KBS Logo - Perfecting The Brand

KEMENTERIAN BELIA & SUKAN

PERFECTING

THE BRAND

CONCEPT & DESIGN

AIMAN ROSLI

ORIGINAL CONCEPT

Based on few suggestions from YB Khairy Jamaluddin, following amendments are made to incorporate the ‘Harimau Malaya’ color scheme in the original logo.

VARIANT 1

COLOR SCHEME

VARIANT 2

COLOR SCHEME

VARIANT 3

COLOR SCHEME

THE ACRONYM The acronym KBS which clearly stands for Kementerian Belia & Sukan, is constructed from Helvetica (Black) font which is a very common typeface. But with certain structural modifications, the typeface becomes more prestigious and unique.

Being unique, it will allow the acronym to be used in various way. It can be used as a prefix to one of the ministry’s product or project. It may be use in superscript or subscript form in other KBS-related logos. In other simpler word, the KBS acronym functions as an alternative logo variant to the original proper one. Although it might not be mainly used, but for graphic purposes this will allow more flexible designs and brand awareness.

KBS acronym as extension logos

LEADERS

KBS as preямБx

NATIONAL SPORTS COUNCIL

KBS as subscript

THE APPLICATIONS STATIONARIES CLOTHINGS VEHICLES ADVERTISING EVENT WEBSITE

STATIONARIES BUSINESS CARD

CLOTHINGS

CORPORATE SHIRT

CLOTHINGS TSHIRT

VEHICLES

OFFICIAL FLEET

ADVERTISING BILLBOARD

ULTIMATE

EVENT

FULL BRANDING

*This image shows applications of the logo in full range. The logo itself, the KBS acronym and the tiger stripes element which is taken from part of the logo itself.

WEBSITE

ALL ELEMENTS