Description of Potential Markets

Page 1

2012

2012

2

Description of Potential Markets for Product Realization

1


Երևանի ջերմատնային գոտու ծրագրի ներդրումների կատարման աջակցման մեխանիզմները

Description of Potential Markets for Product Realization

Russia, Middle East and Europe are viewed as potential markets for exporting Armenian vegetables on the assumption of the factors such as their spaciousness, consumers’ purchasing power and geographical distance. This material includes brief outputs of a research r on the RF vegetable market. The import markets of vegetables highly consumed in the aforementioned market, in particular, tomato, cucumber, carrot, cabbage and turnip has been researched.

Tomato As of the mentioned vegetables, tomato is the most popular vegetable in Russia, and the imported tomato makes up the 91 % in the market and only 9% is produced locally. 80 and more percent of the tomato imported to the RF is produced in greenhouses. In 2010 the RF has imported 699282 tones es of tomato from all over the world. world. Half of the total amount is imported by Turkey. Compared with 2010, in 2012 some increase has been recorded in the prices. Tomato imports structure in 2011 by countries Turkey Ukraine China

2% 1% 4% 4% 6% 6%

Morocco Azerbaijan

52%

Price per kilo of tomato offered by importers 2010 $2.10 $1.55 $1.42 $1.38 $1.36 $1.11 $1.21 $1.01 $0.75 $0.54

Spain Netherlands

11%

Belgium

12%

Israel Republic of Macedonia Other countries

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Երևանի ջերմատնային գոտու ծրագրի ներդրումների կատարման աջակցման մեխանիզմները

Description of Potential Markets for Product Realization

2009

2010

The quantity of imported tomato per month tonn es// /in ton nes

2009

2010

January February

$1,11 $1,08

$1,18 $1,16

32131 39984

33285 42071

March April

$1,08 $1,08

$1,18 $1,18

55836 76462

61635 88051

May June July

$1,08 $0,66 $0,63

$1,13 $0,88 $0,89

127262 147736 49812

140944 137711 30526

August September October

$0,65 $0,65 $0,63

$0,85 $0,81 $0,79 ∗

23463 19710 22989

17536 28612 33476∗

November December

$1,11 $1,14

$1,38 ∗ $1,42 ∗

46229 54056

66952∗ 78397∗

Price and quantity of imported tomato by months 1.60

150000

1.40

130000

1.20

110000

1.00

90000

0.80

70000

0.60

50000

0.40

30000

0.20

10000

0.00

-10000

non--statistical data data,, calculated on the basis of exploitation during 2009 (by months’ dynamics ) ∗ -non

Price of imported tomato in 2009

Price of imported tomato in 2010

The quantity of imported tomato in 2009 The quantity of imported tomato in 2010

January February March April May June July August September October November December

Price of imported tomato per kilo by months

Conclusions Tomato is mainly imported into the RF from November to July, which makes 83% of total annual imports. Maximum imports amount is recorded in May and June. Prices are of strictly seasonal nature - the highest and lowest prices of the imported tomato are recorded respectively in April and in September. “Low price – high volume share” share link is generally noticed; nevertheless it is often accompanied accompan with exclusions.

Cucumber Due to its dual cropping during one growing season, cucumber ensures the highest income of all vegetables grown in greenhouses. In 2010 201409 tones of cucumber was imported into Russia from all over the world. Imported produce prevails in the RF cucumber market also, which constitutes the 76% of the total market. Iran is considered to be the main importer.

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Երևանի ջերմատնային գոտու ծրագրի ներդրումների կատարման աջակցման մեխանիզմները

Description of Potential Markets for Product Realization

Price per 1 kilo cucumber offered by importers in 2010 (customs value) value)

Cucumber imports structure in 2011 $1.50 5%

4%

8%

39% 13% 22%

Imported cucumber prices per kilo by months

/$/

Cucumber’s import volume by months tones// /tones

$0.83

$0.87 $0.67

$0.00

Price and quantity of imported tomato by months

1.20

110000

18301

1.00

90000

20559

0.80

70000

0.60

50000

244

0.40

30000

0.20

10000

0.00

-10000

January

0,79

0,82

19330

24520

February

0,78

0,82

14530

18291

March

0,8

0,91

13790

April

0,82

0,86

15059

May

0,81

0,87

9203

17076

June

0,72

0,87

3820

2914

August

0,53

1,35

474

177

September

0,53

0,76

3669

5226

October

0,54

0,77∗

20986

29840∗

November

0,78

1,12∗

29017

41285∗

December

0,8

1,15∗

34778

49542∗

$1.03 $0.92

$0.50

130000

2010

435

$0.96

1.40

2009

0,67

$0.82

150000

2010

0,58

$1.00

1.60

2009

July

$1.24

Price of imported tomato in 2009 Price of imported tomato in 2010 The quantity of imported tomato in 2009 The quantity of imported tomato in 2010

January February March April May June July August September October November December

7%

Iran Turkey China Jordan Ukraine Spain Azerbaijan Poland Greece Armenia

∗ -non-statistical data, calculated on the basis of exploitation during 2009 (by months’ dynamics )

Conclusions

The monthly dynamic of import quantities in i the RF cucumbers market is like that of tomatoes, except that the fall in the quantity of the import of tomatoes starts from the month of July, while in the case of cucumbers, from May. The period of the highest price period for imported tomatoes in the RF cucumber market is February ruary and March. The importer offers the lowest price in September. In 2010, because of the anomalous climatic conditions, a noticeable deviation was recorded in the prices dynamic, and the highest price was reported in August which is within the time zone of the lowest price on cucumbers.

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Երևանի ջերմատնային գոտու ծրագրի ներդրումների կատարման աջակցման մեխանիզմները

Description of Potential Markets for Product Realization

Cabbage

In 2010, 245021tones of cabbage was imported into the RF from all over the world. The main supplier is Poland. The Ukraine, Kazakhstan and China offer lower prices. Import Volumes of Cabbage by Countries 2010 2011 Amount of Price Amount of Price imported per kilo imported per kilo cabbage cabbage /tones/

Cabbage's Import Structure by Countries, 2011

/tones/

Poland

122944

$0,49

120914

$0,55

China

46137

$0,29

74870

$0,33

Uzbekistan

44280

$0,56

44280

$0,56

Germany

20192

$0,34

21639

$0,62

Kazakhstan Netherlands Iran

15958

$0,24

17788 10552

$0,59 $0,60

15958∗ 12910

$0,24 ∗ $0,68

10552∗

Ukraine

9891

$0,25

9891 ∗

$0,60 ∗

France

939

$0,86

2044

$0,74

5%

Poland

4% 3% 3%

7%

China 39%

Uzbekistan

14%

Germany 24%

Kazakhstan Netherlands

$0,25 ∗

Iran

∗ Last year’s performance is presented above in order to reflect the mentioned contries’ share in the market structure

Turnip, Carrot and Beetroot In 2010, 285 442 tones of the following vegetables was imported into the RF from all over the world. This his group of vegetables is predominantly imported from Israel. Israel Import Volumes of Turnip, Carrot and Beetroot by Countries 2010 Amount of

Price

imported vegetables

Turnip, Carrot and Beetroot's Imports Structure by Countries

2011 Amount of

Price

Israel Netherlands Kirgizstan

imported per kilo

/tones/

vegetables

per kilo

/tones/

11% Israel

89853

$0,82

104603

$0,90

China

40970

$0,31

52152

$0,38

Netherlands

19253

$0,39

20861

$0,44

Belgium

19628

$0,39

22605

$0,44

Kirgizistan

17641

$0,11

17641

$0,11

China Belgium

9% 48%

10% 22%

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Երևանի ջերմատնային գոտու ծրագրի ներդրումների կատարման աջակցման մեխանիզմները

Description of Potential Markets for Product Realization

Potato 2010,, the total import volume of potato in the RF made up 664348 tones. In 2011, 80 and more per cent of the total amount of potato was imported from the Netherlands. Import Volumes of Potato by Countries 2010 Amount of tomato imported/tones/ Netherlands Egypt Azerbaijan China Finland France

Potato's Import Structure by Countries 2011

Price per kilo

Amount of tomato imported/tones/

Price per kilo

1853971

$0,42

1895832

$0,50

68435

$0,36

237372

$0,49

63978

$0,25

63978

$0,25

58783

$0,37

$0,29 35,454 44,445

$0,37

34119

$0,54

14213

$0,51

17186

$0,56

Netherlands Azerbaijan Finland 10%

Egypt China France

1% 3% 3% 1%

82%

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Երևանի ջերմատնային գոտու ծրագրի ներդրումների կատարման աջակցման մեխանիզմները

Description of Potential Markets for Product Realization

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