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contents 14 Pay It Forward!
19 HairNow23 Conference Review
28 It's a Family Affair
5 Hair Visions Name New Leader
25 Innovation vs. Mastery
9 No Pain, All Gain
28 It's a Family Affair
11 Understand the Link Between Hair Loss and the Thyroid
30 Welcome New Members
14 Pay It Forward!
33 Thinking About Rebranding
17 The Gift of a Wig Can Change a Life
37 8 Easy Questions: Stacy Hammond
19 Be The Best Mentee You Can Be
38 AHLC Academy
20 HairNow23 Conference Photo Review THIS ISSUE MADE POSSIBLE BY THE SUPPORT OF THESE ADVERTISERS | PLEASE SHOW YOUR SUPPORT IN RETURN
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contributors KELLY CARSON
EDITOR, THE LINK MAGAZINE
MICHAEL KANOSKY, MD, FACS OWNER, MISSISSIPPI HAIR RESTORATION
GLENN MICHAEL MILLIET DONNIE NEMITZ OWNER, BUSINESS COMMUNICATION EXPERT
CHIEF OPERATIONS OFFICER, THE HAIR SPECIALISTS
THE LINK STAFF The Link Magazine is the official, quarterly publication of the American Hair Loss Council. The Trade Association Serving the Hair Restoration Industry. For advertising or contributing editorially, please contact us: THE AMERICAN HAIR LOSS COUNCIL 615-721-8085 or info@ahlc.org
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Publisher: Janine Farro Editor: Kelly Carson Editorial Committee: Lisa Ferestad, Kelly Nemitz
AHLC Board of Directors
Randy Clark, Board Member Joseph Ellis, President Janine Farro, Administrator Susan Kettering, Executive Director Marsha Scott, Past President
JOANIE KUMIEGA
TAMI MAYORGA
BERNARD ORY
KIMBERLY VAUGHN
OWNER, A NATURAL IMAGE HAIR STUDIO, INC.
THE PROFITABLE STYLIST AND OWNER, ONSTAGE EXTENSIONS
SUBSCRIPTIONS Subscriptions to The Link Magazine are mailed FREE to AHLC members within the continental U.S. International members are provided digital copies. Please contact us for additional shipping rates if you are an AHLC member outside the US and wish to receive a printed edition. To become an AHLC member or renew your membership please call 615-721-8085 or log on to AHLC.org.
OWNER, TALK OF THE TOWN, SANTA MARIA, CALIFORNIA
PRESIDENT, HPI HAIR PARTNERS
LEGAL STUFF The opinions expressed in The Link Magazine are those of the authors and may not reflect the views of the AHLC. Advertisements in The Link may not reflect the beliefs, opinions or attitudes of the AHLC and do not imply endorsement. © 2023 The American Hair Loss Council, All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Hair Visions Name New Leader From Staff Reports Mr. Oscar R. Urzola has been named president of Hair Visions International and will continue as president of New Image Labs. "Under combined leadership, both companies will continue to operate independently of each other as they have in the past with a continued focus on unmatched customer service, sourcing the finest quality products at the best prices while leveraging themselves with a stronger presence to our manufacturers which in turn will benefit you, our valued customers," the companies' owners, Hiking Group, said in a news release.
navigated the industry-devastating COVID19 pandemic by leveraging established relationships with clients and suppliers, Hair Visions International is getting a president who knows how to steer the ship toward calm, prosperous waters.
"Working with Mr. Urzola throughout the years has been a pleasure." said AHLC Administrator Janine Farro. "He is straightforward and honest." CONTINUED ON PAGE 6
The Hiking Group has decades of hair products manufacturing and export history with its products holding a strong position in the international market. “Mr. Oscar R. Urzola, president of New Image Labs and Hair Visions International, is a legend in the hair replacement business, having brought new products, innovation and thought leadership to the industry for decades," said Susan Kettering, executive director of the American Hair Loss Council's and owner of HRI of Pennsylvania. "It is that robust experience and uncanny ability to drive sales and company performance in any market conditions that Mr. Urzola brings to his new position as president of Hair Visions International." Mr. Urzola brings his trademark leadership approach to Hair Visions International of expanding efficiency, eliminating redundant expenditures, streamlining sales and increasing profitability. Having successfully THE LINK MAGAZINE
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The Hair Visions team, headquartered in Fort Lauderdale, Florida
CONTINUED FROM PAGE 5
Born to Colombian immigrants, Mr. Urzola was first introduced to New Image Labs at the age of 24. During the next 35 years, he moved up the ranks relying on his self-taught skills and resourcefulness. He has worked in just about every department within New Image Labs, affording him intricate knowledge and hands-on experience in internal processes in the hair replacement business. Mr. Urzola has traveled to all parts of the world and cemented his reputation as a global hair replacement educator and design expert. Be it the factories in China, high-tech companies in Korea, major industry players in South America and the Middle East or the hair replacement icons of Europe, Mr. Urzola is on a handshake basis with them. 6
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While at the helm of New Image Labs, Mr. Urzola discovered and negotiated an exclusive distribution agreement for ProGen Probe devices, considered the most advanced, patented, and AI-integrated hair and scalp analyzers on the market. Mr. Urzola also connected with reliable vendors to grow the ProGen and Luxia brands, increasing sales while also establishing a network of training seminars by New Image Labs for customers to learn about the product. In stark contrast to establishing the market for the analyzers, Mr. Urzola also built a market for natural and organic scalp therapy that helps with any scalp condition.
From the beginning of his career, Mr. Urzola’s passion has been research and development to provide new, innovative, and safe products for customers while serving the environment. "His name stands for cutting-edge, innovative designs," said AHLC board member Randy Clark, owner of Randy Clark and Associates. "Not only are many of the industry's best designs, like NX GEN, Q-6 & Iconic, the results of his initiatives, but he has also taken a leadership role with regards to safe and healthy accessories, where he takes the greatest care to come up with specialty formulas for adhesives, removers and solvents that are safe to use and are environmentally friendly."
The New Image team, headquartered in West Palm Beach, Florida.
Among the contributions by Mr. Urzola to the hair replacement and beauty industry is Luxia Artiss Paris. The brand's success turned it into what is considered one of the best discoveries in the industry. It all started with Mr. Urzola’s vision to offer luxury and high-quality hair replacement products, leading him to add hair extensions to New Image Labs’ portfolio. Under his leadership, New Image Labs turned these extensions into a robust brand identity that we know today. He chose the name Luxia Artiss Paris to create brand recognition for clients looking for “la crème de la crème” products. Early on, Mr. Urzola understood that high-quality products work hand-inhand with robust education, training
and support. He developed a focused educational approach to the brand, with dedicated brand ambassadors for each salon that carries the brand that started with keratin-tip hair extensions and now includes tape-in extensions, wet line products, and hair fibers. For Mr. Urzola, the American dream has come true with decades of hard work, perseverance, sweat and tears. Those close to him know that he is always ready to roll up his sleeves and go down into the trenches of business to get the job done.
first while continuously providing the best products on the market that earned Mr. Urzola and New Image Labs loyal customers, vendors and industrywide respect," said AHLC Board President Joseph Ellis, owner of Raleigh Hair Concepts. "It is this proven success approach that Mr. Oscar R. Urzola is expanding to include Hair Visions International, an approach that will strengthen both companies while increasing sales, improving customer service and continuing to set the standard in the industry."
"Under Mr. Urzola's leadership, New Image Labs became a staple in the hair replacement industry, offering top products and top customer service. It is that approach to always putting the customer
“Mr. Oscar R. Urzola is uniquely positioned to lead New Image Labs and Hair Visions International into the future by building a new powerhouse in the hair replacement business," Clark said. THE LINK MAGAZINE
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No Pain, All Gain New Ultrasound Technology Replaces Injections for Popular Hair Loss Remedies For patients with alopecia or thinning hair, this new ultrasound technology replaces injection therapy, We’re getting stellar results with zero pain and no needles. As a board-certified plastic surgeon, I treat alopecia and thinning hair with platelet-rich plasma, copper peptides, proprietary serums, and infrared light therapies. I also perform one-day follicular unit hair transplants.
By Michael Kanosky, MD, FACS, Owner, Mississippi Hair Restoration, Ridgeland, Mississippi Recently I have introduced to my patients to a revolutionary, noninvasive, needlefree delivery system to replace injections employed to apply three of the most popular and effective therapies to treat hair loss. I am trying to be at the forefront of the latest innovations.
I am excited to be one of the first physicians who specializes in hair restoration making this new painless technology available. The process uses an “ultrasound” handpiece to massage a serum into the scalp where it penetrates the first layers of skin to put the medicine directly on the hair follicles. The procedures take 30-60 minutes. There is no downtime, needle pricks, blood, or discomfort. Typically, four to six monthly treatments are recommended. The unique ultrasound method can be more effective than the previous injection technique as it massages medicine
directly into the layer of skin where the hair follicles reside. Plus, it can be utilized by the physician and specially trained nurses or technicians maximizing the office time the physician has to see more patients. Furthermore, the ultrasound system can also be used for aesthetic procedures, extending the list of services offered in the office or clinic. Patients describe the ultrasound methodology as “surprisingly relaxing.” It is successful for both men and women of all skin types. Effective for all genres of alopecia, it also is used to thicken facial hair like eyebrows and beards. There is no pain, no discomfort and no downtime. Any combination of serums can be administered including proprietary blends and plant-based, hormone-free serum. New serums on the market are specifically formulated to promote hair growth and support scalp health. Plus, companion formulas are also available for at-home daily application.
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Understand the Link Between Hair Loss and the Thyroid Why is it so important? Our thyroid gland is small yet can have a great effect on the metabolic functions of the entire body. Hashimoto’s disease is an autoimmune disorder that causes hypothyroidism, and Graves' disease is an autoimmune disorder that causes hyperthyroidism.
By Kimberly Vaughn, President, HPI Hair Partners, Nashville, Tennessee An estimated 80 million Americans suffer from hair loss, while 20 million Americans are estimated to have some type of thyroid disorder. For potentially millions of these people, there is a link between their hair loss and the functioning of their thyroid gland. Yet, this link is not well-known, even among the medical community. If a physician is aware of it, the complexities of diagnosis are often misunderstood. Additionally, men are more commonly misdiagnosed, as thyroid disease is rarely a consideration for them. Nevertheless, hair loss is one of the first symptoms a client could notice if there is a problem with the thyroid gland. Despite its small size, the thyroid has a significant effect on many of the body’s organs and systems. It is a butterflyshaped gland located at the base of the neck right below the Adam’s apple.
Many people mistakenly think that only hypothyroidism is associated with hair loss, but both thyroid conditions may include hair loss and related symptoms. If the thyroid hormones are too high or too low, the body can lose more hair than it can replace, thus resulting in hair loss, thinning and damage. With hypothyroidism, there is a normal amount of hair loss, but the new hair growth is slowed so there is a net loss of hair on the head. With hyperthyroidism, the replacement is normal, but the amount of hair loss daily is accelerated. Thus, the net outcome with either condition is less hair. Besides hair loss, the most common symptoms of hypothyroidism include fatigue, weight gain, cold intolerance, dry skin, joint and muscle pain and depression. Besides hair loss, common hyperthyroidism symptoms include anxiety, heat intolerance, concentration problems and goiter. Trichology clinics should include a deep dive to understand the nature of your client's hair loss. Of course, the thyroid is a gland that
produces hormones: T1, T2, T3, and T4. Medicine knows little about T1 and T2, but we know that T3 and T4 help oxygen enter our cells, which helps the body produce and use energy. In this way, it plays a vital role in metabolism. Due to the difficulties in diagnosing thyroid issues and related hair loss, a full blood panel for the thyroid must be considered for each client. These include TSH, Free T4, Free T3, Reverse T3, Thyroid antibodies, Sex Hormone Binding Globulin, Total T4 and Total T3 Due to insurance issues or perhaps lack of knowledge, doctors may only run tests for TSH and Free T3. These are not enough to get a full picture of the thyroid’s function and whether hair loss can be attributed to it. The numbers for each of these markers CONTINUED ON PAGE 13 THE LINK MAGAZINE
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Vitamins, Minerals and Diet
hyperthyroidism or a synthetic hormone replacement if they have hypothyroidism. Hair loss and other symptoms may not improve with these medications, however. That is because the underlying cause of the hair loss could be a nutritional deficiency that has also caused or contributed to the loss of thyroid function. Hair follicle testing can be helpful in this case.
If someone is ultimately diagnosed with a thyroid condition, they might be treated with antithyroid medications if they have
In some cases, though, an excess of a particular nutrient can cause hair loss. This is the case with selenium, for example.
CONTINUED FROM PAGE 11
must be evaluated together. Sometimes, other hormonal issues might be involved. This depth of determining the root cause of your client's hair loss will also require a good physician partner or a solid referral list of physicians.
Bear in mind that copper and zinc can accumulate in the body, so it is recommended to test vitamin and mineral levels at least every six months when your client is undergoing trichology treatment. Lastly, if someone suffers from hair loss and scalp pain or irritation, thyroid tests, vitamins, minerals and diet should all be considered during a comprehensive consultation. As we know, hair loss is complicated and devastating. Do not take shortcuts when caring for your clients!
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Pay It Forward! By Joanie Kumiega, Owner, A Natural Image Hair Studio, Inc., Williamsville, New York Throughout my 35-plus years as a hair replacement specialist, working with custom bonded hair restoration, I’ve been blessed to help so many people regain confidence in their appearance. I often say “It’s such a blessing to be a blessing.”
I made a list and a few phone calls to some local charities to see what the next steps would look like. I called the Salvation Army, City Mission and United Way and they all said, “Sure, drop off the wigs”.
My journey with wigs began when I opened my own studio about 15 years ago. I realized that there were so many people who needed a temporary hair option mostly the result of a medical condition. Many, but not all, had come from our local cancer hospital with a “free wig” for patients in treatment. They called us when they decided to purchase a higher-quality option. Recently, I had wigs donated by a friend from church whose aunt had passed away. Deb’s aunt took such great care of her wigs that they were in the original boxes, with pictures from the wig catalog taped to the top of the box indicating the style inside. The attentiveness to detail that this woman had taken to care for her wigs was amazing. We were given a tote of about 25 new and gently worn wigs. It became clear to my team and me that we had to “pay it forward.” We cleaned, sanitized and styled all the wigs and staged some pictures so the recipients would have an idea of what we had available. We were determined to provide a special experience. 14
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We wanted them to receive a wig at no cost from a professional studio that genuinely cares for each individual. But how? I made a post in the American Hair Loss Council members forum in October 2022 asking other industry professionals if they had any experience in gifting wigs through community service and outreach, or if anyone had success in managing a giveaway for wigs they couldn’t sell — wigs that were still in a box or only gently worn. The responses I received were full of support and created a sense of excitement. But no one had any experience or ideas on how to offer free wigs to a person unable to afford one. One forum comment was that “they (the company) do not plan to try a mass giveaway due to the fear of a frenzy of ... responses.” Another suggested giving them to a beauty school where I suppose they could be used for practice cutting. Yet another said, “The ability to serve those in need is a blessing. Good job.” That message felt like a sign that our work of paying it forward was just the beginning.
I was getting frustrated. We did not want to just drop off the wigs. Had no one ever done a wig giveaway that was like going to a professional salon and choosing a wig? I hoped to create a special experience for the recipients of these wigs.
After sifting through the forum responses, we decided we would venture out and create our own experience. I thought about the responses from the local places I had called that casually told me to “drop them off.” All we could picture were these wigs ending up in a heap in a store and becoming Halloween costumes or trash.
I had a different idea of what regifting wigs could look like.
When you do an event like this:
We decided to collaborate with our local women’s City Mission. I asked to speak with their community outreach contact and we had a wonderful conversation. I explained to her that my desire was not to just hand over a tote of wigs, but to schedule hair appointments and have women who were struggling with hair loss come sit in a salon chair and be pampered, respected and cared for in an intentional way.
■ We also put together a take-home care package for the recipients to have the proper supplies to care for their new wig, including shampoo, conditioner, leave-in conditioner, wig tape and a wide-tooth comb.
■ Remember to bring all the supplies needed for the best experience for recipients (we forgot a hand mirror).
■ We provided a take-home sheet explaining in detail how to properly care for their new wig so it will look its best longer.
The City Mission staff was surprised and excited about the idea. “We have never done anything like this before but let’s give it a go!!” My colleague Meghan and I brought a wig tree from our studio to the City Mission with a tote containing about 50 wigs, all refreshed and fluffy. We hung the wigs on the wig tree, and on a first-come, first-serve sign-up basis, people filed in to receive a wig and be pampered. Meghan and I were prepared with scissors, combs, capes, and spray, and proceeded to bless the recipients with a similar salon experience they would have in our studio. The response to our giveaway was certainly not a frenzy, though an excited group of women signed up for an appointment. Our sign-up sheet was posted at the mission for a week or so before the giveaway. We allowed for 10- to 30-minute appointments. We had about 25 women who signed up and filled the whole
■ Be cognizant that there are privacy issues to consider. ■ Be sure to have a contact person on hand to answer any questions and assist with additional needs or requests.
page. In all 20 wigs found a new home that day and we all had a rewarding experience. It was a joy to see those smiles and a few tears on those beauties as they left our makeshift salon!
Want to give it a try? Be prepared. Visit the space you will be working in. We had to work within the parameters of the City Missions community room. They had a long skinny mirror mounted to a tiny wall beside a door and an old but functional salon-styling chair. Not the best of conditions but we all made it work.
■ Understand the procedures and policies you will need to follow. For example, take lots of pictures but remember, no face photos of recipients without permission. Know if you have to enter the venue through security and always ask where is the nearest restroom. ■ Bring snacks and drinks for your staff. It’s a long wonderful busy and rewarding day. To “pay it forward” was one of the most rewarding and life-giving experiences we have ever had. We are excited to organize more events in the near future and encourage you to embrace the opportunity to “Be a Blessing!” THE LINK MAGAZINE
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The Gift of a Wig Can Change a Life “After my grandparents passed, my mom ran it, and my mom in 2015 handed the salon to me because she’s getting ready to retire,” Mayorga said. What started out as a traditional hair salon has morphed into a hair restoration and hair extension boutique. “In the last four years, we’ve transitioned into being specialized in hair restoration, hair extensions, and hair replacements,” Mayorga said. The change in the salon’s direction came after a family member was diagnosed in 2010 with breast cancer.
When you find your passion — really find it — it changes you.
As part of her philanthropy, Mayorga is in partnership with the Breast Cancer Resource Center Of Santa Barbara, Talk of The Town Hair Studio of Orcutt to give the gift of hair to a patient. Recently, Jessica Garcia, 34, was presented with a life-changing donation, a $2,000 wig made of human hair.
As a third-generation hair-care professional, Tami Marie Mayorga owns The Talk of the Town Salon, a central coastal California boutique specializing in hair-loss solutions.
"Jessica was too sick to come into the salon, so I offered house calls to her residence since she was feeling ill from chemo and had a young child to care for," Mayorga said.
Mayorga’s grandparents founded the salon 30 years ago. After their passing, her mother took the reins until it came time to retire and hand control over to Tami.
Garcia said she had experimented with other wigs, but found the materials to be uncomfortable or not meant for those without hair.
FROM SPECIAL REPORTS
"I felt that someone in their (30s) with cancer has enough stress in their life ... it was my purpose to help by giving her a wig that she can feel like her normal self," Mayorga told a local newspaper. "Her hair is the last thing she should have to worry about. "The wig has made me feel like me again, especially since it’s very similar to how I had it for years," Garcia said. “My hair was such a big part of my identity and to lose it was heartbreaking among other things my diagnosis came with. Sometimes when I look at my new, post-chemo hair, it’s a reminder of what I went through, and some days I don’t want to think about it. The wig makes me feel normal but beautiful at the same time. Garcia was diagnosed in September 2022 with triple-negative breast cancer — a more aggressive form — and completed chemo on March 1. In April, she underwent a total mastectomy and reconstruction surgery. "Jessica said surgery was successful and she is done with treatment and doing good," Mayorga told The Link. Talk of the Town donates one to two hair systems annually to help cancer patients deal with hair loss. It continues its partnership with the Breast Cancer Resource Center of Santa Barbara to meet the need. THE LINK MAGAZINE
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By Kelly Carson, Editor
We can feel your excitement. You’ve just returned from the American Hair Loss Council’s HairNow 2023. You found your perfect mentor to help you navigate your career to the next level and beyond. The big question now? Are you ready to do the work necessary for this relationship? The mentor-mentee relationship can evolve into a lifelong friendship or devolve into an experience that makes you question everything. However, there are steps that you, as a mentee, can and should take to ensure you are developing a relationship of a lifetime. The Young Entrepreneurs Council says, “Every entrepreneur can benefit from the advice of a mentor (or two), especially one who has seen some success already and can offer needed perspective. The problem is, we often waste their time — and our own — with meaningless questions that don’t get to the heart of the issues we face.”
It’s often just a matter of how you ask questions. Instead of, "What should I do?” the better question may be, "What would you do if you were me?” the council says on its website.
Importantly, she writes, be teachable. Just because you have your license to practice doesn’t mean you’re the expert. Remember, you are the mentee. Your mentor is the expert.
Writer Lor Hil, who publishes on the website Clearvoice.com, says in a recent article that a good mentee must “do the work before and after.”
“Implement what you learn,” Hil says. “Knowledge is only power if you use it. Take whatever you are learning and evaluate how you can use it in your life and business to bring positive change and then take the actions needed to implement the lessons.”
“You need to be consistent and put your best work and creative efforts out into the world if you want to work with great mentors and leaders,” Hil says. “Do this now even if you do not have a mentor yet. That way when you find the right mentor, they can see that you are doing the work and will be more willing to help. “You will also already have some momentum built up and will know what areas you need the most help to keep moving forward, expand, and grow. No one wants to waste their precious time on someone who is not going to put in the effort. Do the work. Before the mentor and after,” she says.
“Being a great mentee means being dedicated to learning and practicing new skills,” as Ashira Prossack writes in an article for Forbes. “Curiosity will serve you well as a mentee. You should be hungry to learn, improve, and grow. In a way, this relationship is almost entirely focused on you, so take advantage of that,” she said. “Ask thought-provoking questions that lead to discussions. Have a hearty debate over an issue you feel passionate about. Ask questions that only your mentor can answer about their careers and experiences at work.” THE LINK MAGAZINE
CONFERENCE REVIEW
Be the Best Mentee You Can Be
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Innovation vs. Mastery By Bernard Ory, The Profitable Stylist and Owner, OnStage Extensions
There is a famous proverb often attributed to the ancient philosopher Plato that essentially states necessity is the mother of all invention. Well, Plato did not consider modern capitalism, did he? In today’s economy, we are bombarded with inventions that are marketed as revolutionary and essential to maintaining relevance in our field. But are they essential? Probably not.
capital investing in techniques that ultimately do little to further our industry, integrity or profitability.
The Power of Mastery Instead of constantly chasing after the next big thing, it is crucial for hair replacement specialists to invest their time and resources in mastering existing techniques. By becoming experts in proven methods, professionals can consistently deliver exceptional results to their clients. Doing the hard work of honing one's skills and perfecting the art of hair replacement will always yield better outcomes than chasing fleeting trends.
Particularly in the hair replacement field, my personal experience is that many new techniques or products fall short of producing the dramatic results promised. The time, money and intellectual capital invested in creating these new trends would have been better spent on utilizing existing market products and striving to become proficient in already proven industry techniques.
Research and Evaluation Before incorporating any new technique or product into their repertoire, it is vital for hair replacement specialists to conduct thorough research and evaluation. This includes studying the experiences of other professionals, consulting with colleagues, and critically analyzing the claims made by manufacturers. Taking the time to assess the efficacy and reliability of new innovations can save both time and money in the long run.
Collaboration and Knowledge Sharing Instead of competing for the latest trends, professionals in the hair replacement industry should prioritize collaboration and knowledge sharing. By exchanging ideas, experiences and best practices, experts can collectively enhance the field and elevate the standards of hair replacement. This collective effort ultimately will benefit clients by ensuring they receive the best solutions for their needs.
Exploring the Temptations of Innovation In the constantly evolving world of hair replacement, it is easy to fall prey to the allure of new techniques and products that promise to revolutionize the industry. However, as a seasoned professional, I have witnessed countless instances where these innovations failed to deliver on their extravagant claims. This is not to say that all new inventions are ineffective, but it is essential to approach them with caution and a discerning eye. Otherwise, we risk losing the trust of our clients as we subject them to inferior practices. In addition, we waste valuable time, money and intellectual
refining traditional techniques rather than latching on to unproven innovations.
Invest in Yourself First
Consistency and Quality The hair replacement industry depends on trust and customer satisfaction. Clients seek not only immediate results but also long-term solutions that provide naturallooking and sustainable hair replacement options. Professionals can ensure consistent quality and customer satisfaction by
In a world where innovation is constantly marketed as a necessity, the hair replacement industry must resist the temptation to blindly embrace new techniques and products. Instead, professionals should invest in their own expertise and experience, striving to master existing techniques and deliver consistent, high-quality results. By focusing on proven methods, conducting thorough research, and fostering collaboration, the industry can grow and flourish, providing clients with the reliable and effective solutions they deserve. Sometimes the best way forward is to look back and perfect what we already have. THE LINK MAGAZINE
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'It's a Family Affair' By Donnie Nemitz, Chief Operations Officer, The Hair Specialists, Stow, Ohio Yes, I borrowed the title from the '70s Rock and Roll Hall of Fame band Sly and the Family Stone. It's a great song and an appropriate title for my message. To introduce myself, I am Donnie Netmitz and I have spent the past 25 years building a career in manufacturing and IT operations. My wife, Kelly, is the founder and owner of The Hair Specialists in Ohio. She is also a certified Master Hair Loss Specialist and sometimes wears that cool white jacket. Maybe like many spouses, at first, I did not completely understand her profession or the whole hair thing. I just assumed it 28
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was all about extensions. However, over the years I have grown in both appreciation and amazement for her, her team and professionals in the hair loss and restoration industry. Even though a significant other typically would have zero skills, I feel we can play a huge role for our partners, but more importantly, those men, women and children out there searching for and needing a solution. But here I am and hope you — actually your significant other — may take something valuable away from this viewpoint. Or at minimum, I at least stuck a song in your head for the rest of the day because you googled the title.
My core message centers around the reality that hair loss is not a solo act by the professional in your circle. You can have an impact simply by being able to break down a barrier with a client or prospective client simply by being an unexpected source of information. Being passionate, supportive, and engaging with folks goes a long way. Hair loss is super private, and I feel it means something to clients when you are just as excited about their hair as they are. (Even if you have no idea what a topper is). Allow me to explain by providing some real-life examples. Imagine meeting anyone where the formality of introducing each other’s occupations is in process. Typically, when I explain what I do, there are not a
whole lot of “oohs and ahhs” that come back my way. It is a whole different story when I get to introduce my wife. But this is the critical moment where simply saying “hairdresser” is the wrong response. “Your wife and her salon do what? What does a hair restoration salon mean?” “You mean ... like the stuff on TV commercials?” “Whoa. Man, I would never do that; I would just shave my head.” This is usually my signal to keep going and explain. Maybe show some before and after pictures, drop some knowledge around DHT, and genetic hair loss, and try to explain alopecia as best as I can ... and as passionate as I can. I am not sure the exact reason why, but the next 30 minutes become a seminar on hair. Men wearing cowboy boots like me start sharing their feelings, women become excited, and everyone pauses when they learn that hair loss does not spare children either. We then have a shift in comments. “No way . . . that is really possible?” “You cannot even tell that is not their real hair.” “Yeah, what options do I have? I am experiencing (insert a condition.)" “My (insert name) is having issues. Can you help?” “Can I have a card?” “Where did you buy your boots and is your hair real?”
Back to the whole spousal and significant other part of this. You (the other one) can make an impact as well. I feel the industry itself is a family. I see teamwork across and people working together to improve client experience.
Some tips: ■ Learn, pay attention to what is going on while you are fixing that sink in the salon. Figure out “hair loss basics” around genetic, conditional, and medical. You are obviously not the practitioner, nor can advise on the specific solution. But learn some basics to have a conversation about the commonality of hair loss. ■ Talk to people. Just be open with that newfound knowledge. It breaks down barriers with people who otherwise would not share. For example, at a family event, another dad shared with me that his daughter battles trichotillomania. An excellent seminar I attended with Kelly at last year’s AHLC conference in Charlotte provided some ability to simply be another dad with the understanding that
his daughter is not alone. ■ Put up with the erratic nature of the business as best as you can. Hair emergencies do happen at 5 a.m. and 10 p.m. If you happen to be the cook in the house, I suggest investing in storage containers and having that wine and cheese tray ready. ■ Respect why clients exist. You may be cool with the bald spot or shaving. But hair equals wholeness for lots of people. Why not guide them to professionals who can provide them guidance and make them look awesome as possible? Seems cool to me to be a part of that process. ■ Attend a conference, training, or some event with the spouse. Yes, you may be close to a beach. But you gain an appreciation for folks in the industry working to provide the best hair solution. Again, to quote Sly Stone, by simply making it “A Family Affair,” you can be a part of really helping someone out there simply because your significant other has the ability.
“Normal” cosmetology services alone are essential. Those services have super value and do bring happiness. Heck, it took me three years to “break up” with my barber after I met Kelly. And yes, pretty sure the last thing my ex-barber said to me was, “It’s her ... isn’t it?” We both knew it was over. I feel the importance of change brought to clients experiencing hair loss elevates everything. Your role goes beyond “another client” because you can directly help that person looking for a solution to feel whole or bring some normalcy. Those solutions are an essential, and even critical, part of a client’s overall being and self-confidence. The line separating the client and friend blurs. I am sure I am not the only one to experience emotion in the shop. I must admit, it is cool to see the passion, professionalism and shared excitement no matter the “why” there was a hair situation in the first place. THE LINK MAGAZINE
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THE
FRANKA
Welcome
New Members!
William H 'Bilco' Coker Iambillco Hair Replacement Center Houston, Texas William H. "Bilco" Coker is a leading educator in the hair replacement industry. After 30 years of working as a barber, he merged barbering and hair replacement with the creation of Iambillco Hair Replacement Center in Houston, Texas. His favorite quote is, "Turn your passion into profits."
Kimberly Glyn Fessel Wigs By Kim New Salisbury Indiana Twenty-five years ago, I embarked on a career path, born out of necessity — one that would eventually change my life and the lives of many others. During the first part of my journey, I enjoyed a successful career as a traditional stylist, cutting coloring and styling hair along with other services associated with the profession. In 2011, an opportunity presented itself for me. So many of my clients were losing their hair due to cancer and other illnesses. It was frustrating not being able to help them. That’s when I decided hair replacement and wigs were something I needed to offer. My career has really taken off since then I have helped so many people gain their confidence back. It is a humbling experience that I am blessed to have every day.
Danny Lapointe L’Antête Salon & La Maison du cheveu Trois-Rivières, Québec, Canada Danny Lapointe is an innovative, dynamic, ambitious professional with more than 31 years of experience in the beauty industry. Trois-Rivières, Québec, Canada is where Lapointe owns L’Antête Salon & La Maison du cheveu. His team is dedicated to meeting a broad range of needs. Whether it’s to correct a troublesome hair condition or simply change your style, La Maison du Cheveu & L’ Antête salon will find the perfect solution. The priority of our experts is your wellbeing. Our business has been founded on empathy and a desire to help the community for more than 45 years. We love to see the smiles on people’s faces, which is why, every time you visit us, we’re there for you.
• 100% human South European hair • Hand-tied temple to temple/front to crown • Machine-wefted back • Available in small, medium and large and in 16”, 20”, 22” and 24” length • 14 different colors from dark brown to blonde
Rene' Celeste Milbratz Chevelure Salon Libertyville, Illinois
CALL TO ORDER
949.520.7711 www.amanihair.com
After watching my parents deal with hair loss, due to cancer, I knew I wanted to help others find their confidence to feel whole again. Hair seemed the perfect path and I've spent the last 30-plus years making that happen. I have always loved to educate and illuminate the fine details surrounding hairstyles, 30
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color, and more. But my sweet spot is in hair loss. As a certified trichologist and hair-loss specialist, I am able to build on that foundation and make the magic happen.
Brittany Orseno Studio Genesis Glendale Heights, Illinois I have been in the beauty industry for more than 16 years and have been specializing in nonsurgical hair replacement for six years. My passion for helping those with hair loss took off when my daughter lost her hair due to alopecia areata. I have dedicated myself to finding the solutions that best fit each client and their needs. I have a team of medical practitioners that I work closely with to ensure my clients or getting all the bases covered when it comes to treating their hair loss. I also want to share my knowledge with other stylists so they can change their lives and the lives of their clients. I now teach for Profitable Stylists under Bernard Ory and am excited for what's to come.
Monique Smith-Andrews Monique's Techniques Jersey City, New Jersey Monique Smith-Andrews is a well-known beauty expert, salon owner, certified makeup artist, philanthropist and educator. After starting her journey in beauty culture, she learned the trade and acquired many of her present values and work ethics. Gifted with a vision, undeniable talents, and perseverance. She opened Monique's Techniques 31 years ago. After becoming a certified makeup artist, Monique trained with Sam Fine, a celebrity makeup artist. Now, Monique operates a successful “business incubator” of sorts. Many of her employees have become business owners in their own right as a direct result of her tutelage. Her commitment to philanthropy is evidenced by her Mo’ Hair Foundation. This charity has allowed her to function as owner and operator of a beauty salon at a New Jersey hospital for two years where she provided free nonsurgical hair replacements for men, women, and children, who have experienced hair loss.
• Cuticle intact with a soft, silky feel • Lightweight and durable • Hair system with 100% unprocessed virgin European hair • Cap size: 8.5”x7” • A versatile base made with lace and polyurethane that can be bonded or taped
Did we miss you?
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949.520.7711
If you missed getting your photo and bio in The Link when you became an AHLC Member, please contact us.
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www.amanihair.com
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Thinking About Rebranding Glenn Michael Milliet, Owner, Business Communication Expert If Shakespeare were around today he might write, “To brand or not to brand, there is NO question.” The same may be said for rebranding. If your sales have flattened out or are going in the wrong direction, competitors are gaining ground. Or maybe you’re out of touch with your target market and what they are looking to buy. As 2024 appears on the horizon, it may be time to revisit your brand and consider a rebranding.
However, before we consider reasons to rebrand let's first get some clarity on exactly what is branding. Branding can be defined as, “That which distinguishes a person, product/service, company, or organization from its competitors in the eye of the target market audience.” Brand helps you stand out from your competitors, own first-place position in the mind of your target audience, and eliminate selling based solely on pricing. Simply stated, when a prospect thinks of purchasing the products or services you sell, will they think of you first, second, or tragically, not at all? CONTINUED ON PAGE 35 THE LINK MAGAZINE
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Restoring Hair. Raising Revenue. Rewarding Results.
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CONTINUED FROM PAGE 33
To be clear, know that your brand is not your logo, corporate identity, advertising, or marketing. Your brand is more about how your customer feels about your business. It is more about the emotions of confidence, passion, belonging, security, a set of values, and most importantly, trust because trust is the ultimate superglue. Know that if you are competing with similar businesses that do what you do and sell what you sell based solely on pricing alone, then you have not established your value perception. Smart business owners understand that selling is the transfer of emotion, and as such their branding is specifically designed to evoke a perception that their business has the ability to deliver the products and services clients believe will deliver the greatest emotion of happiness. Originally the word ‘branding’ was used to identify one’s livestock. A brand marked that this particular animal belongs to me. Today however, a brand is a symbol of quality, be it a product and service, or source of value, and it is the consumer who decides if they want to be a part of your brand. In today’s business world, you do not own your brand. Your brand is owned by the consumer and they determine whether you are current, relevant, and a business they want to do business with. Although your business and your brand are two separate functioning entities, they must work together as one. Like two sides of a perfectly balanced scale, the external perception and the internal reality of your business must function as one. Consider brands such as Facebook, Google, or YouTube and how their names alone are now part of everyday life and our vocabulary. When you want to search, view, or connect we “Google, YouTube, or Facebook it.” Simply stated, “When people use your brand as a verb, your brand is relevant and powerful.
Key reasons to rebrand Take a look at your company internally and externally. Do your employees feel the same way about your brand as your target audience?
You do not have a clearly defined target market audience. It has been said, “When you try to appeal to everyone, you do not appeal to anyone.” Therefore, forget trying to be or sell all things to all people as no one will know exactly what you do, what you sell, or what you are most known for. Remember, “The riches are in the niches,” and the more you can niche down to define one clear specific target market the easier it will be to dominate in that market. Take a hard look at your service and product offerings and declutter those that are not profitable or dilute your message and image. If your old branding is no longer relevant to today’s market or offerings, do the homework and the research. Remember, you are not in business to sell what you want to sell. However, you are in business to sell what your client wants to buy. In the words of Seth Godin, “Don’t find customers for your products, find products for your customers. If your market position lacks distinction, ask yourself specifically what are you known for. What’s your special sauce and who wants to sample it? Learn the language of your audience, be one of them, and speak their language at every touch point of your business, from the building, decor, and signage, to your social media and advertising. Your market wants to do business with companies that get them. If your existing brand image just does not work any long, ask questions and dive deeply into what your clients want most to purchase. When you come to the realization, no matter the reason, external or internal, that the brand you love is not the brand your target market wants to buy, it is time for a change. If you are planning to merge with another company. This is the perfect time to rebrand. Look at it as an opportunity to start anew, or to refresh your brand. No matter your specific reason, embrace this opportunity for a rebirth, to renew, rebuild, reinvent, and reestablish your greatness as a brand that delivers confidence, belonging, a set of values, passion, security, and most of all, trust.
WHY REBRAND? Rebranding is a process of changing or adjusting a company’s image, messaging, or perception in the mind of its market of greatest value with the purpose of increasing sales, raising prices, gaining and dominating market share, and out-positioning the competition. Rebranding helps to refocus an existing message to better connect with a clear and specific audience. A rebrand may include creating or providing new products or service offerings. However, when branding or rebranding ask yourself these key questions: ■ Who specifically is my target market client? ■ What are their interests? ■ What are the triggers or pain points in their life, right now, that would make them want to purchase the products and services I provide? ■ How do they make decisions? ■ Who influences them? (Media, social media, peers, family.) ■ What are the differentiators that separate me from others who provide the same or similar products and services? (Remember, keep your differentiators emotional.) ■ What could I carry over from my old brand that is still relevant?
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EMBRACE FALL WITH CONFIDENCE With Walker Tape®’s Products
8 Easy Questions:
Stacy Hammond
If you are a current AHLC member and would like to be featured, scan the QR code and fill out the form.
Become a member and get featured!
Title: Owner, Stylist Salon: TruBeauty Hair Studio & Hair Loss Center Location: Springfield, New Jersey
Question #5: Who have been your most substantial influences in life? Answer: Besides, my mom and dad, I would have to say a few women in the Bible, Esther, Ruth, and Mary.
Question #1: Tell us about where you grew up.
Answer: Honestly, I don’t think there’s anything that I would do differently. The challenges, the storms, the good, and the bad times are what created me, Stacy.
Question #6: How would friends and acquaintances describe you?
Question #8: Describe a scene of your vision for the future.
Answer: My friends would describe me as having patience, being kind, a go-getter, and ambitious, and I have a servant's heart.
Answer: I’m on stage, sharing my story with a bunch of young girls who think that they are unlovable, who lack confidence, and who struggle with being “BODACIOUS”!
Answer: I grew up in an area in Springfield called the Square. It was three streets connected and it was the best. Plenty of kids of all different ages. Summer days were filled with adventures, long bike rides, and a game of handball just about every day.
Question #7: What would you do differently
if you had a chance?
Question #2: What was your favorite cartoon growing up, and why? Answer: I grew up with three brothers, and they got control of the remote more than I did so I watched a lot of boy-based cartoons. My favorite would have to be "G.I. Joe." They always had a great positive message and the famous line at the end of each show was "Now you know, and knowing is half the battle” which always stuck out in my head. Question #3: If a movie were made about your life, who would play you? Answer: This is a tough one. I would want to play myself (lol) but if I had to pick an actress I would say, Viola Davis or Angela Bassett. Question #4: Describe your high school years. Answer: Let me just say I wish I could go back and repeat it. I was shy and quiet. I wish people knew who I was. I like to hide in the background and now I’m totally different.
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AHLC MEMBER SPONSORED EDUCATION January 14, 2024 - One-Day Business Seminar Coaching, Amani Headquarters, Newport Beach, California, Cost $399 Take your business to the next level, transform, and learn all the steps for a successful business to elevate your skills and set yourself apart from other salons and stylists. Train with Nazy Curtis, founder of Amani Hair Newport Beach. With more than 25 years of experience, Nazy will provide you with an understanding of target groups and solutions, consultation technical training as well as an overall marketing strategy. As a bonus, get answers to your questions about color-customized human hair systems.
For additional information or to register, contact Rike at info@amanihair.com. VIP All-Access Business Building & Mentoring Program This highly detailed, deep-dive, interactive program is for serious-minded industry individuals and businesses who are ready to transform their technical skills into a highly profitable, revenue-generating, high-value client-building, market-dominating business. In your program you will learn how to: • Gain instant business clarity to build a solid, actionable plan for growth, maintenance and sustainability • Develop predictable, measurable, and of course, highly profitable internal operating systems • Dominate your niche market with Crystal Clear Positioning • Communicate in any situation with the clarity, confidence, and conviction of a pro. • Overcome the fear and concerns of selling and giving your client the price. • Transform every consultation into a highly-profitable opportunity to close more sales with ease • Gain more control over your time, your income, and your life Get the one-on-one, hands-on, step-by-step coaching and training you need right now with no travel required. For more information contact: Glenn Michael Milliet, glenn@bizcomxpert.com, 504-2503969. Make the choice, take the action and change your life today. CNC Training | October 22-23 CRLAB Laguna Hills, California, Training Center Learn all the steps for designing a beautiful CNC hair prosthetic with CRLAB Laguna Hills trainer Diana Ford. The two-day training will include live models for hands-on training with designing a CNC, 3D scanner, application, removal, customization, and cut-in. CRLAB Training | November 12-13 CRLAB Laguna Hills, California, Training Center Learn all the steps for a successful CRLAB client consultation, Trico test, scalp treatments and a thorough understanding of the client's needs, careful assessment of the scalp and hair, and tailored recommendations for scalp treatments and hair care products. Communication with the client and proper use of products and tools are essential for achieving optimal scalp health. For additional information contact starr.fox@crlab.com, jodie.vanderhoof@crlab.com, or visit crlab.com. American Hairlines Two-Day Nonsurgical Hair Replacement Certification November 12-13 Lenexa, Kansas Included in the two-day certification: • Understanding hair loss and hair growth • Nonsurgical solutions for hair loss • Detailed review of system construction • Client consultations for men and women • Hands-on template-making • Live model demonstrations of American Hairlines systems • Hands-on system removal and maintenance • Hands-on men’s system application customization • Hands-on women’s system application and customization • Home care instructions One-on-one virtual and in-studio training opportunities are also available. Contact your American Hairlines account executive — call 866-618-1200 or email education@hairuwear.com. HairUWear On the Road Two-Day Hands-on Workshop October 15-16 Pittsburgh, Pennsylvania | December 3-4 Austin, Texas Transform your business and elevate your skills with hands-on training by the industry’s best instructors. Our new extended program covers everything you need to know about wigs, toppers, clip-in extensions and hairpieces over two incredible days. Curriculum subject to change.
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Day 1: Mastering the Basics • Hair extension and pieces application • Heat styling Tru2Life® fiber • Wig construction • Wig styling and steaming • Stages of hair loss and ready-to-wear solutions • Cap customization Day 2: Advanced Certification • Human hair care and styling • Restoring Tru2Life® Fiber • Point cutting techniques for wigs • Cap customization • Customizing hair density Contact your HairUWear account executive or email education@hairuwear to register. Whether it's hands-on or online, Hair Visions has the education you desire to elevate your skills and move your business forward. Join us for the final hands-on class of 2023 in sunny Ft. Lauderdale. Two-Day Art of Hair Replacement for Men and Women October 8-9 – Hair Academy – Ft. Lauderdale, Florida In-depth two-day hands-on training with International Educator, Baha Alwardi. With more than 25 years in the beauty industry, Baha is a favorite among industry educators. The Art of Hair Replacement Class includes: ■ Hands-on Education ■ Product Kit ■ Live Model Demonstration ■ Men’s and Women's Hair Replacement Bonding Techniques ■ Men’s and Women's Hair Cutting Techniques ■ Continental Breakfast and Lunch ■ Certification Class Hair Visions Look & Learn Virtual Classes Hair Visions created the concept of virtual classes to provide retail salons a cost-effective approach to education. Learn from the comfort of your home or salon without having to add the expense of travel. Hair Visions offers three classes: Long Hair Bonding. Introduction to Hair Replacement for Women Attendees will be guided through the full scope of long hair bonding for women. From the initial consultation, hair preparation, and finishing techniques to removal and maintenance. This is an intensive look into the who, what, where, and why's of long hair bonding. Perimeter Bonding and Grafting Who are your perimeter bonding and grafting clients? These questions along with the implementation of the three-dot method, proper removal and maintenance, and proper reattaching methods will be covered in depth during the Perimeter Bonding and Grafting class. Link Method: The Art of Hair Replacement without Chemicals Would your client benefit from link attachments? Baha will introduce you to the different types of links, conduct the consultation, mold making, and deliver the finished product. Check out the Link Method and see how it would benefit your clients. Additionally, customized classes are also available to meet your specific needs. For detailed information, contact Karla Hurtado at 800-327-5555, ext. 3325 today or visit us at hairvisionsintl.com/hair-academy/. Your Own Hair System and Wig Personal Trainer Are you tired of saying "I don't know" or "I'm not sure" to your clients? Do you want to be the best hair replacement center in your territory? With private, personalized expert training from Doris Yu, you can be. Doris is a highly experienced and certified hairstylist who has been in the hair replacement industry for over 40 years and owns three hair replacement salons — two in Los Angeles and one in Phoenix. She has a wealth of knowledge and expertise that she can share with you so that you can confidently answer any question your clients may have, and capture the hair replacement clients in your area. In this training, Doris will cover everything from consultation skills, custom wigs molding and hairline design to hair piece perms and bleach, attachments, resizing, cut and thinning, stock and custom order form use with accurate specs and more; whatever you specifically need to advance your center's skills and services. She will also provide you with telephone or online support after class so that you can always get the help you need and you'll have access to House of European hair systems wholesale. Don't miss this opportunity to learn from the best. Schedule your training by calling 888-HAIRART, ask for Wig Education (option #2) or email scheduling@hairartinc.com.
ALL CLASSES QUALIFY FOR AHLC MASTER'S CERTIFICATION POINTS Intro to Hair Replacement Certification (2 days) Oct. 23-24 Cleveland, Ohio Nov, 13-14 Phoenix, Arizona Dec. 4-5 Boca Raton, Florida Master the fundamentals of cosmetic hair replacement and elevate your profits with the Comprehensive Hair Replacement Certification class. The class includes hands-on technical instruction, coaching for thorough client consultations, and in-depth discussions on business and marketing strategies. Become fearless in providing high-demand services. Note that this class covers non-surgical hair restoration for both women and men. Micro Point Solutions Certification (1 day) - virtual classes are available October 22 Cleveland, Ohio | November 12 Phoenix, Arizona | December 3 Boca Raton, Florida Specialized Hair Extensions Targeting Hair Loss at the Top of the Head! Micro Point Links hair extensions provide natural-looking fullness without damaging healthy strands. A certified stylist applies the glue-free Micro Point Links strand by strand, knotting two, four, or six strands depending on the client’s need. The link knots around a single piece of their existing hair, making them the ideal solution for someone looking for increased volume, density, and scalp coverage. Plus, MP Links do not add extra stress to the healthy hair strands they are tied to. Cyberhair Certification (Virtual) The Cyberhair Customs Designs Certification addresses the technical and business aspects of working with Cyberhair. This comprehensive session encompasses the many possibilities of nonsurgical hair replacement for women and men, and how they will exceed the expectations of your hair loss clients. Typical Cyberhair Custom Lead time is four-six months. Call 800-328-0311 ext. 1001 for information or to register, or email Promos@IntHair.com, or visit InternationalHairgoods.com. In-Person Education Masterclass Certification | October 8-9 Philadelphia, Pennsylvania In this two-day, hands-on certification you will learn how to transform and grow your business by expanding your product offerings and obtaining knowledge for more lucrative upselling. Setting you apart as an elevated professional. In this certification you will learn: ■ How to increase your ROI, reduce returns and maximize your time ■ Business development strategies ■ Professional customization and servicing techniques to promote a better client experience while you generate recurring revenue ■ How to further your industry knowledge and expertise in alternative hair Limited seating with multiple locations in 2023. Contact us to learn more. On-Demand Education Ready when you are regardless of distance or time zones. No travel expenses, no lost time, no waiting for what you need. Men’s Hair Replacement Certification New to hair replacement or looking to expand your knowledge? From perimeter to full scalp bonds, temporary tapes to long-term holds, this certification provides multiple techniques and options based on your skill level and your client’s needs. You will learn how to ensure a positive experience for your clients through: ■ New client requisition and consultation. ■ Preparation plus application for multiple base designs. ■ Care instructions for a successful at-home experience. ■ Client Retention through follow-up and program pricing. Cheveux Direct Inject Certification Cheveux Direct inject systems offer our hair replacement customers the ability to design hand-crafted custom systems for their clients with high-quality European hair, the most natural innovation added to Jon Renau. You will learn how to ensure a positive experience for your clients through: ■ Consultation with a new client and transitioning current clients into a new system ■ Placing a custom order ■ Preparation and grafting application for a non-shaved method ■ Care instructions for a Cheveux Direct system Masterclass Certification Business Success Mastery plus Product Knowledge for Success certification will lead you through the hair loss clients' journey, providing you and your team with actionable steps to emphasize capturing new clients while gaining market share to engage today’s clients and give the best client experience.
■ Increase revenue, reduce returns and maximize your time ■ Increase brand awareness and impact purchase decisions ■ Implement client retention strategies Topper Certification This is designed to provide you with the tools and knowledge you need to service one of the fastestgrowing segments in alternative hair, the topper client. Because after all, not every client is ready for a wig. You will learn to: ■ Address all aspects of in-person and virtual topper consultation ■ Customize toppers and apply blending techniques ■ Provide maintenance and care ■ Set the right expectations to ensure success For information contact, JREducation@jonrenau.com, 800-462-9447, or log on to jonrenau.com/education. Hair Loss Academy Gain knowledge, transform your business, and fill in the blanks for hair, skin and wellness. • One-on-one course training customized to your unique practice • How to incorporate a hair recovery program in your own practice • Identify different forms of alopecia • Create customized prevention programs • Carry your own at-home booster • The difference between PRP, exosomes, and other booster treatments • Treat chemo-radiation-related hair loss • Cutting-edge customized protocols for treatments • Booster injections that aid extension damage or traction alopecia • Tracking your clients' success with digitized 3D global photos • New follicular assessment to find environmental exposures, nutritional deficiencies, food intolerances, and more! Receive hands-on training with medical professionals, actual patients, and live procedures in webinars, half-day, two-day and virtual training.
For information, visit nhlma.com/academy-courses, email education@nhlma.com, or call 602-283-2355. CrossFit Educational Training November 5-6 New Image Labs Headquarters, West Palm Beach, FL Our CrossFit training will help you increase your business revenue! Learn from the top salons and educators in the country! At New Image Labs, we offer CrossFit Educational Training that prepares you to be the best in the hair replacement industry, whether you're new to the industry or experienced. We deliver intensive, hands-on training and certification sessions to help you gain in-depth knowledge of our latest technology and products and how they will benefit your business. Our renowned team of educators provides expertise in application, theory, and technique to help you meet your clients' needs and demands. Get ready to train with the best of the best at our New Image Labs Headquarters. Educators will include Randy Clark, Karyna Fields, Ricky Knowles, Keith Zimmerman, Ricardo Arias, Marcelle Laurenne and Mohammad Rahebi. Topics covered will include: • Tools for success using Pro|Gen Probe scalp analyzers • Attract new clients with Pro|Gen Active Care scalp therapy • Repair and maintain processed hair with Pro|Gen Nutrifuse hair products • Become a hair fiber master with Pro|Gen Fiberbond Keratin Thickening Fibers • Increase your bottom line with our new Club.W women’s collection • The art of delivering to the female market with top-of-head or full caps • Transform pre-custom lace and skin units to custom units • Become a certified Luxia Artiss hair extension stylist • Deliver pre-custom skin units from start to finish • Learn how to deliver personalized custom units to your clients, from super rush delivery to precise mold making, to proper hair samples, accurate densities, and much more. Stay up to date with any future CrossFit educational training opportunities by visiting our website: newimagelabs.com/pages/training.
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ELEGANT, SOPHISTICATED, REAL HUMAN GRAY. The only true human hair gray wigs available, custom orders up to 16 inches in length Smooth, easily styled, wigs and hair pieces that blend with your natural coloring perfectly. WOMEN’S STOCK COMES IN Wig - Miranda is offered in 6 gray shades Topper - Evelyn is offered in 8 gray shades
More styles coming soon! HEH MEN’S has over 50 stock shades to perfectly blend with any existing hairlines.
SEE OUR MEN’S COLOR LINEUP HERE
WIGS • TOPPERS • EXTENSIONS • MEN’S HAIR PIECES Contact Services@houseofhumanhair.com or call 1 (888) 424-7278 #2 40
House of European Hair 400 W. 157th St. Gardena CA 90248 • houseofeuropeanhair.com • hehmens.com
ART THE LINK1.888.HAIR MAGAZINE
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