SWATCHES is the new borne title by Malcom Bridge, the publisher of GIST 100 and COLORules, dealing with “textures” and not detail. This means that SWATCHES mainly analyzes solid fabric that is main material for commercial clothes. Again the approach is extremely professional and trade oriented. The fabric classification has to be different from simple item divisions. Such classification as 'tweeds', 'linen', 'woolen', 'jacquard' is more effective, and applied to swatches.
SWATCHES is cheaper than real swatch books.
SWATCHES directly matches styles and fabrics.
SWATCHES shows really available fabric regardless of whether the publisher has real swatches or not.
SWATCHES focuses on fashion designers and fabric designers
The natural target group is fabric people who need to learn as much as possible about the major / special fabric material chosen by fashion designers for the next season.
