-TM & OGX-
August, 2014
Marta (MCVP PR & Mkt)
Mssion to RISE
Mssion to RISE
-LCVPs know what ORS is -LCVPs understand how ORS works -LCVPs know how to manage subscriptions on ORS -LCVPs know which communication strategies to use in Recruitments 1.0 -LCVPs understand the relevance of University cooperation -LCVPs know how to improve University relations -LCVPs understand the relevance of youth alliances -LCVPs know how to do a youth alliance
Mssion to RISE
Why? How? What?
Mssion to RISE
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-LCVPs know what ORS is -LCVPs understand how ORS works -LCVPs know how to manage subscriptions on ORS -LCVPs know which communication strategies to use in Recruitments 1.0 -LCVPs understand the relevance of University cooperation -LCVPs know how to improve University relations -LCVPs understand the relevance of youth alliances -LCVPs know how to do a youth alliance
Mssion to RISE
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www.manage.aiesec.org
-LCVPs know what ORS is -LCVPs understand how ORS works -LCVPs know how to manage subscriptions on ORS -LCVPs know which communication strategies to use in Recruitments 1.0 -LCVPs understand the relevance of University cooperation -LCVPs know how to improve University relations -LCVPs understand the relevance of youth alliances -LCVPs know how to do a youth alliance
Mssion to RISE
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Is a online platform for our customers to sign up for AIESEC Programmes. The internal face of opportunities portal Mssion to RISE
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Would you pay to sit at a caffee and only then take a look at the menu? That is what we did before the OPP Portal !
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Happy Clients
Expectations Claryfication
Giving people all the information they need will help them taking the decision of purchasing our products.
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Happier, more informed customers will increase performances and quality of the experiences we are providing!
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Mssion to RISE
– The user has passed interview and has enrolled in our programs.
The user has SIGNED UP for more information and given some of their information in return
The user has gone to the Opportunity Portal and started making searches
The user has APPLIED and clicked “show interest” in an Opportunity on the Opportunity Portal
The user has not passed interview and is no longer considered
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• Always know what stage your registrations are on – Simple colour key, and live conversion data everywhere – Stages change automatically by the customer’s actions – Add multiple labels to show important information ie. • Label registrations with who is their EP manager • Label registrations if they attend events
– • Improve your Local and National Marketing Strategy! How do people find out about AIESEC in your entity? What value are they searching for from AIESEC? Which programme are they interested in? What do they study? What level of education are you attracting? – Where do they want to go – – – – –
Database IS HERE!
Current status of Student ORS
Mssion to RISE
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Mssion to RISE
Smarter & faster OGX 1 week
2 week
2-8 weeks
TN duration
2 weeks
STRANGER
Alumni SIGN UP
GIS sign up!
LC’s are sending email with info EP is finding internships EP sends follow up email
APPLY
MATCH
LC sets interview appointment
Possible interview with project manager
OPS(contract signing + 160€, EP management system)
Project manager and EP accept AN’s
Matchability guides
In built tests
EP pays 80€
After EP managers approval, EP is matched
REalize
COMPLETE
Standards tracking by EP manager
Communication with EP by EP manager
Logistics tracked by EP manager
NPS SURVEY
Indemnity, XPP, Insurance requirements prompted
After 1st day of internship EP is realized
After EP comes home, internship is completed
Re-integrate
Re-integration seminar
Showcasing their story
Upselling to another product
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Mssion to RISE
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Mssion to RISE
Mssion to RISE
1. Go to www.manage.aiesec.org 2.Login with your credentials 3.Check the subscriptions your LC has until now 4. Follow up on subscriptions
Mssion to RISE
Mssion to RISE
1.0 University Relations Youth Alliances
Physical Promotion Marketing Guerrilla EwA Events Online Channels
Mssion to RISE
1.0 Career Offices Communication Offices (Internal Communication)
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Schedule meetings Explain what is AIESEC all about What do you need them to do for you
How can the University profit from it?
Mssion to RISE
1.0 Career Offices Communication Offices (Internal Communication) First: define your target courses for each program! Your requests have to be clear:
Eg: “This promotion for the course XX” “This promotion for the course YY” Mssion to RISE
1.0 Eg: Students’ Council
? Delivering our promotion materials Presence in mutual “events”
Check LCs’ PR Database in https://docs.google.com/a/aiesec.net/spreadsheets/d/1NYOE179pM7CzkTbsmTwMokYUaz1VcjKKBKr1SOtsIU/edit?usp=drive_web Mssion to RISE
1.0 https://docs.google.com/a/aiesec.net/spreadsheets/d/1NYOE179pM7CzkTbsmTwMokYUaz1VcjKKBKr1SOtsIU/edit?usp=drive_web
1. Insert the contacts on the database 2. Contact the relevant entities (University and youth organizations) until 3rd of September 3. Schedule meetings 4. Negotiate possible ways of cooperation until 27th September
Mssion to RISE
1.0 InfoStands (Practice Selling your Products) Classroom Presentations 1.You don’t know the person 2. You have to understand the person so that you can perceive which is the best product for them 3. Always ask questions
Mssion to RISE
1.0 Ask previous experiences for names/recommendations
Mssion to RISE
1.0
Mssion to RISE
1.0
Be there, showcase your XP and the organization
Mssion to RISE
1.0 Campaign “Stand out from the crowd” Showcasing Members Experiences – Videos Customized Profile Picture telling your story Share specific Job descriptions VP TMs should define LC’s HR needs Mssion to RISE
1.0 Campaign
To be defined
Mssion to RISE
1.0 Summer Campaign
Mssion to RISE