Information Booklet Of
OC Marketing Off peak season
Preface
Dear aiesecer member, It is an honor for me to officially announce to open recruitment for OCP Youth Talk of AIESEC OE UNSRI 14/15. This opportunity is to provide leadership experience to AIESEC OE UNSRI member by developing your potential in local level. We would like to invite you to be a part of the journey to increase and expand the capacity of AIESEC OE UNSRI. We are welcoming those who want to challenge themselves to get out from their comfort zone to contribute themselves as well as bringing AIESEC OE UNSRI to the next level. This term would be the best moment to create a new history and we realize that we need people who wants to be a part of this mission. Like what we purpose for this term : “ Is being a role model by delivering the AIESEC Values through professionalism and good engagement to every youth for achieving goals � I believe the single most significant decision, you can make on a day-to-day basis is your choice of attitude. It is more important than your past, your education , your bankroll , your successes or failures, fame or pain, what other people think of you or say about you , you circumstances, or your position. Attitude keeps you going or cripples your progress. It alone fuels your fire or assaults your hope. When your attitudes are right, there is no barrier too high, no valley too deep, ni dream too extreme, no challenge too great for you . So remember, do not worry about holding high position, worry rather about playing your proper role and see you in the interview session .
Warm regards , Zahra Annisa Hasanah Official Expansion President AIESEC OE UNSRI 14/15
Executive Board Member 14/15
Executive Board 1415
Executive Board 1415 Zahra Annisa Hasanah President
Fajrin Al Qahfi VP TM
Claudy Noor Fathia VP MarPRIM
Nanda Inasovilizuari VP OGX
Nora Nindi Arista VP ER
Basyar Try Akbar VP Finance
Yenni Saputri VP ICX
Application Package
Deadline : Thursday , December 12th , 2014 at 11.59 pm +7GMT All the documents in application package must be in pdf format . Application package should contain all document below. We will be expecting all documents below in 1 zipped or winRAR file. The application must be sent to EB team : Zahra.annisa@aiesec.net , claudy.bustomi@aiesec.net , fajrin.alqahfi@aiesec.net The title of file : AIESEC_OE_UNSRI_OCP_YT_1415_Full Name For Example : AIESEC_OE_UNSRI_OCP_YT_1415_ZAHRAANNISA
Requirements and Timeline
Requirements : •CAT •Motivation Letter •Parent Permission Letter •Curriculum Vitae •Reception Booklet NB : All documents should be in PDF Format You will get notification after submitting the application within 24-hour to inform whether you will continue to the next process or not. Any Incompleteness and lateness in submitting the application will not be processed.
OCP YT Booklet announcement
Booklet submission (soft file)
Friday , 5th December 2014,at 11:59 pm +7GMT
Name
Friday, 12th
December 2014, at 11:59 +7GMT
Role
Interview Saturday, 13th December 2014
Phone number
Zahra.annisa@aiesec.net
+62 8228 002 3941
Basyar.akbar@aiesec.net
+62 8962 864 6988
Claudy.bustomi@aiesec.net
+62 8536 911 0634
Fajrin.alqahfi@aiesec.net
+62 8228 013 1094
Nanda.inasovilizuari@aiesec .net
+62 8228 013 2202
Noranindi93@yahoo.com
+62 8538 399 9347
Yen.yesa@aiesec.net
+62 8974 406 785
President Zahra annisa
Basyar Tri Akbar
OEVP Finance and Governance OEVP Marketting and PR IM
Claudy NF Bustomi OEVP Talent Management Fajrin Al Qahfi OEVP Outgoing Exchange Nanda Innasoviliazuari OEVP External Relation Nora Nindi Arista OEVP Incoming Exchange Yenni saputri
Department Structure Team Purpose : Communicate and market the right essence of AIESEC through smart operation and creative movement to deliver the best AIESEC Experience to be recognized as the first choice youth leadership organization. Off Peak Season Project Team
Off Peak Season Project Team
Physical Marketing Manager
OC Marketing/Communication (3 Person)
Detail and Timeline
Details for the team: Duration: December 15th – February 30th Commitment Required: 7-10 hours per week Expected Development: Project Management, Team Management, Good opportunity to prepare for EB etc. Maximum 7 in the team, Suggested structure is shown. Special L&D Needs: Need to understand the product and target Understanding of GCM for selection OGX Process OGX timeline MarPRIM timeline IM Process Brand Creative Process Project Management Time Management Self Efficiency
Timeline: December: -Promotion for opportunity -Recruitment/L&D -Planning -Open Recruitment Off Peak Exchange Season January: -Transition/Continuing L&D to prepare for Raising member -Raising member -Exchange Fair
February: -Raising EP -Experience Review -Project Report NOTE: If there is no BD/ER/UR team in your LC, there is option to add a UR role or combine logistics
Name of Role: Duration: Time Commitment Description
Responsibilities
OC Exchange Fair Marketing and PR December 15th - February 30th 10 Hours per week This individual is in charge of the campaigns, main designs and strategies of the Marketing and positioning of the the oGCDP and TM product to the outlined targets and markets. 1. To generate innovative ideas for the delivery of marketing campaigns and product provided by MCVP MAR/PR 2. Develop marketing strategy to deliver product to proposed segments 3. Oversee implementation of marketing strategies 4. Certify and Design campaign materials - in coordination with MCVP MAR/PR and branding guidelines
Accountable to: Cooperations
1, # of Raises Conversion of Event Attendance/Application etc. to RA 2. # of forms sold 3. # of people engaged with AIESEC (# of EWA) OCP LCVP MARPRIM, MCVP MAR/PR, Physical Marketing Manager
Competencies Required
Entrepreneurial Outlook:
Competencies Developed
1. Comes up with innovative ideas to increase the performance of MAC in Exchange Fair 2. Works to achieve the goals, despite challenges 3. Looks at environment for opportunities and challenges to improve performance Entrepreneurial Outlook:
KPIs
See Above
Learning and Development Needs
Social Responsibility: 1. Accept responsibility for outcomes 2. Make decisions keeping in mind long-term outcomes such as RA-MA-RE timeline and branding on campus 3. Demonstrate personal commitment to task GCM: Entrepreneurial Outlook GCM: Social Responsibility Marketing Strategy Branding Guidelines AIESEC Indonesia National Off-Peak Strategy Time Management Project Management Team Management Resilience
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