AIESEC EGYPT NSB 2014-2015
SECOND ROUND
APPLICATION PROCESS The applica*ons for the Na*onal Support Team are divided into 2 parts – your CV & ques*onnaire. We will be expec*ng 2 PDF documents. Please note that wriGen communica*on & presenta*on in your applica*on counts while shortlis*ng applicants for interviews. 1. CV: Please give us all the important and relevant informa*on we need to know about you, your AIESEC career, and other jobs outside AIESEC -‐ Max 1 Page 2. Ques*onnaire Max 3 Pages If you are applying for more than one posi*on, make sure you fill in a separate ques*onnaire (separate document) and aGach it in your applica*on package. The application must be submitted to Angela Alesci, MCVPTM 1415 (angela.alesci@aiesec.net) and to the responsible of the NSB posi*on you are applying for. Marke*ng & PR : Nagwa at nagwa.mehanna@aiesec.net Business Development : Mohamed Fouda at mohamed.fouda@aiesec.net Deadline for submitting your applications is the 22nd of November 2014, 23:59 hours GMT +2. No late applications will be accepted We will respond to you within 24 hours with a confirmation if your application has been accepted or not.
SELECTION TIMELINE 22/11: Application deadline 23/11 to 25/11: Selection Process 27/11: NSB Announcement
CONTACT LIST MCVP ED & OGCDP Inn: alexandra.enke@aiesec.de MCVP ED & OGCDP: aly.sina@aiesec.net MCVP ED & IGCDP: ahmed.talaat@aiesec.net MCVP Inn & IGCDP Inn: Aladdin.shalaby@aiesec.net MCVP IGIP: namrata.adsul@aiesec.net MCVP OGIP: mostafa.almasry@aiesec.net MCVP OD: abdelrahman.ahmed@aiesec.net MC IM Manager: maged.zaklama@aiesec.net MC VP MKTG: nagwa.mehanna@aiesec.net MCVP BD: mohamed.fouda@aiesec.net
MKTG
MCVP MKTG
Community Manager
Community Manager
Graphic designer
Graphic designer
Creative media and website implementation
National Campaigns manager
Role Name Purpose
Community Manager Creating, managing and implementing Virtual strategies to enhance AIESEC Egypt Virtual Reach & Engagement level.
• Main responsibilities •
Managing AIESEC Egypt Social Media Channels; Interact with our customers to align their needs, with our organization objectives;
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Online Brand perception creation and evaluation.
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Build and maintain our content distribution network through all relevant social media channels.
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Minute by minute participation in conversations that surround our content and brand, answer comments, be a mediator.
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Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties.
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Create content for feeds and snippets in various social media sites.
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Create and update daily, weekly and monthly reports.
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Analyze campaigns and translate trends or qualitative data into recommendations and plans for revising the social media campaigns.
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Create the social media strategy, coordinating with stakeholders across AIESEC in Egypt to ensure its effectiveness and ensure the adoption of relevant social media techniques into the organization culture and into all of the organization products.
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Source and manage relationships with social monitoring and platform partners to support and develop commercial opportunities.
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Monitor the competition and be aware of market changes and developments.
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Embed AIESEC Online Applications along with the IM Responsible for our Social media channels
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Responsible for LinkedIn management and strategy implementation.
Benefits
Developing time-management and multitasking skills. Learn how to drive strategic growth and development. Rich knowledge about global and national strategies in Digital marketing. Opportunities to build external networks Practical management skills such as priority management, operational planning, task delegation, performance tracking, communication and empowerment. Digital Marketing Practical understanding and experts. Awareness of national brand strategy and experience in implementation Accountability Report to MC VP Marketing & PR KPI
• • • • • • • • •
No of No of No of No of No of No of No of No of No of
Fans on Facebook. followers on Twitter. subscribers on YouTube. reports conducted analyzing Social Media Engagement. online applicants for AIESEC in Egypt. GIP leads generated from LinkedIn. commercial opportunities provided through Social Media partners. social Media campaigns conducted. shared items on social media channels of AIESEC in Egypt
Time required 10 hours per week Profile requirements
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Understanding of AIESEC 2015
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Broad understanding of trends and issues externally in the youth market
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Understanding about Social Media platforms
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Understanding of Digital marketing strategies
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Basic Designing background (Photoshop, Adobe illustrator ….)
• • • •
A previous experience in Social Media is a bonus. High commitment to the role Previous experience in leading a team is highly preferred Very Good practicing of English (writing)
Role Name
Graphic designer
Purpose
A graphic designer‘s role is for creating design solutions that have a high visual impact. The goal of most graphic design is to help an organization or individual present them to the public in an appropriate and positive way. • Responsible of different National campaigns designs creation.
Main responsibilities
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Thinking creatively to produce new ideas and concepts.
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Working on layouts and art working pages ready for print.
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Developing interactive designs for AIESEC Egypt national campaigns.
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Monitoring LCs Marketing designs & ensuring its alignment with AIESEC Brand guidelines.
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Be constantly updated with emerging technologies in new media, particularly design programs such as QuarkXPress, FreeHand, Illustrator, Photoshop, 3ds Max, Acrobat, Director, Dreamweaver and Flash; Developing time-management and multitasking skills. Developing designing skills Technical designing knowledge Product Packaging knowledge and skills Message creation knowledge and skills Practical management skills such as priority management, operational planning, task delegation, performance tracking, communication and empowerment
Benefits
• • • • • •
Accountability KPI
Report to MCVP Marketing & Public Relations • No of National aligned branded materials created. •
Time required Profile requirements
No of researches conducted.
• No of visual evaluation reports submitted. • No of customers attracted from the visual materials designed 15 hours/week Understanding of AIESEC 2015; Broad understanding of trends and issues externally in the youth market.; Artistic background; Technical designing skills such as: (Being pro in 2 or 3 of these programs is enough) Photoshop; FreeHand; Flash; Adobe; After effects; Premier; Adobe illustrator
Role Name
National Campaigns and products responsible
Purpose
Through analyzing AIESEC in Egypt products conversion rates and product state in the student market, develop, manage & implement strategies to improve National product packaging & Marketing brand. Also, Enhance AIESEC Egypt National Brand alignment. • Analyzing different conversion rates across stages for products nationally.
Main responsibilities •
Pilot strategies with the LCs to enhance conversion rates in oGCDP program.
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Analyzing NPS to increase no of promoters for a specific product
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Piloting strategies to capitalize on the percentage of promoters across different projects.
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Responsible of EPs experience Showcasing for AIESEC experience
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Researching different opportunities to increase conversion rates of products.
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Refining Products value proposition across markets
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Visualizing and managing all the National Marketing campaigns.
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Monitor competitors’ activities.
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Evaluate different marketing campaigns.
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Design Customer profile Maps for different products
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Along with MCVP create marketing campaigns for clients and undertake all duties necessary to deliver such strategies and marketing objectives. Developing Creative marketing strategies to attract the right target audience for different products
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Researching GCPs in the Network
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Via conducting research & Analysis, define new channels for LCs to recruit
Benefits
Developing time-management and multitasking skills; Learn how to drive strategic growth and development; Rich knowledge about global and national strategies and experience in implementation; Broad Marketing Understanding.; Developing skills in coaching people; Practical management skills such as priority management, operational planning, task delegation, performance tracking, communication and empowerment Accountability Report to MCVP Marketing & Public Relations KPI • Number of marketing campaigns evaluation reports conducted.
Time required Profile requirements
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No of Testimonials acquired from our EPs promoters.
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Number of National aligned marketing campaigns implemented.
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Number of the customers attracted
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Number of right customers attracted through the marketing campaigns developed
10 hours/week Understanding of AIESEC 2015 and AIESEC Egypt’s current reality Basic Understanding of AIESEC Egypt Sub-products. Broad understanding of trends and issues externally in the youth market Designing skills is a bonus Marketing background is preferred.
BD MCVP BD
NCST
NCST
NCST
NCST
CSR Product Development
BD & Alumni Relations Manager Alumni Relations Responsible
Alumni Relations Responsible
BD Manager
Special Events Coordinator
Role Name
NCST
Purpose
Performing sales activities for AIESEC Egypt various products in order to leverage the revenue streams.
Main responsibilities
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Performing Market Research
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Contacts Gathering
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Creating tailored proposals
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Corporate partnerships
Benefits
• • • • •
Developing time-management and multitasking skills. In depth understanding of AIESEC Egypt products Developing Market Research understanding, techniques, and strategies Developing sales techniques and product packaging skills. Developing presentation and communication skills
Accountability KPI
Report to MCVP BD • # Market Researches created • #Corporate leads made • #Tailored Proposals done • #Phone Calls • #Company Visits
Time required Profile requirements
15 hours/week equivalent of 5 visits per week Understanding of AIESEC XP provided to various stakeholders and Impact model, Clear understanding of products value propositions and relevance to each market segment
Role Name
Special Events
Purpose
Enhancing events quality of delivery and corporate XP, by showcasing events outputs and enriching event agendas.
Main responsibilities
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Responsible on securing media partners for coverage for each event
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Responsible on securing all the needed public figures, government officials to enrich event agendas
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Responsible on event PR activities pre and post the event.
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Responsible on creating event media appearance report after each event
Benefits
• • • •
Developing time-management and multitasking skills. Developing a strong professional and personal network Developing strong communication skills Customer Experience Management
Accountability KPI
Report to BD Manager and MCVP BD • #Press Releases done per event • #Media Reports created • #Public figures and Government Officials attending each event
Time required Profile requirements
10 hours/week Strong Communica*on skills, presistance, and dedica*on towards customer experience enhancement for the events aGendees
Role Name
Alumni Relations
Purpose
Implementation of the National Alumni Engagement activities and ensuring a well established communication with our alumni, as well as enhancing alumni satisfaction. • Responsible on managing content on Alumni Engagement social media channels
Main responsibilities
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Responsible on organizing and holding Alumni Gatherings
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Responsible on the development of the Alumni Monthly Newsletter
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Responsible on enhancing alumni overall engagement experience
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Responsible on generating more leads through alumni engagement.
Benefits
• • • • • •
Developing time-management and multitasking skills. Developing Communication Skills Developing Organization Skills Developing Content Creation Skills Developing Social Media Management Skills Developing a strong professional network
Accountability KPI
Report to AR Relations Manager • #Alumni National Gatherings • #Local Gatherings coordinated with LCs • #Newsletters Sent to Alumni • #New entries in the Alumni Database • #Leads Generated from the Alumni • #Posts through Social Media Channels 10 hours/week Strong understanding of current AIESEC Reality and different AIESEC Roles, Strong Networking Skills, Sales and PR Backgrounds are preferred.
Time required Profile requirements
Role Name
CSR Product Development
Purpose
Having a more diversified CSR Projects portfolio in order to Increase CSR based sales to provide healthier and more sustainable GCDP projects
Main responsibilities
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Online and Offline CSR based market research.
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Identifying key CSR value proposition per market segment.
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Gathering inputs and insights and developing market relevant CSR products.
Benefits
• • • •
Developing time-management and multitasking skills. Developing stronger product development understanding . In depth understanding of current CSR products Developing sales techniques and product packaging skills
Accountability KPI
Report to MCVP BD • #Products Developed • #CSR based Market Research • #Phone Calls • #Company Visits • #Gathering Inputs and Insights Meetings 10 hours/week Understanding of CSR projects done by different market segments; Understanding key trends affecting corporate spending on CSR projects; preferred IGCDP background
Time required Profile requirements
THANK YOU & BEST OF LUCK!