Adding
WE’RE FINDING WAYS TO DO MORE THAN JUST SURVIVE
Services
COVID-19 has affected us all in differing ways. We have chosen to take it head on and seize the opportunity of change. ike you, I never thought I would live L through the experiences of this past year.
As a mother of a 10-year-old, two sweet four-legged girls and business owner, our days begin early and end late. Then, enter a pandemic!
I remember vividly the day I picked up my son from school, the last day before spring break. He came running up to me with his backpack stuffed full and his arms circling an additional stack of books. The first thing out of his mouth was “Mom, we are not coming back to school this year!” If a photographer were standing by they would have captured my mouth hitting the floor.
As mid-March approached, and as the news reports were trickling in, my life was at full speed with no time for a virus.
COVID-19 has affected us all in differing ways. We have chosen to take it head on and seize the opportunity of change.
With the help of a dedicated, compassionate team we were committed to get through this stronger and together. To get the doors back open, our first call was to the Cosmetology and Medspa boards of Tennessee. With more 50% of our revenue generated from semi-permanent attached (hair replacement) clients, we had to receive an “essential” status from the state boards. We were in luck. No, we did not receive a nice an official letter with the state seal of approval, as you might be thinking. We did receive a verbal approval, and that was enough for me. After deep cleaning, adding extreme sanitation measures and adjusting the schedule, we were ready to open the doors, silently praying clients would come back. Personally, I felt a weight lifted from my shoulders knowing our team could get back to work, even if only for a few days a week. By May 1, we were up to 50% capacity. Each week we continued to build back. This pandemic rocked our world. But, it offered time to realize we were not doing everything we could to grow the business. Seven years ago, I changed our brand and name. Now it’s time to do more.
Thriving
By Kimberly Vaughn, Certified Trichologist & Business Owner, HPIHair Partners, Nashville, TN
We were committed to making a change, we were committed to roaring into 2021 with a bang. After six months of research, we were ready to launch three new services: hair strand testing, microneedling with growth factors, and laser hair removal. CONTINUED ON PAGE 35 THE LINK MAGAZINE
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