Selected Works
2021
Created by
Ahmad Syahid A. Graphic Design UI/UX Design Editorial Design ©
Ahmad Syahid A. 2021
PORTFOLIO
PROFILE Syahid is a Graphic Designer based in Surabaya, Indonesia and experienced in Graphic Design with a demonstrated history working in the Graphic Design Studio and Freelance Graphic Designer since 2017. Skilled in Public Speaking, Leadership, Team Management, and Graphic Design which focused on Branding Design, Social Media Design and Editorial
Design
with
a
bachelor's
degree
in
Visual
Communication Design from Institut Teknologi Sepuluh Nopember (ITS) Surabaya. Prior to his graduation from ITS, he volunteered in several
Ahmad Syahid A.
campus organizations such as ITS International Office, BEM ITS, Hima IDE ITS and Gambar Gerak Community of Design
(Said / Syahid)
ITS. He was also actively contributed in the Desa Binaan ETOS Surabaya for almost 4 years and having bunch of experiences in international exposure as Indonesian delegate
Sidoarjo, 1 April 1997
for International Conferences focused on Design and Art, Creative Economy, Tourism, and Energy, which held in Japan,
Jl. Tegal Mulyorejo Baru 136
Taiwan, Malaysia, Indonesia and Vietnam. During his study in
Surabaya, Indonesia
ITS, he was also trusted with diverse roles starting from graphic designer, social media manager, treasurer, project
60112
manager and eventually supervisor in both institution-scale and international-scale events. Apart from his experiences in managing events and volunteering activities, he was also
0813-3455-4770
experienced in many kind of design projects, from personal
@ahmadsyhd
project to freelance project, from contributing in Local NGO
be.net/ahmadsyhd ahmadsyahid.abd@gmail.com
Ahmad Syahid A. / Portfolio 2021
PROFILE
to became a part of Professional Design Studio. He also believes that visual design is not only counterweight to the intensity of knowledge, but he sees design as a solution to problems and giving aesthetic to the value of use.
i
CURRICULUM VITAE Education
Job Experience
Organization
Achievement
Institut Teknologi Sepuluh Nopember
Mahardhika Brand Consultant
BEM ITS
Visual Communication Design
Graphic Designer
2018 - 2019
Indonesian Delegate
GPA 3,61 / 4,00
March 2021 - Presents
2016 - 2020
Freelance Graphic Designer
SMA Negeri 1 Krian, Sidoarjo
Dec 2020 - Feb 2021
Science 2013 - 2016
Fanrong Studio Surabaya
Staff KEMINFO
Global Project Based Learning 2019
Desa Binaan ETOS Surabaya
Shibaura Institute of Technology,
Head of Media and Information
ASEAN Youth on Sustainable Tourism
2018 - 2019
2019 British University, Vietnam
Graphic Designer & Brand
HIMA IDE
Researcher (Full-Time)
Treasurer Event Division
Feb 2020 - Feb 2021
2018 - 2019
Fanrong Studio Surabaya Graphic Designer (Internship) 2019 (3 Months)
Tokyo, Japan
Future Leader Summit 2019 Semarang, Indonesia World Conference on Creative
ITS International Office
Staff of Media and Information 2018 - 2019
Economy 2018 Bali, Indonesia ASEAN Student Forum 2018 Universiti Teknologi Petronas, Malaysia
Graphic Design Freelancer 2018 - Presents
Ini Lho ITS! 2018 Head of Creative Division 2017 - 2018
Asia Universit Summer Program 2018 Asia University Taiwan
Homesantren Kebaikan
Gambar Gerak Design ITS
1st Place Video Blog
Graphic Design Teacher
Chairman
Youth Contibutive Olympic 2018
2019 ( 3 Months)
2017 - 2018
Dompet Dhuafa
Interest
Language
Interpersonal Skills
Tools
Branding Design Editorial Design Visual Identity Social Media UI/UX Design
Bahasa Indonesia
Public Speaking Leadership Teamwork Team Management
Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe Premiere Pro Adobe After Effect Adobe XD
Native
Javanese Native
English C1 Advanced
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CURRICULUM VITAE
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TABLE OF CONTENT Trowulan Cultural Heritage Site
01
Branding & Visual Identity / College Final Project
TOEKOE
07
Branding & Visual Identity / Studio Project
Gadget Lab
13
UI/UX Design / College Project
RIM Sportswear
17
Branding & Visual Identity / Internship Project
Paviliun Indonesia
21
Visual Identity / Studio Project
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TABLE OF CONTENT
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Institut Teknologi Sepuluh Nopember
25
Brand Rejuvenation, Editorial Design, Visual Identity / Freelance Project
Prambon Asri Residence
31
Branding & Visual Identity / Studio Project
34
HU Naga Dwarah Chinese Calligraphy / Studio Project
Poster, Flyer, and Social Media
38
Various Project / Freelance Project
43
Logo Works Logo Design / Freelance Project
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TABLE OF CONTENT
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TROWULAN CULTURAL HERITAGE SITE BRANDING DESIGN, VISUAL IDENTITY
YEAR : 2020
CLIENT : DINAS PEMUDA OLAHRAGA KEBUDAYAAN
JOB DESCRIPTION: GRAPHIC DESIGN
DAN PARAWISATA KABUPATEN MOJOKERTO
TOOLS: ADOBE ILLUSTRATOR
SUPERVISOR : IR. BAROTO TAVIP INDROJARWO M.SI.
Trowulan Cultural Heritage Site is an archaeological area from the classical period of Indonesian history, located in Trowulan District, Mojokerto Regency, East Java. This site that is closely related to the Majapahit Kingdom offers cultural, historical and educational tours with more than 25 sites that can be visited. Trowulan Cultural Heritage Site has also been registered as a UNESCO World Heritage Site since 2009. The design approach of this project uses elements that have become part of entities including the Majapahit Kingdom Symbol and the formation of temples in Trowulan area as graphic elements in their visual identity. The work on this project also includes redefining activation plan for social media, events and daily activities on each site in the short, medium and long term period using comprehensive research methods for approximately 6 months.
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TROWULAN CULTURAL HERITAGE SITE
01
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TROWULAN CULTURAL HERITAGE SITE
02
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TROWULAN CULTURAL HERITAGE SITE
03
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TROWULAN CULTURAL HERITAGE SITE
04
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TROWULAN CULTURAL HERITAGE SITE
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TROWULAN CULTURAL HERITAGE SITE
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TOEKOE MINIMART BRANDING REJUVENATION, VISUAL IDENTITY
YEAR : 2020
CLIENT : TOEKOE MINIMART
JOB DESCRIPTION: GRAPHIC DESIGN, BRAND
COLLABORATOR ANDREAS ADIEL AS ART DIRECTOR,
RESEARCH
AND DJOKO IKHSAN AS ILLUSTRATOR
TOOLS: ADOBE ILLUSTRATOR, ADOBE XD
TOEKOE is a minimart that offers smart, modern, easy and friendly shopping experience for daily needs. Carrying the big idea "Swipe And Purchase For A Brighter Day" makes TOEKOE a minimart that has various advantages for customers ranging from online shopping facilities through smartphone applications, direct delivery services to homes and offers competitive prices especially for wholesale purchases. TOEKOE’s graphic uses a modern, familiar and easy concept while still maintaining a professional and customer-friendly impression.
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TOEKOE
07
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TOEKOE
08
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TOEKOE
09
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TOEKOE
10
wall’s cornetto
wall’s cornetto
www.toekoe.co.id
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TOEKOE
www.toekoe.co.id
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TOEKOE
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GADGET LAB YEAR : 2018 COLLABORATOR ADITIA AJI AND RENDHY WAHYU AS
JOB DESCRIPTION: UI DESIGN, UX DESIGN TOOLS: ADOBE ILLUSTRATOR, ADOBE XD, ADOBE ILLUSTRATOR
SUPERVISOR: NURINA ORTA S.T
Gadget Lab is an application that offers convenience and reliable service for target users to find and determine where to fix their gadgets and laptops. This application provides bunch of features including in-app suggession based on the closest location, most affordable price and transparent processing time. This application is also equipped with the latest features including online payments, order progress tracking, and tips and tricks.
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GADGET LAB
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The quick brown fox jumps over the lazy dog.
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GADGET LAB
Ubuntu
Regular
Bold
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GADGET LAB
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GADGET LAB
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RIM SPORTSWEAR BRANDING REJUVENATION, VISUAL IDENTITY
YEAR : 2019
CLIENT : RIM DREAMBIG
JOB DESCRIPTION: GRAPHIC DESIGN, BRAND
COLLABORATOR ANDREAS ADIEL AS ART DIRECTOR
RESEARCH
AND SHELMA FISTARI AS ILLUSTATOR
TOOLS: ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP
RIM Sportswear is a Basketball apparel brand from Bali, Indonesia. For the owner, RIM is a destination, which is like a basketball match, each player are required to run faster, jump higher and put the ball into the RIM (basketball ring). RIM has a vision to become a local sportswear basketball brand that can compete in National and International market also able to bring and communicate well the "naughty but positive" concept through their brand identity. RIM has a goal to provide their costumers a great product which also able to bring the concept of positi vity and inspiring by flipping bad stereotypes about "badass look" into a positive thing by continuing to work hard and having a big dream. RIM Sportswear’s visual identity is also inspired by the formation of lines on a basketball court which also has an inspiring, sporty, bold and geangster brand image. This brand has “Borderless Dinamic Crowd-free” as their Big Idea with uplifting the concept of flexible, unlimited, optimism and stands out from the crowd.
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RIM SPORTSWEAR
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RIM SPORTSWEAR
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RIM SPORTSWEAR
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RIM SPORTSWEAR
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PAVILIUN INDONESIA VISUAL IDENTITY
YEAR : 2020
CLIENT : PAVILIUN INDONESIA
JOB DESCRIPTION: GRAPHIC DESIGN
COLLABORATOR ANDREAS ADIEL AS ART DIRECTOR
TOOLS: ADOBE ILLUSTRATOR
SACHIO YODI AS MOTION GRAPHER
Expressing the sub-theme of the Indonesian Pavilion, namely wealth or uniqueness due to diversity and innovation which is the key to future problems, as well as harmony with the futuristic PAVILIUN INDONESIA’s architectural concept, the visual identity carried by the PAVILIUN INDONESIA is symbolized by Garuda and red and white which are also representative or symbolic of the Indonesian Nation. The symbol of Garuda is also the nation's motto "Bhinneka Tunggal Ika" and is the basis of awareness of the rich diversity of the Indonesian nation. The Unity of Indonesian Diversity, which is ready to face future challenges by continuing to innovate, is expressed through various geometric shapes that are arranged harmoniously pixel by pixel and form a silhouette of a Garuda surrounded by unified diversity. These various geometric shapes are a symbol of Indonesia's rich diversity, from natural, ethnic, cultural, ethnic and religious diversity. The letter formation in the logotype is also inspired by the futuristic Indonesian pavilion architecture, expressing a solid Indonesian nation that focuses on the future. Gradations of white and red are used to reinforce the futuristic impression of the logotype.
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PAVILIUN INDONESIA
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Dynamic Logo In expressing the face of Indonesia, we are using a dynamic logo approach. The Garuda logogram can be expanded into various kinds of culture or uniqueness Indonesia.
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PAVILIUN INDONESIA
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Rum Gad
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PAVILIUN INDONESIA
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0 NL 1 SL 100 EL 100 EL
6 NL 11 SL 95 EL 141 EL
2 NL 9 SL 130 EL 141 EL
Rumah Gadang
0 NL 1 SL 100 EL 100 EL
Komodo Island
Asmat Tribe
mah gdang
Rumah Gadang
the rd found in cies of liza of ensis) is a spe g. A member anus komodo Gili Motan dragon (Var a, Flores, and of lizard, The Komodo Rinc , cies odo spe nt islands of Kom largest exta Indonesian ae, it is the (150 lb). ily Varanid 70 kilograms r lizard fam metres and the monito length of 3 a maximum growing to
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au in West Minangkab l homes of the and externa traditional n, internal ang are the , constructio values of the Rumah Gad architecture culture and onesia. The se reflect the hou Sumatra, Ind the ns of the functio and , tion decora au. Minangkab
Asmat Tribe au in West Minangkab l homes of the l and externa traditional ction, interna ang are the values of the Rumah Gad ture, constru culture and The architec the sia. ect one refl se Sumatra, Ind ns of the hou ctio fun , and the decoration au. Minangkab
au in W Minangkab homes of the and e traditional n, internal ang are the , constructio Rumah Gad and architecture the culture onesia. The house reflect Sumatra, Ind the of ns ctio , and the fun tion ora dec au. Minangkab
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Rumah Gadang
home traditional ang are the , co Rumah Gad architecture onesia. The ho Sumatra, Ind ctions of the fun the and , decoration au. Minangkab
the rd found in cies of liza ensis) is a spe member of anus komodo Motang. A dragon (Var es, and Gili rd, The Komodo , Rinca, Flor cies of liza extant spe ds of Komodo est islan larg the sian Indone ae, it is (150 lb). ily Varanid 70 kilograms r lizard fam metres and the monito length of 3 a maximum growing to
6 NL 11 SL 95 EL 141 EL
2 NL 9 SL 130 EL 141 EL
Rumah Gadang
0 NL 1 SL 100 EL 100 EL
Komodo Island
Asmat Tribe
Rumah Gadang au in West Minangkab l homes of the and externa traditional n, internal ang are the es of the , constructio Rumah Gad ure and valu architecture cult The the sia. ect one se refl Sumatra, Ind ns of the hou ctio fun , and the decoration au. Minangkab
Ahmad Syahid A. / Portfolio 2021
vince Papua pro ding in the Guinea, resi rn coast group of New southweste g the island's are an ethnic region on woodcarvin The Asmat at inhabit a well-known st Asm mo The the g one of of Indonesia. ldwide. Sea and bein ectors wor the Arafura ght by coll bordering ir art is sou the and in the Pacific, traditions
an Rumah Gad Sumatra, Ind ,a decoration a Minangkab
the rd found in cies of liza ensis) is a spe member of anus komodo Motang. A dragon (Var es, and Gili rd, The Komodo , Rinca, Flor cies of liza of Komodo extant spe ds est islan larg Indonesian ae, it is the (150 lb). ily Varanid 70 kilograms r lizard fam metres and the monito length of 3 a maximum growing to
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PAVILIUN INDONESIA Komodo Island
ound in the
Rumah Gadang
INSTITUT TEKNOLOGI SEPULUH NOPEMBER BRAND REJUVENATION, EDITORIAL DESIGN, VISUAL
COLLABORATOR NANDA ACHMAD AS GRAPHIC
IDENTITY
DESIGNER
CLIENT : INSTITUT TEKNOLOGI SEPULUH NOPEMBER
JOB DESCRIPTION: GRAPHIC DESIGN
SUPERVISOR : SAYATMAN S.SN., M.SI
TOOLS: ADOBE ILLUSTRATOR
YEAR : 2020
The integration of Visual Identity in order to improve and build the image of an institution is very important in today's digital and technological era. As one of the best campuses in Indonesia, Sepuluh Nopember Institute of Technology (ITS) needs a graphic guide to be able to maintain its image in the communication process and design implementations both logos, symbols and derivative applications. Through regular and consistent use, the noble values and fighting spirit brought by the Sepuluh Nopember Institute of Technology can be maximally conveyed and have an impact on ITS academics in the global arena. This guidebook was also created to guide the entire ITS academic community in building and supporting the achievement of ITS as a World Class University.
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INSTITUT TEKNOLOGI SEPULUH NOPEMBER
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INSTITUT TEKNOLOGI SEPULUH NOPEMBER
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INSTITUT TEKNOLOGI SEPULUH NOPEMBER
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Berik ut ini ialah pada imple statio m e nt ner y asi m nama yaitu edia ,dan s urat , amplo kartu p.
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INSTITUT TEKNOLOGI SEPULUH NOPEMBER
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INSTITUT TEKNOLOGI SEPULUH NOPEMBER
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INSTITUT TEKNOLOGI SEPULUH NOPEMBER
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PRAMBON ASRI RESIDENCE BRANDINF DESIGN, VISUAL IDENTITY
COLLABORATOR GILBERT SOENJAYA AS BRAND
CLIENT : PT. YEKAPE SURABAYA
AND COMMUNICATION STRATEGIST
YEAR : 2021
JOB DESCRIPTION: GRAPHIC DESIGN
TOOLS: ADOBE ILLUSTRATOR
Prambon Asri, is one of the housing cluster projects from PT. Yekape Surabaya @yekapesurabaya (state-owned property company). We work together with PT. Yekape to give birth to the concept and added value which is an environmentally friendly residence in the midst of the hustle and bustle of the city. All of our brand touch points are integrated so that everyone who enjoys it gets the same experience. Which is an environmentally friendly residence that maintains beauty.
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PRAMBON ASRI
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PRAMBON ASRI
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PRAMBON ASRI
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HU NAGA DWARAH CHINESE CALLIGRAPHY
YEAR : 2020
CLIENT : NAGA DWARAH NUSANTARA
JOB DESCRIPTION: GRAPHIC DESIGN
COLLABORATOR BRAMANTYA TEDJA AS ART
TOOLS: ADOBE ILLUSTRATOR
DIRECTOR
Hu is a project of making Chinese calligraphy which is a property of the Taoist religion in Indonesia. Each Hu means a prayer and is often used as a charm or property in the worship process by its followers.
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HU NAGA DWARAH
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HU NAGA DWARAH
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HU NAGA DWARAH
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HU NAGA DWARAH
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POSTER, FLYER, AND SOCIAL MEDIA POSTER AND FLYERS DESIGN
JOB DESCRIPTION: GRAPHIC DESIGN, EDITORIAL
CLIENT : VARIOUS CLIENTS
DESIGN
YEAR: 2018-2021
TOOLS: ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP
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POSTER, FLYER, AND SOCMED DESIGN
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POSTER, FLYER, AND SOCMED DESIGN
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POSTER, FLYER, AND SOCMED DESIGN
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SOCIAL MEDIA DESIGN
YEAR : 2021
CLIENT : INHIVEN STUDIO (@inhiven_design)
TOOLS: ADOBE ILLUSTRATOR, PHOTOSHOP
Ahmad Syahid A. / Portfolio 2021
POSTER, FLYER, AND SOCMED DESIGN
41
SOCIAL MEDIA DESIGN
YEAR : 2021
CLIENT : LALUNA BEAUTY (@lalunabeautyexpert)
TOOLS: ADOBE ILLUSTRATOR, PHOTOSHOP
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POSTER, FLYER, AND SOCMED DESIGN
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LOGO WORKS LOGO DESIGN CLIENT : MULTIPLE CLIENTS - FREELANCE WORKS YEAR : 2017-2021 TOOLS: ADOBE ILLUSTRATOR, PHOTOSHOP
Here you can find the selection of logo projects developed by me. I preferably chose the most admired and appreciated ones by the majority.
Ahmad Syahid A. / Portfolio 2020
LOGO WORKS
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The Spirit of Majapahit
H un ia n M as a K in i
R
A
W
A S
N
D
E
I
C
H
B
Ahmad Syahid A. / Portfolio 2021
LOGO WORKS
A
Y
A FESTIV
L
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REKSO GLOBAL TECHINDO
YOUTH INSPIRACTION CAMP 2020
Jejak Baik Indonesia
Festival Anak Sholeh 2018
BA go go
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LOGO WORKS
バ ゴ ゴ BAKSO GORENG LET’S GO
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THANK YOU! Ahmad Syahid Abdulloh 0813-3455-4770 @ahmadsyhd be.net/ahmadsyhd ahmadsyahid.abd@gmail.com
Thank you for viewing this portfolio. The artworks presented in this portfolio are property of Ahmad Syahid Abdulloh. The information, images, and/or data contained here are copyrighted by their respective owners and may not be distributed, modified, reproduced in whole or in part without prior permission of the respective owner.
©
Ahmad Syahid A. 2021