Oman Youth to Business Forum

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29th February 2012 29th February 2012 College of Banking and Financial Studies

FORUM OUTPUT

29th February 2012 College of Banking and Financial Studies


The international platform for young people to explore and develop their leadership potential

Contents Forum Overview............................................................................................... 3 Agenda.............................................................................................................. 4 Message from the President........................................................................... 5 Keynote Speeches........................................................................................... 6 My Road to Oman 2020.................................................................................... 8 Workshops...................................................................................................... 13 Speaker and Facilitator Profiles.................................................................... 14

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Forum Overview AIESEC Oman's Youth to Business Forum was held on February 29th in the College of Business and Financial Studies, with the theme of the day being “The road to Oman 2020”. The audience in the forum included 150 participants, both students from various universities across Muscat and Sohar, as well as corporate representatives from companies interested in youth development. This event was organized as part of our responsibility towards developing Oman’s youth and aiding them in contributing to the vision of Oman 2020. Our main objectives for the day, which were all successfully met, were skill building and capacity building for Omani youth, as well as providing them with career planning guidance and tools to becoming successful entrepreneurs.

Corporates from: • PDO • Sultan Qaboos University • MEPI • Information Telecommunication Authority • American Embassy • Al Yousef Group • PWC Oman • Shell Oman • Zubair Corporation • Qalhat LNG • Oasis HR Development • Omran • Tawasul • Talent2 • MBPS • Khimji Ramdas • Sohar CSR Foundation • Muscat Daily • AMIDEAST • Oman Observer

The keynote speakers enriched the opening of the forum and started the audience off with the right frame of mind. Mrs. Ghada Al Yusuf spoke about her personal experiences as a young Omani lady entering the job market and having to build up her skills to meet the expectations of her employers, and Dr. Hatim educated all of us with the most recent numbers and statistics showcasing the rational behind the need to develop Oman's human resources, to meet the upcoming needs of the country. The keynote speeches were followed by an interactive session, a panel discussion, and workshops all geared to training, educating and preparing the students for their career or managing their start ups.

Students from: • Modern College Of Business and Science • Waljat College of Applied Science • Caledonian College on Engineering • College of Rustaq for Applied Sciences • German University Of Technology Oman • Sohar Highschool • Sultan Qaboos University • Higher College of Technology • University of Wales • Sohar University 3


The international platform for young people to explore and develop their leadership potential

Agenda - 29th February 2012 8:15 – 9:00

9:00 – 9:20

9:20 – 10:20

10:20 – 10:30 10:30 – 12:00

12:00 – 1:00

Arrival & Registration

Delegates collected their delegate package and moved to the Main hall before 8:50

Opening Ceremony

Welcome Speech from:  Rafael Pilliard Hellwig, President, AIESEC in Oman  Ali AlShaikh, AIESEC Alumni, Master of Ceremonies for the Day

Keynote Speeches

Ghada Al Yousef, Director of Corporate Affairs, Al Yousef Hatem Al-Shanfari, Economics Department, Sultan Qaboos University. Coffee Break

My Road to 2020

Jamie Wernet, Vice President Talent Management, AIESEC Oman "My Road to Oman 2020" focused on the path of the individual toward Oman 2020. It will help delegates visualize and plan for their individual futures and the collective success of Oman.

Panel Discussion (SYNC IT)

Jamie Wernet, Vice President, Talent Management Khalid Al Haribi, Co-Founder, Tawasul Aisha Al-Bulushi, President, AIESEC Bousher Chapter Dr. Ramin Mohajer, HR & Development Consultant, ITA Hussain Al Bulushi , Head of HR and Admin, Omran 1:00 – 2:00

2:00-3:45

3:45 – 4:00 4:00-5:00 5:00-5:30

Networking Lunch

This was an opportunity for students and corporates to network and follow up on additional questions from the previous sessions.

Workshops

Topics that were discussed: Social Entrepreneurship - Tawasul SME Cash Flow Management – Sharakah Survival Kit (Personal readiness) - Oasis Human Resource Development

Coffee Break Workshops Continued Closing Ceremony

Closing of the day and recognizing the efforts of the panelists and special guests by Ali AlShaikh, Master of Ceremony.

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Message from the President Rafael Pilliard Hellwig President AIESEC in Oman I am pleased to present the output from the latest Youth to Business Forum, the signature event of AIESEC in Oman. As the largest student-run organization in the world, AIESEC facilitates Youth to Business Forums around the globe in order to create a space for corporations, nonprofits, and youth to come together to discuss important issues. The theme of this most recent forum was entitled "The Road to Oman 2020" and brought together 150 students and company representatives from across Oman. Our wish with this particular forum was to open discussion with the vision of Oman's future by bringing together the generation that was the architect of the 2020 vision with the generation that will be instrumental in reaching that vision. This year, we were fortunate to gather a remarkably varied group of speakers, presenters, and panelists to share their stories and perspectives with the youth. Ms. Ghada Al Yousuf shared her inspiring story of a career in the banking industry, which she left to pursue her dream of becoming an entrepreneur. Dr. Hatim al Shanfari led the delegates through an in-depth exploration of Oman's current economic progress and future challenges. Mr. Hussain Al Bulushi, Mr. Khalid Al Haribi, Dr. Ramin Mohajer, and Ms. Aisha Bulushi shared their insights on planning, passion, and success during the panel discussion. Finally the workshops by Tawasul, Oasis Human Resource Development, and Sharakah gave delegates a deeper understanding of social entrepreneurship, personal management, and SME management. But the flow of information was not exclusively one-way; delegates were invited to give input and inspire each other during an extended session that prompted them to rethink and redefine their values and goals in the context of Oman 2020-- an exercise which many of our corporate guests remembered as providing 'valuable and rare insight' into the aspirations and challenges of the younger generation. As ever, we are very appreciative of our national partners Omantel, Muscat Daily, PwC, and MB Holding, for their continued support of AIESEC's activities in youth development, and to our event sponsor, Oman LNG, for their generous sponsorship for the Forum. Their collective financial and advisory support is ultimately indicative of a very real vote of confidence that the corporate sector gives to the youth of this country in helping itself shaping a better Oman.

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The international platform for young people to explore and develop their leadership potential

Keynote Speeches Ghada Mohammed Al Yousef Director of Corporate Affairs Al Yousef Ghada Al Yousef, the first key note speaker of the event started her speech by congratulating AIESEC as the largest youth run organization, for its impactful achievements through the recent years, and encouraging students to join AIESEC as it leads to sharing thoughts and growth. During her speech she mentioned that young people today are growing up filled with expectations, ambitions, and concerns in an ever changing environment. The Sultanate of Oman as a country, and the region as a whole are still dependent on oil and gas reserves, which are diminishing. The number of youth entering the job market, and the low number of SME’s are contributing to the rise of unemployment figures. However, the country is blessed with the guidance of His Majesty Sultan Qaboos who is capable of leading the country through any situation, as well as the wealth of natural resources, unique geography and human capital. The vision of Oman 2020 is meant to lead Oman into the new century. The main pillars of Oman 2020 are to achieve economic balance and sustainable growth to create renewable resources of income and enhance the government’s role, as well as developing the private sector and enhancing its role in contributing to the growth of the nation, and developing our human resources which is the main catalyst for development. Since the launch of the vision, Oman has had many notable achievements such as introducing English as the second language, free public education, and training the Omani work force to face the global market. With the vision being developed, it provides a clear path to follow but implementation is within our reach. Since the Arab spring, one thing has resonated; the need for a two-way communication channel between the youth and the government. She emphasized during her speech that the challenge facing the country today is not unemployment, but rather employability. Omani youth need to be prepared to compete against expatriate employees, and it is the responsibility of the government and education sector to prepare them for this. In her closing remarks she commended the forum as a great example of youth participation, but the path for self-development shouldn’t stop here, it requires time, dedication and commitment. She closed her speech with words of advice to the young people in the audience: that it is their thoughts, energy and commitment that can shape their future, but they should add laughter and fun to enjoy the journey.

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Keynote Speeches Dr. Hatem Al-Shanfari College of Commerce & Economics Sultan Qaboos University As the events second keynote speaker, Dr. Hatem, economist, spoke with numbers. Highlighting the history of Oman in the past as a country blessed with natural resources, Dr. Hatem statistically demonstrated that oil production increased gradually over the years, peaking in 2001. It dropped in 2007, but since oil prices at the time were high, peaking in 2008, Oman was not affected by decreased production. Central Bank of Oman’s reserves jumped from 3.3 billion in 2005 to 15 billion in 2012, due to the country’s wealth in oil, creating economic wealth. Oman due to its impressive growth rate through the past years, has been highlighted by the UN growth and development commission as one of the countries with a sustained high growth rate, being the only Arab country on the list. Dr. Hatim also explained how Oman has 17 years of recoverable oil reserves remaining, while having around 25 years of recoverable natural gas reserves remaining. He also mentioned how having 70% of the Omani population under the age of 30 is both a big challenge and a big opportunity. The regional position of Oman makes it an opportunity for people to capitalize on, being central to India, Pakistan, Iran and East Africa, which collectively will have 1.8 billion people living in those countries. Omanis should look into the opportunities existing in those countries. One challenge, which is especially evident, is finding a suitable sector to diversify into, as Oman currently does not have a viable sector which will sustain the current level of income. In sum the challenges facing Oman in achieving its vision are: 1. Strategic vision, in defining the sector to diversify in. 2. Unlocking entrepreneurial spirit 3. Meeting the aspiration of the youth. Oman has been blessed by natural resources, which are all finite, and aren’t always distributed as efficiently as they should be, leaving out the majority of the population. Oman should move away from capitalizing only on its natural resources, with the government being a facilitator rather than the main actor. A good example of achieving this would be Houston, Texas where they were able to shift from producing oil and gas to providing oil and gas services, technology and innovation, which increase state wealth. Dr. Hatem closed his speech by saying how to achieve sustainable growth is by being inclusive, which is why the private sector should be the main actor behind it. 7


The international platform for young people to explore and develop their leadership potential

My Road to oman 2020 The

session “My Road to Oman 2020” comprised of three parts: one activity that helped delegates focus on their values, one activity that asked them to write down their goals, and one panel discussion to give them perspective and answer the questions sparked by the two previous activities.

Values The Activity Delegates were asked to reflect on the values that their actions over the past six months had displayed. They were asked to try to ignore the “ideal” values that they would prefer to choose, and instead focus on those values they were actually living. The Output 70% prefer working on a team to working alone 75% would rather be good at many things than the best at one thing 63% prefer to work in a large organization, rather than a small one 61% prefer strict deadlines rather than loose ones 68% prefer to lead rather than follow 66% prefer taking risks to security 56% prefer to learn from others, while 44% prefer to teach themselves 73% prefer to supervise themselves rather than being supervised 75% prefer more responsibility than they can handle, rather than less

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Goals A word cloud created from the collected goals of the delegates

The Activity For the next activity, the delegates translated their values into goals. A timeline showing 2012 to 2050 was put on the wall, and delegates were asked to post their goals at the various points on the timeline. For the purposes of this exercise, the goals were divided into three categories: goals for oneself, goals for others, and “must-do” goals. Goals for oneself were goals that the delegates cared about personally, or wanted to achieve for themselves. For example, “I want to have a large salary so I can buy a nice car”. Goals for others were things the delegates wanted to achieve for someone else. For example, “I want to have a large salary so I can buy my parents their dream house”. Must-do goals were goals that the delegates felt strongly enough about to say that single goal was the most important out of all their others. 9


The international platform for young people to explore and develop their leadership potential

The Output

After the output was collected from 120 Students, the goals were analyzed, and were broken down into five categories: • • • • •

goals related to knowledge goals related to self-improvement or satisfaction goals related to family goals related to work or career; and goals related to philanthropy and giving back.

Nearly 50% of “must do” goals were themed around self-improvement or self-satisfaction. Another 32% were related to work. And no “must do” goals were about giving back to the community or the world. When students were asked to write goals for themselves, there was a predictable (nearly) tie between self-improvement/satisfaction-, knowledge-, and work-related goals. Many students had trouble making their goals specific and measurable. For example, many students wrote goals such as, “I want to be a successful person”, or, “I want to be independent by 2020”, without explaining what success and independence mean to them. Others wrote goals like “Do something useful to help people”, which shows good intent and a philanthropic attitude, but gives no information about what exactly that thing might be. Students were most able to write specific goals when it came to their education; 20 students wrote that they wanted to pursue a certificate, Masters degree, or Ph.D, and most were able to give concrete details about the education they wanted. For example, one student wrote, “I want to get my CPA certificate by 2013”, and another wrote, “I want to get two Ph.Ds in Management and Political Science by 2040”. However, others still struggled to be specific, saying only that they wanted to “keep learning until [they] get high knowledge”. Ten students out of the ~120 participating in the activity said they wanted to start their own businesses.

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Panel Discussion

The goal of the panel discussion was to provide the delegates with some insight and expertise on the topics that they had already discussed in the session previously. The panel featured Dr. Ramin Mohajer, HR and Development Consultant at the Information Technology Authority, Mr. Hussain Al Bulushi, Head of HR and Admin at Omran, Mr. Khalid Al Haribi, co-founder of Tawasul, and Ms. Aisha Al Bulushi, Local Committee President of AIESEC in Bousher. The main theme of the advice given by the panelists was “know yourself”. Each panelist shared their stories of personal growth, and the message was clear: follow your passions. Interestingly enough, when the question was turned on the audience and they were asked “How many of you know your passion?”, only about 30% of the audience raised their hands. Question: Many of the delegates wrote that they want to be successful. What advice would you give to them? HB: The first thing you need is a plan; you can’t do anything without a plan. Having a plan is the difference between getting a job, and getting the job you want. KH: There is a saying that when you become poor, you must dig into your fathers’ books. You need to fully understand your history and where you came from to find the next big idea. And we all have this idea of corporate culture and success in the corporate world, but there is also success outside of that. The idea that you are passionate about is the idea that makes you full of energy to achieve it. It starts with knowing where you come from, knowing your values, and then being proactive to achieve those things. AB: To be successful you have to be independent. You have to be a leader. RM: Success isn’t a goal, it’s a result. It’s a natural outcome of what you do passionately. Question from the audience: What should you do when so many obstacles are preventing you from reaching your goals? KH: Really, this is something that we all have to face, and I’m glad you asked this question. The thing is that this is a part of life, but it is also part of what makes life interesting. If 11


The international platform for young people to explore and develop their leadership potential

something doesn’t frustrate you, doesn’t make you struggle, doesn’t make you think that life is unfair, then maybe it’s not something that’s important enough for you to be passionate about. Challenges are opportunities in disguise. HB: There will always be obstacles and challenges to what you’re trying to do, but the question isn’t “what are the challenges”, the question is “what are you doing about it?”. Question from the audience: My parents want me to study navigation, but I’m really interested in being an engineer. Which path do you think I should follow? HB: First, you have to see what their argument is. They are your parents, after all, and they do have a good perspective on this. The thing is that most of our parents like to think that they know best. If I were in your situation and my parents wanted me to follow something that had to do with math, I would have said absolutely not, because I know it’s something I’m not good at. So you have to ask yourself if you can imagine yourself as the captain of a ship. Would you be happy? Would you be good at it? And do the same thing with engineering. But you have to talk to your parents about this. Life is about negotiations. RM: It’s not worth living your life in a job that you absolutely hate just to please your parents now. But you do have to consider that they have a perspective that you don’t. Be sure you’re really listening to what they have to say. Question: What one piece of advice would you give to these delegates to start them on their paths? RM: Don’t just walk blindly into the first job that comes along. Look at different companies’ visions and find what resonates with you. Always follow your values. Find your passion, and don’t let it go. KH: Learn how to follow, not just lead. Everyone wants to be a leader, but that doesn’t end up working out very well. Especially when you are young, you can learn so much from following. AB: Learn about yourself. Seek out new things to see if you like them or not. If you look around the room, you’ll see that some of our answers are opposite to one another; for example, we say we like taking risks, but then that we also say that we don’t like it when things aren’t planned out and that we prefer familiar things. You have to know yourself better to be able to reconcile things like that. HB: Read the newspaper. It’s the quickest way to expose yourself to new ideas and current events, and being able to talk about the things you read makes you stand out in a crowd. It makes you memorable. (Mr. Hussain Al Bulushi) Audience input (Mr. Salim Al Riyami): I would say that we need to stop whining and start doing! Whenever someone comes to me with a problem, I ask him, “What have you done to change things?”

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Workshops “Riyada� Social Entrepreneurship (TAWASUL) In this workshop participants shared practical thoughts with social entrepreneur Khalid Al Haribi, Co Founder of Tawasul. First, the participants familiarized themselves with definitions of social entrepreneurship concept and what it means for the Sultanate. Second, the participants were expected to gain an understanding what pro-active skills needed in building mission-driven businesses aimed at solving social issues. Third, participants reflected on how to direct their professional skills and training towards helping people in need, or the use of entrepreneurial skills to find social imitative that uses innovative business models.

Cash Flow Management (SHARAKAH) The purpose of this workshop was to give you as a participant a better understanding of how to manage a business in an ever changing business environment. Indeed, there are many factors that affect the business some of these factors are internal like employees, availability of capital, operations, technology and else. Others are external like inflation, political influence, natural disasters, competition and more. In particular, the participants learnt how to prepare a cash flow statement and then make changes to it as the business progresses.

Personal readiness (Oasis Human Resource Development ) A well-prepared traveller is aware of the ups and downs, changes in direction, and the potential hazards along the way. The Road to Oman 2020 is a high destination and there will be many challenges and demands. In this interactive workshop participants explored their strengths, skills and insights, and put together a personal survival kit for their journey to extend their horizons and create a better future!

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The international platform for young people to explore and develop their leadership potential

KEYNOTE SPEAKERS Ghada Mohammed Al Yousef Director of Corporate Affairs Al Yousef Ghada Mohammed Al Yousef, Director of Corporate Affairs at Al Yousef, is the eldest daughter of Dr Mohammed Musa Al Yousef. Before joining the family business, Ghada created her own path after completing her BSc in Management from the University of London, Royal Holloway, and joined the National Bank of Oman in 2002 for two years, and later led corporate communications at HSBC. Having completed seven years in the areas of corporate social responsibility, communication and marketing, Ghada was selected to join a Management Trainee program and thereby was placed as Project Manager for a new customer service philosophy called Sales and Service Floor Management. With a passion for the family business, Ghada has worked part time since 2005 and held two board memberships in National Aluminium Products Company SAOG as Deputy Chair (2005-2011) and renna mobile (2009-to date) as Marketing Director. In 2009, she launched the first modern Omani restaurant under the brand name Ubhar with a vision to ‘Take Omani Hospitality to New Heights’ and continues to take charge of its operations as Managing Director. Ghada is an active participant in social activities and was the elected Vice President of the Muscat Business Women Forum, Oman Chamber of Commerce and Industry. Furthermore, she also conceptualised a discussion forum called Salon Ubhar where she moderated discussions about selfdevelopment, entrepreneurship, work-life balance and more. At home, Ghada enjoys spending time with her two children Nawaf and Reema.

Dr. Hatem Al-Shanfari College of Commerce & Economics Sultan Qaboos Unive rsity Hatem Al-Shanfari has diverse experience that span into academia, business, and civil society in Oman. His current responsibilities include the following: faculty member in the Department of Economics and Finance, member of the board of governors of the Central Bank of Oman, member of the Board of Oman Chamber of Commerce and Industry, vice chairman of the board of Omani Economic Association, chairman of the board of directors of Gulf Investment Services Company (SAOG), chairman of the board of directors of Gulf Baader Capital Markets Company (SAOC), chairman of the Board of directors of the First Mazoon Fund, board member of Galfar Engineering & Contracting Company (SAOG), and member of the Advisory Council of the Management Center at the American University in Cairo. Hatem holds a doctorate in Economics from University of Strathclyde in Glasgow, Scotland. He also has earned an MA in Economic Planning from the Institute of Social Studies at the Hague, the Netherlands, and BSc in Engineering from Washington University in St. Louis, Missouri, USA.

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Panel Discussion Participants Aisha Al Bulushi Local Committee President AIESEC Bousher Representing Modern College of Business and Science, the German University of Technology, the College of Banking and Financial Studies, and Bayan College. She is a 2011 graduate of the Modern College of Business and Science with a degree in Accounting and Finance. She is an alumnae of the International Visitor Leadership Program, a program sponsored by the American Embassy. Her experience in AIESEC includes participating in the organization and delivery of several conferences, working on the national External Relations Taskforce, and managing the local chapter of AIESEC Bousher.

Dr. Ramin Mohajer HR & Development Consultant Information Technology Authorit (ITA) Dr Ramin Mohajer, Graduated in “Microbiology with Biochemistry & Physiology” and Masters in “Food Science” both from the University of Reading (UK), PhD in Agro-Economics from the University of London, and an MBA from Victoria University (Melbourne Australia). Worked internationally for Glaxo Group Research in the UK, Coles-Myer Group in Australia, the Australian Federal Government in Canberra, Muscat Municipality for 11 years as Training and Development Advisor, the Wave Muscat for 3 years in the field of HR as well as Communications, and currently as the HR & Development Consultant to the CEO at the Information Technology Authority ITA.

Hussain AI-Bulushi Head of HR & Admin Omran Hussain is currently the Business Resources Manager (Head of HR & Admin) at OMRAN. He has graduated from Victoria University with a master degree in Business Management in 2005. He was previously the Senior Specialist of Organisational Development and Change at Muscat Municipality in the office of His Excellency the Head of Muscat Municipality. Hussain is a fine example of someone who followed his dream and worked hard to achieve it. He has worked his way up the ladder, while making sure he is always learning new techniques and enhancing his knowledge and qualifications to match his career progression. Where Hussain is now is just another planned phase of his life. He is still looking for more challenges and bigger roles to play. He strongly believes in what Winston Churchill said during WWII “He who fails to plan, is planning to fail”.

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The international platform for young people to explore and develop their leadership potential

Workshop Facilitators Khalid Alsafi Al Haribi Co Founder Tawasul Khalid is social entrepreneur, political analyst, and academician. He received a full government academic scholarship, for distinguished academic performance in high school-Salalah, to study in the U.S. West Virginia University. After graduating with a Political Science degree, with concentration in Legal Studies in 2000, he worked as a lecturer in Majan College and what is now called Dhofar University. He taught projects, and English language, and personal development. In 2005, Khalid joined the State Department as a political and economic analyst at the U.S. Embassy Muscat. In 2009, Khalid co-founded Tawasul, the first independent private training & think-tank in the Sultanate of Oman, which aims at empowering civil society. With his team, he won several national, regional and international recognitions and awards, most notably, Arabic CSR Awards for small business category in 2010, Best Entrepreneur Award by Shell Intilaqaa 2009, and the European Commission Human Rights Chaillot Award in 2008. Khalid is a licensed legal translator and speaks Arabic, English, Spanish and French.

Abdullah Al Jufaili General Manager Sharakah. He started his professional career as an IT freelancer. From 2000 to date, Abdullah has worked for different organizations that support Small and Medium Enterprises in Oman including Knowledge Oasis Muscat and Intilaaqah. His day-to-day work involves giving guidance and consultation for business owners. He is a member of many committee related to entrepreneurship and his the cofounder of Ruwad magazine, a publication dedicated to SME’s in Oman.

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Helen Sayers Director and trainer Oasis Human Resource Development Helen Sayers is director of Oasis Human Resource Development. She has over 20 years of experience in life-skills training and is currently working at PDO, helping to co-ordinate a professional development scheme for engineers and designers. Helen taught science in the UK, Kenya and Swaziland, where she developed an interest in values-education. Founder of the Swiss Association for Living Values, she supports its programmes in Africa, organising workshops for teachers, young adults and street children. She is a member of the advisory board of the International Association for Living Values Education and has trained educators in Europe, India and the Middle East. She has recently written a training manual ‘UBUNTU – the Spirit of Humanity’. Ubuntu, an ancient African philosophy, is used as a framework for exploring universal values in the areas of communication, conflict resolution, reconciliation, and building bridges between people of diverse backgrounds. Helen has conducted Ubuntu workshops in Oman, Kuwait, Italy, Portugal and India. Helen spent eight years working with non-governmental organisations at the United Nations in Geneva, in the fields of human rights, health, the environment, empowerment of women and youth, and education.

My Road to Oman 2020 - Facilitator Jamie Wernet Vice President Talent Management AIESEC Oman Jamie Wernet is the Vice President of Talent Management for AIESEC in Oman, and has been working for youth development and leadership for the past five years. She has a degree in English Linguistics from Arizona State University and extensive training and facilitation experience. Her work with AIESEC has taken her to ten US cities and four countries. She served on the World Student Organizing Committee for the 2011 Education Without Borders conference held in Dubai, and was an honorary member of the Phoenix Committee on Foreign Relations for the 2010-2011 year. She enjoys working with youth to help them realize their full potential.

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