The Link Issue 49

Mind Your Owned Business

Top advice to help you manage the details!

contributors

TABITHA FREDRICHS

OWNER, TABITHA F HAIR LLC

TRICHOLOGIST, NATIONAL HAIR LOSS MEDICAL AESTHETICS

FRANKLIN MARKETING

THE LINK STAFF

Publisher: Janine Farro

Editor: Kelly Carson

The Link Magazine is the official, quarterly publication of the American Hair Loss Council. The Trade Association Serving the Hair Restoration Industry. For advertising or contributing editorially, please contact us:

THE AMERICAN HAIR LOSS COUNCIL 615-721-8085 or info@ahlc.org

Editorial Committee: Lisa Ferestad, Kelly Nemitz

AHLC Board of Directors

Randy Clark, Board Member

Joseph Ellis, President

Janine Farro, Administrator

Susan Kettering, Executive Director

Marsha Scott, Past President

SUBSCRIPTIONS

Subscriptions to The Link Magazine are mailed FREE to AHLC members within the continental U.S. International members are provided digital copies. Please contact us for additional shipping rates if you are an AHLC member outside the US and wish to receive a printed edition. To become an AHLC member or renew your membership please call 615-721-8085 or log on to AHLC.org.

TAPE

KEITH'S HAIRCENTER AND

LEGAL

The opinions expressed in The Link Magazine are those of the authors and may not reflect the views of the AHLC. Advertisements in The Link may not reflect the beliefs, opinions or attitudes of the AHLC and do not imply endorsement.

© 2024 The American Hair Loss Council, All rights reserved. Reproduction in whole or in part without written permission is prohibited.

FLORA FUENTES OWNER, UNIQUE HAIR CONCEPTS

BRANDY LESAFFRE

T.J. MILLER CHIEF MARKETING OFFICER,

TREY PASCH CREATIVE STRATEGIST, WALKER

JOHN F. RUTTER OWNER, JOHN RUTTER HAIR SOLUTIONS

CHRISTIAN SANTIAGO OWNER, PROCAPILAR BY TIAGO

LENNY VENTIMIGLIA IV PRESIDENT, ATLAS DIGITAL

KEITH ZIMMERMAN OWNER,

VOGA WIGS

ELISABETTA BENINI TRICHOLOGY TEAM LEADER, CRLAB

MAGGIE CAREY CEO, MASTER IT MEDIA

KIMBERLY FLORES VP OF SALES, JON RENAU

Optimizing Your Google Business Profile: Strategies for Hair Loss Clinics

By Maggie Carey, CEO, Master It Media

A Google Business Profile, formerly Google My Business, is a vital, free tool that hair loss clinics can leverage to enhance their online presence. It's designed to increase search engine visibility, provide precise Google Maps locations, and facilitate direct engagement with clients and prospects.

Many business owners create their Google Business Profile and haven’t updated it since. Updating your information and becoming active with posts isn't just good practice; it's a strategic move that can lift your visibility in search engine rankings via reviews and informative posts. By regularly updating business

hours, contact information, services and offers, businesses can ensure potential clients easily find them.

To ensure your business is accurately represented on Google, start by visiting google.com/business. This is where you can create or modify your Google Business Profile. Once your profile is created and verified, take the next steps toward optimization. Here are ten practical tips designed to enhance your profile, making it as effective and visible as possible for those seeking hair restoration services.

Complete Every

Section: Fill out every part of your Google Business Profile. The more information you provide, the easier it is for Google to match your business with relevant searches. Include your business name, address, phone number, website, business hours, and categories that best describe your business.

Create a Professional Business Description:

Crafting a compelling and professional description in the "About" section is crucial for engaging potential clients. Highlight the unique aspects of your hair

loss treatments, such as "advanced hair restoration techniques," "innovative scalp therapy," or "expert hair regrowth services." Incorporate these keywords thoughtfully as clients may use them when searching for hair restoration solutions. Remember, the goal is to be informative and natural with keyword usage, avoiding keyword stuffing.

Utilize Attributes:

Google allows businesses to add attributes to their profile, such as "Wheelchair accessible" or "Free consultation." For hair loss clinics, consider adding relevant attributes like "Private consultation rooms" or "FDA-approved treatments" to provide potential clients with essential information at a glance.

Showcase HighQuality Photos and Videos: Upload high-resolution images and videos showcasing your clinic, procedures, and results. Integrate detailed before and after photos to illustrate the effectiveness of your treatments. Keep your visual content fresh by regularly updating it with new images and videos.

CONTINUED FROM PAGE 5

Use Posts to Engage Customers: Google Posts allow you to share updates directly in your profile. Use this feature regularly to keep your audience engaged and informed about what's new with your business. You can repurpose social media posts from other platforms like Facebook and Instagram or add a photo or video, a description, and an action button.

Promote Special Offers: To promote your special deals, click on "Add update" in your Google Business Profile, then select "Add offer." Here, input your promotion's title, duration, and other details like a coupon code or terms. Remember to include an eye-catching photo or video and a concise description. For example, you might announce "15% off scalp treatments for the month." Once published, your offer will prominently appear in your profile's "Updates" section on Google Search and Maps.

Integrate Service

Menu and Booking: Make sure to list all your services with clear descriptions. Integrate a booking system or link to your appointment scheduling page to make it easy for clients to take action.

Enable Messaging:

Turn on the messaging feature to allow customers to reach out to you directly through your Google Business Profile. This can increase engagement and provide an easy way for customers to contact you with questions or concerns.

Analyze and Adapt: Google provides insights into how users interact with your profile. Analyze this data to understand what works and what doesn't. Use these insights to refine your approach, focusing on strategies that drive engagement and conversions.

Encourage and Respond to Reviews: Reviews are critical to local search rankings and can influence potential customers. Encourage satisfied customers to leave positive reviews and respond to every review promptly. Address negative reviews professionally, offering to resolve any issues that demonstrate your commitment to client satisfaction.

Bonus Tip: Google introduced a new feature that you can now display and manage links to your social media accounts, making it easier for customers to connect with you across various platforms. You can link to major networks like Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube. Adding these links can not only increase traffic to your social media pages but also contribute to your SEO efforts, as search engines take social signals into account. To add these, simply edit your business information under the Contact section of your profile and select Social Profiles.

Remember, a Google Business Profile is an ongoing project. Regularly updating and optimizing your profile can lead to increased visibility, engagement, and ultimately, business growth. Stay proactive and make your Google Business Profile a key part of your digital marketing strategy.

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Ensuring Comfort and Safety

By Brandy Lesaffre, Trichologist, National Hair Loss Medical Aesthetics

Bonded hair systems when done by a professional, offer individuals the opportunity to express themselves through versatile hairstyles, boosting confidence and self-esteem.

However, the adhesive used to secure these systems can sometimes lead to discomfort and irritation, particularly on a sensitive scalp. We oversee a high volume of clients with both hair loss and scalp diseases. In the age of DIY through platforms like TikTok or Instagram, we are seeing people take advice from influencers and improperly bond their hair systems with cheap adhesives. This can cause contact dermatitis or other skin-irritating conditions. As we strive to prioritize both style and health, it's imperative to explore preventive measures to mitigate scalp irritation effectively.

First and foremost, selecting high-quality adhesive products is paramount. Opting for hypoallergenic adhesives specifically formulated for sensitive skin can significantly reduce the risk of irritation. These products are designed to minimize adverse reactions while providing a secure hold for the bonded hair system. Investing in reputable brands known for their commitment to safety and innovation ensures peace of mind for users.

Proper application techniques play a crucial role in preventing scalp irritation. Before applying the adhesive, thoroughly clean and dry the scalp to remove any oils or residues that could compromise adhesion. Additionally, ensure that the adhesive is spread evenly and thinly across the scalp to minimize contact with the skin. Overapplication of adhesive can exacerbate irritation and discomfort, so a conservative approach is advisable.

Regular maintenance and care routines are essential for preserving scalp health in bonded hair systems. Avoiding prolonged exposure to moisture and sweat can help prevent adhesive breakdown and reduce the risk of irritation. Incorporating gentle cleansing and moisturizing products into the hair care regimen can soothe the scalp and alleviate discomfort. It's crucial to strike a balance between maintaining the bond of the hair system and safeguarding scalp integrity.

Avoiding certain ingredients is crucial to prevent scalp irritation and maintain overall hair health. One common irritant to watch out for is formaldehyde, often found in hair bonding adhesives. This chemical can cause scalp irritation, itching, and even allergic reactions in some individuals. Opting for formaldehyde-free adhesives is essential for minimizing these risks.

Additionally, ingredients like parabens and sulfates, commonly found in hair care products, can also contribute to scalp irritation. Parabens are preservatives that have been linked to skin irritation and allergic reactions, while sulfates can strip the scalp of its natural oils, leading to dryness and irritation. Choosing products labeled as sulfate-free and paraben-free can help reduce the likelihood of scalp discomfort.

Fragrances and dyes present in hair products can be irritating to sensitive scalps.

Opting for products labeled as

fragrance-free and dye-free can help minimize the risk of irritation. Prioritizing ingredient awareness can lead to happier scalps and more successful hair-bonding results.

Furthermore, fostering open communication between users and professionals is key to addressing concerns and optimizing comfort. Stylists and dermatologists can offer valuable insights and recommendations tailored to individual needs, ensuring that users feel supported throughout their hair journey. Whether seeking advice on adhesive selection, application techniques, or skincare routines, collaborative efforts facilitate proactive solutions and enhance overall satisfaction.

Innovations in adhesive technology continue to drive progress in bonded hair systems, with a growing emphasis on safety and user experience. Manufacturers are increasingly prioritizing the development of gentle yet effective adhesives that cater to diverse skin types and preferences. By staying informed about advancements in the industry, users can access cutting-edge solutions that minimize the risk of scalp irritation without compromising performance.

Welcome New Members!

Samir Estephane, Invisahair, Yorba Linda, California

I have been a hair replacement specialist since 1996 and have significantly expanded my knowledge through extensive periods spent in the hair replacement industry in the UK, Paris and Dubai, accumulating valuable experience over the years.

Jennifer Fenninger, Strands Medical Wigs-Strands & Co., Colorado Springs, Colorado

With more than 35 years of experience in the industry, Jennifer uses her compassionate and caring touch to care for each of her patients who are going through all types of hair loss. In working with distributors or clients, whether locally or internationally, she is highly regarded for her professionalism. Her expertise is working with her clients extensively to uncover their needs. She delivers products tailor-made for the individual. She even has a patent pending for a frontal fibrosing alopecia

hairpiece that she personally designed. No matter the type of hair loss you are experiencing, Jennifer will be the light to make you feel like the best possible version of yourself through this journey.

Vendor

NSG by Dreamcatchers aims to revolutionize the nonsurgical hair replacement industry with high-quality European hair products and an extensive education program for hairstylists and barbers worldwide. Our nonsurgical hair replacement system goes beyond aesthetics, addressing the emotional impact of hair loss and facilitating life-changing transformations. The company's commitment to providing premium products is complemented by a comprehensive training program, available both online and inperson, empowering industry professionals to excel in their craft. NSG envisions a ripple effect of client confidence and business excellence by equipping professionals with the tools and knowledge to become six-figure stylists or barbers. With a focus on genuine, transformative experiences, NSG strives to help individuals achieve the hair of their dreams and shape their identities.

Meet The Pets

Did we miss you?

If you missed getting your photo and bio in The Link when you became an AHLC Member, please contact us.

We all love our pets. So, let’s get to know each other. Meet the Pets lets you show off your favorite fur baby, fish or any other loving creature in your world.

Lesley Scott, Owner-stylist

L.Scott Hair Restoration Studios, Tupelo, Mississippi

Pet's Name: Dolly Ann Scott Weber

Pet's Age: 6

Pet's Breed: Goldendoodle

What does your pet add to your life?:

Sooooo much love and enjoyment! My dogs are like my kids. They are spoiled rotten and even have spa days every two weeks.

Does your pet come to work with you? If so, what is their role?

She comes to give puppy kisses to my clients and friends. She is our official greeter.

What is your pet’s superpower?

Dolly loves on my clients. She gives the best hugs and has the best lashes!

Addressing Skin Irritations in Hair Replacement: A Holistic Approach

By Elisabetta Benini, CRLAB Trichology Team Leader

In the complex domain of hair replacement, where prosthetic systems and trichological treatments are interconnected, managing skin irritations and allergic reactions emerges as a significant concern. The focus is on restoring clients' self-confidence and addressing challenges with knowledge, precision, and empathy.

The cornerstone for preventing, recognizing, and mitigating skin irritations lies in trichological consultation, offering a comprehensive and measurable scalp evaluation. Tichology professionals evaluate the client's medical history and scalp care habits to first understand underlying causes, such as allergies or sensitivities to specific components, as well as other factors that could predispose to the onset of skin irritations.

Taking a holistic approach, the priority shifts to preventing skin reactions by guiding clients toward dermatologically tested, hypoallergenic products without irritants that respect and sometimes restore scalp balance.

Furthermore, using cutting-edge technologies like micro-cameras allows trichologists to explore scalp conditions at a microscopic level, detecting anomalies and signs of dermatological issues early on and facilitating referrals to dermatologists.

It's important to emphasize that professionals in this field are the first to notice any issues or anomalies of the scalp — irritations, infections, allergies, suspicious spots — often before the client themselves. It's crucial that they recognize them and promptly engage with medical professionals instead of relying on DIY solutions.

In the hair replacement sector, pre-application consultation is essential to explain the process, address client concerns, and tailor the experience to individual needs. None of this would be feasible without investing in continuous training. Selecting cohesive and breathable hypoallergenic

materials in hair replacement and prosthesis is crucial to avoid allergic reactions.

Comprehensive client education regarding potential allergens in products and proper maintenance and hygiene of hair systems is essential. This provides detailed information on avoiding future irritations through personalized home care routines and fostering long-term partnerships.

Addressing clients with hair issues demands a multidisciplinary approach. As we are responsible for alleviating discomfort and guiding clients in their journey toward self-confidence restoration, timely cooperation with certified experts is essential.

In this complex and extraordinary field, where innovation meets an empathetic approach, competently handling potential skin irritations reflects our commitment to holistic client well-being, one follicle at a time.

Spend a Little and

Reap the Rewards

By Lenny Ventimiglia IV, President, Atlas Digital

One of the most difficult things in business is growing and scaling up a company. It takes a lot of planning, strategizing, trial and error, and a willingness to fail until you succeed. Every business owner wants to make more money, but not all are willing to make the investment it takes to make that happen. So many small businesses are apprehensive about spending money on advertising, and understandably so. There is no guarantee for a return on your investment, and you often don’t have control over who is seeing or hearing your message. Of course, it’s much easier for larger companies to have big advertising campaigns, they have so much more money they can spend! But how did they get to that point? They had to start somewhere.

Marketing is one of the main business functions, and it’s usually one of the most neglected in the hair industry. If your goal is to grow your business, that means you’ll need to attract new clients, which will bring in more revenue. To do that, you have to get the attention of people who may not even know you exist. Sure, you could rely on word of mouth or getting good reviews - these are great business practices, but paid advertising is a much more effective way of reaching a larger audience very quickly.

Let’s say you are looking to bring on new men’s program clients, and each client brings in about $3,000 to $4,000 a year in revenue. If it took you $1,000 in advertising to bring in a new program client, would that be a trade you’d be willing to make? Sure, that $1,000 might hurt a little to spend at first, and you may not see the exact return you’d hope to right away. Maybe that new client is going to pay you monthly and it takes a few months to fully recoup that money. Now let’s say you spent $1,000 per month on advertising and

brought in one new program client every month. That $12,000 you spent in advertising at the end of the year could easily be bringing in an additional $40,000-plus in revenue each year. If you do a good job retaining your clients, that amount of extra revenue would grow with each sale you make, and carry over from year to year.

Not every business can afford to put a lot of money into advertising right away, and not every method of advertising makes sense when you’re working with a smaller budget. One of the biggest reasons I’ve heard as to why some small businesses aren’t advertising is because they don’t know where to start. Television and radio ads can be expensive and aren’t quite as consistently effective as they once were.

Online advertising can be confusing, and finding the right person to manage your ads can be a challenge. Social media ads can be very effective in our industry because we sell an image. Seeing is believing, and sometimes all it takes is for somebody to see your product or service and decide that’s what they’re looking for. The only issue with social media ads is that you aren’t getting as far down the sales funnel as possible, and you’re still creating awareness in your ads rather than directly presenting a solution to the viewers' problem.

Social media and Google are great options because you can spend as much or as little as you want, your budget is fully customizable and can be changed or paused at any time. There is no long-term commitment. The goal if you’re working with a smaller budget or getting into advertising for the first time is to find the low-hanging fruit, the people looking for solutions that you offer. Google Ads can be a great place to start advertising because it’s one of the only channels where people are looking to be advertised. They’re asking questions looking for answers to their problems, and

you can present yourself as the solution.

Google Ads is a complicated platform, and money can easily be spent with little to no return if you aren’t familiar with all of its features and best practices. It’s not a “set it and forget it” method of advertising, it takes a lot of maintenance work. I’ve seen a company spend over $15,000 without getting one quality lead because they tried managing their ads themselves, and after hiring help immediately started getting leads for about $30 each.

Hiring an agency or a freelance marketing specialist is probably in your best interest if you’re looking to start advertising online. While agencies typically have a proven track record and have a team of specialists to manage your account, they’re usually a more expensive option. Freelance workers are often much more flexible in price, willing to work with smaller clients and know exactly who you’re working with. Do some research, ask questions, and figure out what you can reasonably invest in your monthly budget towards growing your business.

If you’re looking for an ad agency, you can try googling it. If they pop up at the top of the page in your search, odds are they probably know what they’re doing. If you’re looking for freelance help, try using websites such as Upwork, Fiverr, or explore other freelance hiring sites. You can also ask around and see if any other business owners you know have a referral for you. Odds are, somebody you know is advertising online.

As you grow, you can (and should) put a little more of your extra revenue toward your marketing and advertising efforts. It may be a little scary at first, but that’s usually the story when trying something new in your business. Bet on yourself and invest back into your business. You may be surprised how spending a little more can lead to earning a lot more.

Do you have a GUT feeling?

Research indicates a strong connection between the brain and gut, with constant communication between the two. Notably, certain bacteria residing in the gastrointestinal tract have been linked to the onset of depression and anxiety. The gut microbiome plays a dual role in supporting healthy hair growth by aiding in nutrient production and regulating hormone levels essential for hair cycle phases (growth, resting, and dormancy).

Our exposure to various environmental elements has surged in recent years.

For instance, in the United States alone, annual pesticide exposure exceeds 1 billion pounds, with 93% of Americans testing positive for these particles. Additionally, an Environmental International Journal report revealed that 80% of Americans have detectable levels of microplastics in their blood.

Why does this matter?

Imbalances in the gut due to stress can trigger inflammation, disrupting signaling pathways crucial for hair follicle growth cycles.

“

In our quest for a one-size-fits-all solution, we often turn to "all-in-one" vitamins. However, as professionals, we understand that there's no magic pill. ”

Having spent nearly two decades in the hair loss field, I've witnessed a drastic shift from hair loss affecting older individuals to now impacting even teenagers with more severity than ever. One invaluable tool in unraveling the complexities of individual cases is follicular hair testing.

This hair analysis enables us to assess the impact of environmental exposures, identify nutritional deficiencies, understand immune system influences, and ultimately, improve overall health.

To learn more about upcoming courses on these topics or to schedule your own tests, visit www.nhlma.com or call 602-283-2355.

fill in the blanks for hair, skin and wellness

President of NHLMA - Carly Klein

Brain Signal Pathways Disruption

Hair Follicle Growth Damage

National Hair Loss Med Aesthetics we

Kindness is King

By John F. Rutter, John Rutter Hair Solutions, Morgantown, West Virginia

I remember sitting in the waiting room waiting for my third test in a series of three. It was the weekend before Labor Day. I asked myself, how the heck did this happen? How did I get here?

My future is no longer so clear. I should be leaving work early today. I should be going to the market to get a bunch of meats to smoke and grill for the weekend. But no, I’m getting poked, prodded and scoped by a doctor who didn't seem to like to smile.

In my 35 years of providing hair replacement services, I’ve seen countless clients who are staring cancer and treatments in the face. And now, it may be my turn. I never thought I’d be here, feeling all the feels, thinking all the thoughts. I experienced fear, apprehension, self-pity, uncertainty, hope, and many feelings I can’t even begin to describe.

Cancer took my father when I was 13, the same age as my son is now. And, here I am, waiting for the news — a fearful husband and father of four children ages 10 to 15. To say I was freaking out is an understatement.

Myriad questions raced through my head. How will I tell my kids if this third test is positive? How will I tolerate chemo? Did the cancer spread? How will I make a living? How will I feed my family? Will I miss birthdays? Will I lose my hair?

Here’s how I got here. I had my blood work done routinely, but this appointment was different. Usually, my doctor tells me that I'm fine, and he’ll see me in six months. But this time was different. He told me that there was something unusual with

my blood work, and wanted me to see a specialist. His office made an appointment for me and gave me the address. What he didn’t tell me was that the specialist was at the West Virginia University Cancer Center in Morgantown.

At my first specialist appointment, the doctor told me, with a blank stare, that my blood work and other tests indicated that cancer was present. She then proceeded to tell me that "chances are, it’s spread into other areas, so further testing is needed." What I heard was entirely different, I heard Charlie Brown's teacher, that inaudible droning of words. Her lips moved, and I heard gibberish. I could barely see straight. I was a mess, pure and simple.

I won’t go into details about the tests, what they did and how they did them. But

I will say that it took three and a half months to get the testing finished and even longer for the results.

While seeing these doctors, nurses, physician assistants, receptionists, and insurance processors I’ll never forget how some of the professionals I dealt with were completely impersonal, almost numb. Some of them seemed robotic. I remember telling one of the doctors that he should introduce himself to his patients before he performed his tests, scopes and biopsies. I doubt he will change unless perhaps he or someone he loves is shown the same lack of human decency.

The results of my tests all came back negative. No cancer, thank God. But, the experience changed me.

One of the biggest ways it changed me is how I deal with not just my clients dealing with cancer or health challenges, but also my hair loss clients. Losing your hair, for any reason is never easy. Whether it's cancer treatments, burns, alopecia, aging, and so on. We are one of those professionals that our clients see. After being treated like I was just another patient, another test before lunch, another form to fill out I've since realized how important our connection is to our clients.

I’ll never forget the people that were kind to me. I will also remember that no matter how bad my day is, how tired or irritated I am, kindness is always king. I've learned how to treat people, and how not to treat people.

As a hair replacement expert who sees people going through health issues I am reminded to give my clients a positive experience that hopefully will never be forgotten. I may be the only person that day that shows this "patient" any kindness.

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The Importance of Providing Benefit Packages to Your Employees

By Flora Fuentes, Unique Hair Concepts, Ardsley, New York

Are you having difficulty hiring new team members for your business? Have you posted on popular hiring platforms such as Indeed, ZipRecruiter or Workable only to feel discouraged by little to no response?

Most applicants will check the salary offered when they check on a job advertisement. However, while that’s a key consideration, many applicants also want to know about employee benefits. These can be worth thousands of dollars more to the employee every year, so they’re a key area for small businesses to consider.

Assessing the stats

Back in 2017, the Kaiser Family Foundation reported that half of small businesses across the US offered health insurance to their employees. Five years previously, the figure was 59, showing a downward trend. This stat applies to small businesses with three to 49 employees. In contrast, almost all businesses (96%) with 100 or more employees provided this same perk.

The US Department of Labor released a report on Employee Benefits in the United States in March 2023. It points to a trend of benefits being more prevalent among those with 100 or more employees. The National Federation of Independent Business surveyed small businesses and discovered that two-thirds of them (65%) did not provide health insurance because of the cost. Even those who provide coverage say it is tricky to manage the cost of doing so.

It’s a similar picture to retirement plans. A 401(k) plan offers tax advantages to those who are saving for retirement. With a 401(k) plan, the salon employer takes a percentage of an employee's earnings to invest in the plan. This means the employee is paid after that deduction.

The employer may also decide to match the amount paid by the employee. This

means a 401(k) is a desirable benefit to have in any benefits package — potentially the most important of all. It would be impossible to invest as much cash for retirement via any other route, thanks to the tax advantages.

What’s in it for you?

It’s vital to look at these stats in terms of benefits for the employees — and for the small businesses concerned. Taking on someone new costs time and money. An excellent employee is a real asset. Looking

WHY ON RITE FOR PROGRAM HAIR?

Elevate your business potential by connecting with an On

consultant today. Let us help you craft programs that redefine success and elevate your profits to new heights!

KEY BENEFITS OF PROGRAM HAIR PACKAGES

Utilizing

a

The Importance of Providing Benefit Packages to Your Employees

CONTINUED FROM PAGE 19

after them will help you retain them more easily. The Pew Research Center found that low pay was the top reason why U.S. workers switched jobs in 2021, with 37% giving this as a major reason. Moreover, 23% listed poor benefits as a major reason for going elsewhere.

Another study found that only 7% of salon employees stayed at the same salon throughout their careers. Most moved at least once, with many people moving several times. Given the stats, it’s easy to see how tempting it would be to move to a salon with a strong benefits package that included a 401(k) plan, for example.

health coverage, and other perks makes any position more attractive to someone looking to work for a small business.

A retirement plan, health coverage, a vacation allowance and other perks will make any job you offer more attractive. Yet it’s not just about the benefits themselves. It’s about the image they present when someone is applying to work for your business.

together a package that you believe is going to reward them for their hard work.

Benefits help you retain the best employees.

People switch jobs for all kinds of reasons. However, we’ve seen that low pay and poor benefits packages are two of the main ones. If your salon offers the minimum benefits, think about how you might change that. We’ve seen there is a link between this and employee retention.

Given the cost and hassle of finding new employees, think about the amount of time you could free up to do more for your

It's crucial to have plans for retirement or ill health should it arise. Small businesses that don’t provide employee benefits are not likely to attract the best applicants for their job openings. Think about it — if a job position doesn’t provide these things, the employee needs to sort them out independently. This involves larger monthly outgoings, and those may not sit well with the salary offered by the small business. It’s a double-edged sword in that sense.

It's not just about attracting the attention of the best employees, either. A solid benefit package also makes it more likely that you can retain them. A good salary is one thing. Offering a retirement package,

These benefits and others like them tell would-be employees that you care. You’re serious about finding and retaining the best employees who can help you grow your business. And to that end, you’ve put

business, rather than recruiting yet more people. In addition to the benefits of retaining talented staff, speak to your accountant about the tax benefits your business qualifies for by offering health insurance and retirement packages.

The better you can make your benefits package, the more attractive your business will be compared to other small businesses in the same sector. That’s something worth considering when you’re seeking the best talent — and it could be one of the best benefits for you. After all, it’s not just about seeking out talent, it’s about retaining it — and with a strong package to offer, you’re more likely to draw the attention of the best in the business.

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Finding Your Holy Grail

The Quest to Pick the Right Adhesive for Your Client and Their Hair System

By Trey Pasch, Creative Strategist, Walker Tape

In the highly lauded action-adventure film, "Indiana Jones and the Last Crusade, our titular hero faces a life-or-death situation — choose the correct grail and live, or lose your life by picking a false grail.

The process of choosing the correct adhesive for the right system is similar, albeit without the threat of death. But the consequences of choosing poorly can lead to a damaged system, irritated skin and more.

How does one navigate through the shelves and choices to choose the right adhesive for their client’s hair system base?

It begins and ends with the material with which the hair base is constructed. There are many different types of bases, but the three most common are:

Lace Bases

Lace, or mesh, bases are built to be breathable, undetectable, and comfortable for clients to wear. Although less durable than other base types, they offer the client a more undetectable look.

On the other hand, lace bases are generally more thin, fragile, and prone to damage

than poly or mono-based systems. In other words, the stuff of nightmares for wearers and stylists.

For lace-based hair systems, thinner tapes or liquid adhesives that leave behind less residue are recommended. They will protect the delicate lace while also providing a firm and comfortable hold. Walker Tape usually suggests lace tape or tapes that last for roughly one to seven days for lace bases.

Poly Bases

Poly-based systems are built to offer an all-natural look for their wearer and blend into the scalp like camouflage. They mimic

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the feel of skin through the plastic material and come in a variety of different thicknesses — from ultra-thin .03 mm bases to a thicker 0.25mm.

Though they are not as breathable or as softly comfortable as their lace-based brethren, poly-based units are much more durable and are stronger compared to other base types.

The adhesives chosen should pair with the thickness of the base, as a four-plusweeks adhesive may damage thinner skin bases, and a one to seven days adhesive might not hold onto thicker skin bases.

A day-to-day or week-to-week wear tape is a good option for those with thinner skin bases. In the case of thicker bases, a four-plus weeks hold liquid adhesive would be more appropriate. When choosing adhesives for poly bases, make sure they offer optimal strength and comfort.

Mono Bases

Commonly referred to as "monofilament", mono bases blend the strength of poly and the softness of lace, to create a hair system that is strong, breathable, and comfortable.

But the biggest benefit of mono bases is that they create the illusion of hair growing from the scalp. Hand-tied fiber strands are hand-assembled into a single layer of the base for an all-natural look. Only one more task remains: Finding an adhesive.

Mono units are capable of using almost any adhesive, thanks to the factors listed above. This could be a four-plus weeks tape or a one-to-seven-day liquid adhesive, or even a hard bond. The choice then would come down to what your client prefers.

There are, obviously, other factors that go into choosing an adhesive – tape or glue, client skin type, activity levels, sensitivities, allergies, climate, etc. – that can influence the decision on what to pick. Aside from the scalp, however, the system base is by far the most important consideration when installing a hair system.

Choose wisely, and you can guarantee a comfortable, strong, and safe bond for your clients and their hair units.

Revisiting Program Hair Why You Should Embrace Hair Wearer Programs

By Kimberly Flores, VP of Sales, Jon Renau

Hey there, are you feeling stuck in a rut with your hair replacement center? Do you want to inject some excitement and fresh energy into your services? Well, it's time to shake things up and breathe new life into your center with the potential of hair wearer programs.

Listen, we all know that hair replacement centers have been the go-to place for people looking to boost their confidence and reclaim their natural look. But let's be real: Offering the same old services might not cut it anymore. That's where hair

wearer programs come in — like a breath of fresh air for your business.

So, what exactly is a hair wearer program? It's not just about slapping on a wig and calling it a day. It's about offering a range of services tailored to each person's unique style and lifestyle. Whether installing, maintaining, styling, or removing hair systems, a hair wearer program has got you covered from every angle.

You might be thinking, "Sounds great, but is it worth the effort?" Absolutely. Here's why you should jump on the hair wearer program bandwagon:

Reach More People

Say goodbye to limiting your clientele. With a hair wearer program, you can attract a diverse crowd who have yet to consider traditional hair replacement services. By offering flexible packages and personalized options, you'll open your doors to everyone who's looking to feel their best.

Boost Your Bottom Line

Let's talk business — more services mean more money in your pocket. Whether bundling packages, running special promotions, or selling complementary products, a well-crafted hair wearer program can boost your revenue streams.

Make Clients Feel Like VIPs

Who doesn't love feeling pampered and special? You can roll out the red carpet for your clients with a hair wearer program. From personalized consultations to ongoing support, you'll show them that their happiness and satisfaction are your top priorities.

Stay Ahead of the Game

In today's fast-paced world, you must keep up with the times. Embracing a hair wearer program isn't just about staying relevant — it's about leading the pack. By showing that you're willing to evolve and adapt, you'll position your center as a cutting-edge destination for all things hair replacement.

Enhance Customer Loyalty

By offering comprehensive hair wearer programs, you're not just selling a service; you're cultivating long-term relationships with your clients. Through ongoing maintenance, exclusive offers, and personalized care, you can foster a sense of loyalty that keeps them coming back for years to come.

Empowerment Through Education

One key aspect of a successful hair wearer program is empowering clients

with knowledge. By providing educational resources, workshops and seminars, you can equip them with the tools and information they need to make informed decisions about their hair replacement journey.

Walk the Talk

Share your experiences and make sure that you and your team understand the key features and benefits of your product and service offerings and can testify to how wearing hair has positively impacted their lives.

Forge Partnerships and Collaborations

Expand your network and reach by collaborating with other businesses and professionals in related fields. Partnering with stylists, dermatologists, or wellness centers can add value to your hair wearer program, offering clients a holistic approach to their hair care needs.

Now, I know what you're thinking: "OK, sounds great, but how do I actually do it?" Don't worry — I've got you covered.

Start by doing some market research and setting clear goals. Then, brainstorm some killer service packages and get your staff up to speed. And, of course, don't forget to spread the word and get people excited about your new offerings.

So, what are you waiting for? Whether you're already in the hair replacement game or dipping your toes in the water, now's the perfect time to embrace the power of hair wearer programs. Trust me, your clients — and your bottom line — will thank you for it.

What Makes a Good A Guide to a Better Online Presence for Your Business

By T.J. Miller, Chief Marketing Officer, Franklin Marketing

Are you considering a new website and wondering, what makes a good website?

Google “what makes a good website” and you’ll get more than 7.7 billion links. In the ever-transforming digital world we live in, a good website is less about tony trends and flashy fads, and more about understanding why it matters for your business.

Sure, a good website has great design and functionality, but a better website?

Better requires creating a user-centric — customer-centric — engagement instrument that goes beyond these fundamentals. The key? Earnestly work through the question, "Why does your business need a website?"

From knowing your users — your connected community, including your past, present, and potential customers — to balancing design and functionality, embracing dynamic content, and strategically fitting into the digital landscape … let’s look at some milestones on your way to a better website.

A Simple Truth

Maybe your business does not need a website. Maybe it does.

Your Google search, “What makes a good website?” led you to almost more results than humans on this planet, but let's shift the focus to a better question that will help lead you to a better website: "Why does your business need a website?"

Do your clients find you through online searches like "near me"? Do they check online reviews or seek information before reaching out? If your customers expect to

Google you and schedule appointments, learn about your services, leave or read reviews, and contact you — having an online presence — Google Business Profile, social media engagement, a website, and more — becomes crucial. If some of this is true for your community, it would seem you should have a website with functionality to accommodate these user wants.

A website is not just a static online advertisement. It's where your users interact with your brand. Your website is more than a digital billboard. It's a destination for your community.

The crux lies in understanding your connected community. Yes, in that community is your market — your potential, present and past customers. In that community are also advocates, stakeholders, peers, locals, supportive entrepreneurs, business resources and more.

The simple truth is this: A good website looks great and functions well — a better website enables your connected community to fulfill their wants and spread advocacy. To understand why you need a website, understand why your community visits your website.

Cotton-Eye Joe Is On To Something

Marketing is a stereotyped and misunderstood function of business. Usually, when someone says marketing, we hear “advertising” and associate things like social media and websites. Ending in “-ing” as a verb — something businesses do—marketing might be better understood by understanding the noun “market.” The market is simply and synonymously “customer.” Do you think of customer-ing differently than marketing? Marketing is not about tricking people or manipulating them. Marketing is about inspiring people and being influential. Is your website inspiring? Does it influence your community or your customers?

Understanding your connected community and your customer involves a thoughtful exploration of their motivations, wants and behaviors. Why would someone come to your site? How would they get there? What did they want to accomplish? What did they do? Like Cotton-eye Joe’s ponderings, ask, “Where did you come from? Where did you go?”.

Helpful data to answer these questions more objectively might come from analytics, social media insights, customer interviews, surveys and more. By adopting a holistic view of your community, you can anticipate needs, tailor experiences, and create a website that not only attracts but truly resonates with your community. Asking every customer, questions like, “How did you hear about us, what brings you here, how are we doing" etc. is not a technical or website development skill you need to learn or pay for — it’s an entrepreneurial one … and it’s free.

Website?

This type of intentional awareness ensures every digital touchpoint is an opportunity for engagement and connection.

Blending Design and Functionality

Marketing is a combination of art and science. For websites, the interplay between design and functionality is where good meets better. Aesthetics draw users in, while usability keeps them engaged. Your website needs to strike the perfect balance between visually appealing elements and a seamless user interface.

Don’t misunderstand “visually appealing.” Look at the most popular website on the planet, google.com. No fancy pictures. No video. No hero section. Just a logo, and a search field at the forefront. It is simple in design, which makes it visually appealing. That leads to our ability to seamlessly use the Google interface to search.

Compare that with apple.com. Big pictures. Lots of pictures. Motion. Color.

There are not necessarily hard rules — rights and wrongs —in what makes a good website. apple.com would not make a good google.com — it would distract from the users’ want to quickly search. Equally so, google.com would not make a good apple.com because users want to see creative new products and understand how the new features will help enable their creativity and improve their quality of life.

What is more accurate is to say, that aligning the design and functionality of your site with your community’s wants and your business goals creates a better website experience. By prioritizing user needs, preferences and expectations, businesses can craft digital experiences that not only draw visitors in but also convert them into loyal advocates.

Humans, psychology and sociology have a genuine interest in the wants, needs, and desires of people and communities — this is the heart of marketing.

Dynamic Content Equals Relevance

In the digital marathon, standing still is a recipe for obscurity. A static website risks becoming a relic. Search engines will think your site is old and stale. Users will wonder if you’re still a thriving business.

Dynamic content — personalized and ever-evolving — ensures a website remains relevant, engaging, and responsive to your community’s wants and needs. It's this adaptability that keeps your website

or the bold do-it-yourself approach brings distinct advantages and challenges.

■ Freelancers — Personal Touch with Limitations: Known for flexibility and a personalized touch, freelancers offer a hands-on, customizable approach to web design. Their specialized skills bring depth, but limitations in bandwidth and resources may impact project timelines and service breadth. A freelancer will be cheaper than an agency, but their capabilities are likely more limited.

■ Agencies — Comprehensive Capabilities with Considerations: Agencies, with their team-based approach, bring a diverse skill set to the table. Handling everything from strategy to implementation, they provide a holistic view of online marketing. However, higher costs and potential communication gaps with the project team may be considerations.

■ DIY — Autonomy with Learning

Curves: Venturing into the DIY realm promises hands-on customization and cost-effectiveness. You become the project manager, designer, and doer-of-all for your project, adapting at your own pace. Yet, the learning curve, limited expertise, and resource constraints could pose challenges.

Choosing the right path hinges on project complexity, your budget, your timeline, and your desired outcome. It's a balance between personalized service, comprehensive capabilities, and cost-effectiveness.

fresh and interesting, encouraging users to return, engage and convert. It's not about creating a digital Mona Lisa to hang on museum walls, but nurturing a dynamic presence that continuously adds relevant value and interest.

Freelancers, Agencies, and DIY

Considering how to approach a website design project is multifaceted. Just as we discussed what makes a good website, there is not a black-and-white answer. The decision between freelancers, agencies,

What makes a better website?

Websites are a standard for businesses in the digital world in which we live. This business expectation has resulted in more flash and less "why." Websites should look good — and, at times, they should be fun and engaging. However, that is not the purpose of a website. Why do you need or want a website? As in all things marketing, replace "you" with "your community, your customer" and your website's why becomes more clear.

The Idea Behind an Open Concept Studio

By Christian Santiago, Procapilar by Tiago, Miami, Florida

I have been happy wearing a hairpiece for 13 years. When I decided to open my studio, the first thing that came to my mind was creating an open space that wouldn't make me feel locked up and under stress from a judging mirror.

I imagined a place dedicated to us — all men. It's a place where all hair wearers can feel free, and we can accept who we are, get to know each other, network, establish a community and talk about things that we do, what we enjoy and most importantly we could identify with each other. We can identify with one another without any insecurities, fear or any kind of judgment. In this environment, we can share our experiences.

I've always thought — and I am saying this from my own experience — what would I prefer as a customer? Would I want to be in a closed room without any contact or anyone who could talk to me or see me? Or should it be an open space where community was happening?

To me, being closed in a room would contribute to our insecurities. I went through this, I experienced it. Sadly it keeps happening, and it contributes to that feeling of uncertainty about needing hair replacement and its effectiveness. At least it keeps happening in the area where I live and work.

Why not accept that hair loss exists and there are solutions for it? Do people think that I am less than others because I have a hair loss problem? Would they think I am not successful enough if they found out I am losing hair and I chose to wear a hairpiece? Why is there a taboo? What am I trying to hide? Why are we putting limits?

Before I opened, I visited several different sports and art clubs in my area. I appreciated how these clubs would get together in groups and have conversations. Some of them were friends for many years, others would have coffee or drinks together and would discuss different things and enjoy being together.

From this, I got the idea to open a "barber club." Today, it is a successful barber club dedicated only to hairpiece wearers in South Florida. My business is based on traditional hair system application techniques and combines modern barbering techniques.

Here at our studio men live an experience, build friendships and partnerships and even call themselves "Procapileros Brothers.". My clients can relax, enjoy being pampered, and down time joking about anything. They give each other advice while enjoying a good coffee or a cocktail.

Navigating the Conversation

Addressing Hair Loss With Sensitivity and Support

By Tabitha Fredrichs, Tabitha F Hair LLC, Plymouth, Minnesota

Hair loss is a sensitive topic that can significantly impact a person's self-esteem and well-being. As a caring professional or friend, broaching the subject requires tact, empathy, and a commitment to supporting the individual.

Here's a guide on how to address hair loss thoughtfully:

Choose The Right Setting

Create a safe and quiet space to talk about it. Selecting an appropriate setting is important when discussing sensitive topics like hair loss with a client. While the salon environment often feels familiar and comfortable, it's not advised to bring up the topic at the shampoo bowl or on a bustling salon floor.

Be Honest And Specific

Frame your observations in a way that is honest yet nonjudgmental. For example, you might say, "I've noticed some changes in your hair recently, and I wanted to check in to see how you're feeling about it."

Here is an example of how this conversation could take place.

You lead her to a comfortable consultation area and say, "Lisa, before we dive into today's session, there's something I'd like to discuss. I've noticed some changes in your hair, and I wanted to check in to see if you have noticed changes as well. And I want you to know that this conversation comes from a place of care and concern.

Lisa looks at you with a mix of curiosity and anticipation. "Changes in my hair?" she asks, a hint of uncertainty in her voice.

You respond, "Yes, I've noticed some thinning, especially around the crown and parting areas. Please know that I mention this because I genuinely care about your satisfaction with your hair, and I'm here to support you. Hair concerns can be sensitive, and addressing them early often leads to the best outcomes. How have you been feeling about your hair lately?"

Lisa takes a moment, absorbing your words. "I hadn't paid much attention. I've been busy and didn't think it was something to worry about."

You nod empathetically. "I completely understand how life can get hectic. I just wanted to bring it to your attention because, as your stylist, I'm here to assist you not only in styling but also in maintaining the health of your hair. If you're comfortable, we can discuss what might be causing this, and I can guide potential solutions. How does that sound to you?"

Lisa appreciates your honesty and openness. "I didn't realize it was noticeable. What do you think might be causing it, and what can we do?"

You guide her through a conversation about potential factors, such as lifestyle and styling habits, and discuss the option

of consulting with a trichologist or dermatologist for a more in-depth analysis. Together, you explore various solutions and create a plan tailored to Lisa's needs and preferences. The transparent and supportive dialogue establishes trust and ensures Lisa feels confident in your expertise and commitment to her hair's well-being.

Acknowledge The Emotional Impact

Recognize the emotional impact of hair loss and express empathy. Let the person know that you understand how it can be a sensitive issue and that you are there to offer support. That conversation can sound something like this:

“You're not alone in this. Many people, regardless of age or gender, experience changes in their hair, and it can impact how they feel. We can navigate this together."

Share Personal Experiences

If you've experienced hair loss or know someone who has, sharing your story, if appropriate, can help create a sense of solidarity. It reassures the person that they are not alone and that seeking help is a common and positive step.

Give Available Resources

Inform the person about the resources and solutions available, such as trichologists, dermatologists, or support groups. Providing information empowers them to make informed decisions about their hair health.

Respect Their Choices

Understand that the individual may have varying reactions to the conversation. Respect their feelings, and avoid pressuring them into immediate action. Encourage

them to take their time in deciding the next steps. The conversation might look like this:

Lisa: "I'm not sure what I want to do yet. It's a lot to take in."

Stylist: "Absolutely, and there's no rush. Take all the time you need to process this. If and when you're ready, we can explore different styles, and products, or even consult with a specialist to get more insights. The key is that it's your decision, and I'm here to support you every step of the way."

Lisa: "I appreciate that. I'll need some time to think, but it's reassuring to know I have your support."

Stylist: "Take all the time you need. If you ever have questions or want to discuss anything further, I'm just a message or a call away. We'll work through this together."

Having conversations about potential hair loss with clients requires a delicate touch and a sensitive understanding of their comfort levels. Through my years as a hairstylist, I've encountered diverse reactions, and it's so important to approach such topics with empathy and respect.

There are instances where clients, despite subtle signs of hair loss, may prefer not to dive into the conversation. Some might express gratitude for having a full head of hair and may not see it as a concern. In these cases, it's important to respect their perspective and provide the space they need. Hair is a deeply personal matter, and acknowledging their feelings is so important.

Timing is a crucial factor when broaching sensitive topics. For a first-time client, it might not be the best moment to dive into potential hair loss concerns. Without a history or established rapport, it's important to focus on building trust and understanding their preferences.

However, if there's a less visible area of concern, like a hidden patch of hair loss or a suspicious mole then this should be addressed right away. A simple, "Did you know this is here?" can open the door for a thoughtful discussion.

Remember, creating a safe and comfortable space is key to fostering open communication. As hairstylists, we are not just caretakers of hair. We are trusted partners in our clients' well-being. By approaching delicate conversations with care, we contribute to a positive salon experience where clients feel heard, respected, and supported in their unique hair journey.

How Adding a Wig Store Helped Grow My Business

By Keith Zimmerman, Keith's Haircenter and Voga Wigs, Green Bay, Wisconsin

Adding a complementary wig business can pay huge dividends. In 2011 I was looking to do a major remodel to my business. I had a 5,000-square-foot building, of which I was only using 3,000. My thought was to remodel and create a business rental with the extra space.

During the summer of 2011, I was in the Canary Islands as an educator for a hair loss conference. I ran into Les Martin from New Image in the hotel lounge. As we talked about various hair topics, I mentioned the remodeling idea. Les immediately brought up the idea of opening a wig store. He, among other ventures, owned a chain of wig stores throughout Canada. He was adamant about adding a wig store to our already existing hair replacement business.

That day we formulated a business plan. The plan was all written down on cocktail napkins. Having Les’s mentorship, expertise and advice gave me the confidence to start what we now call Voga Wigs & Hair Add-Ons.

Here are Les’s ideas that I wrote down that day:

■ Voga would be a stand-alone boutique. Separate from my original business.

■ Keep a large inventory of wigs and hair additions on hand.

■ Have a variety of price points from machine-made synthetic hair to handtied European hair.

■ Voga would be a unique shopping experience. Clients would be able to look, feel and touch our products.

■ Customization and service would be provided by the staff at Keith’s Haircenter next door.

■ Marketing would be focused on traffic driven from a website and internet advertising. In addition, a store manager would connect with the local hospitals and cancer centers.

■ Become a provider through health insurance companies for medical prosthetics.

■ Hire a manager to run the boutique and network with local health care providers. Construction started in January 2012. A local interior designer made sure our design and color scheme reflected the clientele to whom I was trying to appeal. Quality mannequins and custom-made display shelves were used to inspire. Everything from furniture to luxurious bags created the ambiance of a high-end boutique.

Finding a store manager who had the drive and motivation proved to be difficult. Voga went through three managers in the first 18 months. Sales were good right from the beginning. However, unless the manager went out and solicited more business at the local cancer centers there was not enough to keep them busy all day.

Eventually, my office manager for Keith’s Haircenter split her duties and became manager for Voga. Then all stylists and office personnel at Keith’s received training to do consultations and sales in Voga. The staff received a commission on all sales. The commission has allowed the staff to significantly increase their wages. It also has helped in recruiting staff at Keith’s Haircenter.

The symmetry of a wig boutique and a full-service hair replacement center worked great together. If someone came into Voga and was more suited for bonding or links, they were referred to Keith’s. When Keith’s Haircenter had someone who was more suited for a wig or clip-on topper, they were referred to Voga Wigs. Keith’s Haircenter benefitted from the service work that Voga sent over.

What I learned after opening:

■ Most sales are women with thinning hair issues. (Not cancer patients.)

■ Billing insurance did not work out.(Wisconsin does not require health insurance to cover a medical prosthetic.)

■ Hiring a full-time manager did not work. (Paying commission to existing employees worked better.)

■ The ability to have clients try on hair is the best sales technique.

■ A wide range of prices stimulates higher-priced items.

Not every part of the original business plan ended up working. Adjustments had to be made to the original business plan. However, the results were even better than expected. Sales revenue has steadily increased each year. In 2013 I opened a second location at Keith’s Haircenter of Appleton. I look forward to the future of Voga and I am grateful for Les’s inspiration.

One-Day Business Seminar Coaching, May 26, 2024, Amani Headquarters, Newport Beach, California, Cost $399

Take your business to the next level, transform, and learn all the steps for a successful business to elevate your skills and set yourself apart from other salons and stylists. Train with Nazy Curtis, founder of Amani Hair Newport Beach. With more than 25 years of experience, Nazy will provide you with an understanding of target groups and solutions, consultation technical training as well as an overall marketing strategy. As a bonus, get answers to your questions about color-customized human hair systems.

For additional information or to register contact Rike, info@amanihair.com.

VIP All-Access Business Building & Mentoring Program

This highly detailed, deep-dive, interactive program is for serious-minded industry individuals and businesses who are ready to transform their technical skills into a highly profitable, revenue-generating, high-value client-building, market-dominating business.

In your program you will learn how to:

• Gain instant business clarity to build a solid, actionable plan for growth, maintenance and sustainability

• Develop predictable, measurable, and of course, highly profitable internal operating systems

• Dominate your niche market with Crystal Clear Positioning

• Communicate in any situation with the clarity, confidence, and conviction of a pro.

• Overcome the fear and concerns of selling and giving your client the price.

• Transform every consultation into a highly-profitable opportunity to close more sales with ease

• Gain more control over your time, your income, and your life

Get the one-on-one, hands-on, step-by-step coaching and training you need right now with no travel required.

For more information contact Glenn Michael Milliet, glenn@bizcomxpert.com, 504-250-3969. Make the choice, take the action and change your life today.

Academy 1 and 2

April 7-8 or 9-10, Laguna Hills, CA

Academy 1: Physiology And Abnormalities Of Hair And Scalp

• Hair structure and physiology,

• Main anomalies (dandruff, seborrhea),

• Types of hair loss (anagen and telogen alopecia, cicatricial and non-cicatricial),

• Skin and scalp diseases (psoriasis, dermatitis),

• Chemical alterations (bleaching, perms, extreme heat

• Healthy habits to improve the hair life cycle,

• Facts vs fiction.

Academy 2: Microscope

• Trichotest

• The importance of the first consultation,

• Focus on various hair and scalp conditions and how they appear under the microscope.

• How to recognize the main scalp conditions.

Cost: $600 (Includes lunch both days)

Back to the Basics

June 2-3, July 21-22, Laguna Hills, CA

Learn all the steps for a successful CRLAB client consultation, Trico test, scalp treatments, and a thorough understanding of the client's needs, careful assessment of this scalp and hair, and tailored recommendations for scalp treatments and hair care products. Communication with the client and proper use of products and tools are essential for achieving optimal scale health.

CNC Back to the Basics

March 24-25, May 5-6, July 28-29, Laguna Hills, CA

Learn all the steps for designing a beautiful CNC hair prosthetic with CRLAB Laguna Hills trainer Diana Ford. The two-day training will include live models for hands-on training with creating a CNC, 3D scanner, application, removal, customization, & cut-in.

XT Class

April 14, Hosted by Tousle by Dupre’s, Virginia Beach, VA

This one-day class was created to teach how to design and apply the CNC XT. Included a live model for hands-on training for the design of the XT, 3D scanner, application, customization, and cut-in.

Back to Basics

Monthly Webinars: Trichology and CNC Tips and Tricks

Our trainers Diana Ford and Elisabetta Benini will host. Contact Starr.fox@crlab.com for additional information.

Simply Natural Hair Restoration Class

March 17, Advanced Hair Loss & Scalp Solutions Frederick, MD

May 19, Elan Hair Studio, Houston, TX

The class includes a tool kit with a Simply Natural Michelangelo hair system, and our instructor for these two classes is Emily Gutierrez, owner of Advanced Hair Loss & Scalp Solutions. The class will start with removing a Simply Natural hair system on a live model with all the steps required to remove and prepare the scalp and steps for application, with a demonstration of attaching a new system with cut-in and styling.

Contact jodie.vanderhoof@crlab.com for registration details.

Curated Education

Education is key to running a successful alternative hair business carrying Follea wigs and toppers. We understand our partners have different educational needs. That’s why our education and training program caters to each individual business to maximixe effectiveness. Along with an online educational course (best suited for our newest partners) and virtual training, we also offer in-person learning and training curated to our retail partners’ needs. On a case-by-case basis, our B2B sales representative is available to travel to your store/salon after mapping out staff training needs and what you would like to review from a product and logistics perspective.

For more information contact 949-612-5922.

Two-Day Non-Surgical Hair Replacement

Certification

August 18-19, November 10-11, Lenexa, KS (Kansas City)

Included In The 2-Day Certification:

*One-On-One Virtual and In-Studio Training opportunities also available.

• Understanding Hair Loss And Hair Growth

• Non-Surgical Solutions For Hair Loss

• Detailed Review Of System Construction

• Client Consultations For Men And Women

• Live Model Demonstrations Of American Hairlines Systems

• Hands-On Template-Making

• Hands-On System Removal And Maintenance

• Hands-On Men’s System Application Customization

• Hands-On Women’s System Application And Customization

• Home Care Instructions

Mention AHLC The Link when you register for $100 off your Certification registration. Contact your American Hairlines Account Executive, 866-618-1200 or education@hairuwear.com

HairUWear On The Road Two-Day Hands-On Workshop

April 7-8, Lenexa, KS (Kansas City)

April 21-22, Charlotte, NC

May 5-6, Minneapolis, MN

June 9-10, Dallas, TX

Transform your business and elevate your skill with hands-on training by the industry’s best instructors. Our new extended program covers everything you need to know about wigs, toppers, clip-in extensions and hairpieces over two incredible days. (**Hands-On Activities )

Mastering The Basics

• Heat Styling Tru2Life® Fiber**

• Cap Customization**

• Wig Styling & Steaming**

• Stages of Hair Loss & Ready-To-Wear Solutions

• Wig Construction

Advanced Certification

• Restoring Tru2Life® Fiber**

• Point Cutting Techniques for Wigs**

• Cap Customization**

• Customizing Hair Density**

• Human Hair Care & Styling

Curriculum is subject to change. Contact your HairUWear Account Executive or email education@hairuwear.com to register.

Your Own Hair System and Wig Personal Trainer

Are you tired of saying "I don't know" or "I'm not sure" to your clients?

Do you want to be the best hair replacement center in your territory? With private, personalized expert training from Doris Yu, you can be.

Doris is a highly experienced and certified hairstylist who has been in the hair replacement industry for over 40 years and owns three hair replacement salons — two in Los Angeles and one in Phoenix. She has a wealth of knowledge and expertise that she can share with you so that you can confidently answer any question your clients may have, and capture the hair replacement clients in your area.

In this training, Doris will cover everything from consultation skills, custom wigs molding and hairline design to hair piece perms and bleach, attachments, resizing, cut and thinning, stock and custom order form use with accurate specs and more; whatever you specifically need to advance your center's skills and services. She will also provide you with telephone or online support after class so that you can always get the help you need and you'll have access to House of European hair systems wholesale. Don't miss this opportunity to learn from the best.

To schedule your training call 888-HAIRART, ask for Wig Education (option #2), or scheduling@hairartinc.com.

The A to Z of Hair Replacement

May 5-6, October 20-21, New Image Labs, West Palm Beach, FL

New Image Labs and On Rite dba Hair Visions International have created the ultimate hands-on training to dive into every facet of the hair replacement industry.

• Consultation: Analyzing hair and scalp to recommend the right solution for hair loss.

• Three Dot Method

• Effective attachment techniques for men and women.

• Perfecting hair cutting and blending techniques.

• Demonstration on a live model.

• Custom Orders and Mold Making

• Long Hair Bonding

• How to bring more revenue and new clients to your hair replacement salon.

The Art of Hair Extensions and Toppers

May 7, October 22, New Image Labs, West Palm Beach, FL

We have created the ultimate hands-on training to dive into every facet of extensions and toppers.

• How to choose and apply toppers.

• The Link Method

• Long Hair Bonding

• Hair Extensions Consultation

• Luxia Hair Extensions. Tape-in and keratin-tip attachment.

• Skin Weft Extensions

• Demonstration on a live model.

Contact Debbie Metz, dmetz@newimagelabs.com, 561-697-9494, 343 or Karla Hurtado, khurtado@hairvisionsintl.com 800-327-5555, 3325

In-Person Education, Carlsbad, California

Masterclass: Toppers + Wigs Certification

May 19-20, July 28-29

During these two-day, hands-on certifications you will acquire the skills needed to expand your product offerings and increase your revenue through upselling. The knowledge you gain will help you grow your business and set you apart as a more skilled and professional individual in your field. In this certification you will learn:

• How to increase your ROI, reduce returns and maximize your time.

• Business development strategies

• Best practices for marketing your business and acquiring new customers

• Professional customization and servicing techniques to promote a better client experience while you generate recurring revenue

• How to further your industry knowledge and expertise in alternative hair

NEW - Masterclass: Hair Replacement Certification

April 21-23, June 9-10

During this three-day, hands-on certification program you will acquire the skills necessary to transform and grow your business. By expanding your existing services to include hair replacement for all clients, you will distinguish yourself as an elevated professional. This program presents a valuable opportunity to enhance your knowledge base and advance your career prospects. Don't miss this chance to gain valuable insights and elevate your professional standing. In this certification you will learn:

• Three application techniques from long hair to scalp bonding

• Transitioning your daily wear clients to a bondable system

• Marketing Strategies to promote and grow your business

To learn more visit jonrenau.com/education or contact us at education@jonrenau.com or 800-462-9447

On Demand Education

Ready when you are, regardless of distance or time zone. No travel expenses, lost time, or waiting for the education you and your team need.

Men’s Hair Replacement On Demand Certification

New to hair replacement or looking to expand your current knowledge? From perimeter to full scalp bonds, temporary tapes to long-term hold, this certification provides multiple techniques and options based on your skill level and your client’s needs.

Cheveux Direct Inject On Demand Certification

Cheveux Direct inject systems offer our hair replacement customers the ability to design handcrafted custom systems with high-quality European hair, the most natural innovation added to Jon Renau.

Masterclass On Demand Certification

Business Success Mastery + Product Knowledge for Success will lead you through the hair loss client's journey, providing you and your team with actionable steps to emphasize capturing new clients while gaining market share to engage today’s clients and give the best client experience.

Topper On Demand Certification

Designed to provide you with the tools and knowledge you need to service the fastest growing segment in alternative hair, the topper client. Because after all, not every client is ready for a wig! To learn more visit jonrenau.com/education or contact us at education@jonrenau.com or 800-462-9447

The NHLMA Academy focuses on closing the divide between hair loss awareness and the practical application of knowledge. Numerous professionals seek to enhance their understanding of hair loss and develop personalized strategies for their clients. Our educational program encompasses scalp diseases, conducting live consultations, microscopic analysis techniques, identification of deficiencies through blood work, and collaboration with medical experts to explore the latest regenerative treatments. Collaborate with our medical team, who will instruct you on performing procedures. Contact us at education@nhlma.com or 602-283-2355