Adding Services

AddingServices

COVID-19 has affected us all in differing ways. We have chosen to take it head on and seize the opportunity of change.

By Kimberly Vaughn, Certified Trichologist & Business Owner, HPIHair Partners, Nashville, TN

Like you, I never thought I would live through the experiences of this past year. As a mother of a 10-year-old, two sweet four-legged girls and business owner, our days begin early and end late. Then, enter a pandemic!

As mid-March approached, and as the news reports were trickling in, my life was at full speed with no time for a virus. I remember vividly the day I picked up my son from school, the last day before spring break. He came running up to me with his backpack stuffed full and his arms circling an additional stack of books. The first thing out of his mouth was “Mom, we are not coming back to school this year!” If a photographer were standing by they would have captured my mouth hitting the floor.

COVID-19 has affected us all in differing ways. We have chosen to take it head on and seize the opportunity of change. With the help of a dedicated, compassionate team we were committed to get through this stronger and together.

To get the doors back open, our first call was to the Cosmetology and Medspa boards of Tennessee. With more 50% of our revenue generated from semi-permanent attached (hair replacement) clients, we had to receive an “essential” status from the state boards. We were in luck. No, we did not receive a nice an official letter with the state seal of approval, as you might be thinking. We did receive a verbal approval, and that was enough for me.

After deep cleaning, adding extreme sanitation measures and adjusting the schedule, we were ready to open the doors, silently praying clients would come back. Personally, I felt a weight lifted from my shoulders knowing our team could get back to work, even if only for a few days a week. By May 1, we were up to 50% capacity. Each week we continued to build back.

This pandemic rocked our world. But, it offered time to realize we were not doing everything we could to grow the business. Seven years ago, I changed our brand and name. Now it’s time to do more.

We were committed to making a change, we were committed to roaring into 2021 with a bang. After six months of research, we were ready to launch three new services: hair strand testing, microneedling with growth factors, and laser hair removal.

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SINGLE HAIR ANALYSIS TESTING

SHA allows our clients to unlock their greatest potential and achieve optimum hair health. This is a great test for those experiencing premature hair loss who are interested in hair loss prevention and hair restoration without moving to a hair replacement. SHA testing is an epigenetic test focusing on the clients nutritional and environmental factors thay may be contributing to poor health and hair loss. The test requires four strands of hair with the root. The strands are scanned by a special device connected to the parent company in Germany. In as little as 12 minutes you receive a 30-plud page report. The test is a proactive way to help young and older clients alike, while building trust as their hair loss partner. It’s also a great way to help enhance your business as you help your client.

MICRONEEDLING AND GROWTH FACTORS

Microneedling studies are increasingly supportive for hair growth procedures. We are taking this treatment to the max and including a new bioidentical growth factor solution in a series of six to eight professional treatments. The treatment is relatively simple and takes as little as 30 minutes, or a 60 minutes service if you include a low-level phototherapy treatment. We are having strong results and clients are extremely impressed with the fast results. With the introduction of this treatment we are able to leverage the help of the online site RealSelf for reviews.

LASER HAIR REMOVAL

Adding laser hair removal has allowed us to accompany service of “all things hair” (except for transplants). We pride ourselves on being Nashville’s premier hair center from preservation, removal, restoration and replacement. This new service will be performed by our licensed registered nurse and nurse practioner.

Adding these services allows us to increase our brand, pivot into a younger demographic, reach into a new market and, with a little success, grow our business!