KEMENTERIAN BELIA & SUKAN
PERFECTING
THE BRAND
CONCEPT & DESIGN
AIMAN ROSLI
ORIGINAL CONCEPT
Based on few suggestions from YB Khairy Jamaluddin, following amendments are made to incorporate the ‘Harimau Malaya’ color scheme in the original logo.
VARIANT 1
COLOR SCHEME
VARIANT 2
COLOR SCHEME
VARIANT 3
COLOR SCHEME
THE ACRONYM The acronym KBS which clearly stands for Kementerian Belia & Sukan, is constructed from Helvetica (Black) font which is a very common typeface. But with certain structural modifications, the typeface becomes more prestigious and unique.
Being unique, it will allow the acronym to be used in various way. It can be used as a prefix to one of the ministry’s product or project. It may be use in superscript or subscript form in other KBS-related logos. In other simpler word, the KBS acronym functions as an alternative logo variant to the original proper one. Although it might not be mainly used, but for graphic purposes this will allow more flexible designs and brand awareness.
KBS acronym as extension logos
LEADERS
KBS as preямБx
NATIONAL SPORTS COUNCIL
KBS as subscript
THE APPLICATIONS STATIONARIES CLOTHINGS VEHICLES ADVERTISING EVENT WEBSITE
STATIONARIES BUSINESS CARD
CLOTHINGS
CORPORATE SHIRT
CLOTHINGS TSHIRT
VEHICLES
OFFICIAL FLEET
ADVERTISING BILLBOARD
ULTIMATE
EVENT
FULL BRANDING
*This image shows applications of the logo in full range. The logo itself, the KBS acronym and the tiger stripes element which is taken from part of the logo itself.
WEBSITE
ALL ELEMENTS