DESIGNERS, CUSTOMER SERVICE, AND SALES REPS LEARN DESIGN PROCESS WORKFLOW IN GUADALAJARA

R. Andrew Hurley, Ph.D., a professor of packaging science at Clemson University in Clemson, South Carolina, and a frequent speaker at AICC-sponsored seminars and workshops, led a five-hour seminar on design process workflow at the 21st AICC México Annual Meeting and Trade Fair in November in Guadalajara, Mexico. More than 50 people attended, including designers, customer service and sales reps, and production schedulers and managers.

Hurley’s seminar focused on the seven-step workflow process necessary to ensure sustainable design in packaging. This includes defining the customer’s objectives, considering the product life cycle, and establishing simple and attainable goals chosen from the United Nations’ 17 objectives for sustainable development. Throughout the day, attendees worked in teams to brainstorm ideas, present concepts, and ultimately develop prototypes, which they then presented to the whole group.

Hurley is a regular presenter at AICC national and international meetings. For more information about his presentation or AICC México’s 2022 Annual Meeting and Trade Fair, contact AICC Latin America Director Maria Frustaci at mfrustaci@AICCbox.org