The Link Issue 48 by The AHLC

ISSUE 48

WINTER 2024

WHAT'S NEW? B Y H A I R R E S T O R AT I O N S P E C I A L I S T S | F O R H A I R R E S T O R AT I O N S P E C I A L I S T S

contents 11 Anticipate Customer Needs

23 Get Ready, Get Set... Wait a Minute

28 Special Section: New Treatments, Products and Technology Take Center Stage

5 Curiosity Can Create a Career

17 Exploring the Pathways to Discovering the Main Cause of Hair Loss

7 Success, the 'I' Gen, and ... Doing the Right Thing

21 The Right Mix

9 Tell, Don't Sell

23 Get Ready, Get Set ... Wait A Minute

11 Anticipate Customer Needs

28 Special Section: What's New?

13 Meet The Pets

42 AHLC Academy

15 8 Easy Questions THIS ISSUE MADE POSSIBLE BY THE SUPPORT OF THESE ADVERTISERS | PLEASE SHOW YOUR SUPPORT IN RETURN

THE LINK MAGAZINE

contributors KELLY CARSON

EDITOR, THE LINK MAGAZINE

DAVE FATULA

EVENTS COORDINATOR, FRANCISCAN UNIVERSITY

DR. SHAWON GULLETTE ND, I.A.T. DAYTON TRICHOLOGY HAIR LOSS CONTROL CLINIC

THE AMERICAN HAIR LOSS COUNCIL 615-721-8085 or info@ahlc.org

THE LINK MAGAZINE

GLOBAL EDUCATION DIRECTOR BOSLEYMD

TABITHA FREDRICHS OWNER, TABITHA F HAIR LLC

THE LINK STAFF

The Link Magazine is the official, quarterly publication of the American Hair Loss Council. The Trade Association Serving the Hair Restoration Industry. For advertising or contributing editorially, please contact us:

COLLEEN CAMP

Publisher: Janine Farro Editor: Kelly Carson Editorial Committee: Lisa Ferestad, Kelly Nemitz

AHLC Board of Directors

Randy Clark, Board Member Joseph Ellis, President Janine Farro, Administrator Susan Kettering, Executive Director Marsha Scott, Past President

NAZY CURTIS

CEO, AMANI HAIR COLLECTION

GLENN MICHAEL MILLIET

OWNER, BUSINESS COMMUNICATION EXPERT

SUBSCRIPTIONS

LEGAL STUFF

Subscriptions to The Link Magazine are mailed FREE to AHLC members within the continental U.S. International members are provided digital copies. Please contact us for additional shipping rates if you are an AHLC member outside the US and wish to receive a printed edition.

The opinions expressed in The Link Magazine are those of the authors and may not reflect the views of the AHLC. Advertisements in The Link may not reflect the beliefs, opinions or attitudes of the AHLC and do not imply endorsement.

To become an AHLC member or renew your membership please call 615-721-8085 or log on to AHLC.org.

Curiosity Can Create a Career By Kelly Carson, Editor, The Link Magazine We've all heard the saying: Stay curious. Studies have proven that curiosity can lead to a broader understanding of one's career and life in general. "When we become curious about something that makes us uncomfortable, we might notice things we didn’t see before. This can cause us to shift our thinking," Dr. Henry Emmons and researcher Aimee Prasek write for the website Experience Life. "We might realize that we don’t know what we thought we knew. Or that a person or situation is completely different from what we assumed. Or that we still don’t understand someone or something, but at least we know we don’t understand, and we accept it." You may not like this feeling. It can be uncomfortable, "but it’s that very discomfort that can create new neurological connections," the pair write. "Think of this as trampling a new path through unbroken snow instead of grass. It’s hard work, but it makes a big difference in the landscape. The effort might raise your stress level temporarily, but it’s a good stress. That stress gets quickly resolved and the new pathway can start to be reinforced. Pretty soon, you can walk that way with ease — and your mind can go places you never knew it could."

To develop a curious mind, follow these tips suggested by Christina LeClaire from the website Bold Orange. ■ Make time for learning. Set aside time in your day to explore new ideas and perspectives about topics that interest you. This can include reading books and articles, listening to podcasts and getting inspired by videos like TED Talks. ■ Ask questions. Don’t be afraid to ask questions for fear of “looking dumb.” This will help you understand the project, contribute your top strengths and lead your team to new ideas. ■ Take risks. Go outside your comfort zone and approach projects from a new angle. This will help you develop new skills and create new opportunities for yourself and your organization. ■ Be open to feedback. Be open to feedback from others and use it as an opportunity to learn and grow. ■ Embrace failure. Don’t be afraid to make mistakes and learn from them. This will help you become more resilient and less hesitant to try new things. "The people who change the world and lead in their industries have one thing in common: they follow their curiosity," LeClaire writes. "By being open to new ideas, building a deeper knowledge base and creating human connections, you will increase your creativity, job satisfaction and experience new opportunities. By consistently encouraging a curious mindset in the workplace, employers will unlock their employees’ potential, foster innovation and drive productivity." If you have not already, have you considered adding hair restoration to your skill set? To feed that curiosity explore the AHLC's website at ahlc.org where you will find stories from a variety of articles about succeeding in the hair restoration industry as well as educational events. THE LINK MAGAZINE

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Success, the 'I' Gen, and ... Doing the Right Thing By Dave Fatula, Events Coordinator Franciscan University; Principle Centered Customer Service Trainer and Presenter In a scene from the 1947 holiday classic "Miracle On 34th Street", R.C. Macy, former president of Macy's Department store, institutes his "controversial" goodwill policy. "We'll be known as the helpful store, the friendly store, the store with a heart ... the store that places public service ahead of profits ... and, consequently, we'll be more profitable and successful than ever." Success. Clarence the Angel, George Bailey's "appointed" guardian angel in "It's A Wonderful Life" wrote to (a now appreciative and grateful but previously despairing) George Bailey. "No man is a failure who has friends," Clarence said. Success. Different success stories — different levels of success — in a different era. However, Macy's success and George Bailey's success are both closely related to doing the right thing. Most of us, most likely all of us, are doing the right thing and exercising integrity in our business dealings, acting with compassion toward all our customers, internal and external employees, and paying customers all while having the unique opportunity to do what no one else

in history has done ... work with and serve seven generations of customers. It's a stretch, but possible when you consider those generations: ■ The Greatest Generation — those born between 1901 and 1924, known for "doing the right thing." ■ The Silent Generation — born between 1925 and 1945 were "stable and loyal." ■ Boomers — born between 1946 and 1964 were " change and progress." ■ Gen X — born between 1965 and 1980 are "independent and tech-savvy." ■ Millennials — born between 1981 and 1996 are "smart and flexible." ■ Gen Z, the I Gen, born between 1997 and 2012, the "I phone and internet generation." My personal favorite, Gen Alpha, born between 2013 and 2025, could be known as the "Al Generation"??? This is an impressive list of generations of customers. But they come with a lot of different needs and lots of different expectations. How is it possible to serve them all? None of us play generational favorites, but if we did, we'd be wise to favor the I Gen. Why? The I Gen makes up 25% of America's population. That's the most of any generation in America. In addition, the untapped potential and the possibilities of this generation are unfathomable. How do we care for and serve this group in our changing technological world?

Jean Twenge, an authority on generational differences says the I General is super connected, less rebellious, more tolerant, less happy, and completely unprepared for dealing with adults. The best way to deal with this new cohort of clients is simply to do the right thing. ■ Listen, first to understand, with empathy and compassion. ■ Seek their advice and input. ■ Ask for and accept their opportunities for improvement. ■ Have the courage to admit to them that we don't have all the answers. ■ Expect more from them than anyone else. ■ Keep our promises to them. ■ Make sure they know our clear expectations and that we know theirs. Some of the things I believe that will help you build your clientele and business: ■ Always exercise integrity. ■ Never forget the enormous potential and promise of this generation. ■ Always apologize sincerely when needed; the power in this is immeasurable. ■ Attend to the little things ... the little kindnesses and courtesies. ■ Keep the promises. ■ Listen to understand. Knowing the minds of our customers, especially this I Gen, is the key to our success. Doing the right thing will just about guarantee this success. ou'll attract clients who appreciate your expertise and are more likely to become long-term customers. THE LINK MAGAZINE

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Tell, Don't Sell Understanding 'Thinning Hair Space' Revenue Drivers and How to Capture $$$ for Your Salon By Colleen Camp, Global Education Director, BosleyMD

engage in conversations, answer questions, and build relationships.

Educational selling, also known as consultative selling, is a strategy that focuses on educating potential clients about their needs and the solutions your product or service can provide.

BUSINESS TIP #3

This approach is often more effective than traditional sales tactics because it builds trust and positions you as an authority in your industry. Here are my top tips for attracting new clients through educational selling:

BUSINESS TIP #1 Create valuable content that is meaningful to your client. Potential and existing clients want to know the “why” behind hair thinning before they want to know how to treat it. Offering your expertise in an educational format will be much more engaging and will entice them to learn more from you, your services, and what you can offer in support of their hair-thinning challenge.

BUSINESS TIP #2 Utilize social media support groups. Share your knowledge on social media platforms where your target audience is active such as support groups. I can’t emphasize enough how effective this can be if approached correctly. Utilizing social support groups and platforms helps you to

Tell don’t sell. Most online support groups do not allow selling of any kind; however, if your knowledge is posted, powerful and helpful, potential clients can be reached through a private message.

BUSINESS TIP #4 Offer workshops and webinars. Host workshops or webinars to provide in-depth knowledge on relevant topics. This interactive approach allows you to showcase your expertise while directly addressing the concerns of your audience.

BUSINESS TIP #5 Use testimonials and case studies. Clients trust more with scientific substantiation and proven-to-work products and services for their hair and scalp health. Highlighting real-world examples of how your product or service has helped others builds credibility and provides social proof.

BUSINESS TIP #6 Provide complementary service. Offering a free scalp analysis or complementary bang trim entices clients to come to your salon, giving you the opportunity to have direct conversations with new clients.

BUSINESS TIP #7 Know industry trends and category growth drivers. Did you know that consumer spending is approaching $4 billion per year seeking effective solutions for fine and thinning hair?” That’s right. $4 billion, with a B. It’s also interesting to note, that women are now seeking and purchasing as many products as men with the purchasing ratio now reaching 50-50. Being in tune and understanding trends regarding the “thinning hair space” and its revenue drivers offers direction for your development of social media content. Remember, the key to educational selling is to genuinely help your clients solve their challenges rather than simply pushing a product or service. By positioning yourself as a valuable resource, you'll attract clients who appreciate your expertise and are more likely to become long-term customers. THE LINK MAGAZINE

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Anticipate Customer Needs By Nazy Curtis, Newport Hair Loss Center, Newport Beach, California

To make informed decisions regarding both the inventory and marketing packages of a hair loss salon, it is crucial to adopt a strategic approach to inventory. By anticipating the typical needs of customers, salons can effectively determine what types of wigs, top pieces, lengths, and colors, and most importantly, different cap sizes, should be included in their inventory.

reducing reliance on a rapidly changing market.

The expense of keeping inventory pays off when your client needs something and doesn't have to wait weeks or even months for it. It is one advantageous aspect of owning inventory; the ability to guarantee the desired pieces. This flexibility allows salons to acquire the items they need precisely when needed, eliminating any potential obstacles or delays in providing top-notch service.

Strategic inventory management entails proactively building a comprehensive inventory that includes the essential "bread and butter" pieces. Get to know your clients well and have what they will need on hand.

Establishing a collaborative relationship with a supplier who does not compete with your studio is paramount. By aligning interests and relying on a supportive supplier, salons can ensure a mutually beneficial partnership focused on delivering exceptional customer service while minimizing potential conflicts of interest.

By being well-prepared, salons can maintain a consistent level of quality and have control over the variables, thus

Most suppliers have programs that give qualified hair professionals the chance to promote their products

through a preferential program, allowing them to maintain inventory and curate their assortment of top pieces and wigs. Inventory management involves proactively building a comprehensive stock that includes the essential pieces customers commonly look for. This ensures that your studio always has the necessary items readily available. By being well-prepared, you can maintain a consistent level of quality and availability of rapidly changing styles. Why is it worthwhile to maintain even a small inventory? Diversification: Having a diverse inventory at your disposal allows you to serve a greater variety of clients; male, female, short term and long term. Accessibility: Having a back stock on hand will help keep costs down from shipping and handling. One advantage of owning inventory is the ability to guarantee the desired pieces without incurring immediate costs. This flexibility allows salons to acquire the items they need precisely when needed, eliminating any potential obstacles or delays in providing excellent service to your clients. THE LINK MAGAZINE

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Meet The Pets

We all love our pets. So, let’s get to know each other. Meet the Pets lets you show off your favorite fur baby, fish or any other loving creature in your world.

Pet Owner's Name: Gabriella Reyes, Salon Coordinator, Elements of Hair, Phoenix, Arizona Pet's Name: Bear Pet's Age: 5 Pet's Breed: Chihuahua What does your pet add to your life?: Bear is our big ray of sunshine condensed into a little 5-pound body. She is my forever companion, giving me support and love when I need it most.

Does your pet come to work with you? If so, what is their role? Bear comes to work every day. She is a protector of the back bar and bathroom. She also offers emotional support and cuddles to all she allows to pass by.

What is your pet’s superpower? Bear’s superpower is how resilient and brave she is. She has been diagnosed with an autoimmune brain disease and has been undergoing chemotherapy for the past year. She is still going strong and has so much love to give.

If you are a current AHLC member and would like your pet to be featured, scan the QR code and fill out the form. Become a member and get featured! THE LINK MAGAZINE

EXPAND YOUR KNOWLEDGE in hair loss, aesthetics and nutrition while utilizing cutting edge technologies & treatments. TURNKEY BUSINESS PLANS INCLUDING EVERYTHING NEEDED TO HIT THE GROUND RUNNING: • • •

Customized treatment plans for each type of hair loss Package pricing and consent form templates Access to marketing support team/marketing assets

ONE-ON-ONE COURSES AND LIVE-PATIENT DEMOS CATERED TO YOUR SPECIALTY INCLUDE: • • • • • • •

Live stem cell procedures for the scalp and face Medical microneedling techniques to address hair loss PRPSupershot techniques & hands-on live demo training Personalized nutritional tests with epigenetic follicular testing specialists Innovative treatments and cutting-edge technology for hair restoration Extending the strength and longevity of hair extensions Globalized digital photos to track progress, and more

CONTINUED SUPPORT AFTER TRAINING: • • • •

Continual coaching programs available Updated resources available to all affiliates Access to wholesale professional grade products to treat your clients and boost their results Monthly e-newsletter loaded with resources to grow your business

“Our training at NHLMA exceeded our expectations. We are salon professionals that see individuals all ages and gender struggling with hair-loss on daily basis. For years we searched for answers to provide for our clients. NHLMA not only provided those answers, but have been with us along the way to implement a hair-loss/restoration program in our salon. The support from NHLMA doesn’t end when you walk out the door. We look forward to continuing to grow our relationship.” - Jesa Simpkins

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“NHLMA takes into account more than just surface level but science and protocols to match with building the best results and the teaching method to boost other practitioners to produce same optimized results. Great team and well experienced in what they do across all diverse background and building the network of scientific studies to boot.” - Dr. LaReesa

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8 Easy Questions:

Randy Clark Title: Owner Salon: Randy Clark & Associates City: Dallas, Texas Question 1: Tell us about where you grew up. Answer: While I grew up in the city, I spent a lot of time on the family farm. In high school, I rode bulls and now I make a living "shooting the bull."

Question 5: Who have been your most substantial influences in life? Answer: My father. He was always there for me, no matter what. Question 6: How would friends and acquaintances describe you? Answer: Tough, fair, resourceful and loyal, but when taken to limit, brutal.

If you are a current AHLC member and would like to be featured, scan the QR code and fill out the form.

Become a member and get featured! Question 7: What would you do differently if you had a chance? Answer: Not a thing. Question 8: Describe a scene of your vision for the future. Answer: Whatever life throws my way. Randy is a member of the AHLC board of directors.

Question 2: What was your favorite cartoon growing up, and why? Answer: "Three Stooges." It was funny. The slapstick, goofy, lighthearted humor made me laugh. As I look back it is a good reminder to not take life so seriously Question 3: If a movie were made about your life, who would play you?: Answer: Kevin Costner. He plays a good cowboy. Question 4: Describe your high school years. Answer: Didn’t go much. Honestly, I skipped school a lot. I had a 1966 Chevelle SS. And at 16 I took a 45-minute drive to take a 6-hour test so that I could be certified to inspect cars. That way I could get a job at a service station so I could work on my car for free. My senior year I broke my leg playing football, which changed what I thought I might do for a career. Shortly after that, I picked up my mom from a hair appointment and saw the stylist really having fun and doing well. At that moment I thought, I could do this. And if I didn't make a lot of money, at least I would enjoy life. THE LINK MAGAZINE

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Exploring the Pathways to Discovering the Main Cause of Hair Loss as a Certified Trichologist

Dr. Shawon Gullette ND,I.A.T, Certified Trichologist | Naturopathic Medicine Dayton Trichology Hair Loss Control Clinic, Kettering, Ohio

laser therapy treatment, nonsurgical hair transplants, consultations, and herbal hair treatments. After witnessing my positive impact in Dayton, I expanded my practice and inaugurated the Cincinnati Trichology Hair Loss Control Clinic in 2021. The Cincinnati clinic boasts state-of-the-art facilities, including a reception area, laser therapy treatment room, consultation room, and herbal hair treatment room. With these two locations, I aim to reach and help a broader client base, providing optimal hair loss solutions.

As a certified trichologist, our main objective is to uncover the causes of hair loss and hair and scalp conditions. Throughout my experience, I have found it highly advantageous to network with professionals from various fields such as dermatology, nutrition, gynecology, hematology, and more. This collaboration has enabled me to provide comprehensive care to my clients and offer effective solutions to their hair loss concerns.

My Trichology Journey With a passion for helping individuals with hair loss, I have dedicated my career to becoming a certified trichologist.

Throughout the years, I have gained extensive knowledge and expertise in this field. In 2007, I established the Dayton Trichology Hair Loss Control Clinic, which has been serving the community for 15 years. The clinic offers a wide range of services and features specialized rooms for

Collaborative Networking To fully understand and address the complex nature of hair loss, I have leveraged the power of collaboration by networking with professionals from various fields. By joining forces with CONTINUED ON PAGE 19 THE LINK MAGAZINE

CONTINUED FROM PAGE 17

dermatologists, nutritionists, gynecologists, hematologists, and other experts, I have been able to offer my clients a multifaceted approach to their hair loss concerns. As most of my clients come as a referral from health care professionals and we comanage hair loss in some cases.

Dermatology: Unraveling the Role of the Scalp Working closely with dermatologists has been instrumental. Dermatologists specialize in diagnosing and treating conditions that affect the skin, including the scalp. Through their expertise, we can identify underlying skin disorders, infections, or inflammations that may contribute to hair loss. Collaborating with dermatologists allows us to develop tailored treatments that address both the scalp condition and hair loss simultaneously. As a team I take the lead on the internal side such as the different body systems, and a thorough in-clinic comprehensive consultation, I perform 90% of the treatment protocols by getting to the root cause of hair loss.

Nutrition: Nourishing the Hair from Within Nutrition plays a crucial role in maintaining healthy hair. By collaborating with nutritionists, we can identify any deficiencies

or imbalances in our clients' diets that may be contributing to their hair loss. Nutritionists help us develop personalized plans that include essential vitamins, minerals, and nutrients to promote hair growth and overall scalp health. I earned a doctorate in naturopathic medicine where I’m able to exchange knowledge as it relates to hair loss and nutrition. One of my main tools is a tissue mineral analysis.

Gynecology: Hormones and Hair Loss Hormonal imbalances can have a significant impact on hair health in both men and women. By partnering with gynecologists, we can explore the connection between hormonal disorders, such as polycystic ovary syndrome and hair loss. With their expertise, we can develop targeted treatments that specifically address the hormonal factors contributing to hair loss.

Hematology: Uncovering Underlying Blood Disorders Certain blood disorders can manifest in hair loss. Collaborating with hematologists allows us to investigate any underlying blood conditions that may be affecting our clients' hair health. By addressing these disorders, we can promote healthy blood circulation to the scalp, ensuring optimal hair growth. It should also be noted that

learning to read blood panels is important.

Coaching Trichologists for Success Alongside my trichology practices, I also serve as the director of Triborne Marketing Solutions. This role allows me to coach trichologists on how to build systems within their business and leverage their income. By sharing my insights and experiences, I aim to empower fellow trichologists to excel in their careers and make a difference in the lives of their clients. As a certified Trichologist, my journey has been marked by a relentless pursuit of knowledge and collaboration with experts from various fields. Through networking with dermatologists, nutritionists, gynecologists, hematologists, and others, I have been able to offer comprehensive care to my clients and uncover the main causes of their hair loss. My passion for helping trichologists advance in their careers has led me to create coaching programs for them through Triborne Marketing Solutions. By uncovering the pathways to discovering the main cause of hair loss, we can provide effective solutions and support individuals in regaining their confidence through optimal hair health.y positioning yourself as a valuable resource, you'll attract clients who appreciate your expertise and are more likely to become long-term customers. THE LINK MAGAZINE

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The Right Mix: Choosing the Ideal Trichology Training for Your Success By Tabitha Fredrichs, Owner, Tabitha F Hair LLC, Plymouth Minnesota Becoming a trichologist is like mixing the perfect blend of expertise, empathy, and practical skills. It's a journey that demands the right mix of education, mentorship, and support. To excel as a trichologist, you need the right training that offers not just information but also a recipe for success. Experienced Instructors: The instructors are the master chefs: Seek out seasoned educators who have tasted the trichology world. Their insights, like the perfect seasoning, will elevate your learning experience. Practical Skills: The right amount of spice: No dish is complete without a bit of spice, and in trichology, practical skills encompass a range of hands-on abilities and techniques necessary for assessing, diagnosing, and treating hair and scalp conditions. These skills are essential for trichologists to provide effective care to their clients. Trichologists should be adept at visually and tactilely examining the hair and scalp to identify issues like hair thinning, scalp conditions, and hair loss patterns. Access to Special Tools: The cooking utensils: Trichologists have

their special tools, much like a chef's favorite kitchen utensils. Make sure your training includes access to diagnostic tools such as dermascopes, hair analysis testing, lowlevel light lasers, growth factors, TED (a new ultrasound-based system), and more. Learning how to use these tools effectively is like mastering the art of chopping and dicing. A Dash of Values and Ethics: The secret sauce: Every great dish has a secret sauce that makes it exceptional. In trichology, that secret sauce is ethical, professional values and you. You wouldn’t be looking into becoming a hair loss specialist if you didn’t care for your clients. Choose a program that emphasizes ethical standards, and gives you the support to be yourself in everything you do. Take all the knowledge and put your own spin on it. I believe that people are searching specifically for you to help them with their hair loss. And once they hear that you can help, then you will have a line out the door. Ongoing Support: The recipe for success: After you've completed your training, ongoing support is like the icing on the cake. Find programs that offer post-training support, access to a network of professionals, and continuing education opportunities. The best motivation to eliminate self-doubt is to be able to connect with likeminded people who are on the same path.

As the old saying goes, “Individually we are one drop but together we are an ocean.” Imagine your journey to becoming a trichologist as preparing a gourmet meal. Your training program is like a recipe that combines all the right ingredients. The information is your flour, giving structure to your knowledge. The instructors are the master chefs, guiding you with their expertise. Practical skills are the spices that add flavor to your learning. The special tools are your kitchen utensils, helping you create your magic. Values, ethics, and you are the secret sauce that makes your service exceptional, and ongoing support is the icing on your career cake. Just like in cooking, the right mix is the key to your success. Becoming a trichologist is a unique journey that requires a blend of knowledge, practical skills, and mentorship. I'm looking forward to witnessing the growth and evolution of this industry. In the future, I believe trichologists will emerge as the next generation of cosmetologists, reshaping the beauty and wellness industry. THE LINK MAGAZINE

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Get Ready, Get Set . . Wait A Minute By Glen Michael Millett, Owner, Business Communications Expert The dream of owning and operating a successful business of your own creates an amazing emotional rush of excitement and anticipation. However, the nightmare of going out of business can create immense emotional fear, stress, frustration, and depression. Understand that going into business is fun, yet, going out of business is not. One of the first things to decide is what will be your role in this new venture. Will you work as a technician in the business, handle leadership and management, or some combination of both? Opening and owning your new business is like having a new baby whose happiness, success, growth, and well-being are both your responsibility and your priority. Know the role you most want to perform and what you are best at. Then assign everything else to those who possess the skills to get it done. Consider the answers to these questions. Do NFL team owners play on the field? “NO.” Do employees in the front office of an NFL franchise play on the field? “NO.” Do NFL coaches play on the field? “NO.” Each member of your team must possess specific skills, talents, and assets. Therefore, learn and apply these skills, talents, and assets and it will be “Game On” for your new business success. Today’s research suggests that 20% of new businesses fail during the first two years, 45% fail during the first five years, and 65% during the first 10 years. Controlling every aspect of what supports business growth and success or business decline and failure is like trying to

light a match in a hurricane. Not an easy task as the variable winds of constant change means being prepared for the unexpected. Know that certain aspects are constants and will not change. Yet, being prepared for the variables will provide greater confidence and peace of mind. Simply stated, the better prepared you are from the get-go the higher the probability that you will achieve your business success and avoid becoming a business closing casualty. Here is a short list of why businesses fail and what essentials must be in place (both legal and operational) to avoid frustration and stress while achieving greater peace of mind.

Once created, your business plan will become a trusted guide map on your journey to business success. Yet, like any good game plan, you must be able to adjust, pivot, and redirect when your original plan becomes ineffective, obsolete, or stifles production. In addition, what good is having a business plan that you do not review in a consistent and timely manner? One must review their business plan frequently to confirm that it is working as planned or doesn't require adjustments. Keep in mind that no two business plans are exactly alike and that your business plan is not etched in stone. It's more etched in Jello. Basically, it’s gotta have some wiggle room. CONTINUED ON PAGE 25

No Business Plan or Inadequate Planning It has been said that “failure to plan is a plan to fail.” No professional sports team goes out to play the game without a game plan. Opening a new business based on emotion and wishes is a recipe for disaster. Simply stated, you must have a business plan. If you are not skilled in outlining your business plan, hire a business coach with experience to assist you in writing your business plan. Additionally, know ‘before you go.’ This means doing your online homework on how to create a business plan as well as confirming that the person you are considering for guidance is qualified. Ask for references. THE LINK MAGAZINE

FROM AMERICAN HAIRLINES CALIBER and CALIBER LACE

BEFORE

Base: 8 x 10 inches Hair Length: 4-6 inches

The newest systems from American Hairlines are designed with fine welded monofilament lace that is soft yet durable and bonds beautifully! Choose your client’s preference for a polyurethane front or a lace front. Our systems are READY: tape-ready, clip-ready, perimeter and full bond ready and ABLE: customizable, durable, comfortable, breathable, fashionable, believable and… available to ship now!

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BEFORE

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Failure to Know and Define Your Target Market Client Base Think about it like this, if you could only service one type of client, who would you most want to service, is there a strong need for what you offer, and will you turn a highprofit servicing that market? Consider your desire to go out to dinner, do you search for a particular type of restaurant (seafood, steaks, Italian, Asian, Mexican) or do you look for one restaurant that tries to be all things to all diners? In most cases, you have a particular desire and search for restaurants that will best deliver the taste happiness and dining experience you are looking for.

sales they make. Therefore, have a reliable software program that tracks your inventory effectively in order wisely and slay this silent business killer.

throw it away. Why would you invest time or money in anything that is pie-in-the-sky or unable to guarantee a positive return on your investment?

Although you can do anything you cannot do everything. Therefore, begin by determining what jobs and tasks will need to be done on a recurring basis and who will be responsible for the results.

Next, let’s look at column C. This is a task’s only column and if you can assign the task to someone else at a lesser hourly rate than what you or other higher hourly productive team members generate it will greatly benefit your time while increasing productivity and profitability.

Begin by making a list of all tasks and responsibilities decide which tasks you want to be responsible for, and then delegate the remaining tasks to other team members or outsource to other business professionals.

As a new business owner, your two primary responsibilities will be sales and leadership. Therefore, your focus is column A anything that is guaranteed to generate sales and income.

The salon and studio experience are no different as clients look for businesses that deliver the emotion of happiness with both their service and product offerings and an amazing client experience.

Consider the key individuals you should have in place before you open the doors, such as your banker, CPA, insurance agent, financial planner, and most importantly, your business coach.

Not Having Predictable, Measurable, and Profitable Internal Systems

Therefore, define your target market client, know the challenges and pain points that they are experiencing right now that would make them want to purchase what you sell and create a distinctive message with your irresistible offers that inform, influence, and inspire them to want to do business with you.

Every MVP, rockstar entertainer, or business VIP relies on the benefits coaching brings to stay number one in their field. For more insight and clarity I recommend reading “The E Myth Revised” by Michael Gerber. This will be an eye-opening read that will help you develop your responsibility structure.

Use market research to define and find your ideal clients. (Search both state and federal resources for the information you require.)

Time Bandits

Know your audience and remember, you are not in business to sell what you want to sell. However, you are in business to sell what your prospective client wants most to purchase.

Inventory A failure to have a grasp of your inventory can hurt your business in two ways. First, not having sufficient inventory can cost you sales and drastically affect your sales and cash flow. Having too much inventory can tie up valuable cash needed for operations, payroll, and marketing. Too much or too little inventory is a silent cash flow business killer. Studies show that U.S. retailers are sitting on $1.43 of inventory for every $1 of

Trying to go it alone.

Time is the one commodity that none of us have the power to purchase more of. Therefore, prioritizing your time is a business life or death must. Try this simple exercise to create "Incredible Productivity." Make a primary list of every task that will need to be done each day, and I do mean every task. Now divide your primary list into three columns. Column A, column B, and column C. In column A list everything that needs to be done that is guaranteed to generate income. In column B list everything that might, could, or would generate income if the stars and planets were in perfect alignment. Lastly, in column C list all those things that do not generate any income at all. Now, begin with column B — the might, could, and hopefully would column — and

As marketing creates the external perception of your business to your target market client, it will be the internal reality systems such as operating, and policies and procedures that will provide the efficiency and effectiveness of your operations. When external perception and internal reality are working together you will have a recipe to build, grow, and sustain your business and profitability. Try this exercise. Close your eyes and visually walk through a day in your salon or studio. See everything from opening the door, running credit card transactions, and turning off the lights at the end of the day. Now, make a list of every step and every client touch point that took place during that day and write down exactly how each task and client touch point is to be handled. This will help you avoid challenges and provide clear and precise operational systems for every team member to follow.

Hire ‘ROCKSTARS’ In today’s business world, staffing properly is a major challenge for any business. COVID and its after-effects have become a major game changer in hiring quality team members. Just as you would build a profile of CONTINUED ON PAGE 27 THE LINK MAGAZINE

Micro Point Solutions Certification & Training Extensions for the Top of the Head Virtual & In-Person Classes Available

Befo r

r fte

Already Certified? Connect with us to learn what’s new with Micro Point Solutions! www.internationalhairgoods.com | promos@inthair.com | (800) 328-0311

Get Ready, Get Set . . Wait A Minute CONTINUED FROM PAGE 25

the ideal client you want to attract it is essential to build a profile of your ideal hire. Make a list of the skills, qualities, and traits required of the perfect hire. Now assign a rating number to each, such as 1-5 with 1 being the lowest score and 5 being the highest score. As you interview, rate the interviewees on each requirement. Then, total up the scores and make your best decision on who stands out from the rest. In addition, do your research on what your potential hire wants most to take away from working with you. Just as you are not in business to sell to your external client what you want to sell but you are in business to sell what they want to buy, the same holds true for your internal client (your team members) who are your potential new hire. Research shows that today’s new hire wants more than just a job. Today’s potential hire wants: ■ Flexible work hours. ■ Real ongoing training. ■ To be heard. ■ To be recognized. ■ To work with like-minded individuals. ■ Guaranteed income and incentives. ■ Opportunities for advancement. ■ Benefits. ■ A voice in how the business operates. When seeking to add to your team to stand out from everyone else looking to hire refrain from posting the same old "me too" ads that stress what you want but instead stress more about what a potential hire will take away. Lastly, position yourself as a careerbuilding expert and not simply a salon

owner looking to fill a chair. Remember, perception is reality, and a career-building expert has a much sweeter sound.

Know Your Numbers Either you will control your numbers or your numbers will control your life. Be sure to invest in software that provides the type of data you need to pivot and make adjustments when necessary. Ask your accountant or CPA what they would recommend as they will be your resource for figuring out what your numbers are telling you. Know your goals, objectives, challenges, and revenue streams. Exercise: Decide the gross dollar goal you want your business to achieve in one year. Then make a detailed list of the products and services you plan to sell to hit your one-year gross dollars goal. Consider add-on hair systems, treatments, color services, wig sales and repair, general salon services, retail products, etc. Now, estimate how much potential revenue you believe each revenue resource will bring in and what percentage of the gross dollar goal each resource is. This will give you an idea of what revenue streams will produce from the highest to the lowest amounts of income and where you want to concentrate your time, money, and marketing for maximum effect.

Failure to Perform Your Due Diligence Although opening your new business can be fun and exciting, know that there will be certain government requirements you will need to meet before you open the doors. ■ Choose a business structure. (sole-proprietorship, partnership, LLC, C-corporation, S-corporation, or B-corporation, etc.)

■ Choose a business name, preferably something that your potential client will relate to and not a name that simply appeals to you. Register the name to protect it. (entity name, trade name, DBA, and domain name. ■ Get your federal and state IDs ■ Apply for local licenses and permits ■ Open a business banking account (Do Not mingle your business money with your personal money.) This makes for bad bookkeeping and Uncle Sam does not like it.

Understand There Are No Entitlements The success of your business is up to you. Transforming your dream into a reality will take a lot of work, passion, and dedication. However, you can do it and it can be done. Remember, in the worst economy in the history of the U.S. someone was making money and in the best economies of the U.S. someone was going out of business. As your business progresses know that chaos and challenges will happen. When they do you will have three choices. ■ Your first choice is to wait for the cavalry to show up and save you. Hate to tell you but, “They aren’t coming.” ■ Your second choice is to hunker down and hope that things will fix themselves and go back to how they used to be. Again, this is not going to happen. ■ This leaves your third and only choice which is to evaluate, collaborate, educate, and innovate because change is inevitable. It’s your baby, it’s your game, it’s your business. Prepare to win by preparing to win. Now get out there, live your dream, and get ready to make it happen. THE LINK MAGAZINE

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The American Hair Loss Council is the premier nonprofit trade association serving the hair restoration industry. We connect the manufacturer, distributor, salon owner and medical specialist in support of their brands and provide credibility to the hair restoration profession. We also provide hair restoration specialists with extensive educational opportunities, peer-to-peer networking and support for their businesses as well as valuable new information. In this section you’ll find new treatments, new products and new technology taking center stage. 28

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New Top of Head Systems We have designed superior hair replacement systems since 1979, providing the ultimate solution for men and women with hair loss. All American Hairlines systems are hand-crafted with innovative features and 100% human hair for a look that is naturally believable. Advanced materials and techniques give the appearance of hair growing directly from the scalp and amazingly realistic front hairlines. We are introducing four new top of head systems featuring an innovative cap construction design that lends itself to a variety of bonding methods and customizable sizing options. All new extended-wear systems feature a base of fine welded monofilament lace that is soft yet durable and bonds beautifully! Choose either system with a polyurethane front or a lace front, depending on your client’s preference. ■ CALIBER – with fine welded monofilament lace base construction for low density, natural movement, and styling versatility; and clear polyurethane front hairline is durable and can be modified to create a smaller size easily. ■ CALIBER LACE – has the same fine welded monofilament top as Caliber but features a fine welded mono lace front providing the look of natural hair growth.

Both Caliber units have a base size of 8” x 10, 4”-6” hair length and are medium light density. ■ EVE – two areas of fine welded monofilament lace on top allowing breathability, durability and bonds beautifully. Features a clear polyurethane beveled front edge that blends with no harsh lines. ■ EVE LACE – has the same fine welded monofilament lace top and polyurethane and gauze perimeter preferred by new wears but has a fine welded mono lace front hairline for the look of natural hair growth. Both Eve units have a base size 6 ½” x 6 ¾”, 14” hair length and are medium density. All of these units can have the base size reduced for a custom fit and can use any of these bonding methods: ■ Full head adhesive method ■ Perimeter adhesive method ■ Tape method, double-sided (with optional Transpore tape base protector). With these four new high-quality top pieces from American Hairlines, the global leader in hair replacement systems for over 40 years, professionals and their clients will know no boundaries. THE LINK MAGAZINE

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Sneak Peek into Education We are thrilled to announce the continuation of in-person education at our headquarters and training center in Carlsbad, California. Our primary objective has always been to provide industry-standard education for various levels of learners, offering unbiased foundational resources to the salon and alternative hair industry. We are excited to continue this mission by providing additional in-person certifications and educational courses next year.

Jon Renau’s Masterclass: Hair Replacement, designed to introduce hair replacement to stylists who are either new to the alternative hair industry or looking to add this life-changing service to their existing hair loss clients. This certification course provides an opportunity for stylists to learn about the latest hair replacement technologies and techniques and gain hands-on experience with the products and tools used in the industry.

One of our most sought-after courses is the Masterclass: Topper + Wigs, continually evolving as new technologies and techniques emerge, resulting in improved consumer experience and hair loss solutions. The course is designed to provide an in-depth understanding of various wig and topper styles as well as the latest advancements in the industry. Our goal is to provide students with the knowledge and techniques for them to provide their clients with the best possible solutions for each of their unique needs.

All in-person certifications provided by Jon Renau feature small class sizes and hands-on training with products and techniques. Our expert instructors encourage an environment of improvement, and as we say in all our classes, "We are not looking for perfection; we are looking for progress." We strive to create a positive experience for all learners, whether they are embarking on their first certification journey with Jon Renau or returning year after year to deepen their understanding of this ever-evolving industry.

Additionally, we are proud to introduce 30

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At Jon Renau, we understand the importance of providing education that is readily available and accessible to everyone. That's why we also offer online certifications to support stylists and business owners who prefer the flexibility and convenience of a virtual course. Our online training programs are designed to provide an immersive learning experience that is both informative and engaging. The courses are perfect for those who are looking to upskill or train new hires as part of their onboarding process. We invite learners, both new and familiar faces, to join us on this educational journey. The beauty of our programs lies not just in the transfer of skills but in the sense of community and shared passion that permeates every Jon Renau class. Here's to another year of growth, progress, and empowering professionals in the world of alternative hair and beauty. To learn more about Jon Renau’s Educational Programs, visit JonRenau.com. We can't wait to see you in Carlsbad, California, as we collectively shape the future of the industry!

Groundbreaking Hair Treatment BosleyMD stands at the forefront of hair restoration and care, offering both women and men a holistic approach to combat hair loss and promoting hair growth for thicker, fuller-looking hair. BosleyMD's products are formulated in collaboration with the Bosley Doctors and are stylist approved to empower women and men with the most comprehensive hair growth solutions. From targeted scalp care and daily hair care systems to once-a-day supplements, BosleyMD delivers a range of solutions addressing hair loss from the inside out. As a trailblazer in the hair loss category, BosleyMD is committed to offering cuttingedge, 100% drug-free technology that surpasses other market offerings in terms of speed and effectiveness. The latest breakthrough from BosleyMD is an innovative hair regrowth treatment designed to enhance hair thickness and fullness in just 45 days. Endorsed by Bosley Doctors and enriched with state-of-the-art AI technology, this drug-free solution represents a significant advancement in the realm of hair care. New BosleyMD Revive+ Hair Densifying Foams was co-created by Bosley Doctors and Yuva Biosciences. This revolutionary product is the first-ever hair thinning solution formulated with the assistance of Artificial Intelligence. Through the processing of thousands of compounds, AI identified the precise molecule required to support the health of mitochondria—the energy powerhouses of hair follicles. By enhancing the scalp's mitochondrial function, this innovative approach extends the hair growth cycle, targeting the root cause

of hair thinning and providing a comprehensive solution for lasting results. Dr. Angela Phipps, a distinguished hair restoration expert and Bosley Doctor, hails this breakthrough as the most significant innovation in hair loss solutions in the past 25 years. Extensive clinical studies have validated its effectiveness in promoting hair growth while preventing further thinning, making it a transformative solution for those seeking non-invasive approaches to hair health. Notably, the regrowth foam is alcohol-free, non-irritating, and leaves no residue on the scalp. For optimal results, apply twice daily to areas of thinning or across the entire scalp. To complement the revolutionary REVIVE+ Regrowth Foam, BosleyMD's award-winning portfolio includes DHT blocking shampoos, conditioners, and treatments. For the healthiest hair and scalp, we recommend incorporating BosleyMD's daily hair care routines and supplements alongside the Revive+ leaveon foam, providing internal and external support for comprehensive hair vitality. Choose BosleyMD for a transformative journey towards thicker, fuller hair.

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Elevate Your Salon: Connecting End-Users to Hair Replacement Certified Stylists In the ever-evolving world of hairstyling, staying ahead of the curve is essential for professionals looking to expand their services and meet the diverse needs of their clients. Hairskeen USA, a globally acclaimed brand specializing in men's hair replacement, offers an opportunity for stylists and barbers to enhance their skills and elevate their salon experience. Not only do we provide top-notch hair systems, but the company also offers comprehensive training programs for professionals keen on mastering the art of hair replacement. At Hairskeen USA, we understand the importance of not only offering exceptional products but also empowering stylists to excel in their craft. Our intensive two-day training sessions serve as a launchpad for stylists and barbers, equipping them with the knowledge and expertise to embark on a successful hair replacement journey. What sets us apart is our unwavering commitment to supporting our professionals every step of the way. One of our initiatives is the introduction of the Hairskeen Network, a groundbreaking network that brings together hair 32

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replacement professionals, creating a community where expertise and passion converge. The primary goal is to connect potential clients seeking hair replacement solutions with certified professionals and experts in the field. In essence, we're providing our certified professionals with a platform to effortlessly attract clients, effectively bridging the gap between seekers and providers. To become a part of the network, professionals must either be certified with Hairskeen or possess expertise in the field of hair replacement. By joining this exclusive network, stylists and barbers gain access to many opportunities, including free client referrals and increased visibility within their local communities. This unique approach not only benefits professionals but also ensures that clients receive top-quality service from skilled experts. What makes our network truly exceptional is its ability to offer ongoing support to our professionals. We provide continuous assistance, educational resources, and marketing support to help newly certified stylists and barbers boost their

visibility and expand their client base. Our professionals enjoy special rates, access to cutting-edge industry insights, and much more, making your journey not just rewarding but also incredibly enriching. The Hairskeen Network is a testament to its dedication to fostering a thriving community of professionals dedicated to the art of hair replacement. While the project is relatively new, it has already garnered significant success, with an increasing number of professionals benefiting from the network's client referrals and support services. Moving into 2024, Hairskeen is poised for greater visibility and impact to revolutionize the way clients and professionals connect in the realm of hair replacement. Hairskeen USA stands as a beacon of excellence in the world of men's hair replacement, not just for the superior quality of our products but also for the invaluable support and opportunities we provide to our professionals. The Hairskeen Network is more than just a network; it's a gateway to success, connecting passionate stylists and barbers with clients seeking expert hair replacement solutions.

Achieve the Most Natural Hairline When hairpieces are visible it can often be a source of self-consciousness, making you feel less confident. Milano Illusion Spray can step in to help.

What is Milano Illusion Color Powder Spray? Milano Illusion Spray is a temporary hair color product designed to cover and camouflage the visible regrowth of hair at the roots as well as give an illusion of fuller hair. It comes in the form of a spray, similar to a hairspray, and is available in three colors to match various hair roots. Whether you're dealing with stubborn gray roots, want to create a fuller hairline, or simply need to extend the time between salon appointments, Milano Illusion Spray can be a game-changer.

area, apply on the scalp and roots. To cover a larger area, hold the spray can about 6-8 inches away from your roots. Spray evenly along your visible regrowth, starting from the hairline and working your way back. Use a light, controlled hand to avoid overspraying. Let dry for a minute (or longer). To remove any excess color on the forehead, wet the Illusion Spray Removal Pad with water, and gently wipe where needed. Styling: Style your hair as desired. You can use heated tools, such as straighteners or curling irons, on the sprayed area after it dries for added versatility.

Application: Shake the Milano Illusion Spray several times before applying to create a dry consistency. For precise application spray the bristle side of the hairline brush and brush and rub into the desired areas – such as on either side of the part line and at the front hairline. This step ensures a seamless transition between your natural hair color and the sprayed area. If you need a root touch-up, apply it to the roots. To create the illusion of a fuller scalp

Temporary: Unlike permanent hair color, root spray is temporary. It washes out after shampoo, giving you a softer, cleaner solution without permanent dyes. Camouflage: For those with graying hair, Milano Illusion Spray can effectively hide gray roots, allowing you to maintain a youthful appearance in color and density without the need for frequent color touch-ups. Cost-Effective: Colored root spray is a budget-friendly alternative to salon appointments or at-home hair dye kits. It provides an affordable way to maintain your hair's appearance without breaking the bank.

Here's a step-by-step guide on how it works: Preparation: Start with dry hair. Make sure your hair is free from excess oil or product buildup to ensure the spray adheres well. Then, place the Illusion Protector Band on your forehead in front of your natural hairline. If you have a straight defined part, align the thin band on your natural part line from front to back. If you have an undefined part, rotate the thin band so it is not on the part line.

covers up roots or thinning hair without any long-term commitment.

Why Colored Root Spray is a Beauty Game-Changer Convenience: Colored root spray is a quick and convenient way to refresh your roots without the need for a salon visit. This is especially useful if you have a special event or want to maintain a polished appearance between color treatments. It also aids in blending a thinning hairline with a topper or wig or giving an illusion of a fuller head of hair. With three color options available, Milano Illusions Spray helps your hair look fuller and

No Damage: Milano Illusion Spray is a nonpermanent solution that doesn't damage your hair. It doesn't require the use of harsh chemicals that can weaken or dry out your hair. Ease of Use when Used with Hairpieces: No need to spend a lot of time trying to naturally blend your bio hair with a hairpiece. The illusion of fullness at the transition points effectively hides the hairpiece. Milano Illusions Spray is a beauty innovation that has gained immense popularity, and for good reason. Its ease of use, versatility, and temporary nature make it a musthave tool for anyone looking to maintain their hair's appearance or give an illusion of fuller hair on top or hairline. And, the tools it comes with make it a breeze to use. THE LINK MAGAZINE

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Always Looking to the Future As we step into the promising year of 2024, we are thrilled to share with you the innovative strides New Image Labs is making in the hair replacement industry. Our commitment to excellence and continuous improvement drives us to unveil an array of groundbreaking products and services that will undoubtedly revolutionize the way we approach nonsurgical hair restoration and will help you and your business strive. We are excited to introduce our latest product: Luxia Artiss Tape-In Hair Extensions with patented technology. Designed with precision, care, and quality, these extensions offer not only seamless integration but also a level of comfort and durability previously unseen in the market. The patented technology ensures a secure hold while remaining gentle on natural hair, providing a transformative experience for your clients. They are made with double-drawn hair, ensuring that each bundle has the same thickness throughout, and made with the best quality that Luxia Artiss hair extensions are known for. However, that is not all. Our ProGen team announces the arrival of our AI analysis camera, a cutting-edge addition to our ProGen Probe diagnostic tool collection. This device is designed to assess a client's scalp, skin, and hair cuticle with unparalleled speed and accuracy. The AI camera streamlines the consultation process, enabling our professionals to analyze and understand the unique needs of each individual in no time. By harnessing the power of artificial intelligence, we are taking a significant leap forward in personalized hair care. 34

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In our pursuit of offering comprehensive and unique solutions, New Image Labs is expanding its range of hair replacement systems for both men and women. Our new collection will cater to diverse preferences and lifestyles, ensuring that your clients can find the perfect fit and hair system for them. Whether seeking a subtle enhancement or a bold transformation, our expanded selection will be tailored to meet the evolving demands of your dynamic clientele. Additionally, we are thrilled to unveil a collection of wet-line products that complement our hair replacement systems. From shampoos to styling products, our wet-line range is formulated to enhance the longevity and natural appearance of our hair solutions. These products are made to meet the highest standards, ensuring optimal performance and client satisfaction. We hope you are looking forward to the new year as much as we are, as we continue to expand, our sales, marketing, and accounting teams are looking for new faces to join our amazing staff. Our retail operation is also searching for talented hair replacement stylists to join our salon at our West Palm Beach, Florida, location. 2024 marks an exciting chapter for New Image Labs, and we are eager to share these groundbreaking developments with you. Thank you for your continued trust and partnership. We look forward to shaping the future of the hair replacement community together. Visit our website www.newimagelabs.com for more information or visit our Careers page to join our team.

Launching Our New FeatherWeft Extensions After three decades in the hair industry, I've been at the forefront of numerous hair extension techniques and products. Among these, the OnStage Beaded Weft has been a standout innovation. This unique product, which uses beads instead of sewing to secure hair wefts, has already made waves in several countries, although it was relatively unknown in the United States until recently.

A few years back, Andy Wright, the original founder of Hair Visions (previously known as OnRite) contacted me about a novel hair extension product from abroad. Initially skeptical, especially upon hearing it involved beads — reminiscent of the I-tip method I was familiar with — I was pleasantly surprised when I received the samples. The OnStage Beaded Weft was different. It used beads to secure wefts and strands, eliminating the need for sewing, a technique I found to be cumbersome and outdated.

and feedback from our diverse clientele.

The success of the OnStage Beaded Weft in the U.S. market has been remarkable over the past three years. Its ease of use, speed of application, and innovative approach have made it popular among hair professionals and clients. Building on this success, we are excited to introduce the FeatherWeft in 2024. This new addition promises to be lighter, more natural-looking, and even easier to blend with one's natural hair, addressing the evolving needs

Looking ahead to its launch next year, the FeatherWeft is poised to be a gamechanger in the world of hair extensions. We are committed to offering a range of options, including the original OnStage Beaded Weft and Beaded Strands, to cater to the diverse preferences of our clients. The FeatherWeft is not just a new product; it's the future of hair extensions, offering a blend of tradition and innovation that will transform how we think about hair styling.

The FeatherWeft represents the culmination of my experience in the hair extension industry, incorporating the best aspects of previous techniques while introducing groundbreaking improvements. As a seasoned professional recognized in various large hair shows across the U.S., I've had the opportunity to test and promote various hair extension products. The FeatherWeft, however, stands out for its innovative design and potential to revolutionize the industry.

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New All-In-One Payment Processing System As you may have heard, Meevo has been working on a solution to satisfy the numerous requests received over the years related to the challenges our clients face when it comes to payment processing — making it simple, transparent, and cost-effective. Meevo is now a fully integrated, all-in-one solution for software and payments. No more time wasted managing your transactions through a third party, dealing with external risk departments, or filling out tedious security questionnaires. MeevoPay is seamless, simple, secure, and the best part, it’s all embedded directly within Meevo. A few of the many benefits of MeevoPay include: ■ Competitive flat-rate pricing with no hidden fees ■ Less POS downtime ■ In-house, superior customer support ■ No long contracts – just month-to-month ■ No contract termination fees or penalties (Worldpay customers only) ■ 0% processing fees on eGift transactions To make using MeevoPay even better and more convenient for you, we are offering one free point-of-sale credit card terminal for each location that comes over to MeevoPay. 36

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MeevoPay is available to new and existing Meevo users to help streamline business operations and elevate the customer experience. Millennium Systems International, the leader in spa and salon software solutions and provider of the Meevo business management platform, launched a stateof-the-art POS and payments system with competitive rates and industry-leading fraud detection. MeevoPay is embedded into Meevo software, enabling new opportunities to capture payments, increase efficiencies, and provide enhanced visibility into daily transactions. With comprehensive POS options, superior functionality, and faster funding, MeevoPay enables salon and spa software users to unlock their profitability with less hassle and more peace of mind. The new payment processing solution brings tremendous value to beauty and wellness businesses, simplifying customer transactions with flexible and convenient payment options and improving staff productivity with smart and reliable tools. “We are excited to expand our service offering to include embedded payment processing. Meevo customers can now benefit from appointment booking, inventory management, email marketing, payment processing, and more, coupled with our superior support team,” said Sebastian Vos, chief executive officer of Millennium

Systems International. “The launch of MeevoPay is another exciting way that we are improving Meevo for our clients.” MeevoPay provides built-in risk mitigation tools that block fraudulent activity, improve authorization rates, and keep client data safe and secure. “What a monumental achievement for MSI. Merging our award-winning service with an embedded payment processing platform demonstrates how focused our organization is on our clients' success. We’ve already heard from several MeevoPay clients who love the ease of onboarding, increased performance, and simplified process for reconciliation,” added Matthew M. Scudder, chief payments officer of MSI. "We look forward to the next stage of MeevoPay and continuing our commitment to innovations that support the businesses we serve.” With effortless payment processing options and a guaranteed POS uptime of 99.95% or more, MeevoPay empowers its users to work more efficiently and offer seamless and even contactless checkout experiences that help foster customer satisfaction and loyalty. For more information on MeevoPay, please visit: Meevopay.com.

Seven New Hair Toppers Coming to the Market Our commitment to innovation and quality has always set us apart, which is why we are thrilled to announce the additions to the Ellen Wille Hair Topper Collection. Featuring our light density, known to ensure the most natural and realistic appearance, these new styles are positioned to provide wearers with confidence and will surely set a new standard in the industry. Complementing the light density are the exceptional base designs. Crafted with precision, these bases offer a secure and comfortable fit, seamlessly blending with your natural hair. Whether your clients prefer clips, tapes, or other attachment

methods, these toppers provide versatility to cater to your diverse preferences and needs.

inclusivity speaks to Ellen Wille’s commitment to providing solutions that meet the diverse needs of our clientele.

Among the seven new styles, two are heat-friendly synthetic hair, offering a versatile and low-maintenance option for those who seek convenience without compromising on style. The other five are Remy human hair, ensuring a luxurious and natural look that can be styled to perfection.

As we eagerly await the arrival of these new hair toppers, it's clear that we are not just providing hairpieces but curating experiences that empower individuals to embrace their unique beauty. Ellen Wille continues our commitment to offering diverse, high-quality alternatives for those seeking a fresh, fashionable, and high-quality approach to hair solutions. This upcoming spring promises a period of revitalized confidence and elegance for individuals who opt for Ellen Wille as their steadfast partner in the alternative hair industry.

Recognizing that the journey of hair loss is unique for each individual, we are proud to offer a variety of base sizes to accommodate every stage, from the initial signs to more advanced phases of hair loss. This

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Multitasking Top Pieces Hit the Market At Amani Hair, we listened to our clients, and in 2024 we will concentrate on our new multi-tasking top pieces. All of these top pieces have the advantage of being used for either bonding or just clip-in, which makes it costeffective for salon owners. Amani Hair is among the largest manufacturers of 100% European virgin hair. Made from the highest quality handselected European hair, our products, designed by Nazy Curtis, will help your clients look and feel their best.

Scalp Illusion Top Piece It is impressive how this innovative technology seamlessly integrates with your natural hair, creating a realistic appearance that allows you to forget you are wearing it. Moreover, its compact size of 6 1/2 inches by 6 1/2 inches and a PU perimeter of 3/4" make it versital. The cap is crafted using double lace folded front French lace, showcasing high-quality craftsmanship.

2-in-1 Top Piece With a large cap size of 7 ½ inches by 8 inches, it ensures a comfortable fit. Additionally, it is crafted using 100% European virgin hair. Furthermore, this top piece offers customizable color options, allowing you to perfectly match your client's desired look. Let's engage with our clients and deliver the flawless hair they have always envisioned.

¾ Top Piece This top piece offers a sleek and stylish look. The PU perimeter allows a perfect option for bonding. Furthermore, this amazing piece is available in two attractive lengths: 12 inches and 16 inches. 38

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Unleashing Innovation: How Walker Tape’s Dedication to Safety is Changing the Industry

“What tapes are safe for skin?” “Is wig tape okay for my skin?” “What tape is safe for skin?” “Will this tape make my skin break out?” “What’s the safest tape to use?”

everyone they interact with, and through their products via a standard of constant improvement and refinement.

These are just a few of the questions that barely scratch the surface of client concerns regarding the safety of hair system adhesives. Questions like these can plague stylists and hair system professionals across salons worldwide, sending them on a quest for answers.

Certified through an advanced cosmetics clinical lab, Walker Tape sent in 10 of their most popular products to be clinically tested through a repeated insult patch tests (RIPT) panel. Those included eight tapes and two preparation products.

These questions are legitimate and concerning. Limited long-term studies have been undertaken on the topic, and while the ingredients in the adhesives can be weighed by their individual safety, it isn’t a concrete answer. For wearers, there can be an unattractive amount of risk involved. For stylists, it can be helpful to have additional knowledge in fielding safety-related questions. As an industry leader and manufacturer of hair system products since before the first "Top Gun" movie showed on the silver screen over 35 years ago, Walker Tape is committed to empowering confidence in

For 2023, Walker Tape to set out to find an official answer to the questions. But did they? Absolutely.

A patch test is a method of reaction testing in which a small amount of a product (this can be tapes, liquid adhesives, and other hair system products in our case!) is placed on an inconspicuous area of the client’s skin, then covered with a patch and left to its own devices for either 24 or 48 hours. A test is considered successful if there are no reactions from the client once the patch is removed. The RIPT panel was performed over a one-month span, with 67 subjects who met the standards for inclusion in a study (i.e., free of dermatological disorders, free of chronic diseases, and passed a preliminary medical history with the lab) participating.

The 67 were then tested with our products under a full patch three times a week in their lab for that month's timeframe. The results of the September panel came back in the final weeks of October, and all ten products were officially classified as “Non-Primary Irritants or Non-Primary Sensitizers”, which means that over repeated usage, they cause no reactions to the skin. “No evidence of any effect” was noted across all 67 study participants of various races, ages, and backgrounds. Once the study was completed, all results and data were sent to a licensed dermatologist for a final approval and painted with a beautiful signature. Walker Tape was ecstatic to hear the results of the study. Each of their tested products will now have its own special “clinically tested” symbol next to its location on their website. The symbol will also be featured in their upcoming 2024 wholesale catalog, along with many other new features and educational information that they’ve added to help stylists and distributors. The hope is that these beginning stages and explanations of RIPT and patch testing will help to relieve any worries stylists and clients may have regarding adhesives or other hair system products. Walker Tape is committed to continued safety initiatives going forward and creating a new standard of assured adhesive safety. Because not only should your clients feel confident in themselves, but they should also feel confident in the products that are used! THE LINK MAGAZINE

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New Campaign, Products and Programs It’s an incredible time to be a part of the alternative hair industry helping women feel confident and beautiful in wearing hair. As we look forward to 2024, Follea by Daniel Alain will be introducing a new campaign celebrating real women and their stories of living with hair loss and wearing human hair wigs and toppers to inspire others to feel encouraged to start their own journey. In addition, we will be introducing a new Petite Grande Topper and a new short, Pixie Wig to provide more options for women looking for the best pieces that offer versatility and confidence in finding the right wig or topper for their hair loss needs. We also look forward to launching new, comprehensive B2B programs to support retailers in growing their business by driving direct leads and providing ongoing support to realize increased retailer growth and success in 2024. Daniel Alain is continuously seeking strong, first-in-class, professional retail partners to provide the absolute best experience to women seeking the utmost in luxurious alternative human hair solutions and high-level customer service to feel beautiful and confident in wearing the industry’s most natural-looking alternative hair. 40

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Get on the List for These New Product Training Sessions CRLAB will host monthly hair restoration training sessions nationwide in 2024 introducing its new product line, Simply Natural. The inspiration for these training sessions stemmed from our successful introduction of the Michelangelo stock hair system, a 100% all-natural, unprocessed hair system, at the AHLC conference in Nashville in September 2023. The enthusiastic reception from hairstylists, barbers, and hair restoration centers prompted us to develop comprehensive classes that cover topics such as scalp care, application, cut-in, and removal. We are working on the class schedule for our Simply Natural training sessions in 2024. Master stylist and hair restoration expert Danielle Marzella will conduct this training. This training will be offered to all barbers and hair stylists. You do not need to have our CNC or CRLAB license to attend. This training is open to everyone, and our Simply Natural hair systems may also be purchased without having our exclusive partner license and we will be adding more stock system options in the new year. For more information, contact Starr Fox at Starr.fox@crlab. com or Jodie Vanderhoof at Jodie.vanderhoof@crlab.com https://crlab.com/

to rediscover living life without compromise. Hair reflects a person’s emotional, physical, and nutritional state. Several factors can affect the health of hair and scalp by obstructing the hair life cycle, growth, texture, and longevity. The most common are genetics, hormonal imbalance, stress, lack of sleep, fatigue, nutritional deficiencies of vitamins, minerals, and salts and taking some medications. CRLAB has developed five new supplements with innovative and

revolutionary formulas. Every supplement acts precisely on a specific problem closely related to the hair loss problem. The individual supplements alongside the CRLAB treatments and technological lines work in synergy to balance the scalp hair system through complementary absorption. The five new revolutionary supplements CRLAB night, CRLAB men’s hair, CRLAB women’s hair, CRLAB vitamin and CRLAB detox will be available in 2024.

CRLAB Supplements Every hair problem has a solution. At CRLab, we deliver personalized and targeted advice to the health of skin and hair. Our expertise is founded on experience, continuous scientific research, and quality assurance. Every day, in a CRLAB center across the globe we help men, women, and children THE LINK MAGAZINE

AHLC MEMBER SPONSORED EDUCATION ALL CLASSES QUALIFY FOR AHLC MASTER'S CERTIFICATION POINTS March 23, 2024 - One-Day Business Seminar Coaching, Amani Headquarters, Newport Beach, California, Cost $399 Take your business to the next level, transform, and learn all the steps for a successful business to elevate your skills and set yourself apart from other salons and stylists. Train with Nazy Curtis, founder of Amani Hair Newport Beach. With more than 25 years of experience, Nazy will provide you with an understanding of target groups and solutions, consultation technical training as well as an overall marketing strategy. As a bonus, get answers to your questions about color-customized human hair systems. For additional information or to register, contact Rike at info@amanihair.com. Thinning Hair Expert Certification Program Online learning space offers 6 comprehensive training modules, testing, certification regarding trichology, types of hair loss, treatment, and prevention. Includes personalize certificate and salon finder opportunity (available in English, French or Spanish). Complimentary for AHLC Members! ACCESS: bosleymd.talentlms.com (available in English, French or Spanish) “Why Are We Losing It” Online Live Session | January 29, 2024, 8am PST/10am CST/11am EST This informative and highly requested online session offers education regarding the causes of Telogen Effluvium, Alopecia Areata, Trichotillomania, Post-partum Hair Loss, PCOS & COVID hair loss. Facilitated by Trichologist Colleen Camp. Complimentary for AHLC Members! ACCESS: https://us02web.zoom.us/j/82664230750?pwd=b0cwV25sMlNJYjZ4ZW5lW mZCeWo1Zz09 VIP All-Access Business Building & Mentoring Program This highly detailed, deep-dive, interactive program is for serious-minded industry individuals and businesses who are ready to transform their technical skills into a highly profitable, revenue-generating, high-value client-building, market-dominating business. In your program you will learn how to: • Gain instant business clarity to build a solid, actionable plan for growth, maintenance and sustainability • Develop predictable, measurable, and of course, highly profitable internal operating systems • Dominate your niche market with Crystal Clear Positioning • Communicate in any situation with the clarity, confidence, and conviction of a pro. • Overcome the fear and concerns of selling and giving your client the price. • Transform every consultation into a highly-profitable opportunity to close more sales with ease • Gain more control over your time, your income, and your life Get the one-on-one, hands-on, step-by-step coaching and training you need right now with no travel required. For more information contact: Glenn Michael Milliet, glenn@bizcomxpert.com, 504-2503969. Make the choice, take the action and change your life today. Partners & Leads Training Event February 23-25, Westin Hotel, Fort Lauderdale, FL Learn all the steps for designing a beautiful CNC hair prosthetic with CRLAB Laguna Hills trainer Diana Ford. The two-day training will include live models for hands-on training with designing a CNC, 3D scanner, application, removal, customization, and cut-in. Contact Starr.Fox@crlab.com or crlab.com/en_en/campaign/discover-crlab CRLAB Academy 1 & 2 | April 14 & 15, CRLAB Laguna HIlls, California Discover the science and the study of the scalp and hair physiology and various scalp anomalies. We will demonstrate our CRLAB Trichology software and professional tools such as the micro camera with blue light technology, PH meter and Skin Diagnostic machine. Contact Starr.Fox@crlab.com. American Hairlines Two-Day Nonsurgical Hair Replacement Certification, February 25-26, Lenexa, Kansas (Kansas City) Included in the 2-day certification: • Understanding hair loss and hair growth • Nonsurgical solutions for hair loss • Detailed review of system construction • Client consultations for men and women • Hands-on template-making • Live model demonstrations of American Hairlines systems

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• Hands-on system removal and maintenance • Hands-on men’s system application customization • Hands-on women’s system application and customization • Home care instructions 9 AM - 5 PM - Mention AHLC The Link when you register for $100 off your Certification registration. *One-On-One Virtual and In-Studio Training opportunities also available. Contact your account executive, 866-618-1200 or education@hairuwear.com. Mention The Link for $100 off your registration! HairUWear On the Road Two-Day Hands-on Workshop March 10-11, Orlando, FL | April 7-8, Lenexa, KS (Kansas City) | April 21-22, Charlotte, NC Transform your business and elevate your skills with hands-on training by the industry’s best instructors. Our new extended program covers everything you need to know about wigs, toppers, clip-in extensions and hairpieces over two incredible days. Curriculum subject to change. Day 1: Mastering the Basics • Hair extension and pieces application • Heat styling Tru2Life® fiber • Wig construction • Wig styling and steaming • Stages of hair loss and ready-to-wear solutions • Cap customization Day 2: Advanced Certification • Human hair care and styling • Restoring Tru2Life® Fiber • Point cutting techniques for wigs • Cap customization • Customizing hair density Contact your account executive or education@hairuwear. Whether it's hands-on or online, Hair Visions has the education you desire to elevate your skills and move your business forward. Join us for the final hands-on class of 2023 in sunny Ft. Lauderdale. Two-Day Art of Hair Replacement for Men and Women, March 24-25 – Hair Academy, Ft. Lauderdale, Florida In-depth two-day hands-on training with International Educator, Baha Alwardi. With more than 25 years in the beauty industry, Baha is a favorite among industry educators. The Art of Hair Replacement Class includes: ■ Hands-on Education ■ Product Kit ■ Live Model Demonstration ■ Men’s and Women's Hair Replacement Bonding Techniques ■ Certification Class ■ Men’s and Women's Hair Cutting Techniques ■ Continental Breakfast and Lunch Hair Visions Look & Learn Virtual Classes Hair Visions created the concept of virtual classes to provide retail salons a cost-effective approach to education. Learn from the comfort of your home or salon without having to add the expense of travel. Hair Visions offers three classes: Long Hair Bonding. Introduction to Hair Replacement for Women Attendees will be guided through the full scope of long hair bonding for women. From the initial consultation, hair preparation, and finishing techniques to removal and maintenance. This is an intensive look into the who, what, where, and why's of long hair bonding. Perimeter Bonding and Grafting Who are your perimeter bonding and grafting clients? These questions along with the implementation of the three-dot method, proper removal and maintenance, and proper reattaching methods will be covered in depth during the Perimeter Bonding and Grafting class. Link Method: The Art of Hair Replacement without Chemicals Would your client benefit from link attachments? Baha will introduce you to the different types of links, conduct the consultation, mold making, and deliver the finished product. Check out the Link Method and see how it would benefit your clients. Additionally, customized classes are also available to meet your specific needs. Contact Karla Hurtado, 800-327-5555 or hairvisionsintl.com/hair-academy/. Your Own Hair System and Wig Personal Trainer Are you tired of saying "I don't know" or "I'm not sure" to your clients? Do you want to be the best hair replacement center in your territory? With private, personalized expert training from Doris Yu, you can be. Doris is a highly experienced and certified hairstylist who has been in the hair replacement industry for over 40 years and owns three hair replacement salons — two in Los Angeles and one in Phoenix. She has a wealth of knowledge and expertise that she can share with you so that you can confidently answer any question your clients may have, and capture the hair replacement clients in your area. In this training, Doris will cover everything from consultation skills, custom wigs molding and hairline design to hair piece perms and bleach, attachments, resizing, cut and thinning, stock and

AHLC MEMBER SPONSORED EDUCATION ALL CLASSES QUALIFY FOR AHLC MASTER'S CERTIFICATION POINTS custom order form use with accurate specs and more; whatever you specifically need to advance your center's skills and services. She will also provide you with telephone or online support after class so that you can always get the help you need and you'll have access to House of European hair systems wholesale. Don't miss this opportunity to learn from the best. To schedule your training call 1-888-HAIRART, ask for Wig Education (option #2), or scheduling@hairartinc.com. Intro to Hair Replacement Certification (2 days) (Virtual & contact us for dates) Master the fundamentals of cosmetic hair replacement and elevate your profits with the Comprehensive Hair Replacement Certification class. The class includes hands-on technical instruction, coaching for thorough client consultations, and in-depth discussions on business and marketing strategies. Become fearless in providing high-demand services! Note that this class covers non-surgical hair restoration for both women and men. Micro Point Solutions Certification (1 day) (Virtual & contact us for dates) Specialized Hair Extensions Targeting Hair Loss at the Top of the Head! Micro Point Links hair extensions provide natural-looking fullness without damaging healthy strands. A certified stylist applies the glue-free Micro Point Links strand by strand, knotting two, four or six strands depending on the client’s need. The link knots around a single piece of their existing hair, making them the ideal solution for someone looking for increased volume, density, and scalp coverage. Plus, MP Links do not add extra stress to the healthy hair strands they are tied to. Cyberhair Certification (Virtual) The Cyberhair Customs Designs Certification addresses the technical and business aspects of working with Cyberhair®. This comprehensive session encompasses the many possibilities of nonsurgical hair replacement for women & men, and how they will exceed the expectations of your hair loss clients! Typical Cyberhair Custom Lead time is 4-6 months. To register call 800-328-0311 x1001 or email Promos@IntHair.com. In-Person Education Masterclass: Toppers + Wigs Certification | March 10-11 Las Vegas, NV May 19-20 Carlsbad, CA By attending these two-day, hands-on certifications, you will acquire the skills needed to expand your product offerings and increase your revenue through upselling. The knowledge you gain will help you grow your business and set you apart as a more skilled and professional individual in your field. In this certification you will learn: ■ How to increase your ROI, reduce returns, and maximize your time ■ Business development strategies ■ Professional customization and servicing techniques to promote a better client experience while you generate recurring revenue ■ How to further your industry knowledge and expertise in alternative hair NEW - Jon Renau Masterclass: Hair Replacement Certification Join us for a three-day certification program that will introduce you to the world of Nonsurgical Hair Replacement. This introductory-level course will focus on three essential bonding techniques, providing you with practical hands-on experience. You'll gain the knowledge needed to confidently offer these specialized services in your studio. Whether you're new to hair replacement or looking to enhance your skills, these techniques will give you a solid foundation for your future work. Don't miss this chance to discover your potential and boost your professional standing! In this certification you will learn: ■ Three application techniques from long hair to on-scalp bonding ■ Transitioning your daily wear clients to a bondable system ■ Marketing Strategies to promote and grow your business Limited seating with multiple locations in 2024! Contact Jon Renau to learn more. On Demand Education Ready when you are regardless of distance or time zones. No travel expenses, no lost time, no waiting for what you need. Men’s Hair Replacement On Demand Certification New to hair replacement or looking to expand your current knowledge? From perimeter to full scalp bonds, temporary tapes to long term hold, Men’s Hair Replacement Certification on Demand by Jon Renau provides multiple techniques and options based on your skill level and your client’s needs. In this certification you will learn how to ensure a positive experience for your clients through: ■ New client requisition and consultation ■ Preparation + Application for multiple base designs ■ Care Instructions for a successful at home experience ■ Client Retention through follow-up and program pricing

Cheveux Direct Inject On Demand Certification Jon Renau Cheveux Direct inject systems offer our hair replacement customers the ability to design hand-crafted custom systems for their clients with high quality European hair. In this On Demand certification you will learn how to ensure a positive experience for your clients through: ■ Consultation with a new client and transitioning current clients into a new system ■ Placing a custom order ■ Preparation and Grafting application for a non-shaved method ■ Care instructions for a Cheveux Direct system Masterclass On Demand Certification Business Success Mastery + Product Knowledge for Success on demand certification will lead you through the hair loss client's journey, providing you and your team with actionable steps to emphasize capturing new clients while gaining market share to engage today’s clients and give the best client experience. ■ Increase revenue, reduce returns, maximize your time ■ Increase brand awareness & impact purchase decisions ■ Implement client retention strategies Topper On Demand Certification This on demand certification is designed to provide you with the tools and knowledge you need to service the fastest growing segment in alternative hair: the topper client. Because after all, not every client is ready for a wig! ■ Address all aspects of in-person and virtual topper consultation ■ Customize toppers and apply blending techniques ■ Provide maintenance and care ■ Set the right expectations to ensure success To learn more visit jonrenau.com/education, contact us at 800-462-9447 or Education@jonrenau.com. The Hair Loss Academy at NHLMA is a specialized institution dedicated to providing comprehensive education and training in the field of trichology and hair restoration. Designed for professionals seeking expertise in understanding the complexities of hair loss, the academy offers a curriculum that covers the anatomy of the hair and scalp, common causes of hair loss, diagnostic techniques, and advanced treatments. Providers benefit from hands-on practical experience and access to cutting-edge research, equipping them with the skills to address various forms of alopecia. With a focus on the latest advancements in hair restoration technologies and methodologies, the Hair Loss Academy plays a pivotal role in cultivating a new generation of specialists committed to combating hair loss and promoting optimal hair health. Email questions to education@nhlma.com, www.nhlma.com. CrossFit Educational Training New Image Labs Headquarters West Palm Beach, Florida (Dates TBD) Take your business to the next level! Learn from the top salons & educators in the country! At New Image Labs, we offer CrossFit Educational Training that prepares you to be the best in the hair replacement industry, Whether you're new to the industry or experienced. We deliver intensive, hands-on training and certification sessions to help you gain in-depth knowledge of our latest technology and products and how they will benefit your business. Our renowned team of educators provides expertise in application, theory, and technique to help you meet your clients' needs and demands. Get ready to train with the best of the best at our sunny New Image Labs headquarters and sign up today! Educators: Randy Clark, Karyna Fields, Ricky Knowles, Keith Zimmerman, Marcelle Laurenne, Mohammad Rahebi Topics Covered: • Tools for success using Pro|Gen Probe scalp analyzers • Attract new clients with Pro|Gen Active Care scalp therapy • Repair and maintain processed hair with Pro|Gen Nutrifuse hair products • Become a hair fiber master with Pro|Gen Fiberbond Keratin Thickening Fibers • Increase your bottom line with our new Club.W women’s collection • The art of delivering to the female market with top-of-head or full caps • Transform pre-custom lace and skin units to custom units • Become a certified Luxia Artiss hair extension stylist • Deliver pre-custom skin units from start to finish • Learn how to deliver PERSONALIZED CUSTOM UNITS TO YOUR CLIENTS, from super rush delivery to precise mold making, to proper hair samples, accurate densities, and much more! Stay up to date with future Crossfit Educational Training opportunities, visit website: https://www.newimagelabs.com/pages/training THE LINK MAGAZINE

The Link Issue 48

Articles inside

Get on The List

New Campaign, Products and Programs

Unleashing Innovation

Multitasking Top Pieces

Seven New Hair Toppers

New All-In-One Payment Processing System

Launching Our New FeatherWeft Extensions

Always Looking to the Future

Achieve the Most Natural Hairline

Elevate Your Salon

Groundbreaking Hair Treatment

Sneak Peek into Education

New Top of Head Systems

Get Ready, Get Set ... Wait a Minute

The Right Mix

Exploring the Pathways

Anticipate Customer Needs

Tell, Don't Sell

Success, the 'I' Gen, and Doing the Right Thing

Curiosity Can Create a Career