LETTER FROM THE PRESIDENT REBUILDING
WE’RE REBUILDING AT AICI: WILL YOU JOIN US? We are going back to the foundation upon which this tremendous organization was first started - creativity. Rebuilding is such a cliché, but it’s what’s truly happening at AICI, and we invite you to be part of this revolutionary period within the organization. With the above said, the recent world events have changed the scope, direction, and operations of almost every single facet and niche of business throughout the world. Sometimes, though, you have to strip things down to the basics to make them even better than they were before, right? We pivoted to keep our members both safe and engaged. At first, it seemed like a loss, but going back to the basics actually turned out to be for the better. Today, we are rebuilding something that will be even more remarkable than it was prior to the pandemic. We are all AICI. One team, one purpose, and one journey. There’s nothing we can’t face as a cohesive unit. Together, we can start at our creative foundation and construct a masterpiece of epic proportions. ARE YOU READY? That’s not to say that the road to victory will be easy, but I can assure you that it will be worth it. We hope we have weathered the very worst of this dark and frightening storm. For now, let us look toward the bright and beautiful horizon before us.
6 | July 2020 magazine
We’ve left the routine of our daily grind to come up with new and innovative methodologies to safely keep moving forward. Ironically, the result offers even more, not fewer, benefits to our members. While we’ve physically social distanced, our members have connected like never before. We’ve reached out, supported and encouraged one another. The bond we’ve created is priceless. Our webcasts will be offered free of charge to our members. Plus, they’ve been CEU’d so that you can reach your certification goals more easily and efficiently now. Masters in the image industry have come from far and wide to offer you opportunities you simply couldn’t afford to miss, and this is a benefit we will continue to offer moving forward. AICI is here to help you rebuild your business from its own foundation. We have a Four-Part Rebuilding Strategy that you don’t want to miss. If you start now, by 2021, you can achieve these four goals: 1. Get or retain your certification, which will increase your brand awareness and boost credibility. 2. Join chapter events to strengthen your network. 3. Support both brand and industry growth by providing goods and services that are accredited. 4. Support the AICI footprint as the organization continues its global growth. As always, if you have any questions, concerns, or recommendations, don’t hesitate to reach out to me.
Yours Truly,
FERIAL YOUAKIM, AICI CIM President
