Design Portfolio 2020 - Ahmad Syahid Abdulloh

Page 1

Selected Works

2020

Created by

Ahmad Syahid A. Graphic Design UI/UX Design Editorial Design ©

Ahmad Syahid A. 2020

PORTFOLIO


PROFILE Syahid is a Graphic Designer based in Surabaya, Indonesia and experienced in Graphic Design with a demonstrated history working in the Graphic Design Studio and Local Non-profit Organization for Underprivileged Childern for more than 2 years.

Skilled

in

Public

Speaking,

Leadership,

Team

Management, and Graphic Design (focused on Branding Design, Visual Identity and Editorial Design) with a bachelor's degree in Visual Communication Design from Institut Teknologi Sepuluh Nopember (ITS) Surabaya, Indonesia.

Ahmad Syahid A.

Prior to his graduation from ITS, he was volunteered in several

(Said / Syahid)

ITS, Hima IDE ITS and Gambar Gerak Community of Design ITS.

campus organizations such as ITS International Office, BEM He was also actively contributed in the Desa Binaan ETOS Surabaya for almost 4 years and having bunch of experiences as

Sidoarjo, 1 April 1997

Indonesian delegate for International Program focused on

Jl. Tegal Mulyorejo Baru 136

Malaysia, Indonesia and Vietnam. During his study in ITS, he

Tourism, Design, and Energy Issue held in Japan, Taiwan, was also trusted with diverse roles starting from graphic

Surabaya, Indonesia

designer, social media manager, treasurer, project manager and eventually

60112

supervisor

in

both

institution-scale

and

international-scale organizations and events. Apart from his experiences in managing events and volunteering activities, he was also experienced in many kind of design projects, from

0813-3455-4770

personal project to freelance project, from contributing in Local

@ahmadsyhd

NGO to became a part of Professional Design Studio. He also

be.net/ahmadsyhd ahmadsyahid.abd@gmail.com

Ahmad Syahid A. / Portfolio 2020

PROFILE

believes that visual design is not only counterweight to the intensity of knowledge, but he sees design as a solution to problems and giving aesthetic to the value of use.

i


CURRICULUM VITAE Education

Job Experience

Organization

Achievement

Institut Teknologi Sepuluh Nopember

Fanrong Studio Surabaya

BEM ITS

Indonesian Delegate

Visual Communication Design

Graphic Designer & Brand

GPA 3,61 / 4,00

Researcher (Full-Time)

2016 - 2020

2020 - 2021 (12 Months)

SMA Negeri 1 Krian, Sidoarjo

Fanrong Studio Surabaya

Science

Graphic Designer (Internship)

2013 - 2016

2019 (3 Months)

Staff KEMINFO 2018 - 2019

Global Project Based Learning 2019

Desa Binaan ETOS Surabaya

Shibaura Institute of Technology,

Head of Media and Information

ASEAN Youth on Sustainable Tourism

2018 - 2019

2019 British University, Vietnam

HIMA IDE

SMP Negeri 1 Balongbendo, Sidoarjo

Homesantren Kebaikan

2010 - 2013

2019 ( 3 Months)

Graphic Design Teacher

Treasurer Event Division 2018 - 2019

Graphic Design Freelancer

2004 - 2010

2018 - 2020

Future Leader Summit 2019 Semarang, Indonesia World Conference on Creative

ITS International Office

Staff of Media and Information

MI Miftahul Ulum Mojokerto

Tokyo, Japan

2018 - 2019

Economy 2018 Bali, Indonesia ASEAN Student Forum 2018 Universiti Teknologi Petronas, Malaysia

Ini Lho ITS! 2018 Head of Creative Division 2017 - 2018

Asia Universit Summer Program 2018 Asia University Taiwan

Gambar Gerak Design ITS

1st Place Video Blog

Chairman

Youth Contibutive Olympic 2018

2017 - 2018

Dompet Dhuafa

Interest

Language

Interpersonal Skills

Tools

Branding Design Editorial Design Typography Logos and Marks

Bahasa Indonesia

Public Speaking Leadership Teamwork Team Management

Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe Premiere Pro Adobe After Effect Adobe XD

Native

Javanese Native

English C1 Advanced

Ahmad Syahid A. / Portfolio 2020

CURRICULUM VITAE

ii


TABLE OF CONTENT Trowulan Cultural Heritage Site

01

Branding & Visual Identity / College Final Project

TOEKOE

07

Branding & Visual Identity / Studio Project

Gadget Lab

13

UI/UX Design / College Project

RIM Sportswear

17

Branding & Visual Identity / Internship Project

Paviliun Indonesia

21

Visual Identity / Studio Project

Ahmad Syahid A. / Portfolio 2020

TABLE OF CONTENT

iii


Institut Teknologi Sepuluh Nopember

25

Brand Rejuvenation, Editorial Design, Visual Identity / Freelance Project

31

DKV ITS Booklet Editorial Design / College Project

ITS International Office

35

Brand Rejuvenation, Visual Identity / Organization Project

39

HU - Naga Dwarah Chinese Calligraphy / Studio Project

43

LOGO WORKS Logo Design / Freelance Project

Ahmad Syahid A. / Portfolio 2020

TABLE OF CONTENT

iv


TROWULAN CULTURAL HERITAGE SITE BRANDING DESIGN, VISUAL IDENTITY

YEAR : 2020

CLIENT : DINAS PEMUDA OLAHRAGA KEBUDAYAAN

JOB DESCRIPTION: GRAPHIC DESIGN

DAN PARAWISATA KABUPATEN MOJOKERTO

TOOLS: ADOBE ILLUSTRATOR

SUPERVISOR : IR. BAROTO TAVIP INDROJARWO M.SI.

Trowulan Cultural Heritage Site is an archaeological area from the classical period of Indonesian history, located in Trowulan District, Mojokerto Regency, East Java. This site that is closely related to the Majapahit Kingdom offers cultural, historical and educational tours with more than 25 sites that can be visited. Trowulan Cultural Heritage Site has also been registered as a UNESCO World Heritage Site since 2009. The design approach of this project uses elements that have become part of entities including the Majapahit Kingdom Symbol and the formation of temples in Trowulan area as graphic elements in their visual identity. The work on this project also includes redefining activation plan for social media, events and daily activities on each site in the short, medium and long term period using comprehensive research methods for approximately 6 months.

Ahmad Syahid A. / Portfolio 2020

TROWULAN CULTURAL HERITAGE SITE

01


Ahmad Syahid A. / Portfolio 2020

TROWULAN CULTURAL HERITAGE SITE

02


Ahmad Syahid A. / Portfolio 2020

TROWULAN CULTURAL HERITAGE SITE

03


Ahmad Syahid A. / Portfolio 2020

TROWULAN CULTURAL HERITAGE SITE

04


Ahmad Syahid A. / Portfolio 2020

TROWULAN CULTURAL HERITAGE SITE

05


Ahmad Syahid A. / Portfolio 2020

TROWULAN CULTURAL HERITAGE SITE

06


TOEKOE MINIMART BRANDING REJUVENATION, VISUAL IDENTITY

YEAR : 2020

CLIENT : TOEKOE MINIMART

JOB DESCRIPTION: GRAPHIC DESIGN, BRAND

COLLABORATOR ANDREAS ADIEL AS ART DIRECTOR,

RESEARCH

DJOKO IKHSAN AS ILLUSTRATOR, AND BRAMANTYA

TOOLS: ADOBE ILLUSTRATOR, ADOBE XD

THEJA AS UI DESIGNER

TOEKOE is a minimart that offers smart, modern, easy and friendly shopping experience for daily needs. Carrying the big idea "Swipe And Purchase For A Brighter Day" makes TOEKOE a minimart that has various advantages for customers ranging from online shopping facilities through smartphone applications, direct delivery services to homes and offers competitive prices especially for wholesale purchases. TOEKOE’s graphic uses a modern, familiar and easy concept while still maintaining a professional and customer-friendly impression.

Ahmad Syahid A. / Portfolio 2020

TOEKOE

07


Ahmad Syahid A. / Portfolio 2020

TOEKOE

08


Ahmad Syahid A. / Portfolio 2020

TOEKOE

09


Ahmad Syahid A. / Portfolio 2020

TOEKOE

10


wall’s cornetto

wall’s cornetto

www.toekoe.co.id

Ahmad Syahid A. / Portfolio 2020

TOEKOE

www.toekoe.co.id

11


Ahmad Syahid A. / Portfolio 2020

TOEKOE

12


GADGET LAB UI/UX DESIGN

YEAR : 2018

COLLABORATOR ADITIA AJI AND RENDHY WAHYU AS

JOB DESCRIPTION: UI DESIGN, UX DESIGN

UI/UX DESIGNER

TOOLS: ADOBE ILLUSTRATOR, ADOBE XD, ADOBE

SUPERVISOR: NURINA ORTA S.T

ILLUSTRATOR

Gadget Lab is an application that offers convenience and reliable service for target users to find and determine where to fix their gadgets and laptops. This application provides bunch of features including in-app suggession based on the closest location, most affordable price and transparent processing time. This application is also equipped with the latest features including online payments, order progress tracking, and tips and tricks.

Ahmad Syahid A. / Portfolio 2020

GADGET LAB

13


The quick brown fox jumps over the lazy dog.

Ahmad Syahid A. / Portfolio 2020

GADGET LAB

Ubuntu

Regular

Bold

14


Ahmad Syahid A. / Portfolio 2020

GADGET LAB

15


Ahmad Syahid A. / Portfolio 2020

GADGET LAB

16


RIM SPORTSWEAR BRANDING REJUVENATION, VISUAL IDENTITY

YEAR : 2019

CLIENT : RIM DREAMBIG

JOB DESCRIPTION: GRAPHIC DESIGN, BRAND

COLLABORATOR ANDREAS ADIEL AS ART DIRECTOR

RESEARCH

AND SHELMA FISTARI AS ILLUSTATOR

TOOLS: ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP

RIM Sportswear is a Basketball apparel brand from Bali, Indonesia. For the owner, RIM is a destination, which is like a basketball match, each player are required to run faster, jump higher and put the ball into the RIM (basketball ring). RIM has a vision to become a local sportswear basketball brand that can compete in National and International market also able to bring and communicate well the "naughty but positive" concept through their brand identity. RIM has a goal to provide their costumers a great product which also able to bring the concept of positi vity and inspiring by flipping bad stereotypes about "badass look" into a positive thing by continuing to work hard and having a big dream. RIM Sportswear’s visual identity is also inspired by the formation of lines on a basketball court which also has an inspiring, sporty, bold and geangster brand image. This brand has “Borderless Dinamic Crowd-free” as their Big Idea with uplifting the concept of flexible, unlimited, optimism and stands out from the crowd.

Ahmad Syahid A. / Portfolio 2020

RIM SPORTSWEAR

17


Ahmad Syahid A. / Portfolio 2020

RIM SPORTSWEAR

18


Ahmad Syahid A. / Portfolio 2020

RIM SPORTSWEAR

19


Ahmad Syahid A. / Portfolio 2020

RIM SPORTSWEAR

20


PAVILIUN INDONESIA VISUAL IDENTITY

YEAR : 2020

CLIENT : PAVILIUN INDONESIA

JOB DESCRIPTION: GRAPHIC DESIGN

COLLABORATOR ANDREAS ADIEL AS ART DIRECTOR

TOOLS: ADOBE ILLUSTRATOR

SACHIO YODI AS MOTION GRAPHER

Expressing the sub-theme of the Indonesian Pavilion, namely wealth or uniqueness due to diversity and innovation which is the key to future problems, as well as harmony with the futuristic PAVILIUN INDONESIA’s architectural concept, the visual identity carried by the PAVILIUN INDONESIA is symbolized by Garuda and red and white which are also representative or symbolic of the Indonesian Nation. The symbol of Garuda is also the nation's motto "Bhinneka Tunggal Ika" and is the basis of awareness of the rich diversity of the Indonesian nation. The Unity of Indonesian Diversity, which is ready to face future challenges by continuing to innovate, is expressed through various geometric shapes that are arranged harmoniously pixel by pixel and form a silhouette of a Garuda surrounded by unified diversity. These various geometric shapes are a symbol of Indonesia's rich diversity, from natural, ethnic, cultural, ethnic and religious diversity. The letter formation in the logotype is also inspired by the futuristic Indonesian pavilion architecture, expressing a solid Indonesian nation that focuses on the future. Gradations of white and red are used to reinforce the futuristic impression of the logotype.

Ahmad Syahid A. / Portfolio 2020

PAVILIUN INDONESIA

21


Dynamic Logo In expressing the face of Indonesia, we are using a dynamic logo approach. The Garuda logogram can be expanded into various kinds of culture or uniqueness Indonesia.

Ahmad Syahid A. / Portfolio 2020

PAVILIUN INDONESIA

22


Rum Gad

Ahmad Syahid A. / Portfolio 2020

PAVILIUN INDONESIA

23


0 NL 1 SL 100 EL 100 EL

6 NL 11 SL 95 EL 141 EL

2 NL 9 SL 130 EL 141 EL

Rumah Gadang

0 NL 1 SL 100 EL 100 EL

Asmat Tribe

mah dang st kabau in We the Minang homes of external traditional internal and the ang are the struction, values of cture, con Rumah Gad and hite ure arc The ect the cult Indonesia. house refl Sumatra, ctions of the , and the fun decoration au. Minangkab

Rumah Gadang

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Asmat Tribe st kabau in We the Minang homes of external traditional internal and ang are the struction, of the cture, con Rumah Gad and values The archite the culture sia. ect one refl Ind house Sumatra, ctions of the , and the fun decoration au. Minangkab

nd in the of lizard fou is a species odoensis) member of ranus kom Motang. A dragon (Va res, and Gili rd, cies of liza The Komodo , Rinca, Flo spe odo nt Kom largest exta islands of 0 lb). ae, it is the Indonesian grams (15 ily Varanid and 70 kilo r lizard fam the monito of 3 metres um length xim ma a growing to

Komodo Island e ua provinc g in the Pap st nea, residin estern coa of New Gui nic group nd's southw rving are an eth on the isla at dca ion Asm woo reg a The own inhabit most well-kn The Asmat g one of the ldwide. of Indonesia. Sea and bein ectors wor ght by coll the Arafura ir art is sou bordering ific, and the in the Pac traditions

kabau the Minang homes of traditional internal a ang are the struction, cture, con Rumah Gad ure The archite ect the cult Indonesia. house refl the Sumatra, of ns ctio , and the fun decoration au. kab Minang

Rumah Gadang

ho traditional ang are the cture Rumah Gad The archite Indonesia. Sumatra, of the h functions the and , decoration au. Minangkab

nd in the of lizard fou is a species er of odoensis) g. A memb ranus kom Gili Motan dragon (Va Flores, and lizard, of ca, Rin cies The Komodo , nt spe Komodo largest exta islands of 0 lb). ae, it is the Indonesian grams (15 ily Varanid kilo fam 70 rd liza r metres and the monito length of 3 a maximum growing to

6 NL 11 SL 95 EL 141 EL

2 NL 9 SL 130 EL 141 EL

Rumah Gadang

0 NL 1 SL 100 EL 100 EL

Asmat Tribe

Rumah Gadang st kabau in We the Minang homes of external traditional internal and the ang are the struction, values of cture, con Rumah Gad culture and The archite the sia. ect one refl Ind house Sumatra, ctions of the , and the fun decoration au. Minangkab

Ahmad Syahid A. / Portfolio 2020

Komodo Island e ua provinc g in the Pap nea, residin rn coast of New Gui southweste nic group the island's rving are an eth on at dca ion Asm woo reg The own inhabit a most well-kn The Asmat g one of the ldwide. of Indonesia. Sea and bein ectors wor ght by coll the Arafura ir art is sou bordering ific, and the in the Pac traditions

Rumah Gad Ind Sumatra, , decoration Minangkab

found in the

of lizard is a species odoensis) member of ranus kom Motang. A dragon (Va res, and Gili lizard, The Komodo , Rinca, Flo species of of Komodo est extant nds larg isla the 0 lb). ae, it is Indonesian grams (15 ily Varanid kilo fam 70 rd and r liza the monito of 3 metres th leng a maximum growing to

24

PAVILIUN INDONESIA Komodo Island

izard found

in the

Rumah Gadang


INSTITUT TEKNOLOGI SEPULUH NOPEMBER BRAND REJUVENATION, EDITORIAL DESIGN, VISUAL

COLLABORATOR NANDA ACHMAD AS GRAPHIC

IDENTITY

DESIGNER

CLIENT : INSTITUT TEKNOLOGI SEPULUH NOPEMBER

JOB DESCRIPTION: GRAPHIC DESIGN

SUPERVISOR : SAYATMAN S.SN., M.SI

TOOLS: ADOBE ILLUSTRATOR

YEAR : 2020

The integration of Visual Identity in order to improve and build the image of an institution is very important in today's digital and technological era. As one of the best campuses in Indonesia, Sepuluh Nopember Institute of Technology (ITS) needs a graphic guide to be able to maintain its image in the communication process and design implementations both logos, symbols and derivative applications. Through regular and consistent use, the noble values and fighting spirit brought by the Sepuluh Nopember Institute of Technology can be maximally conveyed and have an impact on ITS academics in the global arena. This guidebook was also created to guide the entire ITS academic community in building and supporting the achievement of ITS as a World Class University.

Ahmad Syahid A. / Portfolio 2020

INSTITUT TEKNOLOGI SEPULUH NOPEMBER

25


Ahmad Syahid A. / Portfolio 2020

INSTITUT TEKNOLOGI SEPULUH NOPEMBER

26


Ahmad Syahid A. / Portfolio 2020

INSTITUT TEKNOLOGI SEPULUH NOPEMBER

27


Berik ut ini ialah pada imple statio m e nt ner y asi m nama yaitu edia ,dan s urat , amplo kartu p.

Ahmad Syahid A. / Portfolio 2020

INSTITUT TEKNOLOGI SEPULUH NOPEMBER

28


Ahmad Syahid A. / Portfolio 2020

INSTITUT TEKNOLOGI SEPULUH NOPEMBER

29


Ahmad Syahid A. / Portfolio 2020

INSTITUT TEKNOLOGI SEPULUH NOPEMBER

30


DKV ITS OFFICIAL BOOKLET BRAND REJUVENATION, EDITORIAL DESIGN, VISUAL

COLLABORATOR ADITIA AJI AS GRAPHIC DESIGNER

IDENTITY

JOB DESCRIPTION: GRAPHIC DESIGN, EDITORIAL

CLIENT : DKV ITS

DESIGN

SUPERVISOR : SAYATMAN S.SN., M.SI

TOOLS: ADOBE ILLUSTRATOR

YEAR : 2019

Visual Communication Design Department of Institut Teknologi Sepuluh Nopember (ITS) is the newest department in ITS which officially launched in 2019. This project mainly used pink, blue and white color which also represents DKV ITS's color identity. This book was created by including a pop-up page containing interesting information about the Visual Communication Design Department which include historical information on the establishment of this department and Nirmana pop-up. This book represents Visual Communication Design Department as a department with innovative people and endless creativity inside.

Ahmad Syahid A. / Portfolio 2020

DKV ITS OFFICIAL BOOKLET

31


Ahmad Syahid A. / Portfolio 2020

DKV ITS OFFICIAL BOOKLET

32


Ahmad Syahid A. / Portfolio 2020

DKV ITS OFFICIAL BOOKLET

33


Ahmad Syahid A. / Portfolio 2020

DKV ITS OFFICIAL BOOKLET

34


ITS INTERNATIONAL OFFICE BRAND REJUVENATION, VISUAL IDENTITY

YEAR : 2017

CLIENT : ITS INTERNATIONAL OFFICE

JOB DESCRIPTION: GRAPHIC DESIGN

SUPERVISOR : DR. MARIA ANITYASARI ST., M.ENG.SC

TOOLS: ADOBE ILLUSTRATOR

ITS International Office is the Directorate of International Relations, under the Deputy Rector (IV) who handles Institut Teknologi Sepuluh Nopember’s cooperation and foreign relations. Using modern and simple design, this project represents the spirit of ITS to be the World Class University.

Ahmad Syahid A. / Portfolio 2020

ITS INTERNATIONAL OFFICE

35


Ahmad Syahid A. / Portfolio 2020

ITS INTERNATIONAL OFFICE

36


Ahmad Syahid A. / Portfolio 2020

ITS INTERNATIONAL OFFICE

37


Ahmad Syahid A. / Portfolio 2020

ITS INTERNATIONAL OFFICE

38


HU NAGA DWARAH CHINESE CALLIGRAPHY

YEAR : 2020

CLIENT : NAGA DWARAH NUSANTARA

JOB DESCRIPTION: GRAPHIC DESIGN

COLLABORATOR BRAMANTYA TEDJA AS ART

TOOLS: ADOBE ILLUSTRATOR

DIRECTOR

Hu is a project of making Chinese calligraphy which is a property of the Taoist religion in Indonesia. Each Hu means a prayer and is often used as a charm or property in the worship process by its followers.

Ahmad Syahid A. / Portfolio 2020

HU NAGA DWARAH

39


Ahmad Syahid A. / Portfolio 2020

HU NAGA DWARAH

40


Ahmad Syahid A. / Portfolio 2020

HU NAGA DWARAH

41


Ahmad Syahid A. / Portfolio 2020

HU NAGA DWARAH

42


LOGO WORKS LOGO DESIGN CLIENT : MULTIPLE CLIENTS YEAR : 2017-2020 TOOLS: ADOBE ILLUSTRATOR

Here you can find the selection of logo projects developed by me. I preferably chose the most admired and appreciated ones by the majority.

Ahmad Syahid A. / Portfolio 2020

LOGO WORKS

43


A

R

W

A I

E

S

N

D

C

H

B

AY

A FESTIV

L

Jejak Baik Indonesia

Student Community Corner ITS

GENIWANI

Festival Anak Sholeh 2018

Pesona Alam Cendrawasih 2019

EVENT PASKIBRA CUP

Surabaya Integrated Transportation

2019

Youth Inspiraction Camp 2020

Ska.Motion C O S M E T I C S

The Spirit of Majapahit

Ahmad Syahid A. / Portfolio 2020

ECO

LOGO WORKS

&

F A S H I O N

M E DAY U

44


THANK YOU! Ahmad Syahid Abdulloh 0813-3455-4770 @ahmadsyhd be.net/ahmadsyhd ahmadsyahid.abd@gmail.com

Thank you for viewing this portfolio. The artworks presented in this portfolio are property of Ahmad Syahid Abdulloh. The information, images, and/or data contained here are copyrighted by their respective owners and may not be distributed, modified, reproduced in whole or in part without prior permission of the respective owner.

©

Ahmad Syahid A. 2020



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