There is an increase in a generation that is more environmentally conscious. We are currently witnessing the spotlight focused on addressing the social and environmental impact of the fashion industry as people push for a more sustainable system. Organizations such as “Fashion Revolution” are at the forefront of empowering people to be active in making positive changes as well as holding companies accountable for their actions.
As a consumer, I raise the question of “How can consumers play a role in shifting these effects for the better?” The Constant buying of what is on-trend and new in fashion is a phenomenon that most can relate to and one that requires unconventional tactics to unlearn. In unlearning, the hope is that a ripple effect occurs that prompts change within the fast fashion system.
The purpose of the book is to continue in the already existing revolution of changing the fashion industry and challenging consumption culture.
