Marketing for OGX
Marketing segmentation
Marketing segmentation
Are all of our programs relevant for EVERYONE?
Marketing segmentation
When you go to a shop, if you have a lot of options do you choose right away?
Marketing segmentation
Because when people have too many offers to choose, they take too long to decide and end up not choosing anything.
Marketing segmentation
Marketing segmentation
Faculty of Education/Pedagogy Faculty of Humanities Faculty of Management Faculty of Mathematics, Natural Sciences and Information technologies Faculty of Tourism Studies Faculty of Health Sciences
Marketing segmentation
Faculty of Education/Pedagogy Faculty of Humanities Faculty of Management Faculty of Mathematics, Natural Sciences and Information technologies Faculty of Tourism Studies Faculty of Health Sciences
Culture
Marketing segmentation
Faculty of Education/Pedagogy Faculty of Humanities Faculty of Management Faculty of Mathematics, Natural Sciences and Information technologies Faculty of Tourism Studies Faculty of Health Sciences
Marketing segmentation
Marketing segmentation
Social Entrepreneurship Education
Marketing segmentation
Marketing segmentation
Marketing segmentation
Marketing segmentation
Culture Education
Marketing segmentation
Marketing segmentation
Marketing segmentation
Marketing segmentation
Main Target
Lifestyle
i)
Recently graduated students (masters, bachelors); ii) Gap year students; i) People worried about getting a job ii) Interested in getting professional experience (self-centred perspective) iii) People who just want to get an extra paying off experience (teaching)
Marketing segmentation
Main Target
Lifestyle
i) 1st, 2nd years in bachelors; ii) Erasmus students i) People interested in exploring the world; ii) Interested in getting extra experience (self-centred perspective) iii) People who loves to travel
Marketing segmentation
Marketing segmentation
Marketing segmentation
Marketing segmentation
Marketing segmentation
Marketing segmentation
Marketing segmentation
Thank You
Marta SIlva