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SELLING TODAY

At the same time, the use of microfl ute is reducing the overall environmental footprint through a variety of source-reduction practices already in place. It is a winning material combination and must be explored further as an increasing solution by our clients.

To continue our eff orts, Young and I have already begun compiling a list of questions for yet another webinar series or roundtable event in 2023 (possibly): • How is the North American microfl ute market evolving by segment and region in 2022 and beyond? Is it still double-digit growth annually? • What will the market size be in 2023, and at what rate will it grow in the next 10 years? • What trends, challenges, and supply chain barriers are infl uencing the market growth? • What opportunities or issues will the market face going forward? • How will this market shape up to serve various food and nonfood end-use sectors? • How will the market shape up for various other applications? • Who are the key integrated and nonintegrated producers in the market, and what are their longterm strategies? • What strategies can and should our

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AICC member microfl ute producers adopt to remain competitive?

We look forward to continuing this discussion in the coming year(s). Please feel free to reach out to Ralph or myself in the meantime with any questions or concerns. 

Tom Weber is president of WeberSource LLC and is AICC’s folding carton and rigid box technical advisor. Contact Tom directly at asktom@aiccbox.org.

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