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Contents
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Intro
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Mission
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The Customer
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Competition
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Ecliptic Commercial
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Summary
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Motive As the world becomes more and more congested with new products I believe it’s incredibly important to at least begin to consider other options for producing apparel. My goal with creating Ecliptic was to take a new look at how zero waste brands could market themselves. This marketing plan was factually based, providing the customer with exactly what it is going on and offering a solution through the purchase of Ecliptic garments.
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Mission
Ecliptic strives to create the top of the line in zero waste surf apparel. With the ability to create apparel for all watermen with limited to no impact to our environment we at Ecliptic offer a guilt free purchase with every garment we sell.
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Demographics
Men 18-40 years of age Make between 40-100k a year Ocean activists Live Coastal
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Psychographics
Advocates for sustainability and conservation Lifestyle that reduces environmental havoc Interested in surfing Anti-consumerist values Believes in green technology Forward thinking Liberal
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Customer Profile
DERRICK DISNEY Santa Barbara, California 26 years old Surfing, Rock Climbing Just returned from a surf trip to Indonesia where he recognized the amount of plastic wasted littered everywhere. His group of friends often discuss the need for change toward common everyday waste.
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Brand Ambassadors
Mikey Detemple Montauk, New York Environmental Activist Surfer 26K Instagram Followers
Foster Huntington
Danny Fuller
Portland, Oregon
Haleiwa, Hawaii
Film Maker
Professional Surfer
Surfer
Artist
1M Instagram Followers
27k Instagram Followers
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Competitors
“Vissla is a brand that represents creative freedom, a forward-thinking philosophy, and a generation of creators and innovators. We embrace the modern do-it-yourself attitude within surf culture, performance surfing, and craftsmanship. This is a surf-everything and ride-anything mentality.” We are creators and innovators.
OUTERKNOWN was born on questioning and challenging the norm of clothing manufacturing. “We created Outerknown to smash the formula. To lift the lid on the traditional supply chain and prove you can actually produce great looking menswear in a sustainable way.”
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ECLI PTIC 11
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Mood Board
Styling
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Shot List
Scene 1: Opening on Scientist out in nature Sceintist enters from left frame as surfer is seated in beach chair symmetrically on right frame. As scientist enters he explains the positives of purchasing Ecliptic product. Camera zooms from large centered shot onto scientist’s face as he introduces ecliptic and states facts. Shot cuts from Scientist to studio shot of Chemicals Scene 2: Scientist in ocean, wading in the water with surfer in the background Camera pans from left to right as scientist enters from the left frame. Scientist explains the emissions of methane from sweaters decomposing in landfills Cuts to sweater studio shot Scene 3: Scientist in front of boardwalk next to recycling can. Surfer walks up boardwalk in the background. Cut to studio of falling clothing. Scene 4: Scientist walks on boardwalk and states yet another fact. Cut to studio of spinning clock Scene 5: Scientist pulls up in truck as he concludes about how easy it is to recycle. Surfer gets in truck and drives away.
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Rough Story
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Rough Story
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Emily Galvin Editor
Grace Miller Graphic Design
William Kesling Videography
Daniel Wiedenman
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Sound Design
Natalia Serrano Editor
Stephanie Satterlee Photographer
Christopher Dowell Scientist
Aidan Toohey Director/Producer
Behind the Scenes
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Thank You.
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ECLI PTIC 22
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