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M E D I A K I T W W W. S T Y L Z FAC T. C O M
W W W. S T Y L Z FAC T. C O M
H O W FA S H I O N A N D R E TA I L BRANDS ARE USING STYLZ Of the many social networks that have come to the fore in the past decade, none is enjoying quite the same level of buzz at the moment as Snapchat. The smartphone-only social network, whose auto-disappearing messages first made it popular as a sex ting tool for teens after its launch in 2011, is now used by more than 100 million people ever y day — and more than a third of Americans ages 18 to 34 on a monthly basis, with a higher engagement rate than Instagram, according to Comscore.
S T Y L Z F A C T T I C S
Despite its rampant popularity with such a key consumer demographic, brands — especially high-end fashion and luxur y brands — have been slow to embrace the platform relative to older social networks like Facebook.
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