RECRUITING NEW MEMBERS

& STUDENTS

We carried out several student recruitment campaigns through Facebook during 2021/2022. The campaigns were designed with diverse audiences in mind, looking to attract schoolleavers and graduates, but also parents, guardians, teachers, and career advisers.

Separate member recruitment campaigns were carried out during the year targeting qualified and part-qualified accountants on LinkedIn. We also ran a successful member referral campaign through our website, email and own social media channels.

We have also continued to collaborate with our study centres around the world on their student recruitment campaigns, and to build on our relationship with our strategic partners in China.

Accountingweb Live

AIA was proud to be an association partner for the inaugural AccountingWeb Live Expo in December 2021. It was a great opportunity to get back out there and meet accountants face-to-face, to build the AIA brand and promote the benefits of our membership.

Accountex

In May 2022 we were a supporting partner at Accountex, the largest UK based Accountancy exhibition as it returned after a three year break. Accountex is always busy, attracting over 8,000 attendees and 250 exhibitors from all over the UK and overseas. It provided an excellent forum to raise awareness of the AIA brand and promote membership.

Building Our Brand

Our public relations activities form part of our strategic communication process that builds mutually beneficial relationships with our key stakeholders. Content is key as we look to continually educate our membership, work in the public interest, and maintain a thought leadership position within the accountancy sector.

Social Media

AIA actively use LinkedIn, Facebook and Twitter social platforms, these provide direct, free communication channels to our members and prospective members. Our large follower base provides a strong foundation for our voice to be heard in the industry. We publish regular market insights and provide valuable content, contributing to our credibility.