Rebuilding The Wellness Brand
concept & design by
aimanrosli
Content Building the Brand Advertising the Brand Marketing the Products
Building the Brand Brand is a common underappreciated subject in which people closely associate only with logo. Logo does indeed reflect the brand but only partial of the whole other elements that together build the essence of the brand. Slogans, stationaries, clothings, products, documents and many other items might strongly affect the portrayal of the brand to public and finally their perception. It is their perception of our image and products which will then ensure their trust, reliance and confidence to get our services or use our products. This is our final goal.
logo | slogan | stationaries | clothings
Building the Brand
Logo
Old logo
Inappropriate color combination (hot color scheme), no unique features (no custom shapes) and basic typography (common fonts).
New concept
Green color scheme (reflects Eco & Healthy elements), unique swoosh on letter ‘e’ and soft edge typeface (font) to accentuate calming and relaxing elements
Building the Brand
Slogan
rejuvenating life
An effective slogan is one that reflect the whole idea of your business, easily pronounced but using unique words and also as simple as in 2 words. ‘Rejuvenating’ is a bit mouthful but rhymes with wellness and reflect the goal of this business. It gives the perception that the company is capable to help customers putting back their body back into original healthy form. The word ‘life’ here simply compliment the word before to make it general to allow more flexibility for the slogan to represent various other business or products of the company.
Building the Brand
Stationaries
Business Card
Building the Brand
Stationaries
Kuantan +607 654 8238 K.Terengganu +607 374 4238 Johor Bahru +607 983 3452 Fax +607 654 8230 Office No.23, Jalan Mahkota, Persiaran Kuantan, 04530 Kuantan Web www.e-wellness.com.my Facebook eSejahtera e-wellness.com.my
Letterhead
Building the Brand
Stationaries
Pocket Folder
Building the Brand
Uniform
Corporate Shirt
Building the Brand
Physiotherapy
Professional Assistance in Recovery from Injuries
Sub Brand
Building the Brand
Adiwana
Adiwana I o n i z e d
A l k a l i n e
D r i n k i n g
Sub Brand
W a t e r
Advertising the Brand So, having built your brand beautifully, it will however not reach out to public and reach full effectiveness without advertising itself. The brand must be published, spread and interact with people to build trust, confidence and experience that together will embed into the community. Now, you have a brand that its identity is eye-catching and unique enough to be differentiated from others. But how you advertise the brand will determine the future of your brand. A good poet does not need to boast his skills to convince people but instead he recites great poetries so that people experience the beauty of his mastery.
This section is about getting people to know your brand, products or services
Advertising the Brand
Collaterals
Roll up bunting
Advertising the Brand
Merchandises
Water Bottle (Outdoor)
Advertising the Brand
Products
Packaging
Advertising the Brand
Campaign
One of challenges in medical product retail business is of the products themselves. They do not always simple and easily understood of their functions and importance let alone their highly cost. In order to create the demand, we need to provide awareness and understanding within community through campaign.
eSejahtera Memperbaiki & Mempertingkat Kualiti Kehidupan
Big companies do awareness campaigns not only for charity purpose but also for the sake of consolidating their brand and allowing it to be close to the heart of community. eSejahtera is an awareness campaign that aims to educate people of certain basic medical issues relevant to physiotherapy business such as pain, surgery, etc. By giving people awareness and knowledge, they will reach the point where they feel the need to act on their conditions and therefore purchase services and products necessary.
Advertising the Brand
A4 flyer
Campaign Facebook
Website
eSejahtera campaign
Billboard Ad
Ads on Top Websites
Product Packaging/ Labels
Marketing the Products So, having built your brand beautifully, it will however not reach out to public and reach full effectiveness without advertising itself. The brand must be published, spread and interact with people to build trust, confidence and experience that together will embed into the community. Now, you have a brand that its identity is eye-catching and unique enough to be differentiated from others. But how you advertise the brand will determine the future of your brand. A good poet does not need to boast his skills to convince people but instead he recites great poetries so that people experience the beauty of his mastery.
This section is about getting people to hire your services or buy your products
Marketing the Products
Website
rejuvenating life
Utama
eSejahtera
Pusat Rawatan
Adiwana
eStore
Sakit Pergelangan Tangan
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Sakit Otot Paha (Hamstring)
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Sakit Kepala
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20 Tips Hidup Sihat
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Layout sample
Marketing the Products
1
Website
Business websites differs significantly according to their purposes. A business entity might require a corporate static website so that clients can access and get relevant info about the company. Some business might prefer a content-focused website which will attract traffics to their website therefore increasing their market span. As for most of businesses that do retails, an eCommerce website is usually a great tools to allow end customers to purchase at their freedom. For eWellness, the website should focus more on content-based website and eCommerce section. Current setting is almost appropriate but needed some tweaking so that customers do not lost when reaching the main page. Basic restructuring should reclassify the web contents into 4 main parts;
eSejahtera
The Centre
Informative sections
Services, equipments & specialties (more photos)
Adiwana
eStore
Product info, features, benefits, bottling facilities
Product details & payment gateway
Marketing the Products
2
Catalog
Put everything of your services and products into 1 booklet. Include brief info of your company into few pages of the booklet. Highlights key products or services in a single page so that customers can clearly aware of it. A business that engage direct to end customers does not require a corporate profile but instead something that allows the customers to see closely of the products that they will purchase or services that they will hire. A catalog with photos of products from multiple angles will allow the customers to know what are they getting when they purchase the product. This will also saves time as customers can browse through and even see the inside of products and not having them unboxed everytime.
Marketing the Products
3
Advertisement
All contents under eSejahtera campaign should redirect to products purchases. This by incorporating certain form of advertisements in between articles in the flyers, or image ad between paragraphs in web articles, maybe videos etc. List of advertisement channels; 1. eSejahtera (flyers, Facebook updates 2. Facebook 3. Catalogue 4. Other relevant websites (health related)
Copyrights Š 2014
aimanrosli
All materials in this document are not to be republished or reused in any manner without the official authorization.