Fairs

MESSE MÜNCHEN INDUCES AVERAGE REVENUE OF €3.3 BILLION A YEAR IN GERMANY

The IFO Institute surveys the indirect profitability of trade fairs and congresses at the Munich location on behalf of Messe München. It has risen by 25% since the last study. Every euro in revenue made by Messe München generates ten euros in revenue nationwide The growth drivers are international exhibitors and visitors

The latest study on indirect profitability confirms the economic effects Messe München has for the city of Munich, the region and the country. The key parameters of purchasing power, tax revenues and jobs increased by double digits. The study thus underscores the importance of trade fairs for the economy and society as a whole.

“ The latest study by IFO on indirect profitability demonstrates Messe München’s importance as an economic factor for the city, Bavaria and the federal government. Each euro made by Messe München (MMG) induces ten euros of revenue nationwide: in hotels and restaurants, at trade-fair construction companies, taxi companies, transport operators and cleaning, security and handicraft firms,” em-phasizes Klaus Dittrich, CEO of Messe München. “In the record year 2019, Messe München even induced revenue of €4.31 billion nationwide. bauma, the world’s largest trade fair, induced revenue of €1.55 billion alone. As regards employment, Messe München created more than 35,000 jobs and helped generate tax revenue of €846 million in the record year.” Greater purchasing power as a result of more international exhibitors and visitors

As part of its latest study, the IFO Institute for Economic Research looked at the direct and indirect knock-on effects of trade fairs and congresses in Munich for the fourth time in 2019. It identified the revenue and taxes that were generated and calculated the number of gainfully employed persons dependent on trade fair and congress business. The period reviewed was from 2016 to 2019. The study’s re-sults relate to one year of events with an average trade fair program. Exhibitors at and visitors to trade fairs and congresses in Munich induce average total revenue of €3.29 billion a year throughout Germany. Around 80 percent of these purchasing power effects are in Munich (€1.77 billion) and Bavaria (€0.83 billion, excluding Mu-nich). Compared to the last IFO study from 2013 (€2.63 billion), the revenue induced nationwide rose

by 25 percent. The revenue induced for Munich alone even in- creased by 28 percent. “ That is attributable to the increase in the international spread of visitors and exhibitors, who stay longer and spend more on catering and shopping, especially in Munich,” says Horst Penzkofer from the ifo Institute, who was in charge of the study.

Messe München induces more than 27,000 jobs nationwide

Messe München induces total revenue of €3.29 billion and creates 27,294 jobs in Germany. Here, too, 83 percent of those jobs are in Munich (16,361) and Bavaria (6,281 excluding Munich). That means Messe München has created 2,900 additional jobs since the last study by the ifo Institute in 2013.

Trade fairs and congresses increase tax revenues by over 30 percent

That increase is also accompanied by higher tax revenues. The tax revenues in-duced in the whole of Germany were €646 million, an increase of 32 percent since the 2013 study (€490 million). That figure is even 38 percent for Munich alone. Under tax law, most of the taxes go to central government and the other federal states (€396 million), while €217 million remain in Bavaria and €33 million in Munich. Positive and negative indirect profitability effects: Coronavirus pandemic

causes losses in the billions in the trade fair arena As an organizer of trade fairs and congresses, Messe München GmbH has been hit directly and hard by the coronavirus pandemic. No events have been held since March. “At the moment we expect to lose up to €230 million in revenue in 2020,” says Klaus Dittrich. “Unfortunately, the 1:10 formula also applies negatively the other way round, i.e. the economy as a whole will lose up to €2.3 billion solely as a result of the events in Munich being canceled.”

Trade fairs to start up again in the fall and boost the economy

Messe München therefore expressly welcomes the signal from the Bavarian government that, in principle, trade fairs will be allowed again in Bavaria starting from September 1. “ The study’s results are impressive testimony to the importance of our events for the domestic economy. A restart in the fall will not only give exhibiting and visiting companies the growth boost they urgently need, but will also impart a significant stimulus to economic activity in the entire region.”

CALL FOR ENTRIES FOR THE PURE TALENTS CONTEST 2021

CREATIVITY AND INVENTIVENESS ARE VITAL TO THE INDUSTRY

The organisers of imm cologne firmly believe in the creative potential of emerging talent and are therefore ensuring continuity in their support for up-and-coming designers by launching the 18th edition of the Pure Talents Contest. The competition offers young designers more opportunities to win than ever before with the inclusion of a dedicated LivingKitchen Selection to mark the biannual kitchen event and the second awarding of the Audience Prize. To ensure that all the entrants are granted equal opportunities in the current coronavirus outbreak, more stages in the competition will be hosted on digital channels than in previous years.

The Pure Talents Contest special exhibition at imm cologne is the place to find them – original furniture concepts and ideas for more sustainable products that the interior design industry looks to for inspiration, but also unusual designs for everyday objects that prompt visitors to reflect on their daily routines. The next generation of designers will present prototypes that offer something visually and functionally new and showcase them to the interior design scene. The Pure Talents Contest sees tables reinvented, furniture designed for ease of transport, and lamps created from paper – beautiful, intelligent and experimental objects for our homes and lives. A fixture on the events calendar devoted to promoting emerging talent

Despite all of the current challenges, the Interior Business Event imm cologne is hosting the popular contest for upand-coming designers once again at the edition of the fair in January 2021. The design contest is one of the most prestigious competitions for young creative talent in the world. Over the past seventeen years, a total of 476 products by 526 designers from all over the world have been presented at imm cologne as part of the contest exhibition. Many of these products have found their way into the collections of well-known manufacturers. Design students from all over the world and design graduates from any country who received their degree no more than three years ago can now enter the Pure Talents Contest 2021 – the deadline for entries is 17 September 2020.

“Students and young freelancers are the first to be hit by the emerging economic downturn. But paradoxically, they are the last to be considered when it comes to providing assistance. In my view, if we are able to host a trade fair during a pandemic, we must also remain committed to our measures to support young designers, having positioned ourselves as their trusted partner for so many years. This is something we won’t give up on so easily,” explains imm

cologne Director Claire Steinbrück. “Our commitment to the Pure Talents Contest has come from imm cologne itself from the outset, and staging the competition is also worthwhile from an industry perspective because it introduces new talent to the market and makes it richer and more progressive in the long run.” Nominees selected by an acclaimed jury

Each year the contest jury is formed of different representatives from the international design scene, the trade press, institutions and manufacturers. This year it includes the designers Ana Relvão (Relvãokellermann, Munich) and Sebastian Herkner (Studio Sebastian Herkner, Offenbach), the design journalist Johannes Hünig and Thonet’s Creative Director, Norbert Ruf.

Special exhibitions with a dedicated LivingKitchen Selection

The organisers are once again looking for ideas for tomorrow’s homes and kitchens. The jury will assess the entries and nominate the 20 best designs from six categories: Furniture, Home Accessories, Lighting, Floor Coverings, Wallpapers & Textiles, and Smart Home. To mark LivingKitchen, the leading kitchen event co-located with imm cologne every two years, the Pure Talents Contest 2021 will once again include a LivingKitchen Selection with submissions for three categories: Kitchen Concepts, Concepts for Electrical Appliances, and Kitchen Accessories & Kitchen Utensils. The six nominated products in these three categories will appear in a dedicated exhibition, and one first-prize winner will be chosen from among them.

The nominated product designs will be presented as prototypes to a wide audience of trade visitors and the international press at two special exhibitions at the Interior Business Event imm cologne and at LivingKitchen from 18 to 24 January 2021. The contest gives up-andcoming designers a unique opportunity to make valuable contacts with industrial manufacturers, leading design brands, journalists and prominent representatives from the design scene through the exhibition visitors and imm cologne’s extensive communication activities and its matchmaking tools – it’s the perfect career launch pad.

The second Audience Prize, chosen on Instagram

The jury will choose the four best designs from the exhibited products on the first day of the trade fair. They will select the first-, second- and third-prize winners – who will receive Euro 3,000.00, 2,000.00 and 1,000.00 respectively – as well as the winner of the LivingKitchen Selection, who will receive Euro 3,000.00 in prize money. The Audience Prize, which debuted successfully last year, will also be awarded again: The public will vote on the social media platform Instagram, and the winner chosen will take home Euro 1,000.00 in prize money.

Business (almost) as usual: a competition under unusual circumstances

The coronavirus pandemic poses new challenges for the Pure Talents Contest as well. These are challenges that the organisers are happy to face with the assistance of all those involved in the competition as an opportunity for the trade fair to give the creative economy its full backing in making a fresh start. Given the challenging conditions under which the current competition will be held, ensuring a strong international dimension is a particular concern for the organisers. As they are striving to ensure equal opportunities for all contestants and they currently have to assume that travel will be subject to different restrictions in different regions of the world, the registration process will be digital, and the presentation of the nominees to the jury and at the event will also take place exclusively via digital media. The Pure Talents Contest 2021 therefore reflects the accelerated evolution of a digital future.

Entering the contest and appearing in the Pure Talents Contest special exhibition for those nominated is free of charge for the designers. Those interested in entering can find all the information on the contest and the conditions of participation, as well as information on previous contestants and their submissions at: www.immcologne.de/puretalentscontest

Koelnmesse – Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include idd Shanghai, interzum bogotá in Bogotá, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.

THE KEY THEMES AT BAU 2021 RESOURCES AND RECYCLING

Setting the pace and giving structure to the wide range of products and services on show—the four key themes chosen for BAU 2021. Many exhibitors will align their presentations with these themes and showcase the solutions that they are offering. In the forums in the supporting program, the key themes will be explored and discussed from a range of different aspects. And in the special shows they will be illustrated using examples of products and projects. Here we present the second of those key themes: Resources and recycling.

Walls made of building rubble, insulation from old trouser material and screw connections instead of welded seams: the “closed-cycle economy” has arrived on building sites, and the sector is taking up the idea of recycling and reusing. Pilot projects and research initiatives are showing the many ways in which recycling can be implemented in building: façade materials, windows, wall and floor coverings and cables—all of them can be fitted in such a way that they can subsequently be completely removed and made available for re-use or recycling. Recovered metals, concrete, bricks, plaster and even clay can now be made into new building materials.

Urban mining: Cities and buildings—tomorrow´s source of raw materials What is “urban mining” exactly? We are familiar with “recycling”, but its meaning has now been expanded: Today, in building, recycling is not just about simple processes such as sorting building rubble for re-use as bulk material in road- building. The use of brick

chippings as a substrate for vegetation in gardening, landscaping or the construction of sports grounds is also more about “downcycling”, i.e. recycling but with a loss of quality.

However, if the quality of the material recovered is maintained or even improved, then “recycling” becomes “upcycling” and buildings effectively become a warehouse of raw materials for use tomorrow. Buildings that need to be demolished are regarded differently: not as troublesome waste, but as a valuable store of resources. Town planners call this “urban mining”. An impressive demonstration of this in practice can be seen in Dübendorf, near Zurich. All the building materials used in the construction of the UMAR (Urban Mining and

Recycling Unit) residential module, designed by Werner Sobek in collaboration with Dirk Hebel and Felix Heisel, are 100% re-usable. In fact, many parts came from demolished buildings. What is particularly important in this module, as regards re-usability, is that the materials are not fixed permanently together-instead the connecting points are screw- or push-fit, or they are pinned. Which means that when the time comes for this module to be dismantled, it will be much easier to separate and re-use the various materials.

Re-use—in R&M and new-build

In renovation & modernization, too, building materials can be recovered and redeployed in a closed cycle process. This was demonstrated by British architect David Chipperfield in his design for the reconstruction of the Neues Museum in Berlin. He had 350,000 bricks restored and re-used in this project. This historic building material was given a new use, integrated into one of the exhibition halls as exposed brickwork. Bricks and roof tiles are generally well suited for recovery and re-use. In renovation & modernization projects their patina and particular aesthetic are appreciated as a bridge between “old” and “new”. The first “European Technical Approval” has now been granted for re-used wall bricks.

Concrete, too, can be re-used in a cost-effective way and thereby also play its part in the closed-cycle economy. There are already many examples of completed projects in which recycled concrete is replacing conventional concrete by up to 45%, as per the current guidelines. Research projects are identifying yet more potential here—up to 100% use of recycled concrete. The trend is very much towards recycling valuable building materials, keeping transport distances short and reducing the amount of waste that goes to landfill.

Here are just two examples of the use of recycled concrete: The first, in the town of Korbach in Hessen, Germany, the planning bureau agn selectively dismantled a 1970s extension to the town hall, right back to the skeleton frame. Actually on site the recovered materials were separated into their different categories: concrete, bricks, tiles, ceramics. In a regional recycling company, the recovered concrete was further reduced in size and sieved, so that it could finally be mixed with cement and water to create new concrete for building the new part of the town hall extension.

The second example, a model project involving the University of Munich, goes one step further: The buildings on a large, former barracks area are being demolished to create space for a new residential district, a process that will generate 300,000 tons of recovered concrete, tiles and mortar. This material is to be processed on site for re-use in producing recycled concrete. In this instance, the plan is to use 100% recycled concrete—a truly pioneering and progressive example of the closed cycle economy.

A major challenge in the efficient re-use of building rubble is posed by the very small particles, i.e. less than 2 mm in size, that are contained within it. These typically derive from sand-lime bricks, concrete, bricks and plaster. But here, too, there are solutions: In the “BauCycle” project, researchers at various Fraunhofer Institutes have investigated ways of using the finest mineral-based particles from demolition sites and have developed an optical-pneumatic technique for sorting them. This enables the recovery of fine-grained secondary raw materials for re- use in high quality applications.

Recycling demands a re-think by all those involved in building In view of dwindling resources worldwide (e.g. sand) and the limited capacities of landfill sites for building rubble, it is clear that closed-cycle processes are also costeffective for the building sector. New approaches, such as the “material passport”, which documents the materials used in a building, and puts a value on their re-use, will in future open up new opportunities, even for the financing of building projects. In addition to this, if recovered building materials are then also re-used locally, or regionally, this can considerably reduce the high energy consumption for extraction, production and transport to the building site.

A re-think is called for. Manufacturers, architects and engineers, as well as building companies and the building trades, will need to develop and implement new, resourcesaving solutions. It is not always easy, but initial recycling projects are pointing out that there are big opportunities and significant competitive advantages for everybody involved in the building process.