AIESEC in Indonesia - WIR Brand Award

Dear AIESECer, In the recent organizational evolution, AIESEC has gained clear consciousness about its purpose and its place in the world. We understand that we are here to start the leadership journey of young people who will make the world a better place. We believe in the power of our leadership programs as the drivers for youth development and we know that having more of those leaders is the solution for our countries and territories to regain hope. During the final year, being only known is not enough. We, the brand experience team, are the driver of this organization. Whether we want it to be disruptive or impressive. Something equally important is to show the world that we are able to act upon that. It is the time for the brave actions to shape our organization and show that a network of these young Indonesian are able to make the world a better place. We wish every single one of you a lot of wisdom to take the right actions so you can be the source of inspiration for other thousands of AIESECers. AIESECly, MC Palapa 2014/15

All entities of AIESEC in Indonesia who are running brand experience activities

Engagement Brand Engagement

& Content Marketing

Market research or brand survey proof for brand activation The objective of all the appearance of the brand activation

An executive summary on PDF to sum it up

Brand Engagement Engagement Brand

Post reach and engagement with unique strategy Percentage of sales record increased of our program based on content marketing

An executive summary on PDF to sum it up

Content Marketing Marketing Content

Executive Summary EXECUTIVE SUMMARY: Brand engagement

The application summary should have three pages A4 in portrait in PDF format. The executive summary should include the story, the objective, of the brand activation, research you made for the program, data of exposure, & documentation of the activation. Content marketing The application summary should have three pages A4 in portrait in PDF format. The executive summary should include the goal versus achieved data, target audience, channel of implementation, and key message of the content.