TOP LEVEL DECISION MAKERS DO BUSINESS here
www.aibtm.com
AIBTM–The event that’s proven to deliver a return on investment. Through three days of focused business, intense networking and pre-scheduled one-to-one appointments with senior level meeting planners, AIBTM provides the perfect platform to grow your business in the meetings and events industry.
Experience a revolutionary exhibition with infinite business opportunities and join over 3,000 industry professionals at AIBTM 2014. AIBTM is the can’t-miss business-to-business event for the meetings, events, incentive and business travel industry. Take your business to the next level. AIBTM is designed to help you generate new sales leads, increase sales to current customers, promote your destination & products and stay ahead of your competition. Three days of business opportunities, offering participants a measurable return on investment.
AIBTM gives me the opportunity to spend quality time with my buyers and allows them one-on-one time with our hotel partners. This new appointment show format is designed around a higher value ROI for the exhibitor and for the Hosted Buyer. AIBTM gives us the opportunity to spend meaningful time with our buyers to discuss current and potential business and our buyers can conduct research on potential venues and destinations.” Anne Roth Key Account Director, IHG, Intercontinental Hotels Group
AIBTM provides the best experience. Surround yourself with top buyers during exciting networking events and one-to-one appointments.
AIBTM’s unique Hosted Buyer Program attracts senior level, pre-qualified planners who have demonstrated extensive buying history.
AIBTM provides a dynamic 3 day business environment to promote your company and establish yourself as a key industry player.
AIBTM offers exhibitors a powerful and cost-effective way to connect, engage and develop meaningful relationships with prospective and current customers.
AIBTM–the event that delivers a return on investment. Post show survey results indicate that over $250,000,000 worth of business will be placed as a result of AIBTM.
Key Reasons to Exhibit AIBTM is one of the leading global exhibitions for the U.S. meetings and events, incentive and business travel industry, facilitating meetings and networking opportunities for suppliers and buyers. With increasing ROI pressures, budget cuts and the demands on sales & marketing executives to deliver better results, it’s imperative to make the right budgetary decisions for your business. Generating new sales leads is the #1 objective for exhibitors. At AIBTM 2013, over 90% of participating companies met their objectives to increase sales to existing customers and generate new sales leads. We have only been here for 45 minutes and already we have 3 very strong business leads. It is amazing how much critical information you can exchange with buyers in a number of minutes.” Verena Jandak Marketing Manager, Vienna Convention Bureau
Generate New Sales Leads
The AIBTM Hosted Buyer Program
Benefit from face-to-face meetings that are the most persuasive form of selling and building customer relationships.
Meet with 100% individually qualified buyers. The Hosted Buyer Program attracts, targets and accepts 1,000 prestigious, senior level buyers who are looking to place business domestically and internationally.
Launch New Products AIBTM is the perfect platform to launch new products or services as it attracts planners who are specifically looking for the newest and latest trends in the industry. Keeping up-to-date and seeing what’s new are top reasons why buyers come to AIBTM.
Maintain Status as a Key Industry Player Connect with current, former and potential clients to increase your brand exposure and business connections. AIBTM partners with the industry’s leading associations including PCMA, MPI, SITE, ACTE, ICCA, IMMPA & IAEE.
96%
Achieve Fast Market Penetration Meet new customers, set up meetings and increase your brand awareness across the entire industry. Reach a large portion of the market in a short period of time and get a year’s worth of business done in just 3 days.
Help Define the Future of the Meetings Industry AIBTM provides the best education and learning experiences which will help you develop strategies to shape your business, contributing to the future of the industry.
of exhibitors indicated that exhibiting at AIBTM helps them maintain their status as a key industry player
90% 90%
of exhibitors feel that AIBTM delivers the right audience
of exhibitors met their objectives to increase sales to existing customers and generate new sales leads
Who Exhibits? Join over 700 companies and showcase your brand alongside leading destinations & venues, hotels & resorts, DMCs, cruise lines, and technology & event services companies from around the world. The Show Floor has a wide range of exhibitors including: Airlines Attractions and Entertainment Business Travel Suppliers Conference Centers & Meeting Venues Convention & Visitor Bureaus Corporate and Independent Hotel Groups Cruise Lines Destination Management Companies Expense Reporting/Management Global Assistance Programs Ground Transportation Providers Hotels, Resorts & Spas National Tourist Organizations Special Event Facilities Technology and Event Service Providers Trade Associations Travel Agencies Travel Management Solutions And More…
The AIBTM exhibition hall is split into product categories to make the show floor easy to navigate for Hosted Buyers and Trade Visitors. Senior level buyers come to AIBTM to explore destinations, hotel groups, destination management companies, transportation companies and more. In addition, buyers have expressed a strong interest in learning more about the latest technology trends, and products & services. In response to these recent interests, AIBTM has created the Technology & Event Services Village and the Innovation Zone so buyers can discover and evaluate the most advanced technology & innovations in the industry.
Technology & Event Services Village If your company provides technology and event service solutions for the meetings & events industry, this is your opportunity to connect with buyers specifically looking for the newest and latest technology products. AIBTM has a dedicated area within the exhibit hall specifically for technology and event service providers. This
area of the show floor offers an affordable complete turn-key exhibit package which allows you the full exhibitor benefits including one-onone appointments with qualified buyers, exposure to traditional attendees as they walk the show floor, and complimentary admission to all education and networking events.
The AIBTM Innovation Zone Back by popular demand, is the AIBTM Innovation Zone (formerly known as the Future Events Experience). As a participating exhibitor in The Technology and Event Services Village, you’ll be able to take advantage of this popular show floor feature by showcasing your products and services within the Innovation Zone for more exposure, additional networking opportunities and live product demonstrations.
500+
of AIBTM Buyers Indicated that they are specifically looking for Technology Products
The Future Events Experience is amazing to show meetings and event professionals ways that technology can positively impact their events without adding to their workload.” Keith Johnston Chief Content Life Guard, The Meeting Pool
For further information on the Technology & Events Services Village and the Innovation Zone: Contact aibtmsales@reedexpo.com
Appointments with Senior Level Buyers Get in front of the industry’s top decision makers, who undergo a rigorous pre-qualification process to become an AIBTM Hosted Buyer. 2013 was my inaugural participation at AIBTM. I was mildly familiar with the Hosted Buyer concept from other industry events-however this meeting was quite impressive! AIBTM is truly a global marketplace for planners of all meeting sizes and geographies. I met colleagues from all over the globe planning everything from exotic events in the Middle East to educational conferences in Chicago, IL. Through the marketplace appointments I experienced the suppliers brand and discussed upcoming opportunities.” Valarie Eyssen Corporate Meeting & Event Manager, Thommen Medical
What is the Hosted Buyer Program?
How does the Hosted Buyer Program Work?
A Hosted Buyer is a pre-qualified planner who has the potential to organize, influence or make budgetary decisions for meetings, events, conventions and business travel. AIBTM’s Hosted Buyer Program attracts 1,000 top-level corporate, association, incentive and business travel buyers from across the world that place domestic and international business. The quality of AIBTM’s Hosted Buyer program is what sets us apart from our competitors.
After a thorough screening process, Hosted Buyers attend AIBTM as guests: they receive complimentary travel and accommodations and other VIP benefits. In return, they are required to attend 8 pre-scheduled appointments per day with exhibitors of their choice and 2 destination presentations.
Your Diary of Appointments All pre-scheduled appointments are confirmed prior to AIBTM and as an exhibitor, you’ll be provided with a diary of meetings in advance of the show. The appointments are buyerdriven ensuring genuine and relevant business connections.
• The Hosted Buyer Program guarantees as an exhibitor, you get the one-on-one time you need to develop relationships that will help grow your business. • You will have the opportunity to meet with the industry’s most prestigious, 100% qualified buyers. • The Hosted Buyer Program has dedicated corporate, association, incentive and business travel programs to attract quality buyers from these sectors.
Buyers have an average combined annual budget of
18,000
pre-scheduled appointments are anticipated at AIBTM
$9 Billion+
The Quality of the Hosted Buyer Program is What Sets AIBTM Apart AIBTM accepts only highly qualified, senior level buyers who are looking to place business domestically and internationally. Top Hosted Buyer Purchasing Responsibility Each Hosted Buyer application is reviewed by an independent panel of industry experts. The qualifying criteria include: The number and size of meetings, events, incentives and conferences held annually Individual purchasing authority Recommend/ Research
Plan/Organize
Contract and SLA Management
Procurement
AIBTM 2013 attracted senior level buyers from major brands including:
Setting Budgets
Final Decision
Potential for future business in the meetings and business travel industries
Policy Management
Annual budgets for meetings, events, incentives and procurement contracts
Top 5 Hosted Buyer Segments
A&M Meetings & Incentives • Abbott Laboratories • Academic Travel Advisors • Academy of Nutrition and Dietetics • Agora • Air Traffic Control Association • American Association of Orthodontists • American Bar Association • American Express Meetings and Events • American Hospital Association • American Society of Plastic Surgeons • ATC Travel Management • Bausch + Lomb • Bridgestone Americas, Inc. • Carlson Wagonlit • Chrysler Group LLC • ConferenceDirect LLC • DHL • Enterprise Events Group • Experient • Fiat Automoveis - Brazil • Furlong-Fox, HRG Argentina • General Motors • GATi Event Management, Great Adventure Tours Inc. • HelmsBriscoe • HPN Global • Intel Corporation • Jam Sports & Entertainment • Kairis Planning Network Inc • Kohler • LifeCare Assurance • LinkedIn • Maritz Travel Company • Microsoft • OfficeMax • Omega World Travel • Paragon • Parata Systems • Pearson & Associates • PepsiCo • Procter & Gamble • Raymond James & Associates • Sears Enterprises • SiriusXM Satellite Radio • SmithBucklin Corporation • Starbucks • SummitPG • Texas Instruments • Tyco International • Verizon • World Bank Group and many more...
Corporate Association Incentive Houses Government Other
Types of Events Organized by AIBTM Hosted Buyers Conference/Meeting Incentive Travel Convention/Congress Exhibitions Staff Training/Motivation Business Travel Product Launch Corporate Hospitality Luxury Travel Sporting Event *(AIBTM 2013)
86% 55% 53% 40% 39% 32% 30% 30% 26% 21%
Additional Opportunities Through Trade Buyers Trade Buyers are qualified planners that choose to make their own travel arrangements and set up meetings on their own terms or cannot accept complimentary travel and accommodations. These planners come to AIBTM to source new business.
60%
AIBTM Trade Buyers have an average combined annual budget of
of Trade Buyers plan over 11 meetings per year.
460+
$1.5 Billion+
Trade Buyers plan & organize meetings and are the final decision makers
Hundreds of Trade Buyers attend AIBTM looking to conduct business, see what’s new and stay up-to-date on the latest trends in the industry. The majority of Trade Buyers met with 20-40 NEW companies on the show floor. In 2013, Trade Buyer attendance increased by 42%.
98%
of Trade Buyers were satisfied with the event
96%
of Trade Buyers are satisfied with exhibiting companies
Branding Opportunities to Stand Out from the Crowd As an exhibitor, be sure to take advantage of all the marketing tools that are available to you at no additional charge: before, during and after the show. AIBTM will help bring your brand to life… Create more brand awareness and take advantage of AIBTM marketing opportunities Online, eMarketing, Public Relations, Web, Viral Marketing, Social Media… AIBTM has a range of marketing tools to help you raise your brand profile. Be sure the industry knows you’re participating at AIBTM!
Promote your presence at AIBTM: Meet Your Customers Online The AIBTM website is another key business and marketing hub. Exhibitors can get maximum exposure online before the show as Hosted Buyers and Trade Visitors go to the website to find all the essential show information to prepare for their visit to AIBTM. The online Exhibitor Directory and product information will help guide buyers to make their preferences for meetings at the show. As an Exhibitor, you receive a full profile on the website where you can promote your company and products. Be sure to make the most of this high visibility opportunity by adding your company description, logo, press releases, and materials to showcase your activity and expertise.
Exposure at the show As an AIBTM exhibitor, you’ll be listed in the official AIBTM show catalogue and buyer’s guide as well as the AIBTM mobile app. Be sure to sign up by April 1, 2014 to make our printed show catalogue and mobile app closing date. An electronic copy of the catalogue is emailed to all 3,000+ attendees post show and posted on the official AIBTM website 6 months post show.
1,275
TOTAL MOBILE APP USERS
AIBTM is about creating connections Social media has rapidly provided new ways to reach a target audience. AIBTM 2013 has taken social media to new levels; we have seen a tremendous uptake in our social media activity on Twitter, Facebook and LinkedIn. Our online community is growing daily. Be sure to engage with us on these platforms to stay up-to-date on show news, industry trends and connect with the entire meetings & events industry.
330,000+
50,000+
UNIQUE WEBSITE VIEWS
UNIQUE WEBSITE VISITORS
Whatever your objectives for exhibiting, ensure your company and products stand out from competitors by taking advantage of these extensive promotional opportunities. Contact us to learn more about Sponsorship Opportunities at aibtmsales@reedexpo.com
Your Customers… Delivered Not only will you be presented with incredible business opportunities and make meaningful connections through pre-scheduled appointments, AIBTM offers a fantastic range of networking and special events to give all exhibitors the best possible experience and more face time with quality buyers. AIBTM provides all exhibitors and attendees with an extensive CEU-accredited education program designed to enhance career development, stay up-to-date with the latest industry trends and increase business networks.
Networking Hour
Education & Trends AIBTM’s education program offers thought-provoking complimentary education sessions. All exhibitors are invited to participate and attend the education sessions led by some of the industry’s leaders and influential experts while rubbing elbows with top buyers. The seminars cover a wide variety of hot topics and key industry trends.
On Wednesday, June 11 exhibitors can entertain clients and host in-booth receptions. This is your opportunity to wine and dine your best customers and Hosted Buyers in your own booth outside of their appointments. Special networking hour catering packages will be available upon request. Also, don’t forget to let us know if you are hosting an in-booth reception so the AIBTM marketing team can help promote it.
Welcome Party All AIBTM exhibitors and attendees are invited to one of the industry’s hottest events – AIBTM’s Welcome Party. Help kick off the week at this fun-filled party with delicious food, signature cocktails and entertainment while networking with meeting professionals and peers.
The Refresh Zone The Refresh Zone is a featured area on the show floor where exhibitors and buyers can enjoy a little down time between appointments, recharge, network and focus on what really matters – building relationships. From massage stations to the newest interactive media, The Refresh Zone offers an exciting escape for all buyers and exhibitors to enjoy snacks, drinks, and other fun diversions.
Specialty Features A number of specialty feature areas and dedicated zones are located throughout the show floor showcasing the industry’s hot topics, new innovations, technology and demonstrations. All exhibitors and attendees are encouraged to experience, learn and participate in these featured areas.
Limitless Networking Opportunities Socializing, business and entertainment go hand-in-hand. Networking is essential at AIBTM and crucial to a successful event. AIBTM offers a variety of evening and show floor functions allowing exhibitors more face time with buyers to make new contacts, strengthen existing relationships and connect with industry friends and colleagues.
Maximize Your Opportunities at AIBTM 2014 There are a variety of ways to participate as an exhibitor. The AIBTM team stands ready to offer support and advice on how to maximize your experience at the show. Select from the options below and confirm your participation today. Main Stand Holder Exhibit at AIBTM with your own unique booth design or select from a few different hard wall options and choice of furniture packages.
Exhibiting Partner As an exhibiting partner you can benefit from sharing a booth space with a main stand holder such as your Convention Bureau, National Tourism Organization or Hotel Group. This is a costeffective way to get additional brand exposure and participate at AIBTM. Exhibiting Partners are still guaranteed their own diary of one-on-one appointments with Hosted Buyers.
Contact Us Nancy Walker + 203 840 5862 nwalker@reedexpo.com or aibtmsales@reedexpo.com View the AIBTM 2014 exhibiting information: www.aibtm.com/exhibiting
Join the AIBTM Community
The Leading Exhibitions for the Global Meetings, Events & Business Travel Industry The IBTM Events are the world’s leading showcases for the meetings and events industry held in seven stunning business destinations. Tailored for the markets they serve and guaranteeing the attendance of top level decision makers, IBTM exhibitions provide a time and business efficient matching service for buyers and sellers through unique Hosted Buyer programs.
www.ibtmevents.com
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