2012 AHP International Conference Brochure by AHP

POWER PACKAGE before August 10

and Save Big!

46th AHP Annual International Conference

Igniting the Power of Philanthropy

October 24–27, 2012 • Atlanta, GA

NEWFOR 2012 POWER PACKAGE

Includes unlimited online access to all sessions after the conference for you and your staff, as well as several other perks guaranteed to optimize your conference experience! By far the best value option for attendees.

Conference Workshops • Visionary Leadership: Getting Traction for Big Ideas (See page 7) • What Does It Take to be a Successful Chief Development Officer? (See page 7)

Be inspired by ideas and strategies that will spark new success for you, your organization and your community at the largest event in the world exclusively dedicated to health care philanthropy! Join us for the 46th AHP Annual International Conference and open your mind to absorbing fresh and creative concepts that will help you ignite the power of philanthropy in your community. You’ll learn firsthand what health care foundations and other organizations are doing to increase donations and leverage their impact. And you’ll connect with your peers to share experiences and explore the latest ideas and approaches that you can immediately implement back at the office.

AHP Guarantee At AHP, we know your resources are limited and budgets are tight. We understand the decision to attend our conference is not only an investment in you and your foundation, but also an investment in AHP. Therefore, we want to maximize your investment in us! By attending the 46th AHP Annual International Conference, our promise to you is exceptional offerings and

The 46th AHP Annual International Conference — an investment in the future of your organization’s success and your career as a health care fundraiser.

service. We guarantee that you will walk away with at least one tangible new idea that can be implemented as soon as you return to the office. If, after attending the conference, you don’t have one new idea to take back to the office, AHP will make the situation right or refund your money.

Guaranteed.

Igniting the Power of Philanthropy

It’s time to ignite your philanthropy program and power up giving in your community, for your community! Compelling Conversations

GENERAL SESSIONS

Seth Kahan, a world-class authority on change leadership, helping visionaries get traction, buy-in, and engagement for large-scale change. Kahan is the author of Getting Change Right: How Leaders Transform Organizations from the Inside Out.

Conference Highlights • 40-plus health care philanthropy focused learning programs will offer you a choice of significant, content-rich experiences. This year’s tracks include: Annual Giving Major Gifts Capital Campaigns and Planned Giving Executive Leadership

Tom Watson, president and founder of CauseWired, is an expert journalist, author, and consultant who has worked at the confluence of media technology and social change for more than 15 years. Watson is the author of CauseWired: Pluggedin, Getting Involved, Changing the World.

Peter Frumkin is professor of public affairs and director of the RGK Center for Philanthropy and Community Service at the Lyndon B. Johnson School of Public Affairs, University of Texas at Austin. His research and teaching focus on nonprofit management, philanthropy, and social entrepreneurship. Frumkin is the author of several books, including: On Being Nonprofit, Strategic Giving: The Art and Science of Philanthropy, Serving Country and Community, and The Essence of Strategic Giving: A Practical Guide for Donors and Fundraisers.

46th AHP Annual International Conference • October 24–27, 2012 • Atlanta, GA

Current and Emerging Practices Foundation Management • Workshops for Leaders, add on a workshop to meet with fellow leaders and strategize for success. • An idea exchange breakfast, moderated by expert facilitators, to highlight new ideas and solutions you can implement immediately. • Nonstop networking before, during and after the conference to strengthen your personal and professional connections. • CFRE certification points, available for every conference session, to advance your career. • Exhibit hall with more than 75 industry experts to showcase new products and services that can lead you down a pathway to success.

46th AHP International Conference Schedule-at-a-Glance Time

Workshops, Pre-Conference Events, AHP Social and Networking Events

Annual Giving Track

Major Gifts Track

Building a Robust Major Gift Prospect Pipeline using Direct Marketing

Beyond the Basics: Important Tools for Major Gift Fundraising

Maximizing Your Annual Fund in a Campaign: More Money, More Prospects!

Choo! Choo! Next stop: Qualification Station

Wednesday, October 24, 2012 8:00 am 4:00 pm

AHP Development Primer (Separate fee applies.)

8:00 am 4:00 pm

The Advanced Course in Healthcare Fundraising

10:30 am 3:30 pm

HIPAA: Understanding the U.S. Privacy Regulation and How to Achieve Fundraising Success (Separate fee applies.)

5:45 pm 6:45 pm

Newcomer’s Reception

6:00 pm 7:00 pm

Certification Reception

7:00 pm 8:30 pm

Opening Welcome Reception

(Separate fee applies.)

Thursday, October 25, 2012 7:45 am 8:45 am

Regional Networking Community Breakfasts

9:00 am 10:15 am

2012 AHP Fellows Presentation and Compelling Conversation with Seth Kahan

11:00 am 12:15 pm 11:15 am 3:15 pm

Executive Leadership Program – Visionary Leadership: Getting Traction for Big Ideas (Separate fee applies.)

1:15 pm 2:30 pm 3:15 pm 4:45 pm

Compelling Conversation with Tom Watson

5:00 pm 5:30 pm

AHP Business Meeting

Friday, October 26, 2012 8:00 am 9:00 am

Idea Exchange Breakfast

9:00 am 10:15 am

Annual Giving’s Role in Major Gift Fundraising

10:45 am 12:00 pm

The Doctor is “In”

12:00 pm 1:45 pm

Building and Elevating Physician Partnerships on Your Philanthropy Team More than Just Asking: The Art of Persuasion in Cultivating Prospect Relationships

2012 AHP Si Seymour Luncheon and Compelling Conversation with Peter Frumkin

2:15 pm 3:30 pm

Using Mission Storytelling to Create Powerful Emotional Connections with Donors

What is the Most Effective Method to Teach Physicans Grateful Patient Fundraising?

3:45 pm 5:00 pm

Every Day is Doctor’s Day!

Physician Spouses and Significant Others--the Unsung Heroes within Your Fundraising Program

Leveraging Special Events to Secure Major Gifts

The Mega Donor Mindset – Personal Insights from Major Healthcare Philanthropists

Run an Employee Campaign During the Recession and Double Your Goal!

Role Playing and Making the Ask

Saturday, October 27, 2012 9:00 am 10:15 am 9:00 am 11:45 am 10:30 am 11:45 am

Half-day Workshop - What Does It Take to be a Successful Chief Development Officer (Separate fee applies.)

Capital Campaigns/ Planned Giving Track

Executive Leadership Track

Emerging Trends Track

Foundation Management Track

Social Networking Best Practices for Planned Gifts: Case Studies on Social Media Fundraising

Accelerated Fundraising Results for Multi-Foundation Healthcare Systems

How to Guide: Your Patients from Experience to Investment

Reporting and Fiduciary Accountability

Building the Brand

Grow as a Leader by Bridging the Great Divide

Digital Impact: How to Use Social Media to Boost Fundraising

Motivating, Managing and Retaining Staff

Increasing Bequest Expectancies & Current Gifts through Calling Campaigns

Evaluating and Building High Impact Fundraising Boards

The Mid-Level Gift You Can’t Ignore

The Ethics of Philanthropy

Creative Ways to Engage Campaign Volunteers

Facilitating Success: Staffing and Motivating Development Volunteers

Si Seymour Panel

The Power of Process Engineering and The Tipping Point

Legacy Planning to Fufill a Vision: Donor-Centered Gift Planning at Norton Healthcare

TRANSFORMATIONS: Strategic Planning in Changing Times

From Zero to $75M in Two Years: The Pros and Cons of a Nontraditional Campaign

Planting the Seeds to Build Capacity

Giving in the Current Enviornment

New Trends in Data Driven Campaign Feasibility Studies for Healthcare Organizations

The Emergence of Giving Circles and their Relationships with Nonprofit Organizations: A Case Study Managing Your “Culture of Philanthropy” through Automation to Increase Employee, Physician and Grateful Patient Giving

Seven Building Blocks for an Effective Development Program Planning Implications from Community Capacity Assessment

The Politics of Foundation Financial Management

Conference Workshops Focused education that meets your needs. Sign up for these focused, in-depth, interactive workshops to get the most from your time in Atlanta. Additional fees may apply. See page 23 for details or visit www.ahp.org/annual2012.

Pre-Conference Workshop — Wednesday, October 24 8:00 am – 4:00 pm

Intensive workshop for newcomers to development.

Specially designed for development pros with 5+ years experience interested in preparing for the CFRE.

AHP Development Primer: A Workshop on the Fundamentals of Health Care Development

This fast-paced, one-day, fundamental workshop is designed for those who are new to the profession. This introductory workshop reviews major areas of development, including: major, planned, and annual giving; capital campaigns; policies; finance; marketing; and many other topics. The workshop is highly recommended for those new to development, support staff and board members. It’s a must to gain a broad understanding of health care development. The course fee includes the all-day workshop, the comprehensive Primer CD and notes with valuable resources, and continental breakfast and lunch. Additional fee applies. See page 23 for details. Primer Chair: Susan B. Smith, M.A., CFRE, FAHP Vice President, Philanthropy St. Jude Memorial Foundation Fullerton, CA

Faculty:

The Advanced Course in Health Care Fundraising

The AHP Advanced Course is a one-day, intensive program that provides a quick and comprehensive overview of fundraising principles for health care development professionals who have five or more years of experience in the field. The course content is organized around the CFRE exam and can assist development professionals in preparing for the CFRE or FAHP examinations. Participants review the core competencies outlined in the CFRE knowledge areas. The course fee includes the workshop, workbook and continental breakfast and lunch. Additional fee applies. See page 23 for details.

Presenters: Sharon A. Jones, FAHP, CFRE Vice President, Development Chapters Health System Temple Terrace, FL

Mary Love (Bitsy) Henderson, FAHP Principal Henderson Mallory Partners

David K. Burghart, CFRE President Lakeland Health Foundation

Austin, TX

Penny P. Cowden, CFRE, FAHP Executive Director Inova Loudoun Hospital Foundation

Best Practices under HIPAA: Understanding the U.S. Privacy Regulation and How to Achieve Fundraising Success

James DeLauro, Ph.D. Principal DeLauro & Associates Consulting

Looking for practical guidelines on how to achieve fundraising success while staying in compliance with the Health Insurance Portability and Accountability Act (HIPAA)? The regulations surrounding patient privacy can be confusing. Whether you have a firmly established grateful patient program or you are just building one, this workshop will give you information you need to support your programs while working with your team, board, volunteers, technology officers and privacy officers. Registration includes a copy of Fundraising Under HIPAA, AHP Research to Practice Guide, a $45 value.

Saint Joseph, MI

Leesburg, VA

San Diego, CA

Pre-Conference Workshop — Wednesday, October 24 10:30 am – 3:30 pm

Part I: 10:30 AM – 12:00 PM – The first session reviews the regulations, outlines exactly what is covered in the rule and identifies areas that are open for interpretation. We will review the Notice cont.

The Association for Healthcare Philanthropy • www.ahp.org

of Privacy Practices, protected health information and the Minimum Necessary Standard, opt-out provisions, filtering data and vendors and business associate agreements. Part 2: 1:30 PM – 3:30 PM – In the second session, a panel of AHP member development executives and their compliance officers will discuss compliance risk tolerance and best practices based on real-life scenarios for fundraising under HIPAA. Additional fee applies. See page 23 for details.

Moderator: Sidney C. Mallory, FAHP Principal Henderson Mallory Partners Austin, TX

NEW! Executive Leadership Program — Thursday, October 25

11:15 am – 3:15 pm

Visionary Leadership: Getting Traction for Big Ideas An exclusive learning experience for Chief Development Officers. This intensive, half-day workshop caters to CDOs who are serious about the next level of success. Health care delivery is in a state of flux and it impacts how we raise funds. Visionary and world class leaders look at change in uncertain times differently than most people. This interactive session lays out the elements of visionary leadership to navigate change successfully. See how you can engage the right people in the right ways to create the traction and buy-in you need for enthusiastic engagement. A small group setting encourages active discussion so come prepared with burning questions and issues. Seth Kahan will speak from his extensive experience working with leaders of organizations to design and

execute change programs. Working topics include: • Aligning stakeholders • Driving results through the coordination of partnerships and inhouse staff efforts • Creating powerful surges that yield dramatic results • Engaging the right people in the right ways • Maximizing the impact of partnerships This learning experience is open to all chief development officers. Preregistration is required. Additional fee applies. See page 23 for details.

Facilitator: Seth Kahan

Glen Echo, MD

NEW! Half-Day Workshop — Saturday, October 27 9:00 am – 11:45 am

What Does It Take to be a Successful Chief Development Officer?

Join executive coach and former hospital executive, Rich Maxwell for this interactive look at the advanced executive level skills and competencies needed to be a successful chief development officer. What got you to your executive level director position may not be enough to assure your success as a chief development officer. Not that your experience and success as a director isn’t helpful and necessary. It is! But being a member of the senior leadership team of a hospital or health care system requires competencies and skills beyond those of a successful development director. Come join Rich and learn what it takes! Preregistration is required. No additional fee. See page 23 for details. Space is limited.

Facilitator: Rich Maxwell Maxwell & Associates Seabrook Island, SC

2012 AHP Annual International Conference Sponsors AHP would like to gratefully acknowledge the following conference sponsors:

• American Fundraising Foundation

• Heaton Smith Group

• CCS

• Henderson Mallory Partners

• Gary Hubbell Consulting

• Johnson, Grossnickle and Associates

• Ghiorsi & Sorrenti

• Pursuant Ketchum

• Graham Pelton

• Thompson & Associates as of 4/11/12

46th AHP Annual International Conference • October 24–27, 2012 • Atlanta, GA

46th AHP Annual International Conference Educational Programs & Events Thursday, October 25, 2012 9:00 am - 10:15 am

Opening Keynote — Compelling Conversation with Seth Kahan: Leadership, Change and Innovation in Uncertain Times Based on his experience working with leaders at all levels, Seth Kahan will take an inside look at what it takes to successfully face and exploit change, innovate, and forge the way forward into an uncertain future. Participants will have an opportunity to raise issues pertinent to the many significant changes the health care industry is facing and their impact on philanthropy. Speaker: Seth Kahan Author of Getting Change Right: How Leaders Transform Organizations from the Inside Out

Concurrent Sessions

A nn u a l G i v i ng 11:00 am – 12:15 pm

Building a Robust Major Gift Prospect Pipeline Using Direct Marketing What is the real value of direct mail to a non-profit? What is the role of development staff in generating direct mail and major gifts? This session will explore these questions – and many more. Learn the effectiveness of providing direct mail/response services and strategies with the key objective of contributing to a robust major gift prospect “pipeline.” The true value of a direct response program is in identifying annual giving donors who are capable of major leadership giving. You will walk away understanding how to properly engage, cultivate, solicit, and steward major and planned gift donors through direct mail. Presenter(s): Alexander Pope, CFRE Executive Development Officer, Operations Advocate Charitable Foundation Park Ridge, IL

Nelson Checkoway Senior Consultant Copley Raff, Inc. Newton, MA

Larry G. Raff, MPH President Copley Raff, Inc.

C ap i ta l C a m pa i gn s / P l anne d G i v i ng 11:00 am – 12:15 pm

Social Networking Best Practices for Planned Gifts: Case Studies on Social Media Fundraising Like many of us, you have probably tried using Facebook, LinkedIn or even Twitter in your fundraising program, but may be stumped over how charities are using social media to effectively reach donors for planned gifts. This session is dedicated to looking at how other charities are doing it. We’ll review over 100 social networking sites and 15 personal interviews with charities using social media to encourage current and planned gifts. You will learn how to share gift concepts with your friends and fans, and raise more money using new social media strategies. Presenter(s): Donna Budak, FAHP, CFRE VP of Foundation Development/ Executive Director Seton Williamson Foundation Round Rock, TX

Sandra Henningsen, CGPA Assistant Vice President Crescendo Interactive. Inc. Camarillo, CA

E m erg i ng T ren d s 11:00 am – 12:15 pm

Grateful Patient to Grateful Donor: How to Guide Your Patients from Experience to Investment Your hospital or physicians’ office is providing an outstanding patient experience – but what are you doing to create an opening for philanthropy right from the start? Are you actively converting your grateful patients to donors when the opportunity first presents itself? In this session, learn how Sharp HealthCare uses scripting, templates and best practices to effectively build their pipeline of grateful patient donors, beginning even before admission! Presenter(s): William S. Littlejohn CEO and Senior Vice President Sharp HealthCare Foundation San Diego, CA

Carol Spychalski Director of Development Sharp HealthCare Foundation San Diego, CA

Newton, MA

The Association for Healthcare Philanthropy • www.ahp.org

Thursday, October 25, 2012 (continued) E x ec u t i v e Lea d er s h i p

Ma j or G i ft s

11:00 am – 12:15 pm

Beyond the Basics: Important Tools You Can Accelerated Results for Multi-Foundation Healthcare Systems: A Coordinated Approach Use in Major Gift Fundraising This session is geared specifically to front-line fundraisers who to Fundraising Operations and Databases In just two years, Allina Health System increased its annual fundraising from $13 million to over $30 million. What was one of the key components to their success? Simply put, they coordinated their multi-foundation fundraising operations and donor databases across all foundations in their system. This coordinated approach led to overall improvement in efficiency of system operations. In this session, we’ll discuss how this coordinated approach enabled system-level reporting and adoption of proven fundraising strategies. You will walk away with tangible tips on code structures, gift entry practices and reporting to accelerate your system-wide fundraising results! Presenter(s): Keith Heller Principal Heller Consulting Oakland, CA

Sidney C. Mallory, FAHP Principal Henderson Mallory Partners Austin, TX

F o u n d at i on Manage m ent 11:00 am – 12:15 pm

Reporting and Fiduciary Responsibility This session will focus on the reporting requirements applicable to nonprofit organizations. We will discuss all the IRS and state filing requirements you need to know to “keep it legal.” We’ll also discuss “making it effective,” with particular emphasis on the role and responsibilities of nonprofit board members. Presenter(s): Jack Sawyer Partner Alston+Bird LLP

focus a majority of their time as the ‘boots on the ground.’ Learn about key skills and tactics to manage campaigns and large gift acquisition. You will walk away with tangible fundraising management tools for your major gifts program. Presenter(s): Joan Archer Vice President for Development Newton Wellesley Hospital Newton, MA

Concurrent Sessions

A nn u a l G i v i ng 1:15 pm – 2:30 pm

Maximizing Your Annual Fund in a Campaign: More Money, More Prospects! While annual funds are becoming more widely recognized in development offices as sources of unrestricted dollars, many major gift officers underestimate their value for prospecting major gift donors in a capital campaign. This session will focus on how annual funds can not only raise valuable, flexible dollars, they can also identify and cultivate donors for major gifts. Join us to discover the strategies Massachusetts General used to realign its annual fund for growth in dollars, donors and pipeline in its current campaign. Presenter(s): Hilary Smiley Marshall Senior Director of Development, MGH Fund Nursing & Patient Care Massachusetts General Hospital Boston, MA

Atlanta, GA

46th AHP Annual International Conference • October 24–27, 2012 • Atlanta, GA

46th AHP Annual International Conference Educational Programs & Events Thursday, October 25, 2012 (continued) C ap i ta l C a m pa i gn s / P l anne d G i v i ng

E x ec u t i v e Lea d er s h i p

1:15 pm – 2:30 pm

Grow as a Leader by Bridging the Great Divide

Building integrated and compelling brand campaigns for your hospital is a critical factor in driving reputation and raising money today. This session will look at a Canadian example where the foundation and the hospital are two separate entities. Learn how they work together to create, launch and sustain successful brand campaigns that complement the reputation of The Hospital for Sick Children while meeting aggressive philanthropy goals. We also will review important lessons learned to improve and strengthen foundation-hospital relations.

We are most successful as fundraisers when we focus on longevity of relationships and building trust and loyalty with donors. Health care organizations often quantify success through short-term, bottom-line outcomes. Without appreciation for various methods of achieving goals, fundraising can be marginalized. In this session, we will explore organizational structure, leadership and culture relating to managing donor relationships. You will gain insights and strategies needed to effectively bridge the great divide between your foundation and health care organization.

Presenter(s):

David Estock Vice President Communications SickKids Foundation

Bernardine Morris Executive Director McLean Foundation

Toronto, ON

Simsbury, CT

E m erg i ng T ren d s

Deborah Guthrie Executive Vice President & Managing Director The Giving Collaborative

Building the Brand

1:15 pm – 2:30 pm

North Kingston, RI

Digital Impact: How to Use Social Media to Boost Fundraising F o u n d at i on Manage m ent In this session, you will learn how to utilize social media to enhance relationships with donors, expand your reach, market your events, measure your digital influence, and generate publicity. Whether you are at a small hospital or a large nonprofit, you will walk away with valuable tools to maximize your online presence and inspire donors to support your cause. Presenter(s): Jasmine G. Hoffman, MBA, APR Director of Communications, Nell Hodgson Woodruff School of Nursing Emory University Atlanta, GA

1:15 pm – 2:30 pm

Motivating, Managing and Retaining Staff A successful leader surrounds him or herself with a talented team. For each individual and the team as a whole to perform and deliver requires a conscious commitment motivating, managing and engaging staff. This session provides insights and examples of how one leader has worked to surround himself with a team motivated and committed to their organization’s vision for philanthropy. Presenter(s): Mendal A. Bouknight, CFRE Vice President, Philanthropy, Executive Director Piedmont Healthcare Foundation Atlanta, GA

The Association for Healthcare Philanthropy • www.ahp.org

Friday, October 26, 2012 Ma j or G i ft s 1:15 pm – 2:30 pm

Concurrent Sessions

Choo! Choo! Next stop: Qualification Station

A nn u a l G i v i ng

How well do your gift officers focus on qualification? Are they comfortable qualifying prospects? What role does qualification play in the major gift effort? What portion of a major gift portfolio should be spent on qualification calls, and what are great qualification call outcomes? In this session, two experienced development leaders will explore the goals of qualification calls and present creative ways to acquire the call, execute it, and use it as a stepping stone to bigger major gift success.

9:00 am – 10:15 am

Presenter(s): Jason D. McNeal, Ph.D. Associate Gonser Gerber Tinker Stuhr LLP Naperville, IL

3:15pm-4:45pm

Compelling Conversation with Tom Watson: Social Media’s Second Wave — The Social Graph and Why It’s Vital to Health Care Philanthropy Join social media expert, Tom Watson for a compelling conversation about the principles that drive social media tools like Facebook, Google, Pinterest, and Twitter to be effective. Tom will discuss how to individualize the social web and make it work for you, how young people are using social media for social change and how connected health care charities and campaigns are wired together. You will walk away with reallife examples of campaigns that work! Speaker: Tom Watson, Author of CauseWired: Plugging In, Getting Involved, Changing the World

Annual Giving’s Role in Major Gift Fundraising What is the role of the annual program in supporting major gift fundraising long term? Its role is to build relationships with donors through formalized prospecting and leadership giving. Discover how to maximize the outcomes for your organization through a dynamic leadership giving program fueled by modeling and strategy, creativeness and great donor relations. You will learn best practices through the presentation of two case studies that demonstrate the application of analytics, strategy and tactics that raise money in both the annual and major gift programs. Presenter(s): Kimberley Blease Vice President Blakely & Associates Aurora, ON

C ap i ta l C a m pa i gn s / P l anne d G i v i ng 9:00 am – 10:15 am

Where There’s a Will: Increasing Bequest Expectancies and Current Gifts through Calling Campaigns Nearly all bequests are major gifts and can represent 15% or more of annual fundraising for health care charities. Yet most hospitals aren’t having enough conversations with their most loyal donors – the best prospects for a bequest – about making an estate gift commitment. This session will provide an overview of bequest calling programs and how they can quickly and significantly grow a pipeline of future unrestricted revenue. Presenter(s): Cynthia Collantes Senior Planned Giving Officer St. Michael’s Foundation Toronto, ON

Alisia Eckert Senior Development Officer, Planned Giving Children’s Memorial Foundation Chicago, IL

Thomas Yates Associate Director, Foundation Relations Children’s Hospital of Philadelphia Development Department Philadelphia, PA

46th AHP Annual International Conference • October 24–27, 2012 • Atlanta, GA

46th AHP Annual International Conference Educational Programs & Events Friday, October 26, 2012 (continued) E m erg i ng T ren d s

F o u n d at i on Manage m ent

9:00 am – 10:15 am

Does your organization have a donor middle class? How hard does a donor have to try to be noticed before the wealth screening suggests a prospect management assignment in your organization? Can you really afford to walk away from a four or five-figure gift?

Understanding ethics is key to understanding basic values and how we conduct ourselves as fundraisers. Knowing the ethical issues that are inherent in our work as fundraisers is essential to our success and the satisfaction of our donor organizations. Legal or personal pitfalls in ethics could destroy a strong program in fundraising, and strategically planning your actions could make or break your program. We all have blind spots, and in this session, we will remove these blinders with the goal of reducing risk and fostering success – ethically!

The Mid-Level Gift You Can’t Ignore

In our focus to raise the largest gifts and in our mastery of the annual fund, we’ve ignored the capacity and interest to give in between. Generational philanthropic motivations will soon expose this gap as even more pronounced, especially as organizations seek future major gift prospects and donors. Today’s identification, cultivation, and prioritization of tomorrow’s major gift donors will differentiate those organizations that stagnate from those that thrive. Let’s identify and overcome the barriers to mid-level giving and implement an evidence-based strategy for success before it’s too late! Presenter(s): Lori Waggoner Director of Development, Annual & Community Support Children’s Medical Center Dallas Dallas, TX

The Ethics of Philanthropy

Presenter(s): Sarah K. Smith Assistant Director, Strategic Planning The Emory Center for Ethics Atlanta, GA

Ma j or G i ft s 9:00 am – 10:15 am

Building and Elevating Physician Partnerships on Your Philanthropy Team

Allison Lewis Lodhi, CFRE Vice President Pursuant Ketchum

Join a panel of experts on physician engagement led by Sharp HealthCare Foundation. Learn how to overcome obstacles to building physician partnerships, review key metrics and hear about proven programs to build your success with physician engagement.

E x ec u t i v e Lea d er s h i p

Presenter(s):

9:00 am – 10:15 am

Anne Bachan Jigger Vice President, Philanthropy Sharp HealthCare Foundation

Dallas, TX

Evaluating and Building High Impact Fundraising Boards Do you have the fundraising board you want or need? Boards are critical to the success of capital campaigns and ongoing fundraising efforts. This session will use case studies to demonstrate how to effectively evaluate your board and identify the board members you need. We will review some case studies so you will see firsthand how using evaluation will enable you to recruit and develop a board that will significantly impact your ability to increase philanthropy for your organization. Presenter(s): Theresa Pesch President, Development The Foundation of Children’s Hospitals & Clinics of Minnesota Minneapolis, MN

San Diego, CA

MAXIMIZE YOUR CONFERENCE EXPERIENCE

POWER PACKAGE before August 10

and Save Big!

The Association for Healthcare Philanthropy • www.ahp.org

Friday, October 26, 2012 (continued) Concurrent Sessions

A nn u a l G i v i ng

E m erg i ng T ren d s 10:45 am – 12:00 pm

10:45 am – 12:00 pm

To Be Or Not To Be: Practical Career Insights from Si Seymour Award Winners

Physician leadership and engagement during hospital fundraising campaigns is a powerful tool for success. Alayne Metrick, president, St. Michael’s Hospital Foundation, and Dr. Bob Hyland, medical director, philanthropy, share how their organization remarkably achieved 100% participation from its influential physician group during three separate campaigns.

This is an opportunity to learn first hand from AHP seasoned professionals how to model career goals and navigate the path to the top of the profession. Ask – and get – candid answers to your most difficult questions through an interactive panel discussion with recipients of AHP’s distinguished Si Seymour Award, the highest honor in health care philanthropy. This session will provide practical advice and insights from those whose careers have been defined by health care fundraising success.

The Doctor is “In”

Presenter(s): Alayne Metrick, FAHP President St. Michael’s Hospital Foundation Toronto, ON

Dr. Bob Hyland Medical Director, Philanthropy St. Michael’s Hospital Toronto, ON

C ap i ta l C a m pa i gn s / P l anne d G i v i ng 10:45 am – 12:00 pm

Creative Ways to Engage Volunteers Do you find it challenging to find creative ways to motivate campaign volunteers in the moves management process during your capital campaigns? The adoption of an ownership perspective in the success of the campaign is integral to the success of the fundraising effort. Finding creative ways to keep volunteers focused on identifying, contacting, cultivating, and soliciting donor prospects can be the difference in falling short and success. Join us for useful tips on how you can keep your volunteer motivated, focused and engaged in reaching the campaign goal! Presenter(s): David L. Flood President Meridian Health Affiliated Foundations Neptune, NJ

Jennifer L. Smith Senior Development Officer Riverview Medical Center Foundation Neptune, NJ

Mark Hanichak Assistant Vice President CCS Fundraising Red Bank, NJ

Panel: George F. Maynard, III, FAHP Vice President Greenville Hospital System Foundation Greenville, SC

Moderator: William C. McGinly, Ph.D., CAE President & CEO Association for Healthcare Philanthropy Falls Church, VA

E x ec u t i v e Lea d er s h i p 10:45 am – 12:00 pm

Facilitating Success: Staffing and Motivating Development Volunteers The success of a development program is determined largely by the engagement, utilization and passion of its volunteers, especially its board members. The Children’s Healthcare of Atlanta Foundation has focused its programs on effectively staffing volunteers, recruiting star board members and setting high expectations for volunteer performance. These efforts have led to more active volunteers, increased collaboration between staff and volunteers, and a board that has become a center for development leadership, cause promotion and giving capacity. In this interactive session, we will hear proven strategies, discover best practices and brainstorm new models for establishing and building a more dynamic body of volunteers. Presenter(s): Eugene A. Hayes III President Children’s Healthcare of Atlanta Foundation Atlanta, GA

Bruce W. Flessner Principal Bentz Whaley Flessner Arlington, VA

46th AHP Annual International Conference • October 24–27, 2012 • Atlanta, GA

46th AHP Annual International Conference Educational Programs & Events Friday, October 26, 2012 (continued) F o u n d at i on Manage m ent 10:45 am – 12:00 pm

The Power of Process Engineering and The Tipping Point Raising more money usually requires more resources, right? Well, not exactly! Join us to discover how the Resurrection Development Foundation restructured its staff and board to raise more money without more resources through the application of LEAN Six Sigma principles in conjunction with concepts from Malcolm Gladwell’s popular book, The Tipping Point. You will learn how you can adapt the principles of Resurrection’s approach to your own operations so you will be raising more without more in no time! Presenter(s): Amy G. Day Vice President Resurrection Development Foundation Chicago, IL

Steven A. Reed President Performance Advantage, a Marketing Partners, Inc. Company Winter Park, FL

12:00 pm - 1:45 pm

Compelling Conversation with Peter Frumkin: What Is Strategic Giving? Understanding How Donors Think About Effective Philanthropy In this session, Peter Frumkin will share what he has learned studying the practices of high net-worth individuals who are committed to philanthropy, including how they determine what broad causes they will support, the types of projects they then select, the kinds of engagement and profile they seek to have, and the time frames that will guide their giving. Pulling these elements together, Frumkin will define what he thinks strategic giving entails, with an eye to giving fundraisers in health a fresh perspective on how his model might guide the framing of requests for support. Speaker: Peter Frumkin Director of RGK Center for Philanthropy and Community Service University of Texas at Austin

Ma j or G i ft s 10:45 am – 12:00 pm

More than Just Asking: The Art of Persuasion in Cultivating Prospect Relationships Applying communication strategies from leaders in the profit and not-for-profit industries, this workshop takes the traditional major gifts training up a notch. Tailored to health care philanthropy, participants will learn how to train boards and campaign volunteers to employ the art of persuasion to design effective cultivation and solicitation strategies. Based on the premise that most prospects fall into the following categories: Supporter, Uninformed, Uninterested or Skeptic, participants will learn the best approach for “making the ask” in a way that engages prospects and creates a win-win outcome. This is an interactive, hands-on workshop that will enable you to apply this approach to a specific case study, then in your own shop! Presenter(s): Meredith Betz, CFRE Principal G.M. Betz Associates

Concurrent Sessions

A nn u a l G i v i ng 2:15 pm – 3:30 pm

Using Mission Storytelling to Create Powerful Emotional Connections with Donors Mission storytelling is a powerful way to engage others in your healing mission. Stories tap into a basic human inclination to connect and are an ideal way to show your mission in action while creating emotional appeal. This session explores truisms to telling high-impact stories to connect better with your donors. Presenter(s): Betsy Chapin Taylor, FAHP, CFRE Chief Development Officer/Foundation President Erlanger Health System Foundation Chattanooga, TN

Doylestown, PA

The Association for Healthcare Philanthropy • www.ahp.org

Friday, October 26, 2012 (continued) C ap i ta l C a m pa i gn s / P l anne d G i v i ng 2:15 pm – 3:30 pm

Legacy Planning to Fulfill a Vision: Donor-Centered Gift Planning at Norton Healthcare Norton Healthcare foundations created a legacy planning model focused on the needs of donors first, heirs second, and philanthropy third. They also formed a coordinating legacy society to honor a retired, long-term system CEO that recognizes donors making irrevocable estate pledges in excess of $100,000. Join us to learn about the model used, strategy, implementation and results. Donors secure a legacy today that will translate into improved access, enhanced facilities, the brightest workforce, and continued remarkable care. Presenter(s): Lynnie Meyer, MSN, CFRE, RN System Vice President & Chief Development Officer Norton Healthcare Louisville, KY

David Smith President & CEO Heaton Smith Group Atlanta, GA

E x ec u t i v e Lea d er s h i p 2:15 pm – 3:30 pm

TRANSFORMATIONS: Strategic Planning in Changing Times Development professionals are faced with a variety of issues from defining fundraising priorities to enhancing staff morale to increasing the engagement of stakeholders. Responding to these issues is challenging, particularly in environments characterized by significant change. Join us as we explore undertaking a strategic planning process focused on the advancement function that can help create a vision for the future that embraces change and ensures a strong strategic fit between the goals, capabilities and shifting opportunities. Presenter(s): Susan Barcus, FAHP Senior Vice President & Chief Development Officer Georgia Health Sciences University Augusta, GA

Jennifer Russ, CFRE Director of Campaigns & Annual Support Georgia Health Sciences University Augusta, GA

F o u n d at i on Manage m ent T rack 2:15 pm – 3:30 pm

E m erg i ng T ren d s 2:15 pm – 3:30 pm

The Emergence of Giving Circles and their Relationships with Nonprofit Organizations: A Case Study Giving circles have begun a new era of personal philanthropy, changing the face of giving in the US. To the fundraiser, they offer the exciting opportunities of power by numbers, relationship development, advocacy and much more. As fundraisers we need to understand what drives giving circles and how we best work with these dynamic groups of individuals. This session will present the findings from case study research undertaken with “Impact Austin,” and the nonprofit organizations they support. Presenter(s):

Seven Building Blocks for an Effective Development Program What are the essential elements that make up a strong development program? What are the strengths and weaknesses of your program in the seven areas identified? This session will provide a comprehensive overview, discussion and practical examples of fundraising practices and program components essential for success. A self–evaluation instrument allowing participants to rate their own development program on each of the building blocks also will be provided. Presenter(s): James DeLauro, Ph.D. Principal DeLauro & Associates Consulting San Diego, CA

Lesley Ray Fundraising Director Mater Foundation Brisbane, QLD Australia

46th AHP Annual International Conference • October 24–27, 2012 • Atlanta, GA

46th AHP Annual International Conference Educational Programs & Events Friday, October 26, 2012 (continued) Ma j or G i ft s 2:15 pm – 3:30 pm

What is the Most Effective Method to Teach Physicians Grateful Patient Fundraising? This session will take an in-depth look at an IRB approved study conducted at Johns Hopkins and published in the journal Academic Medicine that compares the effectiveness of three strategies to educate physicians about grateful patient fundraising. Presenter(s): Steve Rum Vice President Development & Alumni Affairs Johns Hopkins Medicine Baltimore, MD

C ap i ta l C a m pa i gn s / P l anne d G i v i ng 3:45 pm – 5:00 pm

From Zero to $75M in Two Years: The Pros and Cons of a Nontraditional Campaign What makes the basis for a nontraditional campaign? An undercultivated donor base, a campaign goal announced before a dollar was raised, and a public referendum to fund a public hospital without philanthropy! Untraditional as it may, this unique approach has generated unprecedented success, including a $40 million naming gift from a non-donor and more than $2.2 million raised from non-physician employees. Find out what has worked, the challenges, and predictions for the future as we share lessons learned. Presenter(s):

Concurrent Sessions

A nn u a l G i v i ng 3:45 pm – 5:00 pm

Every Day is Doctor’s Day! Following the success of many doctor’s day appeals, Penn Medicine launched a new program making every day doctor’s day! Over 500,000 direct mail letters later, the program has been a success in raising unrestricted dollars for University of Pennsylvania Health System hospitals. This session will lay out the benefits and pitfalls of direct mail efforts that invite patients and friends to honor doctors, nurses and others. Using real metrics, we will discuss data, letter copy, production, vendor relationships, testing, reporting, stewardship and more. Presenter(s): Thomas F. White Senior Director of Annual Funds Penn Medicine Philadelphia, PA

Ernest Vargo, II, CFRE President & CEO Eskenazi Health Foundation Indianapolis, IN

Angela White Senior Consultant and CEO Johnson, Grossnickle and Associates Greenwood, IN

“As a newcomer to the AHP Conference and fairly new to the fundraising industry, I found the conference offered participants new knowledge, innovative ideas, and an encouraging environment. The array of interesting topics and sessions I attended were focused, informative and relevant to my position. AHP exceeded my expectations!” —Jenea S. Davis Director of Development, Drueding Center Philadelphia, PA

The Association for Healthcare Philanthropy • www.ahp.org

Friday, October 26, 2012 (continued) E m erg i ng T ren d s

E x ec u t i v e Lea d er s h i p

3:45 pm – 5:00 pm

Culture exists within every organization, and it can now be quantitatively measured and managed. Managing it creates a fertile climate for giving.

The first step in developing a sustainable fundraising plan is to examine all aspects of your institution’s philanthropic program and culture. Whether you are looking to accelerate your major gift program, build a strong case for support, or elevate overall fundraising operations in advance of a major campaign, your institution will require a well-informed plan. Join us to discover how conducting a development assessment can provide the insight required to help build institutional capacity as well as lay the foundation for augmented fundraising operations for years to come.

Managing Your “Culture of Philanthropy” through Automation to Increase Employee, Physician and Grateful Patient Giving

This session will explore an automated system for managing your culture and its potential for philanthropy, focused tightly on identified pockets for fertile giving within employee, physician and patient populations. Real examples with real data will be shared that demonstrates incredible results when the power of the computer is brought to bear on improving job satisfaction and giving. Discover how to focus your development office staffing and resources most efficiently on those employees, physicians, and patients more likely to give and at higher levels. Presenter(s): Ingo Angermeier Former CEO Spartanburg Regional Healthcare System Spartanburg, SC

Sheila Breitweiser Executive Director Spartanburg Regional Foundation Spartanburg, SC

Mark R. Wilkison Senior Vice President Sinclair, Townes & Company Atlanta, GA

Planting the Seeds to Build Capacity

Presenter(s): Kate Brown Vice President of Development The MetroHealth Foundation, Inc. Cleveland, OH

Dan Nisbet Regional Vice President CCS Chicago, IL

F o u n d at i on Manage m ent 3:45 pm – 5:00 pm

Planning Implications from Community Capacity Assessment Assessing your community’s giving capacity is important, but it’s only half the story. Understand how to scale and manage your foundation program to attract and pursue that assessed capacity. You will interact one-on-one with professionals who designed and executed a foundation program growth plan that doubled net revenue over five years. Presenter(s): Mark Larkin, CFRE Vice President, Development CentraCare Health Foundation Saint Cloud, MN

Gary Hubbell President, Gary Hubbell Consulting Milwaukee, WI

46th AHP Annual International Conference • October 24–27, 2012 • Atlanta, GA

46th AHP Annual International Conference Educational Programs & Events Saturday, October 27, 2012 Ma j or G i ft s 3:45 pm – 5:00 pm

Physician Spouses and Significant Others: The Unsung Heroes within Your Fundraising Program Join this panel discussion to see how two hospital foundations have effectively engaged and unleashed the enthusiasm and passion of physician spouses and significant others to enhance their fundraising programs. Whether serving on your board, chairing your capital campaign or spearheading your special event, this session will share specific examples of how these unsung heroes have become valuable assets in taking your foundation to the next level. Presenter(s): Jill Bramblett Executive Director McLeod Health Foundation Florence, SC

Concurrent Sessions

A nn u a l G i v i ng 9:00 am – 10:15 am

Leveraging Special Events to Secure Major Gifts Are you maximizing your organization’s return on the significant investments of time and talent in special events? In this session, we will explore best practices in engaging prospects through signature stewardship and fundraising events. Discover how to plan and execute in the key moments leading up to events with a singular focus on securing future major gifts! Presenter(s): Patrick Feeley Assistant Vice President Institutional & Events Fundraising Children’s Hospital of Philadelphia Development Department Philadelphia, PA

Beverly Hazelwood Campaign Co-Chair and Past Chairman of the Board McLeod Health Foundation Florence, SC

Megha Lal Campaign Chair and Past Chairman of the Board Self Regional Healthcare Foundation Greenwood, SC

Shirley Meiere Campaign Co-Chair and Chairman of the Board McLeod Health Foundation Florence, SC Crissy Barnes Maynard, FAHP, CFRE Senior Executive Counsel Ghiorsi & Sorrenti, Inc. Woodcliff Lake, NJ

“Attending the AHP International Conference last year in Boston was a wonderful experience! I came away with so many new ideas, new friends and a renewed sense of purpose for being in this field of work.” —Mary Luebbert Director of Development Susan B. Allen Memorial Hospital El Dorado, Kansas

The Association for Healthcare Philanthropy • www.ahp.org

Saturday, October 27, 2012 (continued) C ap i ta l C a m pa i gn s / P l anne d G i v i ng

Ma j or G i ft s

9:00 am – 10:15 am

The Mega Donor Mindset – Personal Insights from Major Healthcare Philanthropists

They say the recession is over, but are you seeing much change in donor behavior? This session will review the current economy and its impact on nonprofits and donor behavior. We’ll answer these important questions: Will donors continue to give in the current environment? What type of donors will continue giving? What type of gifts will they be willing to give? What are the tools they will use in giving? What type of assets will donors be willing to give? You will gain the understanding needed to secure gifts in the current economic climate.

This dynamic session will feature an interactive discussion format to explore all aspects of a philanthropist’s mindset when it comes to making “mega gifts.” Meet and ask your questions of two multi-million dollar donors whose “mega gifts” have provided transformational support to healthcare institutions. Learn what the motivating factors are for philanthropists’ charitable giving at extraordinary levels to healthcare organizations and their expectations. Discover how major philanthropists determine which organizations to support and what criteria is necessary in making gift decisions.

Giving in the Current Environment

Presenter(s):

9:00 am – 10:15 am

Mark Larkin, CFRE VP Development Centracare Health Foundation

Presenter(s):

Eddie Thompson, Ed.D., FCEP CEO & Founder Thompson & Associates

Clearwater, FL

St. Cloud, MN

Brentwood, TN

Holly H. Duncan, M.A., CFRE President & CEO Morton Plant Mease Foundation Peter W. Ghiorsi, MBA, FAHP Chairman & CEO Ghiorsi & Sorrenti Inc Wyckoff, NJ

F o u n d at i on Manage m ent 9:00 am – 10:15 am

The Politics of Foundation Financial Management Philanthropy financial management is much more than accounting and finance; it’s a complex political process. Goal setting, budgets, reporting, restricted vs. unrestricted, budget relief and enhancement, as well as restricted fund access and control . . . we will explore successful political navigation of these and more to produce accountability and transparency for your boards and your C-suite.

Kate Tiedemann Founder, Katena Products Board Member St. Clare’s Foundation, NJ & Morton Plant Mease Foundation Belleair, FL

Chuck Mattes Board of Directors Saint Vincent’s Medical Center Foundation Bridgeport, Connecticut

Presenter(s): David B. Gillig, FAHP Senior Vice President & Executive Director Rady Children’s Hospital Foundation San Diego, CA

46th AHP Annual International Conference • October 24–27, 2012 • Atlanta, GA

46th AHP Annual International Conference Educational Programs & Events Saturday, October 27, 2012 (continued) Concurrent Sessions

A nn u a l G i v i ng 10:30 am-11:45 am

Run an Employee Campaign During a Recession – and Double Your Goal! Learn how a supporting hospital foundation energized hospital employees, turning them into cabinet members, spokespersons, goodwill ambassadors and cheering squads. Using video emails, direct mail, teaser events, online giving and allowing employees to organize their own unit fundraisers, made this employee capital campaign inclusive, interactive and ultimately successful. Presenter(s): Michael Ault Director, Corporate Relations/Special Event Methodist Health Foundation Indianapolis, IN

C ap i ta l C a m pa i gn s / P l anne d G i v i ng 10:30 am-11:45 am

New Trends in Data Driven Campaign Feasibility Studies for Health Care Organizations Feasibility studies are trending away from traditional qualitative written reports to newer models that integrate qualitative and quantitative insights to develop accurate and actionable campaign intelligence. Hear about recent developments that enable your health care organization to access industry-wide benchmarking statistics and recommendations and how you can combine them with feasibility analysis to show your performance relative to similar organizations. The session will cover the benefits of a quantitative approach to feasibility studies resulting in more accurate and actionable insights. Discover how campaign analysis can provide you with insight for your current and future campaigns, enabling you to double, triple, or quadruple your return! Presenter(s): Susan L. Mennenga, CFRE Executive Director Provena Mercy Medical Center Foundation Aurora, IL

Sally Boucher, CFRE Director of Research WealthEngine

Ma j or G i ft s 10:30 am-11:45 am

Industry Leaders Role Play One of the most complex areas of major gift work is being able to think on your feet in donor conversations. This session will provide insights to style and approach, as development pros act out a series of role plays. Each scenario will then be addressed by the panel. Attend this engaging session and you are guaranteed to find some new approaches to some tough donor situations! Presenter(s): Arthur M. Brink, Jr., FAHP, CFP Vice President/Chief Philanthropic Officer Martin Memorial Foundation Stuart, FL

Susan J. Doliner, FAHP, CFRE Vice President for Development Maine Medical Center - Development Department Portland, ME

Pearl F. Veenema, FAHP President & CEO Hamilton Health Sciences Foundation Hamilton, ON

PA P E R LE S S CO N F E R E N C E This is a paperless conference. NO PRINTERS will be available onsite to print handouts. Handouts will be available on AHP’s website for download before and after the conference. Start checking www.ahp.org on September 6, 2012 for session handouts.

Bethesda, MD

The Association for Healthcare Philanthropy • www.ahp.org

46th AHP International Conference

Advisory Council

A special thank-you to AHP’s Annual International Conference Advisory Council members for their dedication and hard work in making this annual event innovative and truly responsive to the current needs in our industry. CHAIR

VICE CHAIR

Kenneth I. Menefee, FAHP, CFRE

Kristin L. Hughes, CFRE

Director of Development

Vice President, Major Gifts

Good Shepherd Hospice

Children’s Memorial Foundation

A Subsidiary of Chapters Health System

Chicago, IL

Lakeland, FL

TRACK DEANS Amy S. Dorrill, FAHP, CFRE, MBA

Mitze S. Mourinho, CFRE

Associate Dean of Development & Alumni Relations

Vice President, Development

Nell Hodgson School of Nursing Emory University

Toronto, ON

Atlanta, GA Kathy Drucquer Duff Vice President, Philanthropy

St. Michael’s Hospital Foundation

Susan Piergallini Assistant Vice President, Development Operations

Sharp HealthCare Foundation

Children’s Hospital of Philadelphia, Development Department

San Diego, CA

Philadelphia, PA

Debra Gill, FAHP, CFRE

John S. Swanholm, CFRE

Executive Vice President of Philanthropy

Vice President & Executive Director

Bozeman Deaconess Foundation

HealthEast Foundation

Bozeman, MT

Saint Paul, MN

46th AHP Annual International Conference • October 24–27, 2012 • Atlanta, GA

A Special Thank you to Our Exhibitors:

Advanced Marketing Advancement Resources, LLC Aesthetics, Inc. Agilon, LLC Allegiant Direct, Inc. American Fundraising Foundation Bentz Whaley Flessner Blackbaud, Inc Bliss Direct Media Borns Group/ VDM Brakeley Briscoe Inc Camelot Pewter Campbell & Company CCS Fund Raising Copley Raff, Inc. Crescendo Interactive, Inc. DeLauro & Associates Consulting Ghiorsi & Sorrenti, Inc. Gobel Philanthropic Group, LLC Heaton Smith Group, LLC Heller Consulting Henderson Mallory Partners Hillary Lyons Associates Honorcraft Incorporated IDC Fundraising Division, Harris Connect iWave Information Systems, Inc. Jerold Panas Linzy & Partners Kidzpace Interactive MD Designs By Metal Decor Mitchell Associates, Inc. Paschal Murray Executive Search PG Calc Presentation Design Group Pride Philanthropy Pursuant Ketchum RuffaloCODY Snavely Associcates, Ltd. Telecomp, Inc. The Greenwood Company The Stelter Company Thompson & Associates Trust Event Solutions as of April, 2012 WealthEngine

Travel Details HOTEL RESERVATIONS

Westin Peachtree Plaza 210 Peachtree Street Atlanta, GA 30303 www.westin.com/atlanta

your Book using rooms AHP’s alue best-v rate! room

For optimal convenience and to make the most of your conference experience, please take advantage of the special room rate being offered to AHP conference attendees at the Westin Peachtree Plaza in Atlanta!

How to Make Your Hotel Reservation

To make your room reservation, please call the Westin Peachtree Plaza 1-800-937-8461 and refer to the AHP room block or visit www.ahp.org/annual2012 for more information on how to make reservations online at the discounted rate. The Westin Peachtree Plaza is offering AHP conference attendees a special rate of $219 per night plus tax. The AHP room block applies to the nights of October 24-27, 2012. The hotel deadline for the special hotel rate is September 20, 2012. If all special-rate hotel rooms are sold prior to this date, AHP cannot guarantee availability of additional special-rate rooms. After the September 20 date, reservations will be taken on a rate-and-space availability basis -- please contact the hotel directly for rates and information. Call early to secure your room!

Parking at the Hotel

Valet parking at the hotel includes in/out privileges, whereas self-parking does not. Valet parking: $29 per day; self-parking: $22 per day. Visit www.ahp.org/annual2012 for more information about travel information and other conference details.

Registration Information Visit www.ahp.org/annual2012 to register or download a registration form.

REGISTRATION OPTIONS

POWER PACKAGE Registration! Make the most of the conference, onsite and afterward, with the Power Package. This offer includes:

New 2012!

• Full Conference Registration which includes the newcomer’s reception, the opening reception, concurrent conference sessions and scheduled meals from October 24-27. • Unlimited access to all recorded concurrent sessions and synced power points after the event. • On-site giveaway to enhance your conference experience. • Reserved seating at the keynote session. • Express check-in during registration.

Full Conference Registration

If you register for the full conference, your registration includes the newcomer’s reception, the opening reception, concurrent conference sessions and scheduled meals from October 24-27.

Single Day Registration

Single day registration includes all sessions and meals scheduled for the day you are registered. You can only register for one single day.

Conference Workshops

Add a workshop to your registration! New to health care philanthropy? AHP’s renowned Development Primer is a great starting point. Looking to become certified? The Advanced Course in Health Care Fundraising is the perfect path to study for certification. The HIPAA Workshop - a must for anyone seeking better understanding of HIPAA rules and regulations. And NEW this year, the Executive Leadership Program is an executive-level workshop for seasoned chief development officers. Find out what it takes to bring your fundraising career to the next level at the What Does it Take to be a Successful Chief Development Officer half-day workshop. Separate fees may apply for each workshop. See pages 6-7 for details. The Association for Healthcare Philanthropy • www.ahp.org

8 Register online at www.ahp.org/annual2012 Promo code: 12ICM1

Best Value! S

Registration Fees (All fees are listed in U.S. dollars.)

Power Package Registration

Includes: Full Conference Registration, unlimited access to all recorded concurrent sessions and synced power points after the event, on-site giveaway, reserved seating at the keynote session, and express check in during registration.

Development Professional AHP member Non-member* Consultant AHP member Non-member

o much m o for so litt re le!

Early

Advanced Regular

By 8/10/2012

By 9/28/2012

After 9/28/2012

$695 $1,148

$745 $1,198

$795 $1,248

$1,000 $1,100

$1,050 $1,150

$1,100 $1,200

FULL CONFERENCE REGISTRATION

Includes the newcomer’s reception, the opening reception, conference sessions and scheduled meals from October 24-27.

Development Professional AHP member Non-member*

Early

Advanced Regular

By 8/10/2012

By 9/28/2012

$595 $1,048

Consultant AHP member Non-member

$900 $1,000

$645 $1,098

$950 $1,050

After 9/28/2012

$695 $1,148

$1,000 $1,100

*You will receive a one-year individual AHP membership effective the date of registration payment.

Single Day:

(Oct 25, 2012, Oct 26, 2012, Oct 27, 2012)

Development Professional AHP member Non-member

Early

Advanced Regular

By 8/10/2012

By 9/28/2012

After 9/28/2012

$425 $525

$450 $550

$475 $575

$300 $400

Consultant AHP member Non-member

$325 $425

$350 $450

Policies To qualify for early registration rates, your registration form and payment must be postmarked no later than August 10, 2012. For advanced registration rates, your form and payment must be postmarked before September 28, 2012. No registration form will be processed without payment. All cancellation requests must be submitted in writing to meetings@ahp.org by September 14, 2012. AHP will refund the fee less a $75 administrative fee for full registrations and $25 fee for single day registrations. No refunds will be made after September 14, 2012. All fees must be paid in U.S. funds. Development Professional Registration: For individuals directly involved in fundraising who are employed by any voluntary, not-for-profit, or governmental health care organization or institution. Consultant Registration: For nonexhibiting companies, organizations, or individuals who provide consulting or other specialty services to health care institutions or health-related organizations.

Conference Workshops (Additional fee applies) The Advanced Course: Wednesday, October 24, 8:00 am – 4:00 pm

Development Professional and Consultant AHP member Non-member

Early

Advanced Regular

By 8/10/2012

By 9/28/2012

$290 $390

$340 $440

After 9/28/2012

$390 $490

AHP Development Primer: Wednesday, October 24, 8:00 am – 4:00 pm

AHP member Non-member

$265 $315 $365 $365 $415 $465

Best Practices under HIPAA: Wednesday, October 24, 1:00 pm – 5:00 pm

AHP member Non-member

$145 $195

$160 $210

$175 $225

Visionary Leadership: Getting Traction for Big Ideas: Thursday, October 25, 11:15 am – 3:30 pm AHP member Non-member

$115 $165

$130 $180

$145 $195

What Does It Take to be a Successful Chief Development Officer: Saturday, October 27, 9:00 am – 11:45 am Space is limited, pre-registration is required. No additional fee.

Visit www.ahp.org/annual2012 to register. 46th AHP Annual International Conference • October 24–27, 2012 • Atlanta, GA

Presorted Standard US Postage

PA I D Association for Healthcare Philanthropy

Permit #XXX XXXXX, VA

313 Park Avenue, Suite 400 Falls Church, VA 22046 www.ahp.org Phone: 703-532-6243 Fax: 703-532-7170 Email: ahp@ahp.org

Early bird registration deadline is August 10.

Igniting the Power of Philanthropy

October 24â&#x20AC;&#x201C;27, 2012 Atlanta, GA â&#x20AC;˘ Peachtree Plaza

Registration is Easy: visit www.ahp.org/annual2012 to register online and to see the latest conference information. Remember to enter promo code IC12BM1 on the online registration form.