CONTENTS

5 6 8 10 17 23

By Arthur J. (Art) Ochoa, JD

Letter from the Chair CEO Corner

By Alice Ayres, MBA

Letter from the Journal Chair

By Bob Nolan, FAHP, CFRE

By Lora Croley, MBA, CFRE and Erin Stitzel, FAHP, CFRE

The team at Baptist Health has worked to engage physicians in all aspects of the donor cycle, building meaningful partnerships and driving healthcare advancement in the community. Their key to success? Treat physicians as you would a valued donor.

Is

By Steven A. Reed

Fundraising in 2023 is all about engagement, but the challenge is to harness the power of engagement from all of the players in the process—not just the donor. This article explores the tools and tactics to bring healthcare fundraising into the present.

Community

By Amy Dorrill, FAHP

Healthcare organizations are increasingly taking on the role of addressing community health and well-being, so where does healthcare philanthropy fit in? Whether community health should be a philanthropic case for support depends on several key factors.

The Moment I Realized I was a Terrible Leader and What Happened Next

By Adam P. Blanchard, MS, CFRE

From stage to page: This article was adapted from a live presentation given at AHP’s 2022 International Conference.

/ FORWARD THINKING

Benchmarking Success: Overcoming the Challenges of Continuous Improvement

By Jenny Love

Benchmarking is an essential tool for healthcare philanthropy organizations that want to improve their performance. Learn to overcome the challenges that can get in the way.

Forward Thinking Sponsor

President and Chief Executive Officer: Alice Ayres, MBA

2023 AHP Journal Advisory Council

Chair: Robert Nolan, FAHP, CFRE

Members:

Murray Ancell, MS, CFRE

Mendal Bouknight

Michelle J. Collins

Sarah Fawcett-Lee, CFRE

Jolene Francis, FAHP, CFRE

Matthew Lang, CFRE

Ben Mohler, MA, CFRE, ACFRE

Andrea Page, FAHP, CFRE

Harrison Porter, CAP, CFRE

Elizabeth Rottman, CFRE

AHP Board of Directors:

Chair: Arthur J. (Art) Ochoa, JD

Vice Chair: Tammy Morison, CFRE

Secretary/Treasurer: Shawn A. Fincher

Immediate Past Chair: Randy A. Varju, MBA, FAHP, CFRE

Directors:

Julie E. Cox, FAHP, CFRE

Jeanne Jachim, MBA

Crystal Hinson Miller

Preston Walton

Published by: Association for Healthcare Philanthropy, 2550 South Clark Street, Suite 810, Arlington, VA 22202

Managing Editor: Olivia Hairfield

Business Manager: Michelle Gilbert

By Jeremy Riley, MA

Grants are a fundamental part of a healthcare philanthropy professional’s knowledge set. This philanthropy 101 article evaluates the steps needed to make grant writing successful.

Creating Programmatic Change Through Grant Development Campaign Goal Setting with Limited Data: A case study

By Heather Perdue, MA, FAHP

Every year, candidates for the Fellow of the Association for Healthcare Philanthropy designation submit a case study for consideration as part of their applications. Read 2022 FAHP recipient Heather Perdue’s submission.

About Us: The Association for Healthcare Philanthropy (AHP) is the healthcare development professionals’ definitive source of thought leadership, connections to facilitate innovation, and tools to advance knowledge and elevate philanthropy. As the world’s largest association for healthcare fundraising professionals, AHP represents 7,000 members who raise more than $11 billion each year for community health services. Our mission is to inspire, educate, and serve those transforming healthcare through philanthropy.

The Journal’s Mission: Healthcare Philanthropy will be an authoritative resource for healthcare development professionals by providing a timely, informative, and insightful collection of literature that will raise the standard of individual and organizational performance. Serving as the premier forum for healthcare philanthropy literature, the Healthcare Philanthropy journal will educate, empower, and inspire development professionals and, thereby, help strengthen the case for philanthropic support and the mission of AHP.