Port aie h

AIE

NATNICHA SUPANIMITKUL PORTFOLIO

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LOGOS l CORPORATE IDENTITY DESIGN GRAPHIC DESIGN ENVIRONMENTAL DESIGN PACKAGING DESIGN WEB DESIGN ILLUSTRATION

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COMMERCIAL WORKS

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LOGO DESIGN “ALL ABOUT JUICE” coOKiesdYNAmo* 2013 Refreshing logo for Mad About Juice. A fruit juice and smoothie shop for young fun health-conscious teenager and first-jobber in B market and higher. “Having the Health and Energy to do things that you love. That’s Mad About Life!” This shop mainly sell fruity drinks which good for health. The shops are located in famous department stores such as Sian Paragon and Central world so the prices are quite high but their quality are high either. Their mood and tone is funny, friendly and colourful which made customer feel fresh when they buy and drink it. Elements and graphic which have been mostly use are fruits, water and leaf.

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During the time that I had been design this logo. Key visual that I choose is mainly colourful color like red and green which suitable for brand personality. Moreover, this shop is suitable for adolescents and adults who interested in having a healthy life. So the logo must catch people eyes both males and females so it has not to be too feminine but it has to be in the middle. First sketch, I try to use only typo and I develop it by adding some element extra. I use the round-square border to set the text in group and make it feel more firendly than use square shape.

Further more, I have found out that fruits shape are interesting and it can visualize to customers eye directly about who we are. When customers see the fruit shape , they can understand immediatly that we sell fruit juice. I try to use wide range of fruit shape to use in logo but lastly circle shape are the most suitable. It is unique and strong.

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This has been chosen.

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Sketch

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LOGO DESIGN “MIDWEST CITY� coOKiesdYNAmo* 2013

After I got the brief, I had been research a lot about cowboy, american era and mexican era to learn about all things that has been use in that time. I found some interesting ideas such as numerous types of boarder, rope, rich area, ornaments and mexican hat. Then I try to mix it together with the significant thing at KhaoYai which are moutain, forest and lush environment. Typeface which has been use in that time is extremly significant so serif font has been selected to use as a main type. The final logo are modern but still have scent of ancient american.

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Logo design for Mid West City. Mid West City is an shop area at Khaoyai, Thailand. The purpose of this place is for tourists to shopping before they go back to their home town. The architecture of building in these area appear to be like mexiacan-american era (cowboy). Because of this cilent want to create logo which represent the scent of old american.

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Sketch

This has been chosen.

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LOGO DESIGN “SPLASH WORLD” coOKiesdYNAmo* 2013

At first that I got this brief, I found that this project is going to be fun. I research all water parks all around the world. I put “splash” as a keyword. I personally think that splash can make logo more fun. Then I find every type how water splash and try to sest the compostion with the typeface that I have chosen. Typeface that has been chosen has a characteristic of fun and bubble. Further more colour that I use in this logo mainly is blue and dark blue to represent water. To sum up I believe that this logo should represent enjoyment, relaxation and fun.

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Logo design for Splash world. Splash world is anpther part of Khao Yai project. It located in Valley in KhaoYai, Thailand. It is a water park, open for everyone but mainly for customers who stay at Khao Yai Valley. Mood and tone is extremely fun.

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This has been chosen.

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Sketch

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LOGO DESIGN “PARAGON FOOD HALL” coOKiesdYNAmo* 2013 Logo design for Siam Paragon Food Hall. A luxury department store in the city centre of Bangkok, Thailand. The key word of this brief is Step Forward.

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When I get the brief. I try to figure it out about step forward. How to make it show about forwarding. I try to play with OO from word FOOD and create some element to make to represent key word. It seem to be modern and show the movement of type. This project is still on development.

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Color scheme

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Research

References

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This has been chosen to develop.

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Sketch

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LOGO DESIGN “PLAN ASSOCIATES� coOKiesdYNAmo* 2013

To design this logo both form and element must snap to grid because the architecture cannot have many movement. It has to be strong and reliable. Choosing alphabet P from their name to create a logo and try to put dimension and dept into it. Lastly it has to be minimal and modern

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Established in 1988 with assets of 200 million baht, Plan Estate, a former-subsidiary of PLAN GROUP, has been a professional company in architecture design.Plan Estate has started its business with real estate development, which mainly focusing on innovative and unique designed for residential development in order to deliver the better quality of life to customers and communities. Cilent want to refresh their logo and want to keep the key visual which is architecture.

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Sketch

This has been chosen.

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LOGO DESIGN l BUSINESS CARD DESIGN l STATIONARY DESIGN “FOUR LEAVES” Yindee design 2014

Flower shapes are too feminine for the owner so I try to make it stronger and suitable for both males and females. The main color of this logo is green to shows that the products from this company is fresh, organic and environmental friendly.

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This company was grouped by 3 brothers who want to sell organic rice. They have create the company namely, Four leaves. They want to link the name of company with logo consequently, leaves shape must be use in apart og logo.

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LOGO DESIGN “KINGDOM OF LIGHT” Yindee design 2013

Accoarding to the brief that I got I try to use gradient to represent light and shade. Moreover, put thai textile or thai graphic style into logo.

I have try many types of light and shade and I also bring the alphabet K to be bold. The thing that I have to think cafully is that this logo might have to be work on both black and white background. The logo that has been chosen represent light, temple, traditional and Thai.

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The event “Kingdom of light” was hold by one organization to celebrate 100th years of Rachadumnuan RD. It was set on the begining of december. Cilent had given us a brief which contain some key words : light, kingdom, traditional and modern.

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This has been chosen.

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LOGO DESIGN “YUKI YUKI�

Yindee design 2014

After I got a brief, I had been reserch on minimal logos and style. Then I seperate it in three ways. First of all, I want it to be clear and simple with little curve which make it not look too strong. Further more, the second option , I chose the minimal font with japanese style not that curvey but look much cool and chic. The last option that I made is a cute and girly option. When we think about cotton, the vast majority of people is probably woman. This way might attract women eyes and got interested in Yuki Yuki products.

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Yuki Yuki, Cotton product which manufactured in Japan. The owner of this brand is Thai Company who want to distributed quality cotton for Thai people. Mood and tone of this band is simply, clean and reliable.

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This option has been chosen.

option 2

option 3

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option 1

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Perfect U is an clinic for both body and face. The old one of this clinic is “Perfect Slim” Mood and Tone is clean , professional and modern.

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LOGO DESIGN “Perfect U” Yindee design 2014

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LOGO DESIGN & PACKAGING DESIGN “Perfect S” Yindee design 2013

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GRAPHIC WALL l COLLECTING CARD l MENU DESIGN “NAT’S SISTER CAFE” coOKiesdYNAmo* 2013

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Nat’s sister cafe is a coffee shop located at Ubonrachatani, Thailand. Cilent want their shop to be a bit cute , smart and friendly. So I have an idea to bring illustration about things which sell in their shop to be apart of graphics. Moreover, both menu and collecting card were design related to key visual that I have set.

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BUSINESS CARD DESIGN “AIE NATNICHA” Aie Natnicha S. 2014

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My new business card that I design for myself base on my personal interested. I interested in silk screen and the result is absolutely impressed me.

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GRAPHIC WALL l SIGNAGE DESIGN l ENVIRONMENTAL GRAPHIC DESIGN “ABBOT & ABBVIE” coOKiesdYNAmo* 2013

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ABBOT : The concept of graphic wall is lush environment. They want people who are working feel like they work in a garden or lush area.

Mood and tone of Abbot is frienly and eco.

ABBVIE : The concept is formal, minimal but colorful. In this graphic wall transparent sticker has been chosen to use and the main color is

black. Mood and tone is smart and cool.

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SIGNAGE DESIGN l ENVIRONMENTAL GRAPHIC DESIGN “HOLIDAY INN HOTEL BANGKOK” coOKiesdYNAmo* 2013

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New brach of Holiday in hotel, Bangkok Thailand. The signage has been design base on Modern key visual.

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PACKAGING DESIGN “NUAN” coOKiesdYNAmo* 2013 Packaing design for “ NUAN ” company who sale body lotion, shower gel and hand cream for exported. Main market is in China. The objective of this packaging design is to visulize thai culture mix it up with modern design. It has to be Thai and high class.

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I research all ingredients which put in those product and make it into graphic. I try to put all elements that I created to set into Thai pattern style. It show something new that no one have create before. I pretty enjoy this project because it give me a change to create vector related to ingredients but it also hard. To represent Thai style is uneasy, I need to be careful about using Thai elements becasue if I use too much Thai elements, it will look too traditional not modern. As a result, I bring it to higher level.

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Color scheme

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Research

References

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PACKAGING DESIGN “THAMES GARDEN” Yindee design 2013

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Packaing design for “Thames garden tea”. Cilent is the owner of Thames Valley Khao Yai, Thailand. Hotel where decorate in british style.

There has a scent of homy, friendly and luxuary. Packaging design for Thames garden tea which it is special signature tea blend with TWG. Package which I have design are focus on luxuary customers with minimal and high class.

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Color scheme

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Research

References

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This product is on sale from the begining of May 2014.

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PACKAGING DESIGN “THAMES GARDEN” Yindee design 2013

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Packaing design for “Thames garden tea”. Another concept of this product which is “Bed time story”. I design this package to open like a book with watercolour illustration. Illustration are all about the ingredients of this tea and when people see these picture they will be relax and can take a deep breath. Sip this tea during a summer day would be an ideal of relaxation. In this project, I paint a lot of watercolour to use in this package and I really appriciate the final products. Moreover, I find out how to combine illustration with graphic and how to deal with the limitation of hand draw.

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INFORMATION DESIGN l PACKAGING DESIGN “CONSEQUENCE” Yindee design 2014

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Information design for Consequence ; cosmetic brand. The main work of this project is design packaging and also leaflet which contain all details about ingredients that used in this product. Mood and tone is smart, cool and reliable.

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PACKAGING DESIGN “1O1 ORGANIC RICE�

Yindee design 2014

As I am a designer who design this project, I am absolutely satisfied with the work I have done. Firstly I design base on story of farmer and also the quote of national farmer. As a result, the cilent choose the first one with typography and quotes. In this project I have learn a lot about how to deal with many texts and this product will be sale on the begining of May 2014.

This product is on sale from the begining of May 2014.

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Packaging design for Four leaves company who sale organic rice product. These rice has a precious history and hard to find those 101 specie. This rice can sale only in limited amount per year and it taste really great. It is delicious than famous Jasmin rice. They have strong background not only the history of rice but also the history of national farmer who gain the prize from our king in 2013. This prize can gurantee both quality and taste of this product.

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WEB DESIGN “101 ORGANIC RICE�

Yindee design 2014 www.fourleafforlife.co.th

Regarding to the packaging design, this web site still use the same direction as packaging. In this website I have to deal with a lot of text and I need to design how to make simple plain text be more interesting. There are many technique which use in this website and this full website will be launch at the begining of june 2014.

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Web design for Four leaves company who sale organic rice product. These rice has a precious history and hard to find those 101 specie. This rice can sale only in limited amount per year and it taste really great. It is delicious than famous Jasmin rice. They have strong background not only the history of rice but also the history of national farmer who gain the prize from our king in 2013. This prize can gurantee both quality and taste of this product. As I am a designer who design this project, I am absolutely satisfied with the work I have done. Firstly I design base on story of farmer and also the quote of national farmer. As a result, the cilent choose the first one with typography and quotes. In this project I have learn a lot about how to deal with many texts and this product will be sale on the begining of May 2014.

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Innergy is new drinks created in Bagkok,Thailand

by Innergy co., ltd. The concept of this drink is “new thing from exotic place”. I choose the galaxy to be the theme of this website. The frist fade of this website already publish since march 2014 and the full animated website is going to publish on may 2014. all charactor and vectors are all about world, mars , stars and galaxy.There are 6 main contents of this website and I design that the animate rocket will follow the line and pass every planet from north to south. This project give me acknowledge me many things about web design.The website uses a parallel layout and a vibrant solid colour palette to create a visually adventure aesthetic to experience the collection of products and concepts.

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WEB DESIGN “INNERGY DRINK” Yindee design 2014 www.innergydrink.com

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WEB DESIGN “CABBAGE ROLL” Yindee design 2014 www.cabbage-roll.com Cabbage Roll is a new product which lasunched in Thai Fex 2014. The main market share is in Japan and after King Cabbage Co.,Ltd has been successful in Japanese’s market. They turn their interest into Thai market.

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In this project not only website has been design by me but also the packaging and leaflet.

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WEB DESIGN “RII” Yindee design 2014 www.riicotton.com

In this project not only website has been design by me but also the packaging shelf and promotions.

รูจักร�อิ

สกินแคร คอตตอน

ผลิตภัณฑร�อิ

ขาวและอีเวนท

ร�อิในสื่อ

ติดตอเรา

ร�อิ

ร�อิ…สำล�ที่รักผิวหน าคุณ Skin care cotton cleanse your face professionally

スキンケアコットンは専門的にあなたの顔を清める

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Rii cotton is a brand new type of cotton that everyone use to know. Rii is a skin care cotton for professional use. The design is base on minimal mood and tone and refering the feeling of japanese product.

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STUDENT WORKS

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CORPORATE IDENTITY DESIGN “CROISSANT CAFE” BACHELOR DEGREE l ART THESIS 2013 A croissant is the famous and one of most well known bakery in the world. The origin was in Vienna, Austria and it has a crescent shape. Most of people love to eat as a breakfast serve with coffee or english tea. In Thailand, the position of French cuisine stand at high position which the price is also expensive. This project Croissant cafe is going to change the whole image of French restaurants. Croissant Cafe specialize in croissant with the original tease , sell all type of croissants and the price is inexpensive appropriate for the target group who mainly students and adolescence. The cafe is new and not much people know about this restaurant. As a result, The shop need to do something to attack the customers and make the consumers interest and buy their croissant. Croissant Cafe have to communicate high quality, home made and friendly image to attack the customers and significantly increased in sales.

“All about Croissant” is the main concept which use in every part of identity design. Everything in this cafe is going to be all about croissant such as story, how is it create and how to make it. It is probably catch everyone eyes and make people recognize and remember this cafe.

In conclusion, making this thesis made I learn, gain and develop brand identity design skill and use the knowledge that I have studied for four years in this project. Not only creative skill that have been develop but also communication skills with many people. Because of this the thesis was successful.

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In order to make the best result for Croissant Cafe where is not well know in present. The research of competitors and analyze marketing plans of ritual must be taken into consideration for finding the different point of sales and learn about brand building too.

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THE ORIGIN AND SIGNIFICANCE OF THE PROJECT

The purpose of the study.

2.1 To study and develop brand identity design process.

2.2 To study and develop media design process.

2.3 To communicate a clear and positive image of the cafe and increase the numbers of sales.

Scope of the study.

CROISSANT CAFE, identity design features

3.1 Croissant Cafe Logo design

3.2 Business paper

- Business card

- Member card

- Promotion card - Receipt

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A croissant is a buttery flaky viennoiserie pastry named for its well known crescent shape. Croissants and other viennoiserie are made of a layered yeast-leavened dough. The dough is layered with butter, rolled and folded several times in succession, then rolled into a sheet, in a technique called laminating. The process results in a layered, flaky texture, similar to a puff pastry.

Crescent-shaped food breads have been made since the Middle Ages, and crescent-shaped cakes possibly since antiquity.Croissants have long been a staple of French bakeries and patisseries. In the late 1970s, the development of factory-made, frozen, pre-formed but unbaked dough made them into a fast food which can be freshly baked by unskilled labor. The croissanterie was explicitly a French response to American-style fast food,and today 30–40% of the croissants sold in French bakeries and patisseries are frozen.This innovation, along with the croissant’s distinctive shape, has made it the most well known item of French food in much of the world. Today, the croissant remains popular in a continental breakfast.

In Thailand, the position of French cuisine stand at high position which the price is also expensive. This project Croissant cafe is going to change the whole image of French restaurants. Croissant Cafe specialize in croissant with the original tease , sell all type of croissants and the price is inexpensive appropriate for the target group who mainly students and adolescence. The cafe is new and not much people know about this restaurant. As a result, The shop need to do something to attack the customers and make the consumers interest and buy their croissant. Croissant Cafe have to communicate high quality, home made and friendly image to attack the customers and significantly increased in sales.

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Methods and procedures for implementation.

Week 1-2 Research information about croissants and other pastry and also research marketing plan from competitors.

Week 3 Conclude and analyze the data. Building the image and find the significant point of cafe for using in publicity, marketing

analysts and determine the main concept.

Week 4-6 Sketch and design processing.

Week 7 Presentation No.2

Week 8-10 Developing and editing according to the recommendations of all lectures.

Week 11 Presentation No.3 (50% of work)

Week 12-15 Finishing and editing according to the recommendations of all lectures.

Week 16 Presentation No.4 (finish work)

Week 18 Thesis Paper submitted.

Week 20 Print and binding thesis book submitted to the faculty of decorative arts.

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- Purchase order paper

- Delivery order paper

3.3 Menu , Mat , Coaster

3.4 Paper-wrapped for Croissant ( 2 design )

3.5 Packaging 1 set contain

- L boxes ( 3 design for Morning set, Lunch set, Dinner set)

- M boxes ( 1 design )

- Mug set , Coffee or tea set

- Take away packaging

- Drinking bottle

- Paper Bag M

- Paper Bag S

3.6 Leaflet

3.7 Technique

- Graphic design by Adobe suit; Adobe illustrator, Adobe photoshop.

- Mock up for Packaging and others.

- Water color painted by hand.

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DESIGN BRIEF

• Problem

In Thailand, the position of French cuisine stand at high position which the price is also expensive. This project Croissant cafe is going to change the whole image of French restaurants. Croissant Cafe specialize in croissant with the original tease , sell all type of croissants and the price is inexpensive appropriate for the target group who mainly students and adolescence. The cafe is new and not much people know about this restaurant. As a result, The shop need to do something to attack the customers and make the consumers interest and buy their croissant. Croissant Cafe have to communicate high quality, home made and friendly image to attack the customers and significantly increased in sales.

• Design objective

• To study and develop brand identity design process.

• Making the target group interested in this cafe.

• To communicate a clear and positive image of the cafe and increase the numbers of sales.

• Target group Demographic

- Males and females all nationalities

- Aged 15 - 30

- Income C+ to B+

- Educational background ; from high school to higher education.

Psychographic - Socialize

- Love to eat out and searching for new things.

- Interested in arts and design.

• Concept

“All about croissant”

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The results are expected to be derived from the study.

5.1 Developing brand identity design skills and packaging design skills.

5.2 Developing publicity prints.

5.3 Croissant Cafe images can communicate effectively and get famous ;well known.

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• Concept support

Special shop where specialize in all about croissant, suitable for croissant lover.

• Brand personality

adolescence both males and females from all nationalities aged 15 to 30 who love european culture and live in metropolitan cities. Moreover, Socialize person love to hang out with friends and enjoy having a coffee break outside the house. Person who love to travel and broaden their horizons always enjoy zip a cup of tea in the morning and afternoon. The last but not least is art lovers and has their own style.

• Mood and tone

Homemade, Friendly, Casual

• Desired response

• Croissant cafe has a strong identity and people can remember it in their minds.

• Target group interested and consume their products.

• Croissant Cafe images can communicate effectively and get famous ;well known.

• Scope of the study

CROISSANT CAFE, identity design features

• Croissant Cafe Logo design

• Business paper - Business card - Member card - Promotion card - Receipt

- Purchase order paper

- Delivery order paper

• Menu , Mat , Coaster

• Paper-wrapped for Croissant ( 2 design )

• Packaging 1 set contain

- L boxes ( 3 design for Morning set, Lunch set, Dinner set)

- M boxes ( 1 design )

- Mug set , Coffee or tea set

- Take away packaging - Drinking bottle

- Paper Bag M

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- Paper Bag S

• Leaflet

• Technique

- Graphic design by Adobe suit; Adobe illustrator, Adobe photoshop.

- Mock up for Packaging and others.

- Water color painted by hand.

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LOGO DESIGN l CONCEPT DESIGN l LEAFLET DESIGN l POSTER DESIGN “CUTEGORY” Aie Natnicha S. 2012

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Brand creating namely, Cutegory. The name came from CUT + CATERGORY = CUTEGORY. The new line of paper which suitable for crafts and paper arts such as paper sculpture. This line of product is mainly focus on artist and people who interested in paper art. I design logo contain scissor shape and double C. Typeface that I had design came from the idea of dolding a peper into alphabet.

Both leaflet and poster are design base on the concept to represent the wide range of paper. Further more, show the texture of paper either.

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TYPHOGRAPHY l BUSINESS CARD DESIGN “AIE NATNICHA” Aie Natnicha S. 2013

Starting with an empty grid of dots, players take turns, adding a single horizontal or vertical line between two unjoined adjacent dots. A player who completes the fourth side of a 1×1 box earns one point and takes another turn. (The points are typically recorded by placing in the box an identifying mark of the player, such as an initial). The game ends when no more lines can be placed. The winner of the game is the player with the most points.

In my aspect I want people who collect my business card can creat their own font by using my type as an example and create their own in the back of my businesscard

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This project came from my personal interest about type and dimension. I try to link between 3d dimension and 2d dimension. I have an idea about dot and line as when I was young I interested in playing a game call Dots and Boxes. Dots and Boxes (also known as Boxes, Squares, Paddocks, Pigs in a Pen, Square-it, Dots and Dashes, Dots, Smart Dots, Dot Boxing, or, simply, the Dot Game) is a pencil and paper game for two players (or sometimes, more than two) first published in 1889 by Édouard Lucas.

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LAYOUT DESIGN l INFORMATION DESIGN “CONTENT DESIGN” Aie Natnicha S. 2012

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This is the project during my study at Silpakorn University. Professor give everybody to choose one of magazine or book content to redesign and make it more interesting and attractive. So I choose Grazia magazine, the old content is simple and there are many picture. I design it by using numerous types and graphic elements but I keep the scent of fashion and chic.

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This leaflet has special pattern which can open like a book in both side. The main purpose of this leaflet is to give an information about panna cotta dishes to customers and give information about how to cook it easily. Mood and tone of this shop is cool, smart, simple and luxuary so black and white is the main colour which has been chosen to use mainly in this work.

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LAYOUT DESIGN l INFORMATION DESIGN “LEAFLET DA’DOLCE” Aie Natnicha S. 2012

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Panna Cotta พันนาคอตตาเปนช�อขนมหวานยอดนิยมของอิตาลี ภาษาอิตาลีแปลวาครีมที่ปรุงจนสุกแลว เริ่มจากอิตาลีทางตอนเหนือ ปจจุบันรูจักแพร ในฝรั่งเศส และนานาชาติเพราะทำงายสวนผสมไมยุง ยาก สีสันสวยงาม นุมลิ้นดวยครีมสดและกลิ่นวานิลลาออนๆ HONEY JELLY เจลลี่น้ำผึ้ง PANNA COT TA พานาคอตตา PEACH พีช

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วนิลาพานาคอตตา น้ำผึ้งนมและพีช. คืออะไร?

WHAT IS IT?

VANILLA PANNA COT TA MILK HONEY WITH PEACHES.

MINT มิ้น

INGREDIENTS

INGREDIENTS

VANILLA PANNA COTTA

SUGAR

MILK

50 g.

2 cup (250ml)

PEACH

WATER

500 g.

CREAM 2 cup (250ml)

HONEY

1 teaspoon

since 1989

DA DOLCE’

D D

1 2/3 cup (175ml)

second floor siam paragon +662-286-0063 www.dadolce’.com

D D

วิธีการทำวนิลาพานาคอตตา น้ำผึ้งนมและพีช.

HOW TO MAKE VANILLA PANNA COTTA MILK HONEY WITH PEACHES. since 1989

DA DOLCE’

HONEY

HONEY JELLY

1/3 CUP (30ml)

สวนผสมฮันนี่เจลลี่

สวนผสมวนิลาพานาคอตตา

น้ำตาล 50 กรัม นมสด 2 ถวย หรือ 250 มิลลิลิตร ครีมสด/วิปปงครีม 2 ถวย หรือ 250 มิลลิลิตร ลูกพีช 500 กรัม น้ำเปลา 1 2/3 ถวย หรือ 175 มิลลิลิตร น้ำผึ้ง ๅ ชอนโตะ เจลาตินแบบแผน 4 แผน

น้ำเปลา 1 2/3 ถวย หรือ 175 มิลลิลิตร น้ำผึ้ง 1/3 ถวย หรือ 30 มิลลิลิตร เจลาตินแบบแผน 4 แผน WATER

1 2/3 cup (175ml)

น้ำผึ้งนอกจากจะชวย ในเร�องของผิวพรรณ แลวยังมีสรรพคุณของ น้ำผึ้งที่ยังชวยในเร�อง สุขภาพรางกายอีกดวย

JELATIN

JELATIN

4 pieces

4 pieces

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ILLUSTRATION BOOK DESIGN “GETTING INTO BELGIUM FLANDERS BY YOUR EYES” ONLINE PLUBLICATION :http://issuu.com/aienatnicha/docs/getting_into_belgium_present Aie Natnicha S. 2012 Illustration book design inspired by my exchange year in Belgium. I am totally impressed by culture and arts and in june 2012 I have a chance to travel back to Belgium. I decided to take note everything I have experience during my travel time. I visit many places and it make me want to travel back in time. I decided to create this project by myself to share my experience to everyone who want to know more about Belgium.

All illustrate has been draw by water color and black ink. These are the equipment that I personally love most.

• Problem People do not know much about this country compare with France and The Netherlands. After I am going to the book store in Thailand I could not find any book which guide me about this country.

• Target group Demographic Psyshographic

: unisex age 18 - 30 : art lover, traveler

• Concept “Art is in your eyes” Everything that we see in daily life. We may not think that it is special or important but if we change our mind and look at it like it is going to be that last time that we ever seen. I believe that everything in our life will be crucial. Not to stuck with old memories and try to broaden one’s minded.

• Design Response To acknowledge people more about this country and make people interest in this country more than in the past.

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• Objective To develop and create new type of traveling book and make it more effective.

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ILLUSTRATION “CHEZ CHARLIE” Aie Natnicha S. 2012

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Illustration for CHEZ CHARLIE frensh restaurant located in Sukumvit, Bangkok Thailand

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