follea, we know quality, craftsmanship, and trust are everything when it comes to offering customers the best in luxury wigs and toppers. That’s why we are excited to introduce our new seven-part short film series, offering you and your customers an exclusive, behind-the-scenes look at how our Follea European human hair wigs and toppers come to life.

In today’s retail landscape, consumers aren’t just asking, “How much?” — they want to know, “How was this made and in what conditions?” With our commitment to transparency, ethical sourcing, and sustainability, we’ve set industry standards, giving both businesses and customers the confidence to invest in truly exceptional products. From pristine working conditions to our unmatched product process and commitment to a positive and safe work environment, these new, short films were created to inspire and build trust in choosing a Follea. Watch the full video series now at danielalain.com/pages/howto-make-a-luxury-human-hair-wig

Why Transparency Matters

Through our 2-6 minute films, we are excited to open our factory doors and showcase our manufacturing process. Customers today want to make informed purchasing decisions, and we are proud to provide that clarity through this series. When customers know their wigs are ethically sourced and masterfully crafted, we believe they feel more confident in their investment. We are proud to share our pristine working conditions, the strong company culture and pride we have in our valued factory team members.

Sustainability & Ethical Sourcing: A Commitment to Responsible Beauty

Beyond transparency, we are deeply committed to sustainability and ethical sourcing. Our production practices ensure that every strand of hair is traceable and responsibly sourced, supporting fair compensation for donors. Our eco-friendly processes reduce waste and minimize environmental impact. Customers can feel good knowing that their wigs are crafted with integrity, care, and sustainability in mind. We believe that true luxury means knowing the origins of your products, and we are proud to lead the industry in responsible sourcing and manufacturing.

Join Us on This Journey & Grow Your Business

Our new factory video series is now live on our website and social media channels, offering an unparalleled look at the craftsmanship behind our luxury wigs and toppers.

We remain committed to delivering the highest quality, integrity, and transparency in everything we do. For businesses looking to offer their customers the best in wigs and toppers, Follea is the ultimate partner. We look forward to growing together. For inquiries about becoming a Follea retailer please contact 949-612-5922 or visit danielalain.com/pages/ become-b2b-reseller-inquiry.

SMART SOLUTIONS RX

Revolutionizing Hair and Skin Science: Exciting Changes Coming to Smart Solutions RX

Smart Solutions RX, makers of LOCKrx and SMART eXo, is making strides in the realm of hair and scalp health with the introduction of groundbreaking products and services. Among the most anticipated are a plant-based exosome product, a shampoo and conditioner infused with exosomes and, notably, an innovative DNA analysis program, designed to provide tailored solutions for individuals seeking to improve hair and scalp health.

One standout offering, STIMUL8, integrates the company’s extensive expertise in hair and skin science and leverages advanced DNA analytics and genomic swab testing to create highly personalized treatment plans for individuals experiencing hair loss conditions such as androgenetic alopecia, alopecia areata, and telogen effluvium. STIMUL8’s innovative approach combines genetic data with patient medical history, allowing providers to craft tailored treatment protocols that include clinical office treatments, nature designed topical biologics, personalized medications, and both topical and oral solutions for in-office and at home treatment. STIMUL8 analyzes a patient’s genetic profile and integrates this with additional factors such as lifestyle, environmental exposures, and previous treatments. This comprehensive, personalized method ensures individuals receive effective care for specific hair and scalp conditions, whether through SmartGraft FUE hair restoration, in office protocols, or at-home treatments.

What sets STIMUL8 apart is its unique training and certification program with provider portal, offering providers of varying backgrounds comprehensive training, tools, support, and proven results. Trusted products, protocols, a compounding pharmacy, and at home care solutions are part of its 360° approach to hair loss solutions. STIMUL8’s integration of genomic data, combined with ongoing provider education and support, ensures that every aspect of patient treatment is optimized. This holistic approach to hair loss guarantees providers are equipped with all necessary tools to optimize patient outcomes and satisfaction.

Smart Solutions RX continues to push the boundaries of hair science with ongoing advancements in both hair restoration and aesthetic treatments. In addition to STIMUL8, Smart Solutions RX is excited to launch a series of products infused with exosomes. Exosomes, tiny extracellular vesicles that carry proteins, lipids, and genetic material, play a critical role in cellular communication and tissue regeneration, promoting tissue repair, reducing inflammation, and encouraging cellular regeneration. In the context of hair care, exosomes help stimulate the scalp, promoting healthier hair follicles and improving overall hair growth. GROW + GLOW, a new line of shampoo and conditioner are enhanced with exosomes. By integrating exosome technology into everyday hair care routines, Smart Solutions RX aims to offer consumers an effective way to support hair health at home. The new products are designed to nourish the scalp, strengthen hair, and combat hair thinning, giving users a potent tool for managing and improving their hair health over time.

Smart Solutions RX is exploring additional topical applications for exosome technology, including SMART eXo Radicle, a plant-based exosome product showing exciting promises for aesthetic and hair applications. This commitment to pioneering the use of exosomes highlights Smart Solutions RX’s dedication to delivering advanced and effective solutions for a range of aesthetic and hair care needs. Through these exciting developments, Smart Solutions RX is reshaping the landscape of hair, skin, and scalp health. By combining cutting-edge science with medical precision, the company is providing highly personalized, results-driven treatments that address the root causes of common hair issues. For more information, visit www.smartsolutionsrx.com or call 239-451-5650.

HAIRUWEAR / AMERICAN HAIRLINES

American Hairlines

American Hairlines® has expanded our product offerings so you can expand your clientele! Our new collection of textured hair systems is designed specifically for your multicultural clients who have naturally coily or curly hair. KHALAN and SANTIAGO (for men) and EVE WAVY (for women) are top-quality, 100% human hair, textured hair systems created to meet the diverse needs of a broader, more diverse customer base. These systems have a fine welded monofilament lace base with your choice of a polyurethane or lace front hairline. Plus, they’re fully customizable to let you get creative. Give your clients the most natural look with all the styling options they want.

Textured hair replacement is a growing category and a smart strategy for attracting new clients. Adding multicultural, coiled, curly, and textured hair systems to your business is the perfect way to tap into this expanding market and stand out from your competitors. If you’ve been looking for a way to boost your revenue this year, and you’re excited to meet today’s increased demand for curly, and coiled hair solutions, you’ll want to check out all our new textured hair systems.

Non-Surgical Hair Replacement

Education: Whether you’re just getting started or looking for direct access to our expert instructors, our 2-day certification workshops are designed to build your skills and your client list! The comprehensive hands-on course is $1400, which includes a workshop kit of professional products and tools valued at $1300 retail! A great investment in yourself and your future.

Learn more: hairuwear.com/professionals

Raquel Welch

As the Raquel Welch® brand moves into 2025 and beyond, we continue to honor the timeless beauty, style, and fashion legacy of Raquel Welch while promising many exciting brand advancements in the year ahead. For your clients, the heart of the RAQUEL experience will expand in ways that offer them new indulgences, added luxuries and effortless sophistication.

Debuting April 2025, we introduce 5 incredible new styles to our Raquel Welch Sheer Luxury® collection. Why do we say “incredible”? Because this new collection not only introduces FeatherLite™ – a brand new, ultra lightweight and heat-friendly fiber unlike anything we’ve ever offered before - but also the LuxLite Cap® II – a revamped version of our luxurious, modern cap construction.

HairUWear’s exclusive new FeatherLite fiber is so lightweight because its core is hollow like Bucatini pasta. The fiber weighs less than human hair, making it lighter than your client’s own bio hair. FeatherLite is even lighter than our Tru2Life synthetic hair! And as a heat-styleable fiber, FeatherLite’s hollow core gives it even better curl/shape retention.

The updated LuxLite Cap II is now lighter as well, thanks to an expanded monofilament area – twice the monofilament area as the original LuxLite Cap! The LuxLite Cap II has an Average circumference and is designed with freestyle knotting but otherwise has the same great design with no ridges or bumps from the top of the wig to the crown. Features include lightweight, stretchable fabric to accommodate a variety of head shapes, and hand-stitched, removable silicone on the ear tabs and nape.

Wigs, Toppers and Hair Extensions

Education: HairUWear On The Road is a 2-day hands-on certification workshop led by the industry’s best educators. Transform your business and elevate your skill whether you’re just starting out or a seasoned pro. The $600 cost to attend is an incredible value, as it includes a workshop kit worth $1100 retail. You can even save $100 if you register early! Learn more at hairuwear.com/professionals.