Selected Works
2020
Created by
Ahmad Syahid A. Graphic Design UI/UX Design Editorial Design ©
Ahmad Syahid A. 2020
PORTFOLIO
PROFILE Syahid is a Graphic Designer based in Surabaya, Indonesia and experienced in Graphic Design with a demonstrated history working in the Graphic Design Studio and Local Non-profit Organization for Underprivileged Childern for more than 2 years.
Skilled
in
Public
Speaking,
Leadership,
Team
Management, and Graphic Design (focused on Branding Design, Visual Identity and Editorial Design) with a bachelor's degree in Visual Communication Design from Institut Teknologi Sepuluh Nopember (ITS) Surabaya, Indonesia.
Ahmad Syahid A.
Prior to his graduation from ITS, he was volunteered in several
(Said / Syahid)
ITS, Hima IDE ITS and Gambar Gerak Community of Design ITS.
campus organizations such as ITS International Office, BEM He was also actively contributed in the Desa Binaan ETOS Surabaya for almost 4 years and having bunch of experiences as
Sidoarjo, 1 April 1997
Indonesian delegate for International Program focused on
Jl. Tegal Mulyorejo Baru 136
Malaysia, Indonesia and Vietnam. During his study in ITS, he
Tourism, Design, and Energy Issue held in Japan, Taiwan, was also trusted with diverse roles starting from graphic
Surabaya, Indonesia
designer, social media manager, treasurer, project manager and eventually
60112
supervisor
in
both
institution-scale
and
international-scale organizations and events. Apart from his experiences in managing events and volunteering activities, he was also experienced in many kind of design projects, from
0813-3455-4770
personal project to freelance project, from contributing in Local
@ahmadsyhd
NGO to became a part of Professional Design Studio. He also
be.net/ahmadsyhd ahmadsyahid.abd@gmail.com
Ahmad Syahid A. / Portfolio 2020
PROFILE
believes that visual design is not only counterweight to the intensity of knowledge, but he sees design as a solution to problems and giving aesthetic to the value of use.
i
CURRICULUM VITAE Education
Job Experience
Organization
Achievement
Institut Teknologi Sepuluh Nopember
Fanrong Studio Surabaya
BEM ITS
Indonesian Delegate
Visual Communication Design
Graphic Designer & Brand
GPA 3,61 / 4,00
Researcher (Full-Time)
2016 - 2020
2020 - 2021 (12 Months)
SMA Negeri 1 Krian, Sidoarjo
Fanrong Studio Surabaya
Science
Graphic Designer (Internship)
2013 - 2016
2019 (3 Months)
Staff KEMINFO 2018 - 2019
Global Project Based Learning 2019
Desa Binaan ETOS Surabaya
Shibaura Institute of Technology,
Head of Media and Information
ASEAN Youth on Sustainable Tourism
2018 - 2019
2019 British University, Vietnam
HIMA IDE
SMP Negeri 1 Balongbendo, Sidoarjo
Homesantren Kebaikan
2010 - 2013
2019 ( 3 Months)
Graphic Design Teacher
Treasurer Event Division 2018 - 2019
Graphic Design Freelancer
2004 - 2010
2018 - 2020
Future Leader Summit 2019 Semarang, Indonesia World Conference on Creative
ITS International Office
Staff of Media and Information
MI Miftahul Ulum Mojokerto
Tokyo, Japan
2018 - 2019
Economy 2018 Bali, Indonesia ASEAN Student Forum 2018 Universiti Teknologi Petronas, Malaysia
Ini Lho ITS! 2018 Head of Creative Division 2017 - 2018
Asia Universit Summer Program 2018 Asia University Taiwan
Gambar Gerak Design ITS
1st Place Video Blog
Chairman
Youth Contibutive Olympic 2018
2017 - 2018
Dompet Dhuafa
Interest
Language
Interpersonal Skills
Tools
Branding Design Editorial Design Typography Logos and Marks
Bahasa Indonesia
Public Speaking Leadership Teamwork Team Management
Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe Premiere Pro Adobe After Effect Adobe XD
Native
Javanese Native
English C1 Advanced
Ahmad Syahid A. / Portfolio 2020
CURRICULUM VITAE
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TABLE OF CONTENT Trowulan Cultural Heritage Site
01
Branding & Visual Identity / College Final Project
TOEKOE
07
Branding & Visual Identity / Studio Project
Gadget Lab
13
UI/UX Design / College Project
RIM Sportswear
17
Branding & Visual Identity / Internship Project
Paviliun Indonesia
21
Visual Identity / Studio Project
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TABLE OF CONTENT
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Institut Teknologi Sepuluh Nopember
25
Brand Rejuvenation, Editorial Design, Visual Identity / Freelance Project
31
DKV ITS Booklet Editorial Design / College Project
ITS International Office
35
Brand Rejuvenation, Visual Identity / Organization Project
39
HU - Naga Dwarah Chinese Calligraphy / Studio Project
43
LOGO WORKS Logo Design / Freelance Project
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TABLE OF CONTENT
iv
TROWULAN CULTURAL HERITAGE SITE BRANDING DESIGN, VISUAL IDENTITY
YEAR : 2020
CLIENT : DINAS PEMUDA OLAHRAGA KEBUDAYAAN
JOB DESCRIPTION: GRAPHIC DESIGN
DAN PARAWISATA KABUPATEN MOJOKERTO
TOOLS: ADOBE ILLUSTRATOR
SUPERVISOR : IR. BAROTO TAVIP INDROJARWO M.SI.
Trowulan Cultural Heritage Site is an archaeological area from the classical period of Indonesian history, located in Trowulan District, Mojokerto Regency, East Java. This site that is closely related to the Majapahit Kingdom offers cultural, historical and educational tours with more than 25 sites that can be visited. Trowulan Cultural Heritage Site has also been registered as a UNESCO World Heritage Site since 2009. The design approach of this project uses elements that have become part of entities including the Majapahit Kingdom Symbol and the formation of temples in Trowulan area as graphic elements in their visual identity. The work on this project also includes redefining activation plan for social media, events and daily activities on each site in the short, medium and long term period using comprehensive research methods for approximately 6 months.
Ahmad Syahid A. / Portfolio 2020
TROWULAN CULTURAL HERITAGE SITE
01
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TROWULAN CULTURAL HERITAGE SITE
02
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TROWULAN CULTURAL HERITAGE SITE
03
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TROWULAN CULTURAL HERITAGE SITE
04
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TROWULAN CULTURAL HERITAGE SITE
05
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TROWULAN CULTURAL HERITAGE SITE
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TOEKOE MINIMART BRANDING REJUVENATION, VISUAL IDENTITY
YEAR : 2020
CLIENT : TOEKOE MINIMART
JOB DESCRIPTION: GRAPHIC DESIGN, BRAND
COLLABORATOR ANDREAS ADIEL AS ART DIRECTOR,
RESEARCH
DJOKO IKHSAN AS ILLUSTRATOR, AND BRAMANTYA
TOOLS: ADOBE ILLUSTRATOR, ADOBE XD
THEJA AS UI DESIGNER
TOEKOE is a minimart that offers smart, modern, easy and friendly shopping experience for daily needs. Carrying the big idea "Swipe And Purchase For A Brighter Day" makes TOEKOE a minimart that has various advantages for customers ranging from online shopping facilities through smartphone applications, direct delivery services to homes and offers competitive prices especially for wholesale purchases. TOEKOE’s graphic uses a modern, familiar and easy concept while still maintaining a professional and customer-friendly impression.
Ahmad Syahid A. / Portfolio 2020
TOEKOE
07
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TOEKOE
08
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TOEKOE
09
Ahmad Syahid A. / Portfolio 2020
TOEKOE
10
wall’s cornetto
wall’s cornetto
www.toekoe.co.id
Ahmad Syahid A. / Portfolio 2020
TOEKOE
www.toekoe.co.id
11
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TOEKOE
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GADGET LAB UI/UX DESIGN
YEAR : 2018
COLLABORATOR ADITIA AJI AND RENDHY WAHYU AS
JOB DESCRIPTION: UI DESIGN, UX DESIGN
UI/UX DESIGNER
TOOLS: ADOBE ILLUSTRATOR, ADOBE XD, ADOBE
SUPERVISOR: NURINA ORTA S.T
ILLUSTRATOR
Gadget Lab is an application that offers convenience and reliable service for target users to find and determine where to fix their gadgets and laptops. This application provides bunch of features including in-app suggession based on the closest location, most affordable price and transparent processing time. This application is also equipped with the latest features including online payments, order progress tracking, and tips and tricks.
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GADGET LAB
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The quick brown fox jumps over the lazy dog.
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GADGET LAB
Ubuntu
Regular
Bold
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GADGET LAB
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GADGET LAB
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RIM SPORTSWEAR BRANDING REJUVENATION, VISUAL IDENTITY
YEAR : 2019
CLIENT : RIM DREAMBIG
JOB DESCRIPTION: GRAPHIC DESIGN, BRAND
COLLABORATOR ANDREAS ADIEL AS ART DIRECTOR
RESEARCH
AND SHELMA FISTARI AS ILLUSTATOR
TOOLS: ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP
RIM Sportswear is a Basketball apparel brand from Bali, Indonesia. For the owner, RIM is a destination, which is like a basketball match, each player are required to run faster, jump higher and put the ball into the RIM (basketball ring). RIM has a vision to become a local sportswear basketball brand that can compete in National and International market also able to bring and communicate well the "naughty but positive" concept through their brand identity. RIM has a goal to provide their costumers a great product which also able to bring the concept of positi vity and inspiring by flipping bad stereotypes about "badass look" into a positive thing by continuing to work hard and having a big dream. RIM Sportswear’s visual identity is also inspired by the formation of lines on a basketball court which also has an inspiring, sporty, bold and geangster brand image. This brand has “Borderless Dinamic Crowd-free” as their Big Idea with uplifting the concept of flexible, unlimited, optimism and stands out from the crowd.
Ahmad Syahid A. / Portfolio 2020
RIM SPORTSWEAR
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RIM SPORTSWEAR
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RIM SPORTSWEAR
19
Ahmad Syahid A. / Portfolio 2020
RIM SPORTSWEAR
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PAVILIUN INDONESIA VISUAL IDENTITY
YEAR : 2020
CLIENT : PAVILIUN INDONESIA
JOB DESCRIPTION: GRAPHIC DESIGN
COLLABORATOR ANDREAS ADIEL AS ART DIRECTOR
TOOLS: ADOBE ILLUSTRATOR
SACHIO YODI AS MOTION GRAPHER
Expressing the sub-theme of the Indonesian Pavilion, namely wealth or uniqueness due to diversity and innovation which is the key to future problems, as well as harmony with the futuristic PAVILIUN INDONESIA’s architectural concept, the visual identity carried by the PAVILIUN INDONESIA is symbolized by Garuda and red and white which are also representative or symbolic of the Indonesian Nation. The symbol of Garuda is also the nation's motto "Bhinneka Tunggal Ika" and is the basis of awareness of the rich diversity of the Indonesian nation. The Unity of Indonesian Diversity, which is ready to face future challenges by continuing to innovate, is expressed through various geometric shapes that are arranged harmoniously pixel by pixel and form a silhouette of a Garuda surrounded by unified diversity. These various geometric shapes are a symbol of Indonesia's rich diversity, from natural, ethnic, cultural, ethnic and religious diversity. The letter formation in the logotype is also inspired by the futuristic Indonesian pavilion architecture, expressing a solid Indonesian nation that focuses on the future. Gradations of white and red are used to reinforce the futuristic impression of the logotype.
Ahmad Syahid A. / Portfolio 2020
PAVILIUN INDONESIA
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Dynamic Logo In expressing the face of Indonesia, we are using a dynamic logo approach. The Garuda logogram can be expanded into various kinds of culture or uniqueness Indonesia.
Ahmad Syahid A. / Portfolio 2020
PAVILIUN INDONESIA
22
Rum Gad
Ahmad Syahid A. / Portfolio 2020
PAVILIUN INDONESIA
23
0 NL 1 SL 100 EL 100 EL
6 NL 11 SL 95 EL 141 EL
2 NL 9 SL 130 EL 141 EL
Rumah Gadang
0 NL 1 SL 100 EL 100 EL
Asmat Tribe
mah dang st kabau in We the Minang homes of external traditional internal and the ang are the struction, values of cture, con Rumah Gad and hite ure arc The ect the cult Indonesia. house refl Sumatra, ctions of the , and the fun decoration au. Minangkab
Rumah Gadang
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nd in the of lizard fou is a species odoensis) member of ranus kom Motang. A dragon (Va res, and Gili rd, cies of liza The Komodo , Rinca, Flo spe odo nt Kom largest exta islands of 0 lb). ae, it is the Indonesian grams (15 ily Varanid and 70 kilo r lizard fam the monito of 3 metres um length xim ma a growing to
Komodo Island e ua provinc g in the Pap st nea, residin estern coa of New Gui nic group nd's southw rving are an eth on the isla at dca ion Asm woo reg a The own inhabit most well-kn The Asmat g one of the ldwide. of Indonesia. Sea and bein ectors wor ght by coll the Arafura ir art is sou bordering ific, and the in the Pac traditions
kabau the Minang homes of traditional internal a ang are the struction, cture, con Rumah Gad ure The archite ect the cult Indonesia. house refl the Sumatra, of ns ctio , and the fun decoration au. kab Minang
Rumah Gadang
ho traditional ang are the cture Rumah Gad The archite Indonesia. Sumatra, of the h functions the and , decoration au. Minangkab
nd in the of lizard fou is a species er of odoensis) g. A memb ranus kom Gili Motan dragon (Va Flores, and lizard, of ca, Rin cies The Komodo , nt spe Komodo largest exta islands of 0 lb). ae, it is the Indonesian grams (15 ily Varanid kilo fam 70 rd liza r metres and the monito length of 3 a maximum growing to
6 NL 11 SL 95 EL 141 EL
2 NL 9 SL 130 EL 141 EL
Rumah Gadang
0 NL 1 SL 100 EL 100 EL
Asmat Tribe
Rumah Gadang st kabau in We the Minang homes of external traditional internal and the ang are the struction, values of cture, con Rumah Gad culture and The archite the sia. ect one refl Ind house Sumatra, ctions of the , and the fun decoration au. Minangkab
Ahmad Syahid A. / Portfolio 2020
Komodo Island e ua provinc g in the Pap nea, residin rn coast of New Gui southweste nic group the island's rving are an eth on at dca ion Asm woo reg The own inhabit a most well-kn The Asmat g one of the ldwide. of Indonesia. Sea and bein ectors wor ght by coll the Arafura ir art is sou bordering ific, and the in the Pac traditions
Rumah Gad Ind Sumatra, , decoration Minangkab
found in the
of lizard is a species odoensis) member of ranus kom Motang. A dragon (Va res, and Gili lizard, The Komodo , Rinca, Flo species of of Komodo est extant nds larg isla the 0 lb). ae, it is Indonesian grams (15 ily Varanid kilo fam 70 rd and r liza the monito of 3 metres th leng a maximum growing to
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PAVILIUN INDONESIA Komodo Island
izard found
in the
Rumah Gadang
INSTITUT TEKNOLOGI SEPULUH NOPEMBER BRAND REJUVENATION, EDITORIAL DESIGN, VISUAL
COLLABORATOR NANDA ACHMAD AS GRAPHIC
IDENTITY
DESIGNER
CLIENT : INSTITUT TEKNOLOGI SEPULUH NOPEMBER
JOB DESCRIPTION: GRAPHIC DESIGN
SUPERVISOR : SAYATMAN S.SN., M.SI
TOOLS: ADOBE ILLUSTRATOR
YEAR : 2020
The integration of Visual Identity in order to improve and build the image of an institution is very important in today's digital and technological era. As one of the best campuses in Indonesia, Sepuluh Nopember Institute of Technology (ITS) needs a graphic guide to be able to maintain its image in the communication process and design implementations both logos, symbols and derivative applications. Through regular and consistent use, the noble values and fighting spirit brought by the Sepuluh Nopember Institute of Technology can be maximally conveyed and have an impact on ITS academics in the global arena. This guidebook was also created to guide the entire ITS academic community in building and supporting the achievement of ITS as a World Class University.
Ahmad Syahid A. / Portfolio 2020
INSTITUT TEKNOLOGI SEPULUH NOPEMBER
25
Ahmad Syahid A. / Portfolio 2020
INSTITUT TEKNOLOGI SEPULUH NOPEMBER
26
Ahmad Syahid A. / Portfolio 2020
INSTITUT TEKNOLOGI SEPULUH NOPEMBER
27
Berik ut ini ialah pada imple statio m e nt ner y asi m nama yaitu edia ,dan s urat , amplo kartu p.
Ahmad Syahid A. / Portfolio 2020
INSTITUT TEKNOLOGI SEPULUH NOPEMBER
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Ahmad Syahid A. / Portfolio 2020
INSTITUT TEKNOLOGI SEPULUH NOPEMBER
29
Ahmad Syahid A. / Portfolio 2020
INSTITUT TEKNOLOGI SEPULUH NOPEMBER
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DKV ITS OFFICIAL BOOKLET BRAND REJUVENATION, EDITORIAL DESIGN, VISUAL
COLLABORATOR ADITIA AJI AS GRAPHIC DESIGNER
IDENTITY
JOB DESCRIPTION: GRAPHIC DESIGN, EDITORIAL
CLIENT : DKV ITS
DESIGN
SUPERVISOR : SAYATMAN S.SN., M.SI
TOOLS: ADOBE ILLUSTRATOR
YEAR : 2019
Visual Communication Design Department of Institut Teknologi Sepuluh Nopember (ITS) is the newest department in ITS which officially launched in 2019. This project mainly used pink, blue and white color which also represents DKV ITS's color identity. This book was created by including a pop-up page containing interesting information about the Visual Communication Design Department which include historical information on the establishment of this department and Nirmana pop-up. This book represents Visual Communication Design Department as a department with innovative people and endless creativity inside.
Ahmad Syahid A. / Portfolio 2020
DKV ITS OFFICIAL BOOKLET
31
Ahmad Syahid A. / Portfolio 2020
DKV ITS OFFICIAL BOOKLET
32
Ahmad Syahid A. / Portfolio 2020
DKV ITS OFFICIAL BOOKLET
33
Ahmad Syahid A. / Portfolio 2020
DKV ITS OFFICIAL BOOKLET
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ITS INTERNATIONAL OFFICE BRAND REJUVENATION, VISUAL IDENTITY
YEAR : 2017
CLIENT : ITS INTERNATIONAL OFFICE
JOB DESCRIPTION: GRAPHIC DESIGN
SUPERVISOR : DR. MARIA ANITYASARI ST., M.ENG.SC
TOOLS: ADOBE ILLUSTRATOR
ITS International Office is the Directorate of International Relations, under the Deputy Rector (IV) who handles Institut Teknologi Sepuluh Nopember’s cooperation and foreign relations. Using modern and simple design, this project represents the spirit of ITS to be the World Class University.
Ahmad Syahid A. / Portfolio 2020
ITS INTERNATIONAL OFFICE
35
Ahmad Syahid A. / Portfolio 2020
ITS INTERNATIONAL OFFICE
36
Ahmad Syahid A. / Portfolio 2020
ITS INTERNATIONAL OFFICE
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Ahmad Syahid A. / Portfolio 2020
ITS INTERNATIONAL OFFICE
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HU NAGA DWARAH CHINESE CALLIGRAPHY
YEAR : 2020
CLIENT : NAGA DWARAH NUSANTARA
JOB DESCRIPTION: GRAPHIC DESIGN
COLLABORATOR BRAMANTYA TEDJA AS ART
TOOLS: ADOBE ILLUSTRATOR
DIRECTOR
Hu is a project of making Chinese calligraphy which is a property of the Taoist religion in Indonesia. Each Hu means a prayer and is often used as a charm or property in the worship process by its followers.
Ahmad Syahid A. / Portfolio 2020
HU NAGA DWARAH
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Ahmad Syahid A. / Portfolio 2020
HU NAGA DWARAH
40
Ahmad Syahid A. / Portfolio 2020
HU NAGA DWARAH
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Ahmad Syahid A. / Portfolio 2020
HU NAGA DWARAH
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LOGO WORKS LOGO DESIGN CLIENT : MULTIPLE CLIENTS YEAR : 2017-2020 TOOLS: ADOBE ILLUSTRATOR
Here you can find the selection of logo projects developed by me. I preferably chose the most admired and appreciated ones by the majority.
Ahmad Syahid A. / Portfolio 2020
LOGO WORKS
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A
R
W
A I
E
S
N
D
C
H
B
AY
A FESTIV
L
Jejak Baik Indonesia
Student Community Corner ITS
GENIWANI
Festival Anak Sholeh 2018
Pesona Alam Cendrawasih 2019
EVENT PASKIBRA CUP
Surabaya Integrated Transportation
2019
Youth Inspiraction Camp 2020
Ska.Motion C O S M E T I C S
The Spirit of Majapahit
Ahmad Syahid A. / Portfolio 2020
ECO
LOGO WORKS
&
F A S H I O N
M E DAY U
44
THANK YOU! Ahmad Syahid Abdulloh 0813-3455-4770 @ahmadsyhd be.net/ahmadsyhd ahmadsyahid.abd@gmail.com
Thank you for viewing this portfolio. The artworks presented in this portfolio are property of Ahmad Syahid Abdulloh. The information, images, and/or data contained here are copyrighted by their respective owners and may not be distributed, modified, reproduced in whole or in part without prior permission of the respective owner.
©
Ahmad Syahid A. 2020