WinterAction is
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OGX Raising Campaign
OGX & Marketing synergy is crucial to increase OGX raising and for this reason this raising campaign is targetting not only OGX processes but Marketing as well. Accountability: LCVPs OGX – MCVP OGX LCVPs Marketing – MCVP MaC Measures of Success (MoS): Responsible Area
MATCH – % of conversion ((match/apply)*100) APPLY – % of conversion ((apply/sign up)*100) MaC, OGX Promotional activities –# of Promotional activities/week MaC, OGX Proactivity during whole promotion- determined by MC on the end of campaign (max. 20 points) OGX OGX
List of Scores 0-20% 20-40% 40-60% 60-80% 80-100%
5 points 10 points 15 points 20 points 30 points
WinterAction is
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OGX Raising Campaign Promotional Activities - Guidelines
In this parameter we will be evaluating each entities’ proactivity and will of thinking outside of the box. BE CREATIVE, BE SMART and BE MONEY and HR EFFICIENT! Each week we wil track your activities and each promotional activity will be evaluated on a scale from 1-5. This evaluation will have in consideration your innovative approach as well as the final outcomes: # of subcriptions and applies brought by that initiative. List of Scores per initiative
Classroom presentations InfoStands University Cooperation Shared Promotion with other Youth alliances Guerrilla Marketing Out of the Box Activities
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WinterAction is
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OGX Raising Campaign Promotional Activities - Guidelines
Is also Marketing role to help OGX converting subscriptions into APPLIES. For this reason we are challenging you guys to straighten your synergy. HOW?
Common tracking Tool
•This way both OGX and MaC peeps are aware of their work effectiveness
OGX first contact
•OGXers send informations about OGX processes to EPs
MaC Newsletter
•MaCers: Send a CakeMail newsletter showcasing XP we have provided so far.