Letter from the CEO
I
t has been quite a year for us all, and AHP is no exception. The word “pivot” has been overused this year, but it is still appropriate to describe the ways all of you have adjusted to new everything, and the ways AHP has thought about changing the way we serve you as you work to transform healthcare through philanthropy. As we look to 2021, AHP is dedicated to continuing to transform to meet your needs better. A few highlights: 1) AHPrime Membership: AHP’s newest membership expands on our greatest strength—our community—with organization-wide membership access, working roundtables for peer leadership groups, as well as professional development and best practice presentations. We designed it to support your entire fundraising organization, from your most experienced Major Gifts Officer to the board's newest member. AHPrime also makes creating data-driven benchmarking cohorts easy, allowing you to give your C-Suite partners insight into your success and demonstrate where investment could return better results. Overall, AHPrime is personalized to address your specific needs as you work to improve your healthcare fundraising performance. 2) Increased Digital/Virtual Content: Mini-series webinars on Planned Giving, digital versions of the AHP Primer and Advanced Courses, a virtual Convene Canada, monthly Canadian virtual discussions, and a new Leading Forward, with panel conversations and networking discussions on a monthly basis are all designed to accelerate professional development and increase your connection to the AHP community. 3) Diversity, Equity, Inclusion and Belonging: Launched in January, the AHP DEIB Task Force will quickly get to work to identify the ways in which we support members, as we all work to increase DEIB throughout healthcare philanthropy. We’ll be partnering with other associations to increase the number of professionals coming into philanthropy, developing toolkits for members to use, and identifying ways to increase inclusion in our own AHP processes.
It will be a busy first half of the year, and we are honored to support you in these and so many other ways. As always, I would love to hear from you. Happy New Year! Alice Alice Ayres, MBA President & Chief Executive Officer of AHP
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