iGCDP Booklet Cluj-Napoca, Romania Summer 2013
ReBranders 2013 aimed to provide a better image for one of the most respected universities and institutions in Cluj and an unique intercultural experience for the international students.
The basis of this project is partnering with entities present in the cultural and educational environment of Cluj-Napoca, but who do not have a strong marketing and PR focus. We engage these entities by delivering groups of international with graphic design, marketing, PR, branding and advertising skills who can work on improving the marketing strategy, create promo campaigns and create a better brand for the partnering entity.
ReBranders is a project that was first organized in AIESEC Cluj-Napoca this winter, in partnership with USAMV (University of Agricultural Sciences and Veterinary Medicine). During the project, 6
international
students
worked
together
on
a
new
promotion
strategy
and
attractive
presentation materials for the university. During these weeks they created several posters that present the university and the faculties and also a virtual tour of the institution.
This summer we signed up with more universities from Cluj Napoca, so now we have more challenges for you.