LOGO AND TAGLINE PROPOSAL FOR
YAYASAN TAN SRI SM NASIMUDDIN
2013
A PROPOSAL BY
TRIBE ADS SDN BHD
CONTENT 1. Logo Concept One Option One Option Two Option Three Logo Application
Concept Four Option One Option Two Option Three Logo Application
Concept Two Option One Option Two Option Three Logo Application
Concept Five Option One Option Two Option Three Logo Application
Concept Three Option One Option Two Logo Application
Concept Six Option One Option Two Option Three Logo Application
2. Tagline Option One Option Two Option Three
Option Four Option Five Option Six
LOGO Concept One Option One Option Two Option Three Option Four Logo Application Concept Two Option One Option Two Option Three Logo Application Concept Three Option One Option Two Logo Application
Concept Four Option One Option Two Option Three Logo Application Concept Five Option One Option Two Option Three Logo Application Concept Six Option One Option Two Option Three Logo Application
Concept One
YAYASAN TAN SRI SM NASIMUDDIN The Light Of Hope
Rationale of Logo
A combination of individuals strings/ropes that forms the alphabet “N”. It symbolizes togetherness and working with each other to achieve something better in life. The word N represents NAZA or Nasimuddin.
Rationale of Colors PURPLE relates to the imagination and spirituality. It stimulates the imagination and inspires high ideals. The Foundation promotes creativity amongst its management, employees and the foundation itself. The color purple also represents individuality that distinguish the Foundation from the rest of its peers. YELLOW is the best color to create enthusiasm for life and can awaken greater confidence and optimism. All these values are in line with the Foundation’s core principles. The color Yellow plays a huge part of Naza Group’s corporate colour hence it shows the connection between the two organization. Red is energizing. It excites the emotions. It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. BLUE is one of trust, honesty and loyalty. Blue seeks peace and tranquility above everything else, promoting both physical and mental relaxation. The color plays a strong part in the Naza Group corporate color and it is totally appropratiate and delivers a good association with the Foundation.
Concept One
YAYASAN TAN SRI SM NASIMUDDIN The Light Of Hope
Option Two
Concept One
YAYASAN TAN SRI SM NASIMUDDIN The Light Of Hope
Option Three
Concept One
YAYASAN TAN SRI SM NASIMUDDIN The Light Of Hope
Option Four
Logo Application
Concept Two
Option One
Rationale of Logo
The main idea is to have human characters side by side to show togetherness. The main objective of the Foundation is to help the community at large. So by having human characters, it shows communities and unity. Different colors for each human character displays the various races that we have in Malaysia or it can be viewed as different kind of categories that the Foundation is assisting, for example orphans, less fortunate, old folks and many more. From a different angle, the characters can be seen as smiles. The foundation spread many smiles on its daily operations in helping out communities in Malaysia. When joined together, it forms a STAR which signifies a unified dream of humanity.
Concept Two
YAYASAN
TAN SRI SM NASIMUDDIN THE LIGHT OF HOPE
Option Two
Concept Two
YAYASAN
TAN SRI SM NASIMUDDIN THE LIGHT OF HOPE
Option Three
Logo Application
Concept Three
YAYASAN TAN SRI SM NASIMUDDIN Building Bridges. Together
Option One
Rationale of Logo
The main idea is to have human characters side by side to show togetherness. The main objective of the Foundation is to help the community at large. So by having human characters, it shows communities and unity. Different colors for each human character displays the various races that we have in Malaysia or it can be viewed as different kind of categories that the Foundation is assisting, for example orphans, less fortunate, old folks and many more. From a different angle, the characters can be seen as smiles. The foundation spread many smiles on its daily operations in helping out communities in Malaysia.
Concept Three Two
YAYASAN TAN SRI SM NASIMUDDIN Building Bridges. Together Option Option Three Two
Concept Three
YAYASAN TAN SRI SM NASIMUDDIN Building Bridges. Together Option Three
Logo Application
Concept Four
YAYASAN TAN SRI
SM NASIMUDDIN B u i l d i n g B r i d g e s . To g e t h e r Option One
Rationale of Logo
The strand of DNA logo is a unique and carries a deep meaning behind it. The DNA is the basic element of any species physical existence. It strongly represents LIFE and LIVING. The logo also symbolizes togetherness and harmony by the twist that the strand has in its structure.
Concept Four
YAYASAN TAN SRI
SM NASIMUDDIN B u i l d i n g B r i d g e s . To g e t h e r
Option Two
Concept Four
YAYASAN TAN SRI
SM NASIMUDDIN B u i l d i n g B r i d g e s . To g e t h e r
Option Three
Logo Application
Concept Four
Yayasan Tan Sri SM Nasimuddin Elevating Lives
Option One
Rationale of Logo
This logo concept can be seen in two perspective. Bird A bird symbolizes freedom and beauty. If any animal is to represent the foundation’s spirit and soul, it would definitely be a bird. Free, Smart, Beautiful and Exotic. Wing The Foundation feels responsible to assist and provide help to the unfortunates therefore the wing represents a great metaphor for it. The concept of protection under the foundation’s wing is perfect.
Concept Five
YAYA S A N TA N S R I S M N A S I M U D D I N Elevating Lives
Option Two
Concept Five
YAYASAN TAN SRI
SM NASIMUDDIN Elevating Lives
Option Three
Logo Application
Concept Six
YAYAS A N TA N S R I
SM NASIMUDDIN CAHAYA HARAPAN
Option One
Rationale of Logo
With just looking at it, we can clearly see that it is a letter N which represent NAZA or Nasimuddin. It is simple, easy to remember and clear enough to associate the logo with the NAZA Group. However, if we look closely, the top part of the letter Y can be extracted from the logo. This will represents the word Yayasan.
Concept Six
YAYA S A N TA N S R I
SM NASIMUDDIN CAHAYA HARAPAN
Option Two
Concept Four
YAYA S A N TA N S R I
SM NASIMUDDIN C a haya H a ra p a n
Option Three
Logo Application
TAGLINE Option 1 Option 2 Option 3 Option 4 Option 5 Option 6
Option One
THE LIGHT OF HOPE
YAYASAN TAN SRI SM NASIMUDDIN The Light Of Hope
Option Two
BUILDING BRIDGES. TOGETHER
YAYASAN TAN SRI SM NASIMUDDIN Building Bridges. Together
Option Three
ELEVATING LIVES
Yayasan Tan Sri SM Nasimuddin Elevating Lives
Option Four
TOUCHING HEARTS
YAYASAN
TAN SRI SM NASIMUDDIN TOUCHING HEARTS
Option Five
SEIKHLAS HATI
YAYASAN TAN SRI
SM NASIMUDDIN S E I K H L A S H AT I
Option Six
CAHAYA HARAPAN
YAYASA N TA N SR I
SM NASIMUDDIN CAHAYA HARAPAN
THANK YOU
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