Supporting photography art direction

Appendix Photography Supporting photography art direction

We use this photography to support seasonal campaign imagery, but it's reserved mainly for editorial content in places like the programme and social media. This photography is focused on the thrill of the race, the passion of the fans, and the courage of Formula 1 drivers. Life is happening at 250 miles per hour and we want to capture all of it. Aesthetically, our supporting photography is bold, visceral and energetic. Photos should feel vibrant and rich, but we should be wary of treating photos with heavy grades and effects. (Leave that to the seasonal campaign graphics!) When composing and curating photos, we should ensure we select shots that feel 'in the moment'. We're looking for moments of action, not posed scenes. We want to feel like it's an intense, intimate experience with the fans. We want to feel closer than ever to the race action. This means photographers will have to embrace more daring crops and angles, movement and emotion. Our aim is to capture the pulse of F1 though cinematic compositions and dramatic moments.