physical
digital
Physical marketing
Digital marketing
g n i t e k r a M l a c i s y h P 8 Ways of doing Physical Marketing
Information Booth
Class Shouts
Marketing Stunts
Events
PR Involvement
University Relations
Referral Marketing
Posters / Flyers
The Process After
Before
The cal
l to act ion is fo signup on aies r them to ec.org!
The Content
Make sure to:
The Process
Things to note:
12-
There are different flows that you can use during a class shout, but it's important to follow the correct flow which will capture listeners’ attention.
Introduction
First Part Second Part Final Part
The Content Logistics checklist
The Process Now this is really a game changer! MEETING
CALL TO ACTION
DEADLINE MATERIALS
CATEGORY
DATE
PREPARE
KPI
RESPONSIBLES
DO
The Content What in the world is a Marketing Stunt? A Marketing Stunt is a crazy way to attract strangers that will bring attention to them on campus. Keep in mind
The Content Based on SDGs
Based on creative ideas
Categories Focused on special dates
Based on countries
The Process
r Set an objective fo your event
Get ready
Convert them all!
The Content Set an objective for your event!
Awareness ❑
Sales
❑ ❑
Conversion
AIESEC Brand Representation in Events
Local YouthSpeak Forum
Showcase with Local Media
Local Partnerships
iGV
oGV
SDG Awareness
Showcase with Local Media
Tips •
•
win-win relationship
The Process Four steps to make the most out of you focus Universities 1– Market Research
g n i t e e m e h t Before 2– Define priorities
The Process 3– Meetings
4– Follow-up
Have an annual plan with the University During your meeting you should be able to present the following: Get to know the University
Present AIESEC
Have a semester review
Invite the University Keep the University updated Showcase the University's students
Present your proposal
The Process secret tips about using posters and flyers in a strategic way
Understand your reality
Improve your call to action have a clear objective and strategy
write down the objectives you have for those
in place
define a clear call to action
The Content What you shouldn’t d o
What you should do
Multiple call to actions One single call to action
Multiple messages
More attention to message than to call to action
Single and simple message Exemple to announce presence at campus One focus: promote event
These examples don’t follow the Blue Book guidelines, please don’t do this at home.
The Content Wanna learn more about the art of creating posters and flyers?
According to the New York Times, 65% of all new business comes from referrals.
â—? Who can be the referrals in LC level? Board of Advisors You can ask your Board of Advisor members to participate your events. Partners Your local partners can be a really good referral for AIESEC to get new partners for iGV projects. Influencers Influencers are one of the best referrals when it comes to attraction phase. You can invite them to YSF and the other events as speaker or panelist.
EPs Your EPs who had a really good experience can be invited to your physical activities to tell about their story. You can organize event with them to share their strories. TN Takers Endorsement of TN takers can help you to gain new ones. It can help for the trust issues to AIESEC. Local Government You can get endorsement letter from local government. Like TN takers it can help you a lot when it comes to trust issues.
â—? In what kind of physical marketing activities LCs use referral marketing ? -
You can bring them to the events that you will have a space as speaker. You can invite them to your local YouthSpeak Forums They can be a part of your GV projects. Endorsement letters can help during the sales activities.
g n i t e k r a Digital M 8 Ways of doing Digital Marketing
University Ecosystem
Mass Emails
Facebook Events
Facebook Ads
Referral Marketing
Local Influencers
The Process Before
After
The Content
❑ ❑
Follow up!
❑
The Process
1.
2. 3. 4.
5.
The Content
The Content
The Process NOTE: Before you start make sure you are aware of the process your MC has in place for this! The ultimate questions you have to answer to create the perfect Facebook Event! 1. 2. 3. 4. 5. 6. 7. 8.
The Process Event Description and Call to Action
Content
Cover picture & event information
The Process NOTE: Before you start make sure you are aware of the process your MC has in place for this! The ultimate questions you have to answer to create the perfect Facebook Ad! 1. 2. 3. 4. 5.
6. 7.
The Content Budget & Date Specific targeting
Clear call to action
Simple visual
Brand aligned logo
The Process Contact
Call to action
Why is it important?
Check 3 reasons why you need to invest more in Online Referral Marketing
The Content
Trust factor
the sales pitch is usually coming from someone that you either know well or it's coming from someone you have trust in
Reach and Acceleration
Examples from companies:
The Process Objective To reach out to local audience in a more native way and through a trusted party CTA Signup, checkout a specific piece of content or attend an event Steps 1- Identify the influencers. 2- Engage them in your events, local conferences for them to get to know about AIESEC and what you are doing in your city. 3- Propose them an initiative which is relevant to both your communities. 4- Co create the content/event with the influencers. 5- Start promoting it for people to know you are doing something in collaboration. 6- Launch
s more r e c n e lu f in t s u r t s Consumer than brands
The Content
they reach out to your local market and through a trusted voice in the community
Things to note 1-
23-
For LCs Plan the activities
For MCs Check planning
Check implementation Set your goals Track results Track your results Support your LCs
This booklet is output from the BCXP + IM steering team meeting.