Logo YTSSMN

LOGO AND TAGLINE PROPOSAL FOR

YAYASAN TAN SRI SM NASIMUDDIN

2013

A PROPOSAL BY

TRIBE ADS SDN BHD

CONTENT 1. Logo Concept One Option One Option Two Option Three Logo Application

Concept Four Option One Option Two Option Three Logo Application

Concept Two Option One Option Two Option Three Logo Application

Concept Five Option One Option Two Option Three Logo Application

Concept Three Option One Option Two Logo Application

Concept Six Option One Option Two Option Three Logo Application

2. Tagline Option One Option Two Option Three

Option Four Option Five Option Six

LOGO Concept One Option One Option Two Option Three Option Four Logo Application Concept Two Option One Option Two Option Three Logo Application Concept Three Option One Option Two Logo Application

Concept Four Option One Option Two Option Three Logo Application Concept Five Option One Option Two Option Three Logo Application Concept Six Option One Option Two Option Three Logo Application

Concept One

YAYASAN TAN SRI SM NASIMUDDIN The Light Of Hope

Rationale of Logo

A combination of individuals strings/ropes that forms the alphabet “N”. It symbolizes togetherness and working with each other to achieve something better in life. The word N represents NAZA or Nasimuddin.

Rationale of Colors PURPLE relates to the imagination and spirituality. It stimulates the imagination and inspires high ideals. The Foundation promotes creativity amongst its management, employees and the foundation itself. The color purple also represents individuality that distinguish the Foundation from the rest of its peers.

YELLOW is the best color to create enthusiasm for life and can awaken greater confidence and optimism. All these values are in line with the Foundation’s core principles. The color Yellow plays a huge part of Naza Group’s corporate colour hence it shows the connection between the two organization.

Red is energizing. It excites the emotions. It signifies a pioneering spirit and leadership qualities, promoting ambition and determination.

BLUE is one of trust, honesty and loyalty. Blue seeks peace and tranquility above everything else, promoting both physical and mental relaxation. The color plays a strong part in the Naza Group corporate color and it is totally appropratiate and delivers a good association with the Foundation.

Concept One

YAYASAN TAN SRI SM NASIMUDDIN The Light Of Hope

Option Two

Concept One

YAYASAN TAN SRI SM NASIMUDDIN The Light Of Hope

Option Three

Concept One

YAYASAN TAN SRI SM NASIMUDDIN The Light Of Hope

Option Four

Logo Application

Concept Two

Option One

Rationale of Logo

The main idea is to have human characters side by side to show togetherness. The main objective of the Foundation is to help the community at large. So by having human characters, it shows communities and unity.

Different colors for each human character displays the various races that we have in Malaysia or it can be viewed as different kind of categories that the Foundation is assisting, for example orphans, less fortunate, old folks and many more.

From a different angle, the characters can be seen as smiles. The foundation spread many smiles on its daily operations in helping out communities in Malaysia. When joined together, it forms a STAR which signifies a unified dream of humanity.

Concept Two

YAYASAN

TAN SRI SM NASIMUDDIN THE LIGHT OF HOPE

Option Two

Concept Two

YAYASAN

TAN SRI SM NASIMUDDIN THE LIGHT OF HOPE

Option Three

Logo Application

Concept Three

YAYASAN TAN SRI SM NASIMUDDIN Building Bridges. Together

Option One

Rationale of Logo

The main idea is to have human characters side by side to show togetherness. The main objective of the Foundation is to help the community at large. So by having human characters, it shows communities and unity.

Different colors for each human character displays the various races that we have in Malaysia or it can be viewed as different kind of categories that the Foundation is assisting, for example orphans, less fortunate, old folks and many more.

From a different angle, the characters can be seen as smiles. The foundation spread many smiles on its daily operations in helping out communities in Malaysia.

Concept Three Two

YAYASAN TAN SRI SM NASIMUDDIN Building Bridges. Together Option Option Three Two

Concept Three

YAYASAN TAN SRI SM NASIMUDDIN Building Bridges. Together Option Three

Logo Application

Concept Four

YAYASAN TAN SRI

SM NASIMUDDIN B u i l d i n g B r i d g e s . To g e t h e r Option One

Rationale of Logo

The strand of DNA logo is a unique and carries a deep meaning behind it. The DNA is the basic element of any species physical existence. It strongly represents LIFE and LIVING. The logo also symbolizes togetherness and harmony by the twist that the strand has in its structure.

Concept Four

YAYASAN TAN SRI

SM NASIMUDDIN B u i l d i n g B r i d g e s . To g e t h e r

Option Two

Concept Four

YAYASAN TAN SRI

SM NASIMUDDIN B u i l d i n g B r i d g e s . To g e t h e r

Option Three

Logo Application

Concept Four

Yayasan Tan Sri SM Nasimuddin Elevating Lives

Option One

Rationale of Logo

This logo concept can be seen in two perspective.

Bird A bird symbolizes freedom and beauty. If any animal is to represent the foundation’s spirit and soul, it would definitely be a bird. Free, Smart, Beautiful and Exotic.

Wing The Foundation feels responsible to assist and provide help to the unfortunates therefore the wing represents a great metaphor for it. The concept of protection under the foundation’s wing is perfect.

Concept Five

YAYA S A N TA N S R I S M N A S I M U D D I N Elevating Lives

Option Two

Concept Five

YAYASAN TAN SRI

SM NASIMUDDIN Elevating Lives

Option Three

Logo Application

Concept Six

YAYAS A N TA N S R I

SM NASIMUDDIN CAHAYA HARAPAN

Option One

Rationale of Logo

With just looking at it, we can clearly see that it is a letter N which represent NAZA or Nasimuddin. It is simple, easy to remember and clear enough to associate the logo with the NAZA Group.

However, if we look closely, the top part of the letter Y can be extracted from the logo. This will represents the word Yayasan.

Concept Six

YAYA S A N TA N S R I

SM NASIMUDDIN CAHAYA HARAPAN

Option Two

Concept Four

YAYA S A N TA N S R I

SM NASIMUDDIN C a haya H a ra p a n

Option Three

Logo Application

TAGLINE Option 1 Option 2 Option 3 Option 4 Option 5 Option 6

Option One

THE LIGHT OF HOPE

YAYASAN TAN SRI SM NASIMUDDIN The Light Of Hope

Option Two

BUILDING BRIDGES. TOGETHER

YAYASAN TAN SRI SM NASIMUDDIN Building Bridges. Together

Option Three

ELEVATING LIVES

Yayasan Tan Sri SM Nasimuddin Elevating Lives

Option Four

TOUCHING HEARTS

YAYASAN

TAN SRI SM NASIMUDDIN TOUCHING HEARTS

Option Five

SEIKHLAS HATI

YAYASAN TAN SRI

SM NASIMUDDIN S E I K H L A S H AT I

Option Six

CAHAYA HARAPAN

YAYASA N TA N SR I

SM NASIMUDDIN CAHAYA HARAPAN

THANK YOU

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