WST AIESEC US Assesment

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AIESEC US Assessment Winter Steering Team 2014


Most Impactful MC to LC channels ● ● ● ● ●

National Conferences Coaching Visits Regional Conferences Newsletters 1-1 Calls


Least Impactful MC to LC channels ● ● ● ●

National Newsletter Functional Newsletter Tumblr 1-1 Calls


Impact of MC Coaching visit on LC ● ● ● ●

Helped with understanding of AIESEC Connecting national and local level EB 2015 planning & team dynamic Refocusing/Reflection for EB 2014


How has having a dedicated LC coach helped you?

● Beneficial to have one person committed to LC’s development ● Stronger communication with the MC ● Planning as an EB and receiving feedback on ideas/strategies ● External to hold LC accountable


What support do you seek from the MC? ● ● ● ●

Strategic support in plans More personalized communications Accessibility to VPs and LCs Understanding connection to national, global, and international initiatives ● Coaching calls


What does the AIESEC US Manifesto mean to you and your LC?

● Those who are connected to it are the ones who were there when it was created ● Having trouble implementing it on local level ● Want it to be actionable ● Should be consolidated into less statements instead of nine ● The first step on defining who we are and what our relevance is


Conferences: Impact of RoKS ● Member Experience ○ Motivation ○ Bonding ○ Education ● Networking & Connection to AIESEC ● Leadership Pipeline ● Faci opportunities


Conferences: Bottleneck - Attendance ● Finances (Travel and delegation fees) ○ Inability to subsidize

● Length of Time ○ Week-Long Nat Cos and full weekend RoKS during school year

● Value of Conferences to members ○ Conveying to members the value


Conferences: Bottleneck - Hosting ● Finances - LCs experience loss after most conferences ● Lack of MC support of OCs ○ Guide for “How to be an OC” ○ Support for OC VPF

● Lack of Talent Capacity for OC ○ Old members unmotivated/ Newbies inexperienced ○ OCs take away members that could contribute to operations


Conferences: Possible Solutions ● Financial Support ● Plan Earlier and Scheduling Coordination ● Cost Sharing through AIESEC US, Fundraising, & Sponsorships ● OC Support, Training, Transitioning ● Streamlining of Processes ● Mandatory Attendance ● Hosting Model and Incentivization


What’s working in your LC for iGIP? ● ● ● ● ●

Utilizing BoA Warm leads Re-raising Alumni Strong AD - ability to upsell for more TNs


Thoughts for improving iGIP for growth â—? Discounts for multiple TNs â—? Lowering price with new partners to gain credibility


What is working for your LC for oGIP? ● oGIP and oGCDP as separate teams - more focus on each program ● Target Marketing - finding specific students for programs ● Good Training - members all capable ● National Projects (Shape Colombia) ● Strategic Partnership with university ● Reaching out to Graduate Student Marketing - more qualified for oGIP


What would make large scale projects like Shape Colombia successful for the next semester? ● Guaranteeing a certain number of internships to help better with marketing ● Having all stakeholders know the entire timeline and all details ● Releasing the project earlier ● Targeting certain LCs ● Quality control of projects to ensure high satisfaction by EPs


What is working for your LC for oGCDP? ● Collaborating with other clubs ● Use Greek life - lots of members who are interested in going abroad ● University relations ● National projects ● Podio


Would EPs from your LC be willing to pay $30 extra on their exchange for access to safety/risk/emergency care services like International SOS?

Certain EPs would be interested, but there is no uniform consensus


Is your LC using EXPA to run operation right now?

Not all LCs are currently using EXPA


If yes, what is enabling you to do so? If no, what’s stopping you from doing so? Bugs on the system are creating frustration


What is working in TM for your LC? ● Job description-based recruitment - looking for individuals to fill certain jobs ● TM Product Development ● Having Data-driven TM Team - looking more into metrics for recruitment ● Socials ● Mentor-Mentee program - experienced members paired with new members


How can you ensure your members are having a more productive & valuable experience? ● Deadlines for members to ensure they understand tasks ● Tracking ● Challenging experiences to put them outside comfort zone (ex: Team leader position, OC, etc) ● Team minimums ● Knowing each other outside of AIESEC ● Delegate responsibility not tasks - members empowered to implement own ideas/solutions


What do you think is missing from your members AIESEC experience?

● ● ● ● ● ●

Conferences Having a purpose of why they’re in AIESEC Good coaches More leadership opportunities More national involvement Professional development


What is working for your LC for Marketing? ● ● ● ● ● ● ●

ER and COMM Split University relations teams Graphic artist committed to create material t Task based projects to build confidence MC materials Email engagements (newsletters, etc) Traditional Marketing (Tabling), branding


What is the MOS for Marketing in the LC? ● ● ● ● ● ● ●

Amount of people that know AIESEC Getting people to info sessions OGX raises # of Applicant Facebook likes/views # of Co-sponsored events Emails responses, # of people commenting and liking post, how people found out about AIESEC


What are your thoughts on unifying our LC websites and social media accounts for a larger external reach and access?

Having a unified website with a drop down menu for individual LCs


What is working for finance? ● Disciplined accounting and ROI tracking ○ Investing in members - subsidies for conferences ○ Team structure and organization


What areas in finance don’t you understand?

● Accounting ● National Conference Subsidies for members ● Role of the VPF ○ Responsibilities ○ Platforms for budgeting and accounting

● Tracking soft ROI


What do you need to use finance strategically?

● Better support from the MC VPF ○ ○ ○ ○

More structure and guidelines Hard skills training Education on soft ROI tracking More concrete action items

● Better platform from GCP sharing across LCs


What in your opinion are some key legislations that need to be passed at WNC? ● Tweak Membership Model - Change rule that restricts LCs from only having one exchange function qualify them to be general members ● Have the MC step in if a conference is projecting a loss ● Branding Guidelines ● Conference Model


What do you expect from the Winter Steering Team Output?

● National Conferences ● Sustainable strategies developed ● Restructured agendas so that EBs can plan together more ● EXPA Output


What do you want the impact of WNC to be on your LC?

● Give members the environment to make connections ● Re-energize Members ● Give members functional knowledge for their terms ● Planning for LC


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